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From Leads to Sales: How Drip Marketing Email Campaigns Work

Salesforce Marketing Cloud

Thankfully, email makes it possible for you to gain influence with your desired audience over time. And with drip marketing, emails don’t have to live on an island unto themselves. Drip marketing is a solution for that, since it focuses on “dripping” emails into inboxes over time. Why use drip campaigns?

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How to Automate Every Facet of Your Email Marketing Campaign

Marketing Insider Group

There are plenty of ways that marketing campaigns can be automated. In the process, your strategies become more data-driven and optimized for context and relevance. These moments are key because this is where automated email marketing will be used to re-engage customers and get them back on track. Abandoned cart emails.

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How to Maximize ROI with Email Marketing for B2B

Webbiquity

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.

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2023 in review: Our top 10 articles on CRM

Martech

Today: CRM. How to prepare for the GPT age in CRM and email by Brian McKenna. Done well, GPT-powered email marketing can lead to conversion lifts, long-term engagement and a bigger base of loyal customers. 5 ways CRMs are leveraging AI to automate marketing today by Gene Marks. Get MarTech! In your inbox.

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B2B Email Campaign Ideas to Drive Engagement

Litmus

B2B marketers continue to rely on their most effective channel —email—due to its proven performance and high return on investment (ROI). It’s important to be intentional with how and when you communicate your message by tapping into B2B email campaign ideas with proven success. What is a B2B email campaign?

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Optimize your Marketing Qualified Leads (MQLs) Strategy and Close More Sales

Only B2B

Must Read: Key Differences Between MQL and HQL for B2B Lead Generation Tactics to Optimize Your MQL Conversion Strategy “MQLs are the lifeblood of your sales pipeline. Behavioral Analytics: Analyze user behavior across various channels (social media, email campaigns) to identify leads exhibiting buying signals.

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Key Strategies Marketers Must Know for Effective Email Campaigns

Valasys

Social media might be the internet’s most popular time sink, but it still doesn’t hold a candle to email in terms of marketing effectiveness. Crafting a successful email campaign is a surefire strategy to hit those KPIs and convert curious visitors into satisfied customers. How do you get one off the ground, though?