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Genius.com Adds Short URLs to Capture Social Media Replies

Customer Experience Matrix

Summary: Genius.com is adding a URL shortener that will tie social media responses into the regular flow of demand generation and lead management. It generates short URLs that directly connect social media responses with Genius.com’s standard marketing and sales support features. That’s a very small step.

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Three Tips for Marketo Account-Based Marketing

SmartBug Media

Pipeline: Sum of all the opportunities in your CRM that are not closed won or closed lost. Open Opportunities: All opportunities in your CRM that are not closed won or closed lost. Domain: Named account’s domain (URL for the company). People: Number of people attributed to named account.

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Top Email finder tools for Salesfolks

Smarte

It’s easy to find emails using the company domain and has an email finder extension, so you can get emails anywhere online and on LinkedIn. Bulk searching, email verification, and easy integration with popular CRM systems are available. Snovio Snov.io is a complete platform for prospecting and cold outreach.

Tools 52
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How to Easily Track Your Offline Campaigns

Ontraport

Custom landing pages/custom domain. Sending offline traffic to a custom landing page or custom domain is one of the best and most used methods for tracking offline campaigns. Because you’re only providing this unique URL via this ad, you’ll know that your page views and purchases from that page came directly from that ad.

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Deliverability Acronyms: A-Z

eDataSource

Classless Inter-Domain Routing - a method of allocating IP addresses & IP Routing. CANONICAL NAME record - A DNS record that enables one domain to map to another domain. Call To Action - A URL link or content copy that influences the reader to take action. Confirmed Opt In - an email address verification method.

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The Surround Sound Series: How We Built a Bespoke SERP Tracker and Measured the Results of Our New Content Program (Part 3 of 3)

Hubspot

Here’s an example: say we want to increase our visibility in search engines for the keyword “free CRM.”. A first step would be to make sure our own domain ranks well for that keyword. When potential customers are looking for a free CRM, they might not stop at the first results. That’s the “job” of the SEO function.

SERP 81
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Introduction to Unexpected Click Email Events

ClickDimensions

Those filters have become increasingly sophisticated in how they examine email messages, follow the URLs and analyze links they contain for Calls To Action for your subscribers. Segment your Data Try to keep your engaged and non-engaged subscribers distinct when you are planning your sending domain, campaigns, workflows and automations.