Industrial Marketing Today

OCTOBER 17, 2010

While working on an email campaign for a client who markets to manufacturers in the Process Controls and Automation industry, I was asked if there was an easy way to combine web analytics with email marketing. He was already using Google Analytics (GA) to monitor his Web site.

Marketing Analytics Tools 60

Marketing Analytics Tools Lead Generation Analytics Google 60

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Method and Metric

MARCH 29, 2019

A content audit is the perfect opportunity to look under the hood of your website and examine its marketing prowess. To perform a basic content audit, you’ll need four key tools: Screaming Frog SEO Spider, Google Analytics, Google Search Console, and a spreadsheet. Add in your Google Analytics metrics….

Marketing Websites 72

Marketing Websites Marketing Analytics Tools Content Lead Scoring 72

Hubspot

MAY 23, 2019

Millions of dollars are poured into the Google Display Network (GDN) every day. Google offers endless options for marketers to promote their products, so how is this network different? Why Use the Google Display Network? Since you can target more than just keywords, you aren't limited to the Google results page.

Display 78

Display Google Marketing Analytics Tools Paid Search Agency 78

Adobe Experience Cloud Blog

OCTOBER 11, 2012

Phil serves as the Head of Corporate Marketing for Rise Interactive, an interactive marketing agency that takes a channel-agnostic approach to digital marketing, leveraging customized reporting to equip quantitatively-minded individuals with powerful insights to allocate budgets for the best ROI. Improving CTR.

Google 48

Google Allocation CTR Paid Search Agency 48

ClickDimensions

MARCH 8, 2023

Digital marketing can be difficult to grasp at the best of times, especially with so many acronyms being used across the marketing landscape. So, to help you out we have put together a list of the top 35 common acronyms used in the digital marketing world. With this information, you can make improvements to your website.

Marketing Analytics Tools 98

Marketing Analytics Tools Paid Content Lead Ranking Cost per Acquisition 98

Single Grain

AUGUST 24, 2021

Thankfully, Enterprise SEO software assists marketers and SEO professionals in analyzing and tracking the performance of enterprise websites quickly and accurately. Enterprise SEO is a marketing strategy for large enterprises where the goal is to attract more traffic via search engines like Google. Content marketing.

Enterprise Management 52

Enterprise Management Work Management Marketing Management SEO 52

TrustRadius Marketing

JULY 14, 2022

Web analytics software helps businesses anticipate the needs of their consumers. Web analysis tools can be very expensive so we included some of the best web analytics software for small businesses. Web analysis tools can be very expensive so we included some of the best web analytics software for small businesses.

Marketing Analytics Tools 98

Marketing Analytics Tools Small Business Marketing Budget Programs Analytics 98

Sprout Social

MAY 19, 2022

Its continued popularity makes Facebook attractive to marketers and advertisers. In fact, 93% of marketers surveyed use Facebook to promote their business. Refine and optimize your Facebook marketing strategy. Marketers use Facebook pixels to improve their Facebook ad targeting and optimize their Facebook advertising strategy.

Facebook 122

Facebook Advertising Agencies Marketing Analytics Tools Cost Per Thousand 122

Moz

OCTOBER 15, 2018

If you write software guides, work in customer experience, or simply write content that answers questions, then this post is worth a look. It’s a challenge that we relish: to explain the software in clear language that is, hopefully, a treat to explore. We added more content, we updated the meta tags, we added jump links.

Organization 50

Organization FAQ Keywords SERP 50

Single Grain

FEBRUARY 15, 2022

First, I had Mailshake, Time Doctor and Moosend connect their ClickFlow account with their Google Search Console accounts. This lets our software surface quick wins from their SEO data for refreshing old posts. And three “within striking distance of page 1” Moosend posts: The 9 Best Email Marketing Services In 2021.

Traffic 98

Traffic Organization CTR Cold Calling 98

Single Grain

NOVEMBER 20, 2020

Using the best SEO agency software will make the road to client success a lot easier, but you must know which tools to use: too many and your time is wasted learning each new software, too few and your time is wasted by extensive manual labor. Book My Free SEO/Marketing Consultation . What Software Do SEO Agencies Need?

Enterprise Management 52

Enterprise Management Work Management Paid Search Agency Marketing Management 52

Single Grain

JUNE 26, 2020

These things push organic listings further down the SERPs, resulting in fewer organic clicks and (conveniently for Google) an increased need for online retailers to invest in paid listings. So what do marketers do? Google Optimize. With Google Optimize , marketers can use existing Analytics metrics as a starting point.

