ClearVoice

MAY 3, 2023

A TOC is an opportunity to inject a handful of long-tail keywords into your content. This is measured and improved using engagement metrics, such as average session duration, time on the page, bounce rate, scroll depth, and click-through rate (CTR). More importantly, it shows exactly where they can find that information.

Paid Search Agency 95

Paid Search Agency SEO Ads Marketing Automation Services 95

Outbrain

JUNE 18, 2018

Here’s a quick example of a featured snippet for the search term: “ How to make French toast.”. For example, here’s a snippet on “why is digital marketing important.”. It’s 41 words long and succinctly answers the question. Unlike paragraph snippets, there are two ways Google pulls this information.

CTR 50

CTR Features Organization SERP 50

KoMarketing Associates

AUGUST 11, 2015

Connect this information with CPC (cost per click) and average position for these terms as well. For example, are more consumer oriented advertising entering the space? Long tail keywords and extremely long, dense, or complicated keyword strings are a reality in the B2B advertising space.

PPC 120

PPC Cost Per Click Paid Search Agency CTR 120

ClearVoice

MAY 3, 2023

A TOC is an opportunity to inject a handful of long-tail keywords into your content. This is measured and improved using engagement metrics, such as average session duration, time on the page, bounce rate, scroll depth, and click-through rate (CTR). More importantly, it shows exactly where they can find that information.

Paid Search Agency 59

Paid Search Agency SEO Ads Marketing Automation Services 59

Single Grain

JANUARY 26, 2024

To that end, we’re noticing distinct patterns surrounding SEO keyword strategy as we enter 2024 — and one of them is the growing importance of long-tail keywords. In this article, we’ll walk you through exactly why long tail keywords are important for SEO success. Work With Us Why Long Tail Keywords?

Long Tail Marketing 52

Long Tail Marketing Keywords SEO Lead Scoring 52

SmartBug Media

JULY 16, 2021

Taking Your Video SEO to the Next Level (with Real-World Examples). A quick example: You own an ice cream shop, and one of your goals is to increase sales on your homemade ice cream product. Based on that intent, choose one primary keyword, a few long-tail keywords, and a handful of semantic (synonymous) keywords.

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

Brandpoint

DECEMBER 13, 2018

how long users stay on a page. Click-through rate (CTR) = clicks/impressions. Along with rich snippets , this is the only information searchers see in a SERP. Editing the meta title and description is one of the first things you can try to improve the CTR of a post. As an example, let’s compare Post 1 with Post 5.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Hubspot

DECEMBER 22, 2020

For example, the restaurant POS software, Toast, is bidding on "phone systems for restaurants" but they don't sell phone systems! For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. Let's examine another example of a keyword trap.

PPC 101

PPC Work Management SEO Top of Funnel 101

seo.co

NOVEMBER 1, 2021

Here’s an example: Tips On Using Meta Descriptions. For example, you might choose to look at clicks over the course of the past month, or over the course of the past year. For example, let’s say you had 3,000 visits in the past month. For example, let’s say you had 20 conversions in the past month.

Click Rate 98

Click Rate CTR Lead Ranking Lead Scoring 98

seo.co

JULY 26, 2023

Keyword research tips Embrace long tail keywords. For example, if you run a marketing blog, you might use the following anchor text options: “marketing tips,” “target market,” and “hire an agency.” Search engines use this information to determine how to rank pages. Use a spreadsheet to organize your keyword lists.

SEO 52

SEO Click Rate Keywords Paid Search Agency 52

QuanticMind

JANUARY 24, 2019

What you do with this information depends on your strategy — if you plan to compete with this website directly, then these could be keywords to target. Your own website can offer just as much valuable information for PPC as your competitors’ websites. Mine Your Own Website for Keyword Search Queries.

PPC 53

PPC Keywords Top of Funnel Research 53

Sharpspring

FEBRUARY 13, 2020

The average click-through rate (CTR) for retargeting ads is 10x greater than for typical banner ads. For example, say a mobile user clicks-through your email offer but doesn’t finish. For example, long-tail keywords are used infrequently on mobile. Search Engine Marketing (SEM). Create Email Campaigns for Mobile.

