Salesforce Marketing Cloud

JANUARY 4, 2024

We’ll dive into how you can build drip email campaigns that build on themselves organically and make your customers feel like every message they get is relevant for them. Why use drip campaigns? How do you optimize drip campaign performance? What’s the appeal of drip marketing vs. traditional email marketing?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Heinz Marketing

JULY 9, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing For this week’s App of the Week post, I wanted to highlight two additional free apps that have helped us along on our email optimization journey. The post Lisa’s App of the Week – Email Optimization Tools appeared first on Heinz Marketing.

Optimization 98

Optimization Tools Deliverability CAN-SPAM 98

SmartBug Media

OCTOBER 4, 2022

Domain warming is the process of establishing credibility for a new domain by sending emails in small volumes and gradually increasing the number of emails over time. By doing so, you’re building credibility among ESPs to ensure that your email is getting delivered to subscribers’ inboxes. It increases email deliverability.

Domain 98

Domain Deliverability CAN-SPAM Template 98

DealSignal

JUNE 10, 2022

What is Email Deliverability and Why It Matters to B2B Marketers and Sales Teams? In 2022, email continues to be a B2B selling powerhouse. Of the three main channels for B2B selling, emails are the most criticized, often even called dead. Suspended by marketing automation, sales automation and email providers.

Deliverability 52

Deliverability Marketing Automation Services CAN-SPAM Domain 52

Webbiquity

APRIL 23, 2024

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.

ROI 175

ROI Email Marketing B2B Marketing Marketing Automation Services 175

Act-On

OCTOBER 4, 2023

These are the types of questions you can answer with reports on daily form activity Understanding these patterns can help you optimize your marketing efforts. For instance, if you notice that your forms receive more submissions on Fridays, you might consider launching targeted weekend campaigns.

Marketing Automation Services 146

Marketing Automation Services Analytics Software Deliverability 146

Webbiquity

JUNE 20, 2023

When creating video content for email campaigns, keep it concise and value-driven. To ensure maximum deliverability and engagement, consider hosting your videos on popular platforms and embedding them in your emails. TikTok, Instagram, or YouTube) is a good idea when it comes to ensuring deliverability and views. #5

Webinar Metrics 311

Webinar Metrics Demand Work Management Video Marketing 311

DealSignal

SEPTEMBER 14, 2022

How B2B Data Quality Impacts Email Deliverability? Email marketing is critical to driving new lead generation and revenue growth. The best email marketing campaigns achieve higher performance by targeting the right audience with engaging, personalized emails that land in their inboxes at the right time.

Deliverability 52

Deliverability B2B Marketing Automation Services Lead Scoring 52

SendGrid

JUNE 18, 2019

Learn about how you can optimize your email send times to increase yout open rates, recipient engagement, and overall email deliverability. The post The Best Time to Send Your Email Campaign appeared first on SendGrid.

Email Campaigns 72

Email Campaigns Campaigns Best Practices Deliverability 72

Optinmonster

JUNE 14, 2024

Importance of Keeping a Clean Email List How to Clean Email Lists (6 Steps) Alternative: Use an Email List Cleaning Service Keep Your List Clean With Verified Email Signups What Is Email Scrubbing? Email scrubbing is the process of removing unengaged subscribers and invalid addresses from your email list.

Conversion 92

Conversion CAN-SPAM Work Management Deliverability 92

Valasys

AUGUST 6, 2021

But what if you don’t know how to improve your email deliverability rates? You can improve your chances by comparing the email marketing platforms in the market right now, described in the blog. What is Email Marketing & Why Do You Need the Modern Email Deliverability Software Systems?

Marketing Budget 52

Marketing Budget Enterprise Management Marketing Automation Services Deliverability 52

Litmus

DECEMBER 19, 2023

Here are the top five most common email mistakes we see (and how to fix them): 1. Deliverability issues Did your email make it to the inbox in the first place? But if your emails don’t actually get to the inbox, your email marketing program won’t get much traction. Still, that’s a LOT of broken emails out there.

