KoMarketing Associates

FEBRUARY 11, 2021

Influencer Marketing Hub recently released its “Social Media Benchmark Report 2021,” and statistics showed that the majority of marketers (69%) use social media to develop more brand awareness. This is followed by social goals and objectives (57%), customer feedback (52%) and trending topics and interests (45%). were also on the list.

Social Media 219

Social Media Marketing Report Social Marketing Planning 219

Hubspot

JUNE 13, 2019

Enter: The press release. Press releases are important for increasing your brand awareness and helping your public relations (PR). But if nobody sees your release, you won’t get very far. Why is press release distribution important? How to distribute your press release. Distribution mistakes to avoid.

Press 100

Press Distribution PR Public Relations 100

ClickDimensions

DECEMBER 29, 2020

Did you know that the first press release was sent in 1906? When Ivy Lee, famed publicist and father of modern public relations, sent that first press release detailing a train wreck for his client the Pennsylvania Railroad, the world was a decidedly different place. In fact, press releases are still very relevant.

Press 69

Press Relevance Marketing Budget Blast Campaigns 69

KEO Marketing

NOVEMBER 18, 2015

Once upon a time, public relations was about getting coverage. You published a press release, reached out to media contacts, or designed a campaign that attracted attention from networks and publishers. Nowadays, brands aren’t the only ones who publish content. Their audiences publish it, too.

Public Relations 48

Public Relations Social Media Media PR 48

Schubert B2B

MAY 4, 2018

Some might say that press releases are as useful today as fax machines. Why send your news to an editor who acts as a gatekeeper in deciding whether or not to publish your information? This emphasis leads to a much better fit when pitching your press release and its chances for getting your news picked up. Why Trade Pubs Matter.

Press 67

Press B2B Blast Campaigns Public Relations 67

Top Rank Marketing

NOVEMBER 10, 2023

rolls out with 16 new features Search giant Google has released an array of new changes and features to its popular Google Ads Editor product, including new ad strength and deep linking updates, as the firm seeks to streamline the tool, Google recently announced. percent during October, according to newly-published U.S.

Advertising Benchmark 105

Advertising Benchmark Marketing Report B2B Marketing Linkedin 105

Bluetext

DECEMBER 11, 2018

For our final post to end the year and look forward to 2019, let’s turn to the marketing component that is perhaps undergoing the most significant transition: Public Relations. That’s no longer the case, as publications that a generation ago would readily cover almost any technology pitch have seen their print ads shrink.

Public Relations 25

Public Relations Trends Paid Search Agency Advertising Agencies 25

Stevens & Tate

FEBRUARY 17, 2023

Public relation is vital for a successful business marketing campaign. While marketing involves multiple bits and pieces, public relations ensure your target audience is receptive to your marketing messages by establishing higher brand recognition. Also, most journalists will quickly cover a brand story with multimedia.

PR 89

PR Public Relations Brand Identity Branding 89

Zoominfo

NOVEMBER 20, 2023

Why Data Quality Matters for Generative AI While AI tools in the broadest sense have been in development for decades, the explosion of recent interest is fueled by the release of consumer-focused products, like Google’s Bard and Open AI’s ChatGPT. The data underlying customer outreach needs to be incredibly accurate, enriched, and deep.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Top Rank Marketing

OCTOBER 6, 2023

Insider Intelligence The Public’s Perception of the Advertising and PR Industry Remains Poor New Gallup data has shown that the advertising and public relations (PR) sectors have hit a new low when it comes to public perception, with 19 percent of U.S. antitrust case trial against Google. million users and some 1.8

B2B Marketing 89

B2B Marketing Social Marketing Planning B2B 89

Adobe Experience Cloud Blog

SEPTEMBER 23, 2010

Traditional B2B public relations is no longer the highest-demand avenue to develop an effective voice for your brand. Looking beyond traditional B2B public relations and embracing digital PR strategies allows you to influence your market and gain share voice ahead of competitors. Newsletters. Media kits. Interviews.