Paid Content 63

Paid Content Mobile Marketing Tactics Mobile Advertising 63

Hubspot

NOVEMBER 24, 2017

Are the posts that have surpassed it in the SERPs higher-quality, i.e. more comprehensive, more examples, better graphics/visuals? It should be fairly general; for example, in September 2017, “40 Sales Interview Questions to Recruit the Best Reps in 2017” ranked #2 for “sales interview questions.”. For example, “September 2017.”).

Lead Scoring 78

Lead Scoring Lead Ranking CTR SEO 78

KoMarketing Associates

OCTOBER 18, 2016

The Keyword Planner tool is great for analyzing keyword volume and competition, and also offers up long-tail related queries that you may not have otherwise thought of focusing your efforts on. There was once a time when writers had to use notepads to collect and share their information. Tools for Writing. Now, we have Evernote.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

Sharpspring

FEBRUARY 13, 2020

The average click-through rate (CTR) for retargeting ads is 10x greater than for typical banner ads. For example, say a mobile user clicks-through your email offer but doesn’t finish. For example, long-tail keywords are used infrequently on mobile. Search Engine Marketing (SEM). Create Email Campaigns for Mobile.

Paid Content 52

Paid Content Mobile Marketing Tactics Mobile Advertising 52

Content Marketing Institute

JANUARY 23, 2018

Ben Goodsell reports that the click-through rate (CTR) on a featured page increased from 2% to 8% once it was placed in an answer box, with revenue from organic traffic increasing by 677%. Per Ahref’s study , most featured snippets appear for non-question queries and often for informational long-tail queries.

FAQ 108

FAQ Traffic Features Trigger Marketing 108

Sprout Social

SEPTEMBER 17, 2019

Simply put, keywords or key phrases are the terms that people use to conduct online searches and find the information they need. For example, someone needs help baking a cake so they search on Google for “cake baking tips”. What are keywords and why are they important? But first, what are keywords anyway?

Keywords 100

Keywords Research SEO Lead Scoring 100

QuanticMind

SEPTEMBER 28, 2018

For example, a series of keywords such as “Donna Karen summer dresses size 8”” indicates that the consumer may be further along in their buyer journey than someone entering “summer dresses,” and thus, may be closer to making a purchase. To that end, it’s sometimes more strategic to bid on specific long-tail keywords.

Optimization 40

Optimization Top of Funnel Multi-Touch Attribution PPC 40

Hubspot

OCTOBER 7, 2016

Once you’ve identified a piece of underperforming content, here are some things you can do to give it a boost: 1) Improve long-tail keyword use. Find long-tail keywords that better match user intent against the context of the article. 2) Optimize headlines to boost CTR. New to keyword research?

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

Directive Agency

DECEMBER 5, 2018

Utilizing this information, we ran an experiment and split traffic between the two pages with the following results: We saw a massive performance spike with the experiment traffic in a short amount of time and permanently applied the change to our campaign. For more information on Alpha/Beta campaigns, check out the following article !

PPC 45

PPC Paid Search Agency Optimization Click Rate 45

flux.la

FEBRUARY 1, 2020

So better grab a cup of coffee and some snacks since this article covers quite a lot of information on SEO, and is, therefore, a long read. Search engines like Google have established themselves as an instant-answer-providing engine that offers users their sought-after information quickly and in fewer clicks.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Directive Agency

DECEMBER 5, 2018

Utilizing this information, we ran an experiment and split traffic between the two pages with the following results: We saw a massive performance spike with the experiment traffic in a short amount of time and permanently applied the change to our campaign. For more information on Alpha/Beta campaigns, check out the following article !

PPC 40

PPC Paid Search Agency Optimization Click Rate 40

Outbrain

AUGUST 27, 2018

1: Retargeting by Long Tail Keywords. But the fact that they landed on your page, and the fact that they used a specific keyword to get there, are two very valuable pieces of information at your fingertips. Include emojis in your PPC ads to boost CTR. Don’t be afraid to use emojis, but don’t overdo it either.

PPC 38

PPC Paid Search Agency Landing Pages Marketing Analytics Tools 38

Hubspot

MARCH 22, 2012

And whether you're just starting out with SEO or it's been a part of your internet marketing strategy for a while, you're probably familiar with the need to conduct keyword research to inform the content and SEO strategies that help achieve that rocking organic presence. It drops to a CTR of 12% in position 2 , and a 9.5% The thing is.

Keywords 28

Keywords Research Long Tail Marketing SEO 28

Content Standard

MAY 22, 2024

users discover and engage with information online. Instead of a long list of links, users will start to see AI-generated summaries of relevant information, key takeaways, and even interactive elements. Think of the internet as a vast library. Imagine you’re searching for a quiche recipe.