Email Marketing 96

Email Marketing Deliverability Paid Search Agency Display 96

ClickDimensions

APRIL 25, 2024

Coming from the age of simple text-only emails to the modern day with graphics and templates built to wow customers, email has drastically grown in its complexity. From design, subject titles, deliverability, to accessibility, social links and device optimization the list goes on. What Is Mobile Optimization?

Email Marketing 52

Email Marketing Deliverability CAN-SPAM Template 52

The Mx Group

APRIL 10, 2018

You’ve poured blood, sweat and tears into creating a killer email campaign. But all that hard work won’t pay off if your email never makes it to your intended target. Poor email deliverability is a serious issue that can undermine all the effort you put into an email campaign. Low engagement (e.g.,

Deliverability 72

Deliverability CAN-SPAM Marketing Automation Services Work Management 72

Heinz Marketing

SEPTEMBER 17, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing If you’ve followed along with me at all this year, you’ll know I’ve been on a journey to optimize and refine our email deliverability. It provides a suite of tools and services that assist in improving the deliverability and appearance of marketing emails.

Deliverability 70

Deliverability CAN-SPAM Email Marketing Validation 70

SendX

AUGUST 31, 2020

It enables you to reach your email subscribers, grow your audience, automate email sequences, and design emails with a drag & drop editor. Every paid SendX plan comes with unlimited email sends to opted-in subscribers. With this then, there is no need to leave the previewing of your email to your email builder.

Tools 195

Tools CAN-SPAM Deliverability Paper 195

distribion

APRIL 12, 2017

By the time you design your template, finish the copywriting, create beautiful images, test subject lines and send your email, the last thing you expect is that it wasn’t delivered. The fact is, email deliverability rates are dropping, and what you send and who you send to could be to blame. Step One: Learn What to Look For.

Deliverability 71

Deliverability Marketing Automation Services CAN-SPAM Work Management 71

Webbiquity

APRIL 18, 2024

For instance, if a lead watches a product demo video on your site, an automated email could follow up with more detailed information about the product or an exclusive offer to encourage further engagement. It involves comparing two versions of an email message to see which one performs better on a specific metric.

Marketing Automation Services 163

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 163

eDataSource

MARCH 6, 2019

Believe it or not, your deliverability is in the hands of your subscribers. Engagement, or how people interact with your campaigns, is critical in determining whether your messages land in the inbox or spam folder. Segmentation is one of the most effective tactics to engage your email recipients. Segmentation is Key.

Deliverability 53

Deliverability CAN-SPAM Marketing & Strategy Mobile Advertising 53

Martech

DECEMBER 22, 2023

Automated email is one of the biggest — and most under-utilized — growth opportunities in marketing. Email outreach for marketers: Measuring and optimizing performance by Michael Maximoff. Discover how the right email outreach metrics and streamlined strategies can elevate your conversion rates. Get MarTech!

Deliverability 96

Deliverability Copywriting Outreach Verticals 96

Litmus

SEPTEMBER 20, 2022

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. So: what should email marketers have on their pre-send email checklists? What is an email checklist?

Deliverability 105

Deliverability CAN-SPAM Privacy Protection Churn Rate 105

Litmus

APRIL 25, 2022

We have outlined the top five priorities for successful email marketing programs to help create consistency and conversions. Email deliverability. Email deliverability helps you measure how often your emails are landing in the inbox instead of being labeled as spam. Conduct an email deliverability audit.

Email Marketing 102

Email Marketing Deliverability CAN-SPAM Data Hygiene 102

Marketing Insider Group

AUGUST 4, 2020

In parts of the marketing department, such as Email Marketing, PDCA is often an integral part of how the team plans for customer outcomes, instead of just outputs. Delivering a functional email campaign to the mailing list of customers is a necessary deliverable. Budget Optimization.

Planning 346

Planning Lead Ranking Work Management Marketing Qualified Leads 346

GreenRope

MARCH 9, 2020

5 Ways to Optimize Email Marketing Open Rates. Successful online brands spend significant time and money refining their email marketing campaigns. Email still outperforms other forms of digital marketing by a significant margin. According to an eMarketer study , the median email marketing ROI sits at 122%!

