Marketing Insider Group

MAY 1, 2023

It’s no secret that video has taken over the world of digital marketing. From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal.

Statistics 316

Statistics Video Marketing High Quality Lead Stats 316

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today. When did content marketing start?

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

KoMarketing Associates

APRIL 6, 2021

As more B2B marketers experiment with account-based marketing (ABM), new research suggests that they are diverting more of their budget to this tactic. This was followed by content marketing (60%), sales enablement (48%) and personalization/customization (43%). COVID-19 and Changing Marketing Investments.

Account Based Marketing 243

Account Based Marketing Marketing Report B2B Marketing B2B 243

Marketing Insider Group

AUGUST 26, 2020

As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success. So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? After all, what’s the ultimate goal of content marketing? So, show them the money.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Quick Takeaways: Your content marketing strategy needs more than a perfectly optimized website.

Social Media 325

Social Media Top of Funnel Social Marketing Marketing & Strategy 325

KoMarketing Associates

DECEMBER 8, 2021

Not all B2B marketers have discovered how to effectively leverage account-based data, but new research suggests that high performers, in particular, are making strides in this area. Account-Based Marketing As Top Priority. times more likely to leverage advanced data sources, compared to their counterparts.

Marketing Report 213

Marketing Report Account Based Marketing B2B Marketing B2B 213

KoMarketing Associates

SEPTEMBER 21, 2021

Many marketers began to recognize the value of video content in 2020, and new research suggests that they are now leveraging it to achieve a wide array of objectives. As of this year, the majority of marketers (70%) said that video content showed a positive return-on-investment. Marketers and Video Content Effectiveness.

Video Marketing 223

Video Marketing Content Statistics Sales Qualified Leads 223

KoMarketing Associates

NOVEMBER 17, 2021

Although sales representatives and marketers are seeing similar success via account-based marketing (ABM), new research indicates that there are still several challenges in this area. About 33% placed blame on insufficient staffing, and 30% claimed there is still a lack of cooperation between sales and marketing teams.

Account Based Marketing 214

Account Based Marketing ABM Marketing Report Intent Data 214

KoMarketing Associates

JANUARY 19, 2022

Choosing the right stack of MarTech solutions can be a difficult task for B2B marketers, especially for those working in cybersecurity, who may have a more complicated sales cycle, changing regulations, and other obstacles. Lauren Patrick, VP of Marketing at Curricula. Conversational marketing platforms, such as Qualified.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Webbiquity

MARCH 28, 2023

A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success. Affiliate sales support independent publishing.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

Zoominfo

DECEMBER 28, 2020

You’re about to get that hot lead on the phone. What are customer buying signals? By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Marketing Insider Group

MARCH 30, 2020

In B2B Marketing, it’s all about finding leads that convert to sales. While it may seem counter-intuitive, when you take an approach that puts the customer’s needs in the driver’s seat, and you’ll be on the fast track to marketing success. How do you show your customers that you care about their needs?

B2B Sales 285

B2B Sales B2B Marketing Agencies 2 Sales Qualified Leads 285

markempa

JULY 6, 2017

In this post, I’m going to focus on how to do lead management that increases sales conversion. Here’s why: First, B2B lead conversion to actual revenue conversion is low. According to Forrester, top performers convert 1.54% of leads to revenue. And average performers turn less than 0.75% of leads into closed deals.

Sales Management 326

Sales Management Lead Management Ideal Customer Profiles Lead Ranking 326

markempa

AUGUST 1, 2017

Do you focus on capturing product stories or customer-hero stories? The answer can make a huge difference in your sales and marketing results. And he’s had a profound influence on how we sell and market, especially those who are in B2B. What inspired you to talk about integrating with marketing and sales?

Sales Qualified Leads 324

Sales Qualified Leads Peer-to-peer Buyer Personas Work Management 324

Tiecas

FEBRUARY 14, 2024

Artificial Intelligence (AI) is emerging as a disruptive and transformative force in B2B marketing for industrial companies. By leveraging AI, industrial businesses are streamlining operations and redefining how they engage with their customers. What Role Does AI Play in Personalizing Industrial Marketing Efforts?