Public Relations 48

Public Relations Tips B2B RSS 48

Contently

FEBRUARY 21, 2023

NLP for Market Research and Competitor Analysis We know how valuable customer research can be in driving your content strategy. The information you collect often determines the channels you publish on, the topics you write about, and your overarching narrative.

Marketing AI 147

Marketing AI CMS Development Lead Ranking Process 147

Brandpoint

OCTOBER 23, 2020

Additionally, owned content will likely drive engagement directly to your website rather than bringing the audience to a third party’s site such as a publisher website. This includes: MAT releases. Enhanced amplification and distribution, also known as premium MAT releases. Read More: What is a MAT Release?

Media 143

Media Advertising Agencies B2B Thought Leadership Distribution 143

Optinmonster

DECEMBER 21, 2023

Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. Its goal is to get the potential customers excited about buying your product. They give potential customers a glimpse of what’s about to come and keep them waiting excitedly till the launch date.

Campaigns 90

Campaigns Ad Building Planning Paid Search Agency 90

Champion Communications

JULY 24, 2023

In fact, since January, nearly half a million articles have been dedicated to Barbie, with a staggering 86,000 published in July alone. These audacious visionaries have not only reinvigorated the brand but also reshaped societal narratives, challenging the status quo along the way. Surprisingly, only 1.4%

PR 62

PR Campaigns B2B Thought Leadership Buzz 62

Contently

JULY 10, 2019

I’m not going to start this blog post with something hyperbolic and edgy like “press releases are dead.” Modern” digital PR was developed in order to start a more active, valuable and ongoing conversation between brands and the public , and to do that, you need compelling content. Cue data storytelling.

Storytelling 155

Storytelling PR Marketing & Strategy Press 155

Brandpoint

NOVEMBER 2, 2022

Public relations professionals have been using the term “stakeholders” long before I started in 1996, but I remember learning how that term transcends clients, customers, consumers and stockholders to include everyone involved in an organization — directly or indirectly.

Brand Identity 62

Brand Identity Branding Media Business 62

Sprout Social

FEBRUARY 8, 2021

A post performance report allows social marketers to present isolated metrics for published content, showing everything from impressions to reach to post link clicks. For example, content teams can determine which pieces of content inspire engagements while sales teams can identify which posts bring potential customers to the website.

Social Media 131

Social Media Media Paid Social Agency Ideal Customer Profiles 131

Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). Working for Comcast, he was recognized by BusinessWeek as “the most famous customer service manager in the U.S., Yesterday was such a day.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Biznology

JUNE 12, 2018

And: publishing our your own business and personal photos and videos with comprehensive tagging is online reputation management. We build a custom technological framework for the unique search profile discovered in the analysis stage. If SHTF SNAFU FUBAR Then ORM. Like this post? Sign up for our emails here.

Work Management 207

Work Management Marketing Management Process Ideal Customer Profiles 207

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. In 2018, The New York Times published a simple video demonstrating the clarity of news production in its office.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Marketing Craftmanship

MARCH 13, 2021

Media relations (or press relations) involves risks and consequences that can quickly derail any career, either as a corporate executive or PR agency rep. An insensitive comment on camera can spark a customer boycott. I had picked the wrong response to the reporter’s question, and the error had been published.

Media 147

Media PR Press Advertising Agencies 147

Convince & Convert

JULY 24, 2015

C-level executives often don’t fully understand that public relations personnel need the ongoing involvement and support of upper management in order to meet PR goals. As the primary interface with customers, investors, consumers, and the general public, PR requires an investment of management time to function well.

PR 148

PR Public Relations Paid Search Agency Press 148

Schubert B2B

JULY 20, 2018

Getting trade publications to publish or post your company’s news can be a challenge. Even if your company doesn’t have a new product or recent accomplishment to promote, you can still uncover interesting news to fuel your B2B public relations program. Creating New News. Plan Ahead. Editorial Calendars.

