Adobe Experience Cloud Blog

JANUARY 9, 2020

Voice search is a technology that allows you to say a voice command to access information on Google and other search engines. Companies like Amazon, Apple, and Microsoft created voice technologies and aliases like Siri and Alexa to be your sidekick that helps you find information on the web. These searches generate diverse results. .

Long Tail Marketing 174

Long Tail Marketing Optimization SEO Tips 174

Scoop.it

MARCH 14, 2024

For example, consider Hims as an example. Image Source Because he published real before-and-after results (aka, information deemed helpful to the reader), it became an engaging post that got more likes than Kyle’s average Instagram posts and raised several questions about the brand’s pills, too.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

SmartBug Media

MAY 20, 2021

We’ll dig into the specifics here, but if you want more information you should check out what my colleague Brent Worley wrote about this topic. Example : Connecting your CRM to your marketing automation system is a no-brainer. Example : Say you track how many times an existing contact visits your website.

Examples 98

Examples Marketing Automation Services Long Tail Marketing Business 98

Top Rank Marketing

MARCH 25, 2024

The information B2B buyers seek out in making decisions, and the ways they search for it, remain very different from the standard B2C purchase. Target long-tail keywords to address specific search intent. Because B2B purchases are so complex, there is ample room for education, and information is flowing at all times.

Top of Funnel 52

Top of Funnel SEO Long Tail Marketing Marketing & Strategy 52

seo.co

MAY 26, 2021

If you’ve performed any bit of SEO, you already know the importance of ranking for long tail keywords. Long tail keywords help you target a user’s specific needs and have far less competition than short tail keywords. However, highly competitive, general, short tail keywords are equally important.

Keywords 102

Keywords Long Tail Marketing SEO SERP 102

Marketing Insider Group

JUNE 13, 2023

Image Source An Example of Calculating Cost Per Lead Here’s a quick example of calculating your cost per lead for a campaign: Suppose you spend $5,000 on a pay-per-click campaign that runs for two months and generates 100 leads. Sales teams have had difficulty finding out this information early enough in the sales process.

Cost per Lead 226

Cost per Lead Paid Content Lead Ranking Cost Per Thousand 226

Webbiquity

APRIL 13, 2022

For example, since 60% of B2B tech buyers are Millennials, your audience may be less interested in analyst reports and more likely to care about social impact and self-service. Generally speaking, you’ll target more long-tail, highly specific, low-volume search phrases, as you’re trying to appeal to a narrow, specialized audience.

SEO 297

SEO Marketing Websites B2B Marketing & Strategy 297

Marketing Insider Group

JULY 3, 2023

Not only that, but you’ll get new views by having information that deals with the current concerns of your target audience. Drill down more into long-tail keywords that fit the topic to present a niche perspective to your target audience. For example, the site outlined a two-hour health podcast in 1,800 words.

Trends 261

Trends Marketing AI Lead Scoring Lead Ranking 261

seo.co

NOVEMBER 22, 2021

One example of getting good results using zero search volume keywords is Amazon; the platform generates about 57% of sales from long-tail keywords. Why are many people switching from short-tail keywords to zero volume keywords? Long-tail keywords also lower bounce rates, and the average time on site is higher.

Keywords 111

Keywords Traffic Long Tail Marketing Lead Scoring 111

KoMarketing Associates

FEBRUARY 10, 2021

SERP features are all the little widgets of information Google (or Bing) can put into the search results. A very simple SERP could look like this: You’ll also notice I used a long tail keyword – “goldfish farming online course.” For example, this could be the results for a zero-click search. Basic SERP Features.

SERP 295

SERP Features Google Top of Funnel 295

Zoominfo

MARCH 17, 2021

For example, would you search for “automated invoicing cloud-based software,” or would you rather go for “online payment solutions”? However, for more competitive keywords, you should opt for less competitive long-tail phrases. Try to think as a consumer would. Focus on Your Website. Explore Social Media.

Traffic 246

Traffic SEO Marketing Websites Zoominfo 246

Webbiquity

MARCH 30, 2021

While safety was the primary reason for this shift initially, the ease of self-service and remote interactions have enduring appeal for buyers in accessing information and services. The form can ask prospects for their information and whether they want to opt into receiving information about the product or service you are selling.

