Webbiquity

JUNE 21, 2022

Brands also need influence in order to directly affect the behavior of their customers and make them more likely to identify with, relate to, or define themselves by the brand. Brands compete for the attention of their customers in real-time, across various channels. Image credit: Olya Kobruseva on Pexels. Image credit: HubSpot.

Privacy Policies 339

Privacy Policies Brand Identity Branding Multi-Channel 339

Trade Press Services Newsletter

SEPTEMBER 7, 2023

A press kit is defined as a set of promotional materials that are professionally packaged, either digitally or printed. The press kit is distributed to members of the press and media outlets for promotional purposes, including newsworthy announcements. Who are your customers? Published materials. Fact sheet. Media assets.

Press 130

Press Personalization Brand Identity Branding 130

Marketing Insider Group

OCTOBER 6, 2021

Moving potential customers from your short-form videos to your website will require providing useful, engaging information while getting straight to the point. Start by intriguing your customers with quick, punchy videos that are sufficiently branded without being heavy-handed. You might need to produce longer-form content.

Youtube 329

Youtube Marketing & Strategy Marketing Strategy Planning 329

Trade Press Services

APRIL 29, 2024

Networking is all about building those relationships so that people can refer possible customers to you, or to make a purchasing decision on what products or services you offer,” Cotton says. NeXco National promotes B2B networks with 250 vetted, professional members and 22 chapters.

B2B Thought Leadership 70

B2B Thought Leadership Thought Leadership Ad Building Peer-to-peer 70

Marketing Insider Group

JUNE 14, 2021

Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. The most commonly created video types are social media videos, ads, presentation videos, sales videos, and explainer videos. Promote New Videos on Social. Decide Which Types of Video to Create. Interviews.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Marketing Insider Group

JULY 11, 2023

What you consider valuable content might be seen as worthless by your customers when they’re trying to make a purchase. Ask yourself: Do your customers really value your content marketing enough to give up their contact info, email address, or even sign in with their social accounts? It’s kind of like a toll road.

Ad Exchange 239

Ad Exchange High Quality Lead Landing Pages Content 239

Martech

DECEMBER 19, 2023

Impossible to Ignore: Creating Memorable Content to Influence Decisions By Dr. Carmen Simon Publisher: McGraw Hill The central focus of Dr. Simon’s book is the creation of memorable presentations, which is an area where many people have just enough knowledge of PowerPoint and Google Slides to be dangerous. Yeah, that was fun.

Paid Search Agency 117

Paid Search Agency Classified Ads Advertising Agencies Work Management 117

Marketing Insider Group

JANUARY 2, 2024

It’s a wake-up call for content marketers and publishers everywhere. Quick Takeaways The decline of social media as a primary driver of web traffic represents a shift in the relationship between social media platforms and content publishers. This isn’t just a blip on the radar.

Social Media 254

Social Media Social Marketing Media Content Marketing 254

Marketing Insider Group

JULY 6, 2020

With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. Treat LinkedIn as a way to generate leads, rather than just a place to publish content. Make sure to share with your customers and clients too.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Webbiquity

APRIL 4, 2019

Publisher by Nick Youngson CC BY-SA 3.0 B2B marketers need to shift from an advertising mindset to a publisher’s mindset. Advertisers have historically spent resources renting audiences from publishers who build and cultivate them. There needs to be a reason why you are publishing. Publish regularly and prolifically.

Paid Content 260

Paid Content Advertising Agencies B2B Marketing Marketing AI 260

Marketing Insider Group

SEPTEMBER 28, 2021

Action words turn consumers from simple readers of your content into engaged potential customers. If you’re publishing content, you probably already are, but maybe not optimally. Believe it or not, organic web traffic is not the end goal of content marketing — customer conversions are. So how do you start using them?

Content Marketing 345

Content Marketing Lead Scoring Lead Ranking Content 345

Stevens & Tate

FEBRUARY 9, 2023

After helping consumers learn about their problem and how they can solve it, you will want to present your product or service as the best option for that specific solution. You’ve done so by publishing a variety of different types of content addressing the awareness and consideration stages.

Vendors 111

Vendors Lead Ranking Case Studies Custom Publishing 111

Marketing Insider Group

JANUARY 21, 2021

With this kind of spotlight coupled with the connections they make, you’ll find it’s easier to retain customers. The cumulative effects of trust and relationships from employee advocacy result in greater customer retention. Simply put, employee advocacy occurs when your team promotes your brand on social media.

