Modern B2B

MAY 22, 2023

research , as well as the recent roundtable. With most B2B sales, when the deal is done and the contract is signed, marketers typically shift their attention to generating new leads, leaving the latest win to be looked after by the onboarding team or an account manager.

B2B Marketing 97

B2B Marketing Marketing Management B2B Marketing Automation Services 97

Only B2B

AUGUST 21, 2023

According to a study by DemandGen , 74% of B2B marketers believe that accurate data is crucial for successful marketing campaigns. In fact, research by Ascend2 indicates that 61% of marketers consider lead generation as one of the biggest challenges. Automating the process can significantly alleviate this challenge.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

Tony Zambito

OCTOBER 18, 2015

Segmentation has been a staple of business marketing and sales for several decades. The concept of breaking down a potential market or industry into smaller target segments is a standard technique taught in business schools and used by many organizations. Marketing since has turned to buyer profiling to do so.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Buyer Personas Marketing Management 100

Biznology

NOVEMBER 27, 2013

B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size, and job role/title. The quantity was so vast that we published it in a supplementary spreadsheet , so that our research report itself would be kept to a readable size.

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

Biznology

AUGUST 26, 2013

from market research). Database marketing companies will sell you data elements that may be missing, most important among these being industry (in the form of SIC or NAICs codes), company size (revenue or number of employees, or both) and title or job function of contacts. Revenue/sales. Employee size. Fiscal year.

De-duplication 80

De-duplication B2B Marketing SIC Planning 80

ViewPoint

MAY 23, 2011

Today we're honored to have guest blogger Ruth Stevens share her thoughts on database marketing. Business marketers are always suspicious of the data they are getting from list and data companies, whether its prospecting lists or data elements purchased for “append,” to fill in gaps.

Resources 120

Resources B to B Work Management Marketing Management 120

Porch Group Media

AUGUST 4, 2020

In fact, according to recent research by Merkle , marketers continue to invest in new ways to better serve their customers. A majority of marketers (52%) reported increased spending during March-June 2020. This varies somewhat by industry, with heath, insurance and retail reporting the highest increases in marketing spend.

Marketing Management 59

Marketing Management Planning Customer Satisfaction Peer-to-peer 59

NuSpark Consulting

DECEMBER 14, 2013

Purchased lists come with a damaged reputation, as it is considered an industry shortcut that does not pay off many dividends. Remember, it is important to market these emails directly to your targets. Through data and research, you can handpick potential clients that will read the emails and want your product. Advertising'

Buy 100

Buy Blast Campaigns B2B Curation 100

Customer Experience Matrix

FEBRUARY 8, 2010

Summary: a new survey from ExactTarget shows that digital marketing is growing faster than database marketing or mass media, and that agencies have a harder time adding digital capabilities than their clients. It also suggests that marketers are moving into digital channels even when they can’t measure their value very well.

Customer Surveys 120

Customer Surveys Paid Search Agency Planning Advertising Agencies 120

Hinge Marketing

MARCH 1, 2016

The following are just a sampling of the marketing technologies that we use every day: Customer relationship management (CRM) systems that manage and analyze interactions with clients and prospects throughout their engagement with a firm. Database marketing systems that personalize communications with prospects and clients.

Marketing Management 48

Marketing Management Service Budget Programs Thought Leadership 48

Customer Experience Matrix

JULY 22, 2010

This is a natural result of a maturing market, as technology-oriented pioneers are replaced by buyers less likely to research their options in depth. Will weaker marketing automation vendors merge with each other to establish a larger market presence? These used proprietary, non-SQL database engines.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

PureB2B

DECEMBER 5, 2019

But with data as the core of creating marketing activities, many marketers are then forced to rely on data that is out of date, flawed, and often contradictory. Especially when your organization is eager to keep up with competitors in a continuously evolving industry. Do you need help with database optimization?

B2B 62

B2B Validation Sales Qualified Leads Verticals 62

MarketJoy

JUNE 25, 2018

Research & investigations have revealed that firms invest around ninety percent of their incomes on different forms of outbound marketing. With inbound marketing hogging the limelight across most of the world, outbound has kind of become old-fashioned. A blend of outbound and inbound marketing also works for multiple firms.

Paid Content 56

Paid Content Work Management Marketing Management Top of Funnel 56

Directive Agency

MARCH 27, 2017

The best B2B marketers are always looking to improve their craft and hone their skills, which is why the following fifteen B2B marketing books are required reading for any marketer looking to create and foster lasting inter-business relationships. In short, the more you learn, the better you’ll market.

B2B Marketing 49

B2B Marketing B2B Paid Search Agency Social Media 49

The Point

JUNE 27, 2012

A survey has the added benefit of projecting your company as an industry thought leader on the survey topic. As marketers, it’s easy to think “oh, I just told them about that white paper 2 months ago” but the ugly truth is that your audience has a very short-term memory.