Lead Generation 262

Lead Generation Marketing Automation Services Trends Marketing AI 262

Tiecas

MARCH 2, 2024

This technology can potentially change how industrial audiences search for information by understanding niche terminology and complex search intent. Lack of long-tail specificity: Industrial searches often involve highly technical, long-tail keywords (e.g.,

SEO 52

SEO Long Tail Marketing Generation Marketing & Strategy 52

Top Rank Marketing

FEBRUARY 5, 2024

Instead, getting your content noticed in a crowded market is mostly about learning how to make what you’re doing right now a little more targeted, contextually relevant, and informed by data. Advanced: Topical clusters and intent-driven long-tails An advanced strategic approach for targeting keywords involves more nuance.

SEO 125

SEO Marketing & Strategy Content Lead Scoring 125

seo.co

APRIL 5, 2022

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. What Are Long-Tail Keywords?

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

Contently

FEBRUARY 8, 2023

For example, this chart shows that “car repair” consistently gets more hits than “car maintenance,” likely because repairs are more urgent than routine maintenance. Such long-tail keywords found through Google Trends are easier to rank for.

Marketing AI 209

Marketing AI Trends Google SEO 209

Brightedge

MARCH 1, 2024

Here’s a few examples: In December, Google tested "full" SGE results that fully rendered without user interaction, but these were removed by January. For example, in e-commerce, the median height of the SGE result is 2,093 pixels in height. Now, users are getting information for what to consider very specifically for gaming TV’s.

Long Tail Marketing 52

Long Tail Marketing Opt-out Opt-in User-Generated Content 52

Webbiquity

DECEMBER 27, 2023

For instance, instead of focusing solely on keywords like “best restaurants,” consider incorporating long-tail conversational phrases like “What are the best restaurants near me?” Voice assistants frequently rely on this information to provide users with accurate and relevant local results.

Optimization 169

Optimization FAQ Mobile Marketing Keywords 169

KoMarketing Associates

APRIL 1, 2020

Comprehensive Company Information. Back in 2015, in our own independent research for the B2B Web Usability Report , we found that more than half (54 percent) of respondents indicated that the lack of thorough contact information reduced a vendor’s a credibility and thus would cause them to leave a website. Third Party Validation.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Sprout Social

APRIL 7, 2021

It also signals people’s confidence in the authority and relevance of the information they’re clicking on. For example, Sprout’s Listening Tool reveals your brand’s reach, impressions and popular keywords for topics relevant to your business. Keyword-informed content. This lets you know which content is most relevant to users.

Social Media 133

Social Media Long Tail Marketing Media CTR 133

seo.co

MARCH 14, 2022

Voice search is an internet-based way to find information. Prioritize Long-Tail Keywords. It’s easier to search for long tail keywords when you can just speak and don’t have to type. This is also a great place to store long-tail keywords. What is Voice Search? Keep Content Up-to-Date.

Optimization 119

Optimization Marketing Websites Long Tail Marketing FAQ 119

Scoop.it

MARCH 21, 2023

Were they looking for general information on the topic, comparison to navigate them and help them choose, or a place to purchase a particular item? Use facts, not claims with no background: Back up your information with relevant data and research: use industry studies, surveys, insights, expert quotes, etc.

SERP 81

SERP Long Tail Marketing Dwell Content 81

chiefmartech

JANUARY 25, 2022

For instance, a shallow data integration might just blindly send a limited amount of information one-way. Concrete examples that make marketers exclaim, “Wait, we can do that ?! The long tail is where the magic is. But it’s the long tail of thousands of martech startups and specialist apps where the magic is.

Work Management 119

Work Management Long Tail Marketing Marketing Management API 119

Contently

MARCH 22, 2024

Use this information to brainstorm for a blog or other content topics. Strategize your SEO editorial plans: Once you have your list of common questions, objections, and informational needs, create an easily shared SEO editorial calendar. For example: The best place to find vintage furniture might be around the corner!

SEO 78

SEO De-duplication Lead Scoring Lead Ranking 78

Sharpspring

AUGUST 10, 2021

What you might not have considered — and where intent-based marketing comes into play — are the opportunities available to reach users who are looking for a specific item or piece of information at a specific point in time. Informational Intent. Most informational searches aren’t directly related to a purchase transaction.

