Adobe Experience Cloud Blog

FEBRUARY 26, 2016

De-duplication. The database can get cluttered with duplicate data fields, and it becomes almost impossible to remember what the data is, where it came from, or how to leverage it. Do you know whether you’re getting positive results or false-positives, and why? Predictive lead scoring. Attribution. Data enrichment.

De-duplication 48

De-duplication Work Management Marketing Management Marketing Automation Services 48

Valasys

MARCH 5, 2020

Hyper-personalized experiences are the key to win over customers & help not just in customer acquisition but, in turn, also bring more customers through positive word-of-mouth -marketing (WOMM) & a strong brand resonance across omnichannel. Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM).

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

6sense

AUGUST 27, 2021

I also believe 6sense is uniquely positioned to capitalize on this opportunity and deliver the transformation our industry is so hungry for. We’re already seeing account-based tech, sales tech, and legacy marketing tech categories beginning to converge into a massive market that will only continue to grow. billion valuation.

Marketing Automation Services 48

Marketing Automation Services De-duplication Advertising Agencies Lead Ranking 48

LeanData

JUNE 22, 2017

There were duplicate accounts. But the only solution that I could ever see was throwing more people at the problem and have them perform manual tasks like de-duping and routing on a case-by-case basis. Some leads went unrouted. Reps got the wrong leads. We had contacts without roles. Mike D’Onofrio.

De-duping 40

De-duping De-duplication Eloqua Urgency Marketing 40

LeanData

JUNE 22, 2017

There were duplicate accounts. But the only solution that I could ever see was throwing more people at the problem and have them perform manual tasks like de-duping and routing on a case-by-case basis. Some leads went unrouted. Reps got the wrong leads. We had contacts without roles. Mike D’Onofrio.

De-duping 40

De-duping De-duplication Eloqua Urgency Marketing 40

ConvertKit

OCTOBER 30, 2018

I think we can all agree that gets tiresome after the 100th duplicate email! A good rule of thumb to follow is this: Use your (disclosed) affiliate link when it doesn’t disrupt the flow of what you’re saying whenever you mention a product or service (in a neutral or positive light). How does this work in practice?

Product 93

Product De-duping Budget Programs De-duplication 93

LeanData

MARCH 25, 2014

Data Quality – For continuous de-duplication, filtering, matching, and lead conversion to contacts and accounts. Dan has an extensive background in branding, strategic positioning, digital & social marketing, product marketing, and demand generation for emerging software companies. About LeanData Inc.

Enterprise Management 40

Enterprise Management De-duplication Work Management Marketing Management 40

LeanData

MARCH 25, 2014

Data Quality – For continuous de-duplication, filtering, matching, and lead conversion to contacts and accounts. Dan has an extensive background in branding, strategic positioning, digital & social marketing, product marketing, and demand generation for emerging software companies. About LeanData Inc.

Enterprise Management 40

Enterprise Management De-duplication Work Management Marketing Management 40

Brightedge

JANUARY 4, 2023

Not only will implementing hreflang tags improve user experience, but your rankings will also benefit from informing search engines that close duplicates are meant to serve specific regions. This helps to ensure that users see the most relevant version of your content and prevent near-duplicate content issues.

SEO 59

SEO Domain Lead Scoring Lead Ranking 59

Moz

MARCH 2, 2021

Duplicate the Ranking URL column to a new column called Normalized URL. Duplicate the new, clean Normalized URL column to a new column called TLD. These settings ensure we’ll get all the info we need to answer our questions in one crawl: List Mode: Paste in a de-duplicated Full URL list from your STAT data.

Lead Scoring 56

Lead Scoring Lead Ranking Stats SERP 56

seo.co

NOVEMBER 5, 2021

Problems with canonicalization are somewhat similar to issues with duplicate content. Using canonical checking tools like Moz or Ahrefs can help eek out potential issues with duplicate content on-site. Scan your site for any pieces of duplicated content, and get rid of them or use redirects to mask one iteration in favor of the other.

Lead Scoring 131

Lead Scoring Lead Ranking De-duplication Google 131

ClearVoice

AUGUST 27, 2019

Duplicate content. Marieke van de Rakt, founder of Yoast Academy and CEO of Yoast, writes that the ideal site structure looks like a pyramid and includes levels like: Home. Position 0 can be an enormous boost to your website. Duplicate content. Sometimes duplicate content just happens by accident or ignorance.

De-duplication 92

De-duplication Tactics SEO PageRank 92

Televerde

NOVEMBER 4, 2019

Make sure you are creating content geared towards your buyer personas and customers’ needs to help position yourself as an industry expert. Develop & enforce data quality standards, including de-duplication. A successful data strategy consists of de-duplication, cleansing, and appending. Ready for next steps?

Forecasting 40

Forecasting De-duplication Lead Management Lead Ranking 40

TrustRadius Marketing

SEPTEMBER 8, 2022

HubSpot CRM is one of the Top Rated CRM software and has quite a bit of strong positive freedback from user reviews. Their positive user reviews highlight overall functionality and usability. Zoho CRM has a strong positive reviewer sentiment, which is no surprise considering they are one of our Top Rated software.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Moz

APRIL 14, 2020

All that changed in January when Google announced they would de-duplicate search results to show the featured snippet URL only once on the first page of results. The snippet was instead awarded to Content King and Moz returned to the top "natural" position. For publishers, this was known as " double-dipping.".

Opt-out 66

Opt-out Traffic Features Google 66

Biznology

MARCH 25, 2013

42% click on the website in the #1 position on the search page. DUPLICATE CONTENT GETS YOUR SITE DE-LISTED: The truth of the Google duplicate content penalty is quite simply that there is none. “There is no such thing as a duplicate content penalty” says Google in their webmaster blog.

