Anyword

AUGUST 31, 2018

We thought this information was too valuable to keep to ourselves, so we decided to create our new series, The Storytellers, as a way to share some of their insights and expertise with the rest of the publishing community. On a day-to-day basis, my team focuses on the marketing for all of our brands and our shows.

Storytelling 42

Storytelling Paid Content Advertising Agencies Mobile Advertising 42

KoMarketing Associates

DECEMBER 19, 2013

After all, it’s been a crazy year of updates from both search engines and social networks, and 2014 promises to bring more of the same. Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Contently

JUNE 1, 2020

In this age where “must-see places with breathtaking views” are listed everywhere, it’s easy for travel content to get lost in the noise. Marketing copy heaves with destinations that are “state of the art,” “off the beaten path,” or “sun-kissed”—phrases with no function other than to add bloat.

Content 217

Content Keywords SEO Copywriting 217

Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? And, when we had a few unanswered questions, we curated responses from expert sources.

FAQ 96

FAQ Paid Search Agency Content Marketing Work Management 96

ClearVoice

FEBRUARY 16, 2020

Digital marketing courses can help keep you or your team on top of the latest strategies and technology. So we’ve curated a 2020 roundup of some of the best programs out there for all price levels, from renowned academic programs to free online courses. Now that marketing has gained a digital slant, innovations come daily.

Course 101

Course Training Work Management Planning 101

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Most media companies either have legacy systems in print or (I can’t believe I’m saying this) digital.

Work Management 132

Work Management Media Marketing Management Marketing Automation Services 132

ClearVoice

MAY 15, 2020

When it comes to consuming online video content, our world’s appetite is ravenous. Part of it is our love of storytelling; part of it is the personal and emotional connection that forms when we watch people talking directly to us. 83 percent of consumers worldwide prefer YouTube to watch video content – HubSpot.

Marketing Budget 59

Marketing Budget Video Marketing Marketing & Strategy Marketing Strategy 59

Marketing Insider Group

JANUARY 11, 2023

B2B marketing trends continue to rapidly evolve as content marketing becomes more important than ever. Marketers have shifted their focus from sales to digital content marketing strategies and search engine optimization tactics to attract new customers to their business. 7 B2B Marketing Trends.

Marketing AI 240

Marketing AI Trends B2B Marketing B2B 240

Single Grain

APRIL 18, 2022

Running paid advertising campaigns on social media has become a staple in any digital marketing strategy. But in an ever-changing environment where bids rise and new ad types become available, advertisers struggle to stay up to date with the latest changes. Why You Should Hire a Paid Social Media Agency.

Paid Social Agency 52

Paid Social Agency Advertising Agencies Paid Search Agency Social Media 52

Marketing Insider Group

SEPTEMBER 3, 2014

As a content marketer , I am always looking for brands creating content I wish I created , the best video content , and general business and marketing inspiration. But I’m also continuously asked for sites I think are doing an amazing job of executing a branded content experience. Adobe CMO.com.

Examples 100

Examples Content Marketing Brand Identity Branding 100

Single Grain

AUGUST 15, 2023

And the marketing tactics that worked for Web2 don’t necessarily work for Web3. So if you are a Web3 business owner, you’ll need the assistance of an expert Web3 marketing agency to successfully promote your service or product and reach your desired audiences. What Are the Advantages of Using Web3 Marketing Agencies?

Advertising Agencies 52

Advertising Agencies Paid Search Agency Marketing Agencies 1 Paid Content 52

Single Grain

JULY 22, 2022

And the marketing tactics that worked for Web2 don’t necessarily work for Web3. So if you are a Web3 business owner, you’ll need the assistance of an expert Web3 marketing agency to successfully promote your service or product and reach your desired audiences. TABLE OF CONTENTS: ↓ What Is a Web3 Marketing Agency?

Advertising Agencies 64

Advertising Agencies Paid Search Agency Marketing Agencies 1 Paid Content 64

Content Marketing Institute

DECEMBER 27, 2017

If you happened to catch our collection of content marketing predictions for the upcoming year, you may think you’re in for a bumpy ride. Your purpose and goals : The “why” – why you are creating content and what value you expect it to provide. Click To Tweet. joderama Click To Tweet.