Open Rate 52

Open Rate Email Marketing Optimization Deliverability 52

eDataSource

JULY 20, 2018

Many of us think about sophisticated audience and message optimization as the primary factors driving marketing email performance. We believe that the minimum standard of acceptable inbox performance is 90% deliverability. Routinely, the best-managed email programs we see show inbox placement at 95% and better.

Deliverability 44

Deliverability Marketing Management CAN-SPAM Vendors 44

Litmus

JULY 30, 2019

It’s an email marketer’s nightmare: Your emails were delivered to the spam folder for a large chunk of your subscribers. It’s situations like these when many brands turn to deliverability monitoring tools and consulting services to fight deliverability emergencies. Back to the basics: Why deliverability matters.

Deliverability 42

Deliverability CAN-SPAM Tools Work Management 42

Porch Group Media

FEBRUARY 16, 2021

While email may have great potential, that doesn’t mean it is without its challenges. This was followed by poor email engagement (35%) and email deliverability challenges (30%). Other tactics were also on the decline including optimizing subject lines, performing A/B testing, and optimizing for email deliverability.

Email Marketing 72

Email Marketing Optimization Marketing Strategy Marketing & Strategy 72

Martech

DECEMBER 8, 2021

“One of the things that we wanted to achieve by recreating the Email Marketing Periodic Table this year was to provide a guide to success factors, helping email marketers build relationships that are based on trust,” said Jennifer Cannon, Client Success Manager at ShotFlow. Image: MarTech Email Marketing Periodic Table.

Email Marketing 119

Email Marketing Paid Search Agency Deliverability Work Management 119

Salesforce Marketing Cloud

DECEMBER 8, 2023

If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. In this article, we’ll cover the basics of email marketing and ways you can use automation and AI to optimize your approach.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

SmartBug Media

JUNE 26, 2023

A well-designed email does more than look good; it has the power to drive customers and prospects to feel a certain way, engage with your brand, and take a desired action. Let’s look at seven ways to make your emails more clickable and engaging with some user-focused best practices in design. Optimize for mobile devices.

Click Rate 98

Click Rate Design Tips Urgency Marketing 98

DealSignal

FEBRUARY 23, 2023

In fact, according to the Data & Marketing Association , email marketing B2B lead generation has an average ROI of $42 for every $1 spent. 10 Email Marketing B2B Lead Generation Strategies In this blog post, we will share 10 strategies to help you use email marketing to generate high-quality B2B leads.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

Martech

OCTOBER 30, 2023

Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important account update, marketers need to trust that their message will be delivered and that they’ve optimized those messages to get maximum engagement. One thing to consider if you are having severe deliverability challenges is a double opt-in email.

Email Marketing 111

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 111

DiscoverOrg

MARCH 12, 2019

And I have not even mentioned the “D” word yet: daunting and difficult email Deliverability. Your ability to actually get your email in front of your intended recipient is kinda a big deal. A low sender score may cause a service provider to divert your emails to the spam folders of recipients within their network.

Deliverability 214

Deliverability Validation CAN-SPAM Marketing Automation Services 214

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. It makes sure your message has reached everyone who ever gave consent to get emails from you.

Blast Campaigns 195

Blast Campaigns Practices Opt-out Best Practices 195

Martech

JULY 13, 2021

As part of the launch of MarTech’s Email Marketing Periodic Table, we are highlighting key chapters of the report. If you would like to check your own email strategy against the elements of good email optimization and deliverability, download the full periodic table today. Click here to download!

Email Marketing 139

Email Marketing Deliverability Opt-out Content 139

Binary Demand

APRIL 19, 2024

Before you hit send, think of each email marketing campaign as a unique friend, each with its personality and goals. Take a moment to understand the metrics available to you for these campaigns. Optimizing email user experience (UX) can significantly boost CTR. While Outlook usage is minimal (0.1%

Email Marketing 52

Email Marketing B2B Marketing CTR Planning 52

Binary Demand

JUNE 12, 2023

This blog post delves into B2B email marketing, uncovering its vast potential and offering insights to leverage its power for business success. Discover the importance, functioning, and strategic elements to create impactful email campaigns that resonate with your B2B audience.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98