Martech

AUGUST 12, 2021

A loyalty boom for David’s Bridal using mobile wallet technology. Their legacy printed coupon system was complicated for both their customers and store associates. They went with Popwallet, a mobile wallet marketing platform that provides a range of customer experience management tools integrated through Apple Wallet and Google Pay.

Paid Search Agency 109

Paid Search Agency Work Management Marketing Management Advertising Agencies 109

Marketing Insider Group

MARCH 1, 2021

This shift started with the drive toward digital transformation in business. Provide a Superb Customer Experience with Quality Content. Collaborating with your customer service and sales teams to uncover potential objections and issues can serve as background research to answer objections and solve problems.

Content Marketing 361

Content Marketing Planning Best Practices Lead Scoring 361

SmartBug Media

MAY 10, 2024

In this new reality, HubSpot makes it easy for businesses like yours to quickly understand and implement AI-powered solutions so you can get back to what you're good at: delivering value to your customers. Learn more about these exciting new updates from Service Hub, Content Hub, Commerce Hub, and HubSpot AI.

Hubspot 59

Hubspot Product Enterprise Management Paid Search Agency 59

ClickZ

MAY 25, 2023

Using AI, the app would analyze customers’ purchase history, browsing behavior, and demographics to identify patterns of retailers they are likely to be interested in. By leveraging this data, AI can provide personalized recommendations, offers, and promotions to customers through multiple channels.

Marketing AI 122

Marketing AI Brand Identity Branding Ethics 122

SmartBug Media

JUNE 9, 2023

May 2023 New Partner Integration: Buy With Prime Learn More > Klaviyo Update Details This integration enables Klaviyo users to sync their Buy with Prime order and customer data for a more comprehensive view of each customer, allowing businesses to provide targeted communications, nurture relationships, and drive repeat purchases.

Product 52

Product Advertising Agencies Marketing Management SMS 52

The Customer

JANUARY 5, 2023

A key theme of the show is discovering ways to break through the noise, this can be done by focusing on your brand’s total experience — one that combines the customer experience, employee experience and product experience in order to promote customer and employee satisfaction and loyalty. MEDIA CONTACT: Bonnie Moss.

Customer Satisfaction 52

Customer Satisfaction Digital Transformation Paid Search Agency Work Management 52

Sana Commerce

OCTOBER 24, 2023

B2B portals, not to be mistaken with B2B e-commerce, is a term that often pops up in conversations surrounding digital transformation. Here’s a simple way to break things down: B2B Portals Platform for connectivity: B2B portals serve as digital platforms that facilitate communication, collaboration, and transactions between businesses.

Marketing Management 52

Marketing Management B2B Customer Satisfaction Case Study 52

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. Enter AI analytics.

Analytics 107

Analytics Enterprise Management Work Management Business 107

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision. Why this surge?

Marketing AI 112

Marketing AI Lead Ranking Work Management Lead Scoring 112

Martech

JULY 12, 2022

As technology continues to evolve, the question of how to craft a meaningful customer experience (CX) remains constant. Successful brands have customer experience almost down to a science, but what’s the actual formula? What is customer experience. CX is about the relationship between a business and its customers.

Customer Satisfaction 108

Customer Satisfaction Advertising Agencies Touchpoints Paid Search Agency 108

Vidyard

JULY 4, 2019

In recent years, FinServ organizations have started to embrace digital transformation, providing tools and platforms (such as digital banking and support chat) that enable customers to perform finance management tasks more efficiently while catering to a younger demographic.

Enterprise Management 87

Enterprise Management Work Management Marketing Management Service 87

GreenRope

JUNE 2, 2021

Good customer management is increasingly important for healthcare. Why is the Customer Experience Important for Healthcare? Digital solutions are now a common choice in providing the best experience for patients. In recent years, customer expectations have increased, and they are demanding faster and better service overall.

CRM 52

CRM Marketing Management Customer Satisfaction Loyalty 52

Sprout Social

MAY 9, 2023

AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. They help you cut through the noise and gain a deep understanding of the customer’s mind through social media sentiment analysis.