Marketing AI 85

Marketing AI Long Tail Marketing Multi-Channel SERP 85

Hubspot

SEPTEMBER 28, 2016

At the risk of sounding repetitive I will just list the basics: Keyword optimization - Focus on long-tail keywords, and use your keyword along with synonyms naturally throughout the blog. For more information and best practices on how to optimize a blog post click here. Do not stuff your blog with keywords!

Organization 28

Organization Tips Correlation Domain 28

Single Grain

FEBRUARY 3, 2024

Example: “Explore the ultimate guide to beginner yoga poses: step-by-step instructions, benefits and tips to enhance your practice. Example: “Discover top strategies for effective time management and boost your productivity today. Example: “Looking for easy and delicious vegan recipes?

Traffic 102

Traffic Work Management Click Rate CTR 102

Single Grain

NOVEMBER 9, 2022

Because you should also focus on using long-tail keywords : 3-5-word phrases with low search volume for niche target audiences instead of mass audiences. For example: “white Adidas shoes with green stripes” (as opposed to “Adidas shoes”). Get high click-through rates (CTR). Think about it.

eCommerce 115

eCommerce Traffic SEO Product 115

Referral Rock

OCTOBER 9, 2019

And do they believe that long-tail keywords are the best tactic for websites with low domain authority? Freshness—updating a post to keep information current, and to reflect new and emerging developments on a topic—won out, with 73% deeming it most effective. Yes, prioritize long-tail keywords.

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Scoring Lead Ranking 77

Hubspot

JULY 13, 2015

Narrowing your target group will give you less overall views, but because you're reaching only the people who are relevant, your CTR is likely to be higher. What target audience has the highest CTR? For example, “Our metal-free bottom paint lasts longer than normal paints and is more environmentally friendly.”. Conversion KPIs.

Facebook 28

Facebook Video Marketing Ads CTR 28

seo.co

MAY 4, 2021

So it’s natural for searchers to click on the first few links to answer their queries, believing these sites to be the most authentic sources of information. This is made possible by powerful algorithms that filter out information and only present timely, relevant, and correct information to the searcher.

Features 98

Features Long Tail Marketing SEO SERP 98

Optinmonster

APRIL 12, 2024

Click-Through Rate (CTR) : The percentage of people who click the link to your web page after seeing it in their search results. Google Ads are an example of PPC advertising. Search Queries : The words or phrases that users type into a search engine when looking for information, products, or services online.

Paid Content 90

Paid Content Lead Ranking SEO Lead Scoring 90

Single Grain

DECEMBER 22, 2023

Improves Long-Tail Keyword Ranking : Ecommerce sites can benefit from ranking for specific, long-tail keywords relevant to their niche products, and pSEO can optimize pages for these detailed searches. name , image , and description provide basic information about the product.

eCommerce 52

eCommerce SEO Long Tail Marketing CMS Development 52

Single Grain

JULY 10, 2023

Search engine marketers now have to get traffic to their website while Google is pushing more brands to provide specific excerpts of information for the SERPs. In this post, we will explore effective strategies and best practices for optimizing zero click searches and increasing click-through rates (CTRs) for your brand’s website.

Optimization 52

Optimization SERP Long Tail Marketing Click Rate 52

Single Grain

MAY 6, 2021

List of related, long-tail, and question keywords. You can convert the information into any other format of your choice and customize it according to your needs. What's included in the report: Improvement in the number of total impressions, CTR and clicks. Free report link: SEO Report Example from Swydo.

Template 145

Template SEO Lead Scoring Lead Ranking 145

Single Grain

JUNE 14, 2023

For example, a company selling health insurance can bid on relevant keywords such as “affordable health insurance,” “medical coverage options” or “health insurance quotes.” They have lower competition, resulting in a higher click-through rate (CTR) and lower cost per click (CPC).

ROAS 52

ROAS Paid Content PPC Cost Per Click 52

Single Grain

APRIL 21, 2023

CTR is the number of clicks an ad receives divided by the number of times it’s shown (impressions). A higher CTR means the ad is more appealing to users. You can also use long-tail keywords that are more specific and targeted to your audience. Ad relevance.

Lead Scoring 52

Lead Scoring Lead Ranking Ads Cost Per Click 52