Ideal Customer Profiles 299

Ideal Customer Profiles Social Media Trust Marketing Tagging 299

Webbiquity

MARCH 28, 2023

For example, if you build custom windows and doors, you could create a calculator that will help customers figure out how much an item would cost. Pumble then also does a great job of plugging their own product, another chat app, and presenting it as an alternative to these more popular solutions.

Top of Funnel 306

Top of Funnel Marketing Strategy Marketing & Strategy Planning 306

Contently

DECEMBER 13, 2022

Content that builds connections with customers is important. Once a potential customer is aware of your brand, you want to drive them further down the funnel through engagement and conversion. Before you start publishing content, make sure it’s a right fit for your audience. Prioritize content promotion and distribution.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

Outbrain

DECEMBER 19, 2022

But your blog can fall flat with low traffic and even worse engagement if you don’t create a solid content promotion strategy to get more eyes to your content. Content promotion is sharing your content across multiple channels to maximize the reach and win more readers. What is Content Promotion? Simple – with Outbrain.

Paid Content 26

Paid Content Promotion Top of Funnel Work Management 26

Genroe

JANUARY 21, 2015

Net Promoter was launched in 2003 and since then many, many organisations have used the methodology to drive change in their business. So you don’t have to re-learn those lessons the hard way I’ve pulled together this massive list of Net Promoter best practice tips. Too often we are quick to reject feedback from customers as wrong.

Promotion 110

Promotion Practices Lead Scoring Lead Ranking 110

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Consider these ways customers often react at different touchpoints when AI is involved. This might not seem like a big issue.

Marketing AI 112

Marketing AI Work Management Marketing Management B2B Thought Leadership 112

Animalz blog

DECEMBER 14, 2023

Every day, teams create artifacts as part of their work — presentations, demos, interview transcripts — that could make for great content. PLG makes the product itself the main driver of customer acquisition, essentially giving you a “two for one” deal: an exceptional user experience that also attracts new customers.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

Exo B2B

APRIL 10, 2024

Or to promote their brand, or generate sales opportunities. This can take the form of commenting on publications by potential customers (prospects) from companies within your target customer base. Sharing relevant articles, publishing original posts that reflect your expertise. I get it. Improves stakeholder engagement.

Linkedin 52

Linkedin Paid Search Agency Advertising Agencies B2B Thought Leadership 52

Sprout Social

JULY 5, 2022

Webinar presentation. For maximum transparency, highlight real customers or creators. Ask yourself: What’s something your customers wish they knew more about? The brand promoted the partnership by offering Emma’s dishes in their restaurants for a limited time. Webinar presentation. Meet the team. Product tutorial.

Youtube 130

Youtube Advertising Channels Video Marketing Paid Search Agency 130

RebelMouse

OCTOBER 9, 2023

FlatPlan helps RebelMouse publishers deliver content to Apple News with a stable, automated integration. This enables publishers to reach new audiences and nurture reader loyalty to funnel readers to their websites, where first-party data strategies kick into action. What is Apple News?

CMS Development 65

CMS Development Industry CMS Automation Enterprise Management 65

SocialPilot

APRIL 25, 2024

This section is categorized into six types: Videos, Shorts, Live, Playlists, Podcasts, and Promotions. Customization The “ Customization ” tab lets you personalize your channel’s look and feel. With SocialPilot, you can schedule and publish YouTube video content while seamlessly collaborating with your team.

Youtube 78

Youtube Copyright Ideal Customer Profiles Advertising Agencies 78

Adobe Experience Cloud Blog

DECEMBER 14, 2016

Self-Promotion is Self-Preservation. That’s where self-promotion comes in. Attitudes towards self-promotion have changed in recent years, as people have come to recognize that it’s a self-preservation strategy. Unfortunately, an article published on Forbes, “ Why Is Self-Promotion So Hard For Women?

Promotion 48

Promotion Peer-to-peer Marketo Ideal Customer Profiles 48

Liveintent

DECEMBER 13, 2022

Some may find themselves frustrated by the continual hold up, but the delay presents an opportunity for brands of all sizes to better prepare themselves for the tremendous disruption ahead. Not only does NYT monetize its email newsletters, but it cross-promotes its many products and newsletters.