Marketing AI 126

Marketing AI Lead Ranking Paid Search Agency Marketing Management 126

Sana Commerce

JULY 16, 2023

In today’s rapidly evolving business environment, B2B businesses and enterprises are seeking innovative solutions to stay competitive and meet customer demands. Composable commerce is closely aligned with the MACH architecture (Microservices, API-First, Cloud-Native, and Headless) and offers a transformative approach to B2B e-commerce.

Case Study 52

Case Study Case Studies Work Management Enterprise Management 52

Vidyard

JULY 9, 2019

In recent years, FinServ organizations have started to embrace digital transformation, providing tools and platforms (such as digital banking and support chat) that enable customers to perform finance management tasks more efficiently while catering to a younger demographic.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Service 65

Salesforce Marketing Cloud

JULY 20, 2021

The expected price hikes come as the global consumer economy is undergoing a digital transformation. The pandemic has accelerated the adoption of digital shopping — and this momentum will remain strong as the retail industry sets its sights on the 2021 holiday season. Loyalty programs. Social media.

Cost 98

Cost Merchandising Pricing Price 98

Sana Commerce

AUGUST 10, 2023

If you’re looking to stay competitive in today’s business environment, digital transformation is not optional. Unleash the digital potential of B2B with our podcast B2B E-Commerce Accelerated Elevating Customer Experience Your customers have a lot of choice when it comes to B2B suppliers.

Enterprise Management 52

Enterprise Management Marketing Management Budget Programs Lead Ranking 52

The Customer

SEPTEMBER 16, 2021

Customer service is interested in it. Loyalty is interested in it – so it really spans all aspects of the business which is why it’s a board level, C level initiative now.” And we’re generally organized into three global lines of business – one of which that I lead is customer engagement.

Enterprise Management 97

Enterprise Management Work Management Lead Scoring Lead Ranking 97

Valasys

FEBRUARY 10, 2020

Customer Experience Management (CXM) is a new visionary approach to marketing & it’s about architecting a favorable environment for enhanced customer experience (CX). Customer Experience Management is all set to become smarter in the year 2020. Why Customer Experience Management is Important. According to Gartner.

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics.

Marketing AI 121

Marketing AI Paid Content Work Management Marketing Strategy 121

ClickZ

JANUARY 24, 2020

30-sec summary: Most customer-centric retailers today are still defined by their likeability, friendliness, and individualized engagement with their customers across different channels. Being customer-centric is not only about having a “think digital-first” mindset. What defines the success of customer-centric companies?

Brand Identity 122

Brand Identity Branding Amazon Paid Search Agency 122

Bannerflow

MARCH 16, 2023

The purpose of MarTech is to help businesses better understand who their customers are and how to best engage with them, track the performance of their marketing campaigns, and ultimately increase ROI. This leads to better engagement and increased customer loyalty. Why is Choosing the Right MarTech Tool Important?

Tools 52

Tools Business Customer Satisfaction Work Management 52

Martech Advisor

OCTOBER 23, 2019

How can contact centers adapt, and which new technologies can organizations and their contact center partners adopt to compete in the increasingly important Customer Experience (CX) space? Learn More: “Hey Customer, Permission to Speak Freely?” Let’s look at five examples.

Advertising Channels 53

Advertising Channels Customer Satisfaction Brand Identity Branding 53

TrustRadius Marketing

MAY 12, 2022

Delivering a great customer experience today also means managing your online presence. For a contact center or sales teams to achieve customer success you need to offer an amazing, omnichannel customer experience. Digital experience software allows you control over each new customer’s first time.

Digital Experience Platform 98

Digital Experience Platform CMS Development Digital Asset Management Marketing Automation Services 98

SmartBug Media

MARCH 8, 2024

Implementing Data-Driven Marketing Techniques for Franchise Success By leveraging customer data and sales information, franchise marketers can craft personalized marketing messages that resonate with their audience, leading to more targeted and relevant communication.

Digital Transformation 64

Digital Transformation Marketing Automation Services Marketing Management Paid Search Agency 64

Terminus

SEPTEMBER 30, 2021

Sara Nunez, Chief Executive Officer at Dream To Succeed US, discusses how funding out-of-cycle is no longer a big deal and what that means for investments and customer needs. Due to changes like the digital transformation acceleration caused by the COVID-19 pandemic, budgeting is much less rigid. How budgeting is changing.