Marketing AI 98

Marketing AI Lead Ranking Paid Search Agency B2B Marketing 98

Marketing Insider Group

APRIL 12, 2021

As a content marketer, there are numerous channels and strategies at your disposal. One of the most critical aspects of using content marketing is managing your paid, owned, and earned media. In this post, we’ll break down each type of media, how to use them in content marketing, and which one provides the best ROI. Retargeting.

Paid Content 360

Paid Content ROI Paid Search Agency Media 360

Marketing Insider Group

MARCH 31, 2020

Looking at this year’s digital marketing trends can help your business get in on the ground floor of tomorrow’s leading-edge strategies. Let’s take a close look at the most critical aspects of the digital marketing trends you can’t ignore in 2020. Make It All About the Customer: World-Class CX.

Trends 354

Trends Work Management Peer-to-peer Marketing Management 354

Contently

DECEMBER 13, 2022

Content that builds connections with customers is important. For example, B2B content marketing may require more touch points throughout the buying journey, in part because the sales process can take months (or even years), and multiple leaders are usually involved in the decision. Creating Content for Engagement vs. Conversion.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

Valasys

APRIL 22, 2024

Feeling like buying auto insurance leads from an agency or seemingly from an incredible website to make your day easier? But we are here to demotivate you to buy leads from a company. Buying leads off the internet may not be the best idea for your agency. Secondly, the leads are not qualified or verified enough.

Paid Content 40

Paid Content Paid Search Agency Lead Scoring Lead Ranking 40

Only B2B

MARCH 13, 2024

Many B2B marketers struggle to connect their content strategy to concrete results. It can be hard to know if your content is generating leads or boosting brand awareness. Marketers are reporting that the expected revenue of the worldwide content marketing sector in 2022 was about $63 billion.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Marketing Insider Group

AUGUST 3, 2020

Account-based marketing (ABM) offers a lot of benefits to most B2B organizations. All of these things can clearly lead to a more profitable company and a better customer experience, which is why many companies are allocating large sums of their marketing budget towards this strategy. Why Sales Marketing Alignment Matters.

Account Based Marketing 338

Account Based Marketing ABM Top of Funnel Lead Ranking 338

Marketing Insider Group

OCTOBER 27, 2020

Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. If your company isn’t harnessing the potential of content marketing , then you could be losing valuable opportunities to attract, interest, and convert buyers. Quick Takeaways. B2B Buying Isn’t Linear.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Tiecas

MARCH 11, 2024

A truly effective industrial website is a lead-generation engine, and your site’s strategic makeover must address the aesthetics and inner workings that drive potential buyers toward meaningful action. These essential questions are not simply a marketing exercise. Prospective customers in your niche have seen it all before.

Marketing Websites 98

Marketing Websites High Quality Lead Case Studies Paid Search Agency 98

Heinz Marketing

MAY 19, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing You’ve spent months developing a content strategy and weeks laboring over a piece of content that you have deemed “high value”. So you want to drive more qualified leads with your content – what should you do?

Sales Qualified Leads 105

Sales Qualified Leads Lead Ranking Content Lead Scoring 105

Top Rank Marketing

NOVEMBER 17, 2023

B2B Video Is Bringing in Customers [Report] 91 percent of B2B marketers have said that their organization has used video in marketing efforts, with 90 percent noting that video has helped increase traffic, while 71 percent of B2B brands have used videos created especially for social media, with 70 percent having utilized explainer videos — three of (..)

B2B Marketing 106

B2B Marketing Search Marketing B2B Google 106

Martech

DECEMBER 27, 2023

In the year ahead, consumer and B2B marketers will be focusing on first-party data strategies to replace their dependence on third-party cookies. As the year goes on, more users and marketers will scramble to find alternatives. This means they’ll be shaking things up in how they market and handle consumer data privacy.

