Martech

MARCH 11, 2024

Scrub your first-party data More than ever, first-party data hygiene is crucial to ensure accuracy and relevance and maintain privacy compliance for all users. Data hygiene is more than just cleaning and organizing your customer data. Schedule your data hygiene regularly (e.g.,

Cost per Acquisition 118

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 118

Bluetext

JULY 6, 2020

PII does not have to be context-specific to be regulated, in contrast, the GDPR emphasizes the consumer risks of data aggregation. The GDPR’s reach is far greater than the medley of privacy protections in effect across the United States. My business isn’t located in Europe, why should I care?

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Privacy Privacy Policies Privacy Protection Paid Search Agency 47

Litmus

DECEMBER 13, 2021

Then in 2020, it was the California Consumer Privacy Act (CCPA) which strengthened measures in the U.S. 2021 was the year of Apple’s Mail Privacy Protection (MPP) , and looming on the horizon is the death of third-party cookies from Google in 2023. and is likely to be a blueprint for other states to follow. Double opt-in (DOI).

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Privacy Opt-out Contingency Planning Opt-in 103