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The Eight Best Social CRM Tools

Webbiquity

Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. How does social CRM differ from traditional CRM? Market interest has remained fairly strong since then. 1) Infusionsoft.

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The Top 50 Content Marketing SaaS Companies on Twitter

Webbiquity

The top two social networks for B2B software-as-a-service (SaaS) companies are LinkedIn and Twitter. Unfortunately, almost 30% of those companies have abandoned their Twitter accounts, just suddenly going silent despite having tens of thousands or even hundreds of thousands of followers. Base CRM (now Zendesk Sell).

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Seven Key Categories of Social Media Marketing Tools

Webbiquity

What are people saying about your company / brand on social media sites? About your products and services? About your top executives? About key topics in your industry? Just as importantly, who is posting about these things? All of these tools monitor updates on multiple social media sites in real time.

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The 29 Best Social Media Monitoring Tools

Webbiquity

That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. 1) Socialbakers.

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15 Indispensable Company Research Tools for B2B Sales Reps

Zoominfo

As a B2B sales rep, the more you know about a prospect and their company, the easier it is to sell to them. So, if you’re interested in learning more about startups visit AngelList for everything from investment information to employee count and plenty more in between! Sprout Social. DiscoverOrg. It’s free!

B2B Sales 233
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Is Your Twitter Addiction Paying Off

Convince & Convert

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Maybe you found this blog from Twitter? But, for about 99.999999% of the world, Twitter usage is not an end, it’s a means to an end. Your Twitter goals may vary. 53% of Twitter users never tweet ).

Twitter 124
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8 Steps to a Digital Marketing Strategy that Drives Leads and Sales

Marketing Insider Group

In the process of doing this, you’ll use several sources of data to research your audience (web and social media analytics, your own CRM, and customer surveys) and build up a picture of a typical customer in each of your target markets. Being successful in digital marketing is all about building assets. Plan Your Content.