Traffic 145

Traffic Paid Content SEO Organization 145

Optinmonster

AUGUST 18, 2022

Bonus: You may also want to set up Google Analytics and Google Search Console to help with other parts of your WordPress SEO strategy. Step 4: Optimize SEO Title Tag. Pick a challenge funnel software. Just don’t use the H1 tag for any of your content headers because that is reserved for the title tag.

SEO 121

SEO Optimization Lead Scoring Lead Ranking 121

Single Grain

DECEMBER 19, 2023

As a marketer or SEO expert, you definitely want to accomplish more tasks in less time. Whether it’s fetching all the metadata from a domain within minutes or identifying all the crawling issues of a website without manually reviewing each and every URL, tools have always been the savior for savvy marketers. Updated December 2023.

Lead Ranking 98

Lead Ranking Lead Scoring Budget Programs SEO 98

Hubspot

NOVEMBER 11, 2020

A blog is a critical component of your inbound marketing strategy — it's the vehicle for driving traffic, generating leads, and establishing authority and trust. They want to craft the marketing budget and put their dollars toward the activities that make the most difference to the bottom line. Google Analytics.

Analytics 101

Analytics Click Rate Lead Scoring Lead Ranking 101

Single Grain

JANUARY 31, 2020

As opposed to organic media , such as SEO, content marketing and social media posts (but not sponsored posts), or earned media , such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate that you pay for, like PPC ads, display ads and search ads. CTR, long-tail keywords.

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

Single Grain

AUGUST 16, 2023

In this complete guide to SaaS technical SEO, I will explain the best tactics to perform technical on-page optimization on software websites. SaaS Technical SEO refers to the practice of optimizing the different on-page SEO elements of a Software as a Service company’s website to improve the organic presence in the SERPs.

SEO 52

SEO Lead Scoring Lead Ranking Mobile Marketing 52

Single Grain

MARCH 29, 2023

Keyword Research for Enterprise SaaS On-Page Optimization for Enterprise SaaS Technical SEO for Enterprise SaaS Off-Page Optimization for Enterprise SaaS Measuring Success for Enterprise SaaS SEO Conclusion Get My Free Enterprise SaaS Marketing Plan What Is Enterprise SaaS SEO? Header Tags Optimize your content headings and subheadings.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Single Grain

OCTOBER 28, 2019

In the modern marketing era, there is no place for “winging it”. For example, you may offer a premium version of your software that has more features than the free trial. For example, if a prospect was deterred by the price tag of your premium SaaS product, you might offer an affordable, customized version as a trial.

Paid Content 111

Paid Content Lead Generation Lead Ranking Marketing Qualified Leads 111

Metadata

DECEMBER 8, 2021

The calculations tend to be generous, giving marketers way too much credit for the impact their marketing programs generate. What’s even more dangerous is that influenced revenue has the habit of getting marketers laser-focused on the easiest-to-measure channels instead of the highest-impact channels. Keep it simple.

Account Based Marketing 98

Account Based Marketing ABM Ideal Customer Profiles Sales Management 98

Moz

NOVEMBER 8, 2020

Posted by rootandbranch Editor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten , Steve , Darcie , Erin , and Sara — who completed a class this summer called "Digital Marketing Search Fundamentals", taught by Zack Duncan of Root and Branch. Part 1: Why digital marketing matters.

Paid Content 64

Paid Content Paid Search Agency Top of Funnel Digital Marketing Funnels 64

Conductor

JUNE 7, 2022

Like many overused marketing terms and cliches, a “goal” can become an overbearing or meaningless word or purposeless objective. In particular, marketing leadership often overlook SEO goals if they assume organic is a cost-free acquisition channel that will automatically work for them behind the scenes. Measurable.

Enterprise Management 102

Enterprise Management SEO Top of Funnel Business 102

Single Grain

SEPTEMBER 4, 2019

If you’re doing Internet marketing, you need to remember that for each of these questions, consumers will give different answers. For successful international marketing and advertising, it is important to understand how customers make decisions. For exactly this reason, marketers have developed multicultural content personalization.

Marketing AI 80

Marketing AI Advertisements Advertising Work Management 80

Single Grain

JULY 15, 2021

As with most things in digital marketing, you’re going to need a tool in order to scale this process. SurferSEO markets itself as both a SERP Analyzer and Content Editor. Title tags. There’s no SEO testing feature, so you have to track results yourself in Google Analytics or Google Search Console.