Allocation 26

Allocation Customer Satisfaction Digital Marketing Funnels Loyalty 26

Valasys

JANUARY 17, 2020

B2B marketers need to learn to prioritize Customer Experience Management (CEM) to stay close to their customers and to develop an all-inclusive marketing strategy that strikes a perfect balance between creative demands, budget limits & channel decisions of the marketers. Effective marketing is difficult to get right.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management Multi-Touch Attribution 64

Directive Agency

JANUARY 17, 2019

Derek is responsible for the analysis of customer research, current market conditions, and sales enablement. . Additionally, he has created numerous revenue-generating websites, automated marketing systems, telemarketing, print, and online digital campaigns. People today are looking for instant gratification and satisfaction.

Advertising Agencies 63

Advertising Agencies Planning Terms and Conditions Top of Funnel 63

Directive Agency

JANUARY 17, 2019

Derek is responsible for the analysis of customer research, current market conditions, and sales enablement. . Additionally, he has created numerous revenue-generating websites, automated marketing systems, telemarketing, print, and online digital campaigns. People today are looking for instant gratification and satisfaction.

Advertising Agencies 61

Advertising Agencies Planning Terms and Conditions Top of Funnel 61

Martech

FEBRUARY 22, 2022

One of the best ways to do so is by prioritizing customer experience (CX). Customer experience focuses on the relationship between a business and its customers. It includes every form of interaction or communication with the customer, whether direct or indirect, even if it doesn’t result in a purchase.

Enterprise Management 143

Enterprise Management Digital Asset Management Work Management Marketing Management 143

Martech Advisor

JANUARY 31, 2020

“Customer satisfaction is defined as the metric that determines how happy are customers with a company’s products or services and how well does the company meet its customers’ expectations.” Top 10 Customer Satisfaction Quotes By Leading Industry Experts.

Customer Satisfaction 58

Customer Satisfaction Word of Mouth Leads Lead 58

Martech

JANUARY 21, 2022

“Marketers are expected to deliver campaigns that cultivate rich customer experience and drive brand awareness, all within a quick turnaround time,” said Megan Sangha, Senior Product Marketing Manager at Wrike, in her presentation at our MarTech conference. So, how can we get our customers from triggers to purchase?

Digital Asset Management 139

Digital Asset Management Work Management Marketing Management Paid Search Agency 139

Sana Commerce

APRIL 25, 2024

Succeeding in B2B e-commerce requires innovation, adaptability, and a customer-centric mindset. With customers demanding accurate real-time product information, tailored to their specific needs, online sellers need to develop creative omnichannel solutions to stay ahead. But achieving this is often easier said than done.

Webinar Metrics 52

Webinar Metrics Work Management Marketing Management B2B 52

Sana Commerce

APRIL 25, 2024

Succeeding in B2B e-commerce requires innovation, adaptability, and a customer-centric mindset. With customers demanding accurate real-time product information, tailored to their specific needs, online sellers need to develop creative omnichannel solutions to stay ahead. But achieving this is often easier said than done.

Webinar Metrics 52

Webinar Metrics Work Management Marketing Management B2B 52

Salesforce Marketing Cloud

MARCH 9, 2022

At first thought, visions of automated customer service might bring eye rolls. The very term “call center” is rooted in a decades-long history of companies using technology to keep customers at arm’s length rather than embrace them. The purpose of automation in customer support should not be to replace human functions.

Work Management 98

Work Management Automation Service Paid Search Agency 98

Salesforce Marketing Cloud

JULY 5, 2022

What’s next for companies that are grappling with empty warehouses, bare shelves, and unhappy customers? Customers don’t care what happens behind the scenes. Here are a few ways you can use both to help ease the impact of the supply-chain crisis on your customers. Unite your teams around the customer. 1 priority.

Paid Search Agency 98

Paid Search Agency Companies Tactics Enterprise Management 98

Biznology

FEBRUARY 14, 2020

Digital transformation has become one of the most important drivers of success in the modern business world, but in the increasingly competitive manufacturing industry, it can mean the difference between long-term success and a quick demise. Improving customer relationship management. Enhancing data security.

Work Management 104

Work Management Marketing Management Software Digital Transformation 104