Template 111

Template Paid Content Planning Content Marketing 111

ClearVoice

JANUARY 8, 2019

Perform a Google search on “content creation strategy,” and you’ll get millions of results offering tips, ideas and templates to help you get started. What are your biggest challenges with content? Content created for the sake of content or to meet some self-imposed publishing schedule isn’t enough. Start here.

Budget Programs 111

Budget Programs Buyer Personas Marketing & Strategy Psychographics 111

Scoop.it

OCTOBER 29, 2020

We are all just humans (as the saying goes) so the tips below work for all the market segments, be it B2C or B2B – because when something is viral, everybody knows it. If you look at most of the creators and compare their content five years ago and now, you will notice how their character changed. Be Genuine. Too obvious right?

Viral Marketing 86

Viral Marketing Tips Curation Paid Search Agency 86

Valasys

AUGUST 26, 2019

Seth Godin, the famous American author & entrepreneur stated the importance of content marketeering as follows: “Content Marketing is all the Marketing that’s left.”. Having the brains for awe is something that lays the foundation for the marketers to introspect & think beyond the established patterns.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Content Marketing 40

Single Grain

MAY 4, 2022

WordPress is a top content management system that powers 35% of the total active websites on the Internet. And one of the primary reasons for the immense popularity of WordPress is that it is SEO-friendly. In fact, you can quickly scale your organic traffic if you know how to manage WordPress SEO.

Paid Search Agency 59

Paid Search Agency Advertising Agencies CMS Development Ad Agencies 59

Marketing Insider Group

SEPTEMBER 14, 2021

Data storytelling is one of the most powerful ways to create compelling content. It resonates with both emotion-driven and reason-driven readers, provides objective, evidence-based support for your content, and increases your brand’s legitimacy in the eyes of your audiences. The Content Marketing Gurus.

Case Studies 338

Case Studies Content Case Study Statistics 338

Single Grain

SEPTEMBER 14, 2022

the metaverse, leading brands are developing innovative strategies to incorporate metaverse marketing in the promotion of their products and services. However, as the metaverse is still quite a new (and booming) concept, you will require the expertise of a top metaverse marketing agency to help you access and monetize this new digital world.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 59

SnapApp

AUGUST 31, 2017

Though this shift might seem minor, it greatly impacts how marketing teams operate, sales teams engage, and how purchase decisions are ultimately made. . For B2B marketing and sales teams to continue finding success, they must be able to identify, acknowledge, and respond to the generational differences of today’s new buying committees. .

Sales Management 112

Sales Management Paid Content Buy Top of Funnel 112

Magisto

DECEMBER 18, 2019

Keeping up with a blog and posting content regularly is hard, but it is crucial nowadays to gain traction and visibility over a particular niche. Tell Your Story for Your Content Marketing Blog. But you can, for example, give a couple social media tips, or your email marketing vision. We’re here to help!

Work Management 52

Work Management Marketing Management Content Blogger 52

Hubspot

AUGUST 20, 2020

And if I'd added a SlideShare to them? For example, if I wanted to write a post about social media, there is probably a different angle I could take that would work for each of the following formats. The Curated Post. How to Create a Social Media Report [Free Template]. Format: List of similar items or content.

Paid Content 101

Paid Content Thought Leadership FAQ Curation 101

ConvertKit

JULY 23, 2019

adults spend nearly half a day interacting with media- 11 hours and 6 minutes to be exact. And as creators who are determined to leverage the full force of the internet in our favor, we have to create content as though our lives depend on it. Your audience engages in your content (Basically giving you a cheat sheet to all their needs).

Landing Pages 53

Landing Pages Practices Best Practices Work Management 53

Content Marketing Institute

DECEMBER 13, 2017

As I shared in Content Creation Robots Are Here , billions of AI-created pieces of content are published yearly. What does this mean for humans who create content? Despite the growth in artificial intelligence capabilities, the human content writer is needed more than ever. I paid $1.90 Click To Tweet. The result?

Marketing AI 103

Marketing AI Content Forecasting Click Rate 103

Webbiquity

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?)

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Content Standard

NOVEMBER 26, 2018

When did we start focusing solely on our content’s SEO, traffic, and links at the expense of the people who actually consume our content ? Maybe the answer is to take the humble marketing community, and build it into a whole world. .” When did we forget those names on the spreadsheet are actually people?

Communities 74

Communities Cross-Selling Ad Building Work Management 74

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable.

Marketing Budget 361

Marketing Budget Paid Content ROI Marketing & Strategy 361

Single Grain

FEBRUARY 17, 2020

89% of B2B brands and 86% of B2C brands are using content marketing in some form for pretty much three reasons, in this order: It's cheaper than traditional marketing. It's easier to do than advertising. Now, take a look at this visual representation of how many B2B companies are using content marketing.

Paid Content 140

Paid Content Examples Brand Identity Branding 140

Hubspot

MAY 20, 2014

The challenge with “content marketing” as a term or approach is that it’s by nature a very tactical way to engage with customers and prospects. There is nothing stopping you from creating and curating content and then randomly posting it up in social media channels.

Enterprise Management 28

Enterprise Management Advertising Agencies Planning Content Marketing 28

Optinmonster

APRIL 26, 2024

Want to learn how to use content upgrades to explode it 10X faster? Content upgrades are one of the biggest breakthroughs that marketers across all industries rave about because they can help you gain a ton of new email subscribers. In this guide, I’ll share 30 content upgrade ideas to grow your email list.

Examples 116

Examples Marketing Automation Services Content Screencast 116

Martech Advisor

JANUARY 22, 2020

The content marketing landscape has undergone an overhaul in this decade. New content formats such as infographics, podcasts, and videos have become an essential part of the content marketing mix. Website Content Marketing Strategies. Create Gated Content. Create a content repository.

Planning 104

Planning Top of Funnel Webinar Metrics Marketing & Strategy 104

Single Grain

SEPTEMBER 20, 2022

Content marketing remains the top activity for digital marketers: 91% of marketers use content marketing to reach their audience. Content marketing costs 62% less than traditional marketing and generates up to 3X more leads. TABLE OF CONTENTS: ↓ What Is a Content Marketing Agency.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Marketing Agencies 1 52

Brandpoint

SEPTEMBER 19, 2023

With an editorial calendar at your disposal, you’ll no longer find yourself scrambling to create content on the fly or missing out on valuable opportunities to engage with your target audience. Enhanced storytelling. Maximized media coverage. Content types and formats. Brand consistency. Elevated crisis management.

PR 62

PR Planning Allocation Budget Programs 62

Content Marketing Institute

AUGUST 6, 2018

It’s been updated because we know our readers always love to discover or be reminded of a great social media tool. Let’s be honest, social media is a jungle. What if you could ask today’s influential online marketers one question: “What social media tool is your all-time, desert-island, can’t-live-without favorite?”.

Social Media 111

Social Media Paid Content Budget Programs Social Marketing 111

Single Grain

MARCH 27, 2020

This blog post on content ideation has been updated and vastly expanded for 2020! Effective content marketing is a long-term strategy. Companies that enjoy the highest ROI on their content marketing investment typically publish quality content consistently over long periods. 2) Expand Existing Content.

Paid Content 133

Paid Content Paid Search Agency Work Management Keywords 133

Sprout Social

NOVEMBER 15, 2021

The start of a new year can feel a lot like the back to school season for marketers. There are tons of free and inexpensive marketing resources available online to help you prepare for the year ahead. To help start your search, we rounded up some of our favorite marketing resources that helped us make an impact in 2021.

Resources 88

Resources Social Marketing Planning Marketing Analytics Tools 88

Marketing Insider Group

OCTOBER 19, 2015

Last week I ran my own content marketing prediction : A Correction In The Advertising Market. The leading marketing trend of 2016 will be the maturing of the age of ad blocking. I think we’ll see a massive correction in the advertising market. Ads we are willing to pay an ad blocker to avoid.

Top of Funnel 150

Top of Funnel Work Management Marketing Management Content Marketing 150