SmartBug Media

MAY 10, 2024

Learn More > SmartBug's Impact This tool allows us to provide deeper, data-driven insights with less manual effort, enhancing the efficiency of our reporting and strategic recommendations. This change aims to streamline workflows and allow users to navigate more efficiently throughout the platform.

Hubspot 59

Hubspot Product Enterprise Management Paid Search Agency 59

Martech

MARCH 21, 2024

As you craft these objectives, consider the following points: Marketing efficiency. Success hinges on how well this technology can be aligned with your key business objectives to drive results, improve efficiency and create a sustainable competitive advantage in the digital age. Mapping the transformation journey.

Marketing AI 120

Marketing AI Contingency Planning Work Management Digital Transformation 120

SmartBug Media

MARCH 6, 2024

Connecting systems in the digital world is a top priority for businesses. In HubSpot, many existing integrations support what users crave: efficiency, greater functionality, and the ability to share data. This lack of integration may be complicating digital transformation goals and operations.

Enterprise Management 64

Enterprise Management Work Management Hