The New Rules of B2B Marketing: Dina Otero on Embracing Customer Centricity with ABX
Top Rank Marketing
OCTOBER 19, 2023
Customer-centric marketing helps build brand loyalty, fosters positive word-of-mouth and increases customer lifetime value. Customer centricity is the ability of people in an organization to understand customers’ situations, perceptions, and expectations. Happy customers = more revenue. What is Customer Centricity?
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