Campaigns 100

Campaigns Peer-to-peer Lead Nurturing Paper 100

PureB2B

AUGUST 3, 2016

When you produce insightful content on a regular basis, you demonstrate industry expertise. Educating your readers about the industry you belong to will turn your brand into a go-to resource. Database Marketing ) to other resources on your site. Establish Your Position as a Thought Leader. Know Your Audience.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

PureB2B

MAY 30, 2022

B2B marketing is all about coming out of the woodwork to present a prospective client with solutions. You can’t do that without extensive research, identifying pain points, and flagging the companies that honestly need your product or service. They talk about email lists, market research, and other stuff like that.

Work Management 62

Work Management Lead Generation Paid Content Sales Qualified Leads 62

Online Marketing Institute

JULY 31, 2012

Industry Events. FOLIO: Magazine is pleased to provide you an opportunity to share your thoughts, comments & experiences about what is going on in the magazine industry. Industry Offers & Promotions. Industry Association/Non-Profit. Database Marketing. Video Marketing. . --> Bloggers. --> Resources.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

SalesIntel

FEBRUARY 28, 2024

5 SalesIntel aids marketing, sales, and revenue operations teams in identifying target accounts, knowing which accounts are in-market, finding their ideal buyers, and filling in missing data gaps. The platform offers the most relevant filters, such as industry, employee count, technology, revenue, etc. Seamless.ai 5 Seamless.ai

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Zoominfo 52

Smarte

MAY 24, 2023

The top sales database providers offer a range of services, from basic lists of contacts to more advanced solutions that include data cleansing, account-based marketing, and lead generation. They must have a vast database of companies and contacts, covering various industries and geographic locations.

Zoominfo 52

Zoominfo Marketing Automation Services Demand Generation Marketing Management 52

SalesIntel

FEBRUARY 14, 2023

5 SalesIntel aids marketing, sales, and revenue operations teams in identifying target accounts, knowing which accounts are in-market, finding their ideal buyers, and filling in missing data gaps. The platform offers the most relevant filters, such as industry, employee count, technology, revenue, etc. Seamless.ai 5 Seamless.ai

Zoominfo 52

Zoominfo B2B Marketing Lead Ranking Ideal Customer Profiles 52

Salesforce Marketing Cloud

DECEMBER 12, 2022

The communications industry has made great strides recently in modernizing their offerings for enterprise clients. Discover new trends in the communications industry. The communications industry is changing. We’ve gathered valuable insights from thousands of industry experts and customers so you can stay a step ahead.

Small Business Marketing 52

Small Business Marketing SMB Enterprise Management Automation 52

The ABM Agency

FEBRUARY 9, 2021

Some of the most effective one-to-one strategies include: Customized Content : Delivering content that incorporates an account’s specific struggles is an effective way to show your prospects you’ve done your research. . Build Trust / Reputation / Market Share / Authority.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Paid Search Agency 52

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. I’m gearing up to write a market overview about this space, so hearing from you early in the process will help to shape that research. All thoughts are welcome!

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

The Point

FEBRUARY 18, 2014

A company in a nascent product category is more likely to find value in a database marketing approach, one in which they acquire “cold” names of prospects that meet target demographic criteria, and then market to those prospects consistently over time with a stream of informational offers.

Paid Search Agency 100

Paid Search Agency Demand Generation Inbound Marketing Lead Gen 100

DiscoverOrg

NOVEMBER 29, 2016

Figure out the most important dimensions of your prospects – their role, their industry, the size of their company – segment them by those dimensions. Marketing invests a lot of resources to drive traffic to our website. When we do that, we get a 30% response rate from our prospects. Self-Actualization: Optimize.

Lead Ranking 120

Lead Ranking Lead Scoring Trigger Marketing Marketing Prospects 120

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. I was trying to use the research findings as a guide, but a tweetreach.com search for username and brand would work nicely indeed. CourtneyM This is a great review of the Forrester Research. link] jaybaer Absolutely.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

PureB2B

APRIL 20, 2022

The financial services industry is nothing if not complex, with services that range from banking to investing. One common challenge most marketers have is the sheer amount of untouched contact data that sits in their system. However, B2B marketing teams can streamline their database marketing with a strategic nurture campaign.

Lead Generation 62

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 62

Biznology

JUNE 27, 2016

Even in industrial and technical sectors, Twitter and Facebook have proved themselves to be lively venues for engagement, sharing and conversation. Market research. Conduct competitive research. Most brands and companies today have some sort of social media presence. But here’s a new development.

Social Media 137

Social Media Media PR Demographics 137