Intent 115

Intent Planning Tips Long Tail Marketing 115

Contently

FEBRUARY 3, 2022

These are the main approaches they take when producing and promoting organic content to win traffic and leads: Create super-long, keyword-dense, information-packed articles with tables, images, and external high domain authority links. Make sure to place the contact form above the fold. Target lower-competition, higher-volume keywords.

Lead Generation 218

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 218

Hubspot

APRIL 22, 2020

For example, Gen Z is more frugal than millennials , chooses practicality over customer experience , has less brand loyalty than past generations , and -- oddly enough -- prefers real-life conversation to social media chatter. Gen Z searches long-tail keywords more frequently than older age groups.

Search Marketing 101

Search Marketing Long Tail Marketing Planning Mobile Marketing 101

Optinmonster

DECEMBER 20, 2023

Let’s chat about long-tail keywords. Example: “OptinMonster login”. Informational Intent: These users are on a fact-finding mission. Example: “What is lead generation?”. Example: “OptinMonster review”. Example: “Buy OptinMonster subscription”. Sometimes, less can be more.

Keywords 94

Keywords Paid Content SEO Lead Scoring 94

Hubspot

NOVEMBER 17, 2011

But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. Not surprisingly, marketers and SEOs are responding by shifting their attention to long tail search optimization. What Are Long Tail Keywords?

Long Tail Marketing 28

Long Tail Marketing Lead Scoring Lead Ranking SERP 28

Brightedge

NOVEMBER 30, 2021

These factors inform search engines on how a keyword is being used and defined. For example, the webpage “What to Eat on Race Day” optimizes subheadings (H2s) to include terms such as “marathon”, “carbs” and “pre-race” to inform search engines of the context the keywords “race” and “race day”. An Example of Search Intent.

Keywords 52

Keywords Intent Long Tail Marketing SERP 52

Salesforce Marketing Cloud

NOVEMBER 15, 2023

For example, “customer service best practices” returns 590 monthly searches versus “service best practices” with only 30. Google itself warns against it with this example: “We sell custom cigar humidors. Explore long-tail keywords Longer, more specific keywords often indicate searchers who are closer to taking an action.

Keywords 105

Keywords Research Traffic Lead Scoring 105

Only B2B

NOVEMBER 1, 2020

Well, this is the exact example of “give and take”. Nowadays no one will share you their contact information until you provide some value, which is worth taking their information. Long Tail Keyword. Read more about content syndication and plagiarism here with us. Lead Magnets. This is called as lead magnets.

Lead Scoring 126

Lead Scoring Lead Ranking Generation Long Tail Marketing 126

Navigate the Channel

DECEMBER 20, 2023

It involves identifying and analyzing the words and phrases that users type into search engines when looking for information, products, or services. Expand with Long-Tail Keywords: Long-tail keywords are longer and more specific search queries. Incorporate relevant long-tail keywords into your strategy.

Lead Scoring 65

Lead Scoring Lead Ranking Long Tail Marketing Cost Per Click 65

Only B2B

MARCH 10, 2022

Finding the contact information of potential buyers is the initial step in most B2B lead generating strategy. Contact information is frequently developed in-house, purchased from a lead database, or generated by a third-party “lead gen” organisation. To Acquire More Quality Leads, Optimise For Long-Tail Keywords.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Brightedge

JUNE 10, 2022

We’ll also use examples from the BrightEdge platform to demonstrate how the processes we outline work in practice. Example: Data Cube, BrightEdge’s Keyword Research Tool. Long-tail keyword discovery - The long-tail keyword tab in Data Cube provides high-value, low-competition keywords that represent immediate ranking opportunities.

SEO 111

SEO Research Enterprise Management Tools 111

Huptech Web

AUGUST 11, 2023

You must gather information about your potential clients to customize your content to their requirements and interests, just like an experienced detective does to solve a case. For example; Who is my target audience? This priceless information will prepare you to start your keyword research drive.

Keywords 52

Keywords SEO Conversion Long Tail Marketing 52

Brightedge

OCTOBER 27, 2021

Consider how consumers shop in-store at a grocery store, for example. By implementing category page best practices, you will have a strong foundation for attracting search traffic, which in turn, can help inform tweaks and modifications that will maximize shopper interactions and transactions.

Ad Building 116

Ad Building Long Tail Marketing Dwell FAQ 116