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What Is Good Customer Service?

Salesforce Marketing Cloud

Good customer service is important — whether we’re receiving or providing it. But what is good customer service, anyway? Good customer service means meeting customer needs and expectations consistently. Our research found that 88% of customers say good customer service makes them more likely to purchase again.

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Enabling with technology, differentiating through humanity

Martech

When a product or service drives an emotional and human response in addition to a rational response, we’re more likely to spend more, be more loyal, and be greater advocates of the brand. Once alerted, that associate would re-introduce the human touch through great, customer-centric service. Finding the right balance.

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What is marketing automation and how can it help B2B marketers?

Martech

MAPs were replaced by 23% of the respondents to our MarTech Replacement Survey in 2022, similarly to the 23% that reported replacing MAPs in 2021. Dig deeper: MarTech Replacement Survey. How vendors differentiate on capabilities. The top 5 solutions replaced. Account-based marketing.

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Salesforce winter 2023 release: The business executive’s guide, part 2

Martech

Marketing, Loyalty Programs and Customer Service features from the winter release are summarized in this edition. Marketers can do all kinds of things all from within an engagement studio program, including: Sending an SMS message to a prospect. Sending out surveys. Collaborative customer service added to Service Cloud.

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Case study: Why T-Mobile chooses Medallia for top-notch CX

ClickZ

ClickZ spoke with Denise Vidal, Senior Director of Frontline & Customer Experience at T-Mobile to discuss why this leading wireless service provider chose to implement an experience management platform, why they chose Medallia, and what results they’re seeing now that the tool’s been implemented. T-Mobile Coverage Map. “Our

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Small Business Leaders Are Optimistic — These Statistics Show Why

Salesforce Marketing Cloud

To take the pulse of the industry, we surveyed more than 2,500 small and midsize business owners and leaders across the globe to answer questions about the future of entrepreneurialism in the latest edition of our Small and Medium Business Trends Report. food pickup/delivery). They’re also expanding how customers can reach them.

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How to build a disruptive marketing campaign

Martech

” And, “74% said brands can do so by providing a higher level of customer service.” Businesses are selling the same products and services in the same industries, using the same marketing techniques. It can help you build trust, differentiate your brand, and make a lasting impression. In the U.S.