Newsletter 118

Newsletter Marketing & Strategy Lead Ranking Acquisitions 118

Liveintent

FEBRUARY 14, 2023

The last few years are an excellent example of how global events can alter relationships between publishers, brands, and their customers — sometimes permanently. Think about what problems you can solve for your customers or how you can enhance their lives. Let’s take a closer look. Below are a few examples.

Content 62

Content Custom Publishing Loyalty Newsletter 62

SmartBug Media

JUNE 13, 2023

Product promotions often thrive on subtlety. A Shopify-Instagram integration gives your brand access to your customers (and potential customers) while they browse content, not necessarily while they shop. The aim is seamless product presentation paired with a frictionless customer journey.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Management Multi-Channel Tagging 98

Stevens & Tate

FEBRUARY 15, 2022

It presented the perfect way for businesses to regularly publish new content to attract and build a large audience. When you publish new content on your blog, Google will index it and include it in its search results. Promote your blog via social media and email marketing. Generate Organic Traffic From Google.

Online Marketing 100

Online Marketing Planning Lead Scoring Lead Ranking 100

Liveintent

SEPTEMBER 7, 2021

Retailers have amassed troves of first-party data from their customers and audiences like information on purchases (both online and in-store), loyalty programs, store credit cards, and rebates, for example. All this information enables retailers to understand their customers’ interests and needs clearly.

Ideal Customer Profiles 125

Ideal Customer Profiles Media Advertising Agencies Mobile Advertising 125

SmartBug Media

OCTOBER 30, 2020

A lot of things have changed when it comes to how we do business and connect with prospects and customers. These events help to gain valuable customers and establish strong industry partnerships. Does the platform allow for presentations to be pre-recorded and controlled by the presenter, live?

Marketing & Strategy 105

Marketing & Strategy Paid Social Agency Multi-Channel Lead Ranking 105

Brandpoint

APRIL 13, 2023

Start by brainstorming a frequent or common customer or client question to address. In addition to driving increased engagement, this tactic presents a great opportunity to insert and demonstrate some of your brand’s personality. It’s (obviously) best to ask almost immediately after a particularly positive customer experience.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Hubspot

OCTOBER 8, 2013

Most of the advice around distributing your presentations sounds like this: "Embed your SlideShare to your blog and you''re good to go. Just like any other promotional plan, you need to create SlideShares with their distribution in mind. it''s ready to be published! How have you promoted a SlideShare presentation on your blog?

Promotion 28

Promotion Storytelling Distribution Template 28

Oktopost

JUNE 14, 2021

Potential customers rarely grow on trees. . For that reason, marketing teams function not unlike expert fishermen with a hook and line in the earliest stages of appealing to potential customers, using techniques known as demand generation and lead generation. From there, they may be developed into loyal customers.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Valasys

AUGUST 1, 2023

Whether you are a start-up or a larger company, promoting your business profiles across multiple platforms is a must these days. In addition, having a website will dramatically increase the level of customer trust and, as a result, boost your profits. The latter plays an important role in shaping customer loyalty to a brand.

Planning 52

Planning Content Marketing Ideal Customer Profiles Content 52

Sprout Social

APRIL 25, 2024

If they had more time, they’d spend it responding to customers and planning strategic initiatives. It will help you identify goals, audit competitors and build out an ad strategy, wrapping up with a final, presentable strategic overview and rollout plan. Use it to set marketers and agents up for social customer care success.

Social Media 94

Social Media Template Work Management Marketing Management 94

Choozle

MARCH 15, 2024

With such substantial investment flowing into this channel and a growing demand for first-party data, it’s clear that many other businesses will seek to capitalize on the opportunities presented by retail media. In this blog, we’ll outline what retail media is and how you can capitalize on this advertising opportunity.

Advertising Agencies 64

Advertising Agencies Advertisements Advertising Media 64

Top Rank Marketing

DECEMBER 13, 2023

In fact, a vast majority of respondents to our 2023 Influencer Marketing Report report that they have seen extensive benefits in the form of increased sales revenue and improved customer brand reputation. I think I have said this every year since influencer marketing was a mewling newborn tactic… but every year it’s worth repeating.”

Advertising Agencies 119

Advertising Agencies Paid Search Agency B2B Marketing Planning 119