PR 69

PR Paid Search Agency Companies Public Relations 69

Biznology

JULY 26, 2016

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. Ergo, the gorgeous title of episode 45 of For Immediate Release: I’m An Influencer, Pay Me More! Medium could be the (or a) future of online publishing. Dan York reports on Verizon ’s acquisition of Yahoo!,

PR 80

PR Web 2.0 Blogger Public Relations 80

SmartBug Media

SEPTEMBER 23, 2019

You may already understand that public relations , or earned media, can be an impactful tool in getting exposure for your small business brand. Even with limited resources, your brand can stand out from the pack with the help of strategic public relations. Think David versus Goliath. Build Trust as a Thought Leader.

PR 61

PR Public Relations Brand Identity Branding 61

Webbiquity

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. When we released Press Release Grader the other day, a few blog posts and a few Tweets later, 20+ bloggers blogged about it and many more public relations (PR) professionals told their Twitter followers about it.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

seo.co

DECEMBER 18, 2020

One brand has been around for 20 years and is known for treating its customers well. The other brand is a startup and there have been several reports of them stiffing customers. Which one do you think the average customer is going to trust more? Customer loyalty. Think about two brands side by side.

Astroturfing 69

Astroturfing Work Management Marketing Management SEO 69

Brandpoint

MARCH 26, 2020

However, for people in public relations trying to garner coverage for their clients, the current media landscape can feel like an impossibility. Read More: The PESO Model for PR: Paid, Earned, Shared and Owned Media] Brandpoint’s Premium Mat Release is an example of a tactic that allows for this type of hyper-targeting of media.

Paid Content 136

Paid Content Paid Search Agency Planning Content Marketing 136

The Marketing Blender

DECEMBER 28, 2020

Here are some ways content automation can elevate your marketing efforts: publish error-free content using tools like Grammarly. It’s not just bringing new business, email marketing keeps old customers coming back for more — 80% of business professionals believe that emails help customer retention. Community Marketing.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

Sword and the Script | B2B

JULY 30, 2019

Not any more than, a CRM database is customer service. A press release is not public relations. When he published that idea, I asked him about in the comments section (which you should read in context ). Marketing technology (martech) is not marketing. Enterprise search is not knowledge management.

Enterprise Management 69

Enterprise Management Planning Marketing Management Paid Search Agency 69

Webbiquity

JANUARY 12, 2011

How can you amplify and extend new releases through social media? The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. Public Relations: The best press release is no press release by MarketingSherpa. Vocus and Cision ) to the obscure ( Butterfly Publisher ).

PR 100

PR Tools Tips Blogger 100

Hubspot

SEPTEMBER 18, 2019

In this example, that path forward might be to grow web traffic (the gap) by increasing blog publishing volume. Stakeholder examples include employees, investors, customers, local government officials, and media outlets. The National School Public Relations Association has a free version of a sample communication plan in PDF format.

Template 96

Template Planning Effectiveness Paid Search Agency 96

markempa

JUNE 13, 2006

« Lead Generation for the Complex Sale on wsRadio.com | Main | Why Most B2B Sites Fail to Convert Sales Leads » New Book: Lead Generation for the Complex Sale is officially released The wait is over! My book, Lead Generation for the Complex Sale , was released this morning. the new way to publicize your book rele.

Lead Generation 120

Lead Generation B2B Sales Generation Leads 120

KEO Marketing

MAY 4, 2017

You must operate your content marketing strategy like a publisher operates her magazine. You should come up with a monthly editorial calendar where you plan out content, assign writers, videographers, and photographers to generate content, ensure everything goes through an editorial and promotional process, and release timely content.

Marketing & Strategy 59

Marketing & Strategy Marketing Strategy Top of Funnel Planning 59

Schubert B2B

MAY 26, 2022

The objective of public relations is to cultivate and maintain a positive reputation for your company. To share current news about your company, PR specialists create and distribute press releases to a focused list of relevant journals for effective connection to their readers. Getting the Most Out of Content.

Public Relations 115

Public Relations Paid Social Agency B2B Marketing PR 115

Hubspot

JANUARY 14, 2013

When a marketer sets out to create a public relations strategy, the first move is often to get started publishing press releases. However, there are now other tactics that need to be coupled with press releases in order to make them effective. The Benefits of Using a Press Release. 2) You build links.

Press 28

Press Public Relations PR Lead Scoring 28