De-duplication 80

De-duplication Optimization SEO Paid Search Agency 80

markempa

JULY 22, 2012

What does it mean to “enrich data” and “merge/de-dupe”? It also makes it easy to identify duplicates and merge information – that is literally what is meant by the term “merge/de-dupe.”. You position the follow-up call, or human touch, based on how people are interacting with your content. Did they click on the link?

Lead Scoring 120

Lead Scoring Lead Ranking De-duping Optimization 120

Hubspot

APRIL 30, 2018

Google My Business has become the creme de la creme of local search -- since Google understandably feels most comfortable sharing content it can support and verify, Google My Business is their tool to help your business meet Google’s needs. It's also important you avoid duplicating content across multiple location pages.

SEO 101

SEO De-duplication Work Management Aggregators 101

6sense

DECEMBER 10, 2021

It needed to shift its positioning from being “a nice to have” to “a must-have”. Built a foundation for a personalized customer journey (reduced duplicated CRM accounts by 36%, increased contact-to-account associate by 28%). It wanted to reverse the team’s trend of selling low to personas to selling high. Impressive Results.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

Moz

OCTOBER 14, 2020

While our research tracked all ten positions, most of this report will focus on the three visible positions. Khan Academy came in second, and Microsoft (specifically, the Microsoft support site) rounded out the third position (but at <1% in all three slots). How dominant is YouTube? Is this just a fluke?

Youtube 64

Youtube Google Video Marketing De-duplication 64

Convert

APRIL 20, 2022

It lets you, the brand owner, understand exactly what customers want so that you can position your brand and product as the bridge to bring them from their current state to their ideal end goal. It can feel overwhelming, but every small step towards running a more mindful business is a positive one.

Act-On 52

Act-On Trends Work Management De-duplication 52

Customer Experience Matrix

NOVEMBER 28, 2012

Expansion to real time decisions helps those vendors cement their strategic position as a complete solution for marketing departments. Users can block these from containing duplicate offers. My recent posts on real time decision systems have all described products from vendors of batch-oriented, outbound campaign management systems.

Marketing Management 120

Marketing Management Advertising Channels De-duplication Paid Search Agency 120

Single Grain

JUNE 28, 2019

Group A sees your standard page with a 150-word product description; Group B is redirected to a duplicate of the page with a 400-word product description. Even if you only have 50 keyword ranking positions, you don’t want to lose them. The answer is simple: Don’t index the duplicate pages. 3) Build an A/B Testing Mindset.

SEO 104

SEO CTR Lead Scoring Lead Ranking 104

Convert

MARCH 9, 2023

Purported” because when we dig deeper and De-duplicate entities (consolidate several domains and subdomains into their parent business entities) and Discount the websites that never tested actively with Google Optimize We are left with only 5,000 domains (or businesses) that are likely to consider Google Optimize alternatives.

Optimization 52

Optimization Paid Content Google Enterprise Management 52

Convert

MARCH 9, 2023

Purported” because when we dig deeper and De-duplicate entities (consolidate several domains and subdomains into their parent business entities) and Discount the websites that never tested actively with Google Optimize We are left with only 5,000 domains (or businesses) that are likely to consider Google Optimize alternatives.

Optimization 59

Optimization Paid Content Google Enterprise Management 59

Single Grain

AUGUST 19, 2021

Hreflang tags are also helpful in avoiding the duplicate content issue because you explicitly indicate that there are alternative pages on your domain. Remember: If you do not translate the page content and still have separate URLs in your website targeting different countries, Google will count the pages as duplicates.

SEO 98

SEO Optimization Lead Scoring Lead Ranking 98

Hubspot

OCTOBER 9, 2013

The frequency with which a piece of content gets shared can positively impact its ranking on search engine result pages. The same rules apply for positioning the keywords in your URL. As Joost de Valk of Yoast explains : "One of the most common issues we encounter on sites in our website reviews is the overuse of tags.

SEO 28

SEO Optimization De-duplication Inbound Marketing 28

Moz

JULY 17, 2019

For two years, Google honed and changed their messaging about Mobile-First Indexing, mostly de-emphasizing the risk that good, well-optimized, Responsive-Design sites would face. This is likely because of the low average position. Position #1 in the organic rankings is just not what it used to be.

SERP 50

SERP API Mobile Advertising Verticals 50

Content Standard

JUNE 25, 2023

In fact, Google has explicitly stated that, regardless of whether AI plays a role in content creation, its search algorithm still focuses on prioritizing high-quality, helpful content written for users and de-ranking low-quality, keyword-first content written for SERPs. Broad use of AI increases the risks of generating duplicate content.

SERP 69

SERP SEO Generation Long Tail Marketing 69

seo.co

OCTOBER 4, 2020

Otherwise, you’ll run the risk of search bots getting confused; they may see two versions of your site and register them as duplicates, or they may search for nonexistent pages, or they may even rob you of your domain authority entirely—like what happened to Toys R Us in a major SEO blunder back in 2014. Image Source: Robotstxt.org ).

Lead Scoring 111

Lead Scoring Lead Ranking SEO Google 111

Hubspot

AUGUST 9, 2011

If you're unfamiliar with Google's Panda Update, it is essentially one of Google's search engine algorithm updates that targets and pushes down the rankings of content farms and duplicate content on the web. De-optimize Content : Yes, that's exactly what I said. Differentiate Your Content.

Marketing Websites 28

Marketing Websites PageRank De-duplication Differentiation 28