Marketing AI 131

Marketing AI Lead Ranking Enterprise Management Paid Search Agency 131

Optinmonster

MARCH 2, 2023

If you want to improve your conversion rates, one important thing to know is how to qualify leads. When your leads are qualified for marketing and sales, you’ll be more likely to convert them into paying customers. What Does It Mean To Qualify Leads? What Does It Mean To Qualify Leads?

Sales Qualified Leads 69

Sales Qualified Leads High Quality Lead Lead Ranking Lead Scoring 69

Stevens & Tate

DECEMBER 9, 2022

Creating a successful long-term inbound marketing strategy requires that you tackle several different tactics on different fronts, such as optimizing your site for SEO , creating high-quality content for your website, producing email newsletters, and engaging with followers on social media. Personalize Communication With Your Customers.

Marketing Automation Services 95

Marketing Automation Services Hubspot Marketing Automation Automation 95

SmartBug Media

JULY 28, 2023

In today's competitive business environment, it's crucial to find effective tactics that speed up lead-to-opportunity conversion in the deal pipeline. Identifying Potential Leads The first step is identifying potential leads and attracting them to fill your pipeline. Highlights the benefits of the product or service.

Conversion Rate 98

Conversion Rate Lead Ranking Tactics Ideal Customer Profiles 98

Content Standard

APRIL 16, 2024

With advertising costs continuing to rise, marketers are leaning again into SEO as a more sustainable and cost-effective solution to overshadow the competition, grow brand awareness, and feed the digital funnel. In fact, 90 percent of enterprise marketers reported SEO as a key focus in 2023 and beyond, according to BrightEdge.

Marketing AI 98

Marketing AI SEO Lead Scoring Lead Ranking 98

SmartBrief - Marketing

JANUARY 19, 2024

As SmartBrief marks 25 years as a leading voice in digital B2B media, we’re thrilled to welcome you to our new website , a hub for connecting professionals with the information they need to succeed in our rapidly changing world. Our newsletters are customized for professionals like you by industry experts who review it all.

B2B Thought Leadership 64

B2B Thought Leadership Thought Leadership Newsletter Sales Qualified Leads 64

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. But I’m not just another marketing consultant.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Martech

NOVEMBER 21, 2023

Leveraging marketing data is key to continual optimization and driving growth. conversions) can be retrofitted into the top-of-funnel activities to help marketers: Decrease costs of acquisition or conversion. Increase customer engagement. Understand marketing attribution. I’ll also only reference customer data.

Top of Funnel 122

Top of Funnel Marketing Funnels Multi-Touch Attribution Marketing Attribution 122

Martech

FEBRUARY 8, 2024

While this approach can generate traffic, it often fails to convert them into leads and sales. Moreover, it brought us 19 highly qualified leads and 10 conversions to opportunities from it. A person who looks it up is in the market to spend money. Get more leads. Where can top-of-the-funnel content come in handy?

Top of Funnel 122

Top of Funnel SEO B2B Paid Search Agency 122

SmartBug Media

JULY 12, 2023

Did you know that every time sales books a meeting with a qualified website visitor, an inbound marketer gets her wings? I’m talking about the lead that seems to appear magically out of thin air and winds up being your “bluebird” deal of the quarter. First of all, it wasn’t a bird; it was an inbound marketer.

SMS 98

SMS Hubspot Ideal Customer Profiles Sales Qualified Leads 98

SmartBug Media

JULY 12, 2023

Did you know that every time a sales development representative books a meeting with a qualified website visitor, an inbound marketer gets her wings? I’m talking about the lead that seems to appear magically out of thin air and winds up being your “bluebird” deal of the quarter. Hello, marketing and sales automation.

SMS 98

SMS Hubspot Ideal Customer Profiles Sales Qualified Leads 98

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. Industrial marketing for manufacturers offers solutions that allow us to maximize our resources.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104