SERP 52

SERP Lead Scoring Lead Ranking SEO 52

Convert

OCTOBER 27, 2021

Is your marketing not performing how you want it to? You can learn to make your marketing far more effective by improving it with A/B testing! You can learn to make your marketing far more effective by improving it with A/B testing! You can run multiple A/B tests to see which version gets the highest CTR. Send emails ?

Paid Content 52

Paid Content Paid Search Agency Budget Programs Work Management 52

Lead Liaison

MARCH 7, 2018

To watch “PPC and Marketing Automation” in its entirety, click here. Google AdWords Premier Partner, Ben Herman, and marketing automation expert, Chris Kipgen, team up to cover how using AdWords and marketing automation together can get you more conversions at the same or lower cost per acquisition.

Marketing Automation Services 48

Marketing Automation Services Paid Content PPC Marketing Automation 48

Referral Rock

OCTOBER 9, 2019

We wanted to find out about marketers’ approaches to reoptimizing their old blog posts, so we ran a survey. 55 marketers shared their insights! 98% of the marketers we surveyed have an active blog. As far as leads generated, 40% of the marketers we surveyed generate more than 30 percent of their leads from old blog posts.

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Scoring Lead Ranking 77

Convert

SEPTEMBER 8, 2021

For example, we could have a heap of headline ideas and are not sure which will work. The test will run and tell you which variation of that ad gets the highest CTR. Some A/B testing software will allow you to see which particular element helped provide the most lift (giving you a deeper understanding of your audience).

Multivariate analysis 52

Multivariate analysis Marketing Automation Services Tools A/B testing 52

Brandpoint

JUNE 24, 2021

Examples include enterprise software companies, professional service firms like corporate accounting or human resources outsourcing agencies and office equipment leasing companies. If you spent $1000 in a year on marketing efforts and acquired 500 customers, the CAC is $2. It will also help you plan and budget your marketing costs.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Single Grain

MARCH 30, 2023

Enterprise search engine marketing is challenging because it involves optimizing large websites with thousands of pages which might have complex technical issues. Get My Free Marketing Plan What Is Search Engine Marketing (SEM)? But a robust SEM plan optimizes your enterprise entities and gives your company a competitive edge.

Search Engine Marketing 52

Search Engine Marketing Enterprise Management Paid Content Search Marketing 52

Hubspot

JUNE 19, 2014

That''s why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later. 60 Common Marketing Acronyms. HubSpot has APIs that developers use to get information from our software into theirs. Learn more about how marketers can use APIs here.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Optinmonster

JANUARY 22, 2024

It involves carefully integrating relevant keywords into your website’s content, meta tags, and URLs to improve its visibility and ranking on search engines. Here’s how to do it effectively: Title Tags : Include your primary keyword in the title tag of your webpage. Use tools to identify and fix any broken links.

Lead Scoring 52

Lead Scoring Lead Ranking Traffic SEO 52

Single Grain

NOVEMBER 12, 2020

The so-called “SEO experts” told digital marketers that they needed large volumes of content and backlinks in order to be successful. For example, if your business generates revenue by monetizing online ads or affiliate commissions, you may want to focus on organic traffic generation and content marketing.

Startups 114

Startups SEO Long Tail Marketing Marketing & Strategy 114

Single Grain

AUGUST 24, 2023

So understanding how to choose a digital marketing agency is crucial. With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on. Digital marketing agencies promise to navigate these waters on your behalf.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Paid Content Marketing Agencies 1 98

Single Grain

AUGUST 12, 2021

It’s enough to strike fear into even the most experienced of marketers and bloggers. A well-executed content audit done on an annual basis can deliver big insights into your website’s blog and content marketing strategy that far exceeds its ho-hum reputation. Pinpoint which past content marketing pieces have performed best.

Paid Content 145

Paid Content Top of Funnel Lead Scoring Lead Ranking 145

Single Grain

JANUARY 16, 2023

Get My Free SEO Marketing Plan . Some of the best ways you can create stats-based content include LinkedIn polls, market surveys, expert interviews, and market research. More than 60% of digital marketers agree that link building is the most difficult element of SEO. Mobile marketing will reach $57 billion by 2030.

Lead Scoring 59

Lead Scoring Lead Ranking Statistics SEO 59