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How to Use Data for Content Curation

Scoop.it

Do you want your products to be the next big thing everybody is talking about? Content curation can help you take over social media and boost your site’s traffic. What Is Content Curation? What Can Content Curation Do for You? Content curation can be a valuable tool in your arsenal if implemented correctly.

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What Marketers Should Know About Personality-driven Marketing

xiQ

Inspired by the Harvard Business Review article “What Marketers Should Know About Personality-Based Marketing” published May 02, 2018. According to The Survey of Business Uncertainty , “about 36.2 However, as people could lie on these questionnaires, this raised suspicions about the authenticity of this evaluation method.

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How advertisers can best capitalize on the Super Bowl with email newsletters

Liveintent

Super Bowl is just around the corner, and if you’re an avid football fan you may be one of many currently obsessed with team rankings, stats and predictions, and maybe some innocent sports gambling. Say you have a list of customers who purchased your products during last year’s football season. Here’s what we mean.

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Instagram vs Facebook: which is best for your brand’s strategy?

Sprout Social

As you can see, Facebook might have larger vanity numbers but Instagram’s stats are very impressive—particularly in terms of engagement. Facebook vs. Instagram: audience demographics. Facebook has more total users but your customer avatar might not be as active on the site as you might think. Instagram statistics. Functionality.

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The 7 Best Social Media Analytics Tools for Marketers in 2020

Hubspot

We've seen the stats that back up using social media as a legitimate business practice. They collect data from connected accounts, such as engagement, reposts, and replies, and compile them into reports that break down the numbers, providing you with insights about the performance of your brand online. ActiveCampaign. Price: $9/mo.

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Are Your Influencers Buying Their Followers?

Onalytica B2B

The New York Times recently published an article called: “The Follower Factory” exploring the growing demand for purchasing fake followers and engagement across social media platforms. We’re not even talking about lots of money; for a mere $225, influencers can purchase 25,000 followers. Who influences the marketplace?

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10 Social Media Challenges Your Business Must Overcome

Sprout Social

Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. In fact, social media’s influence runs deeper than customer engagement. With stats like those, it’s obvious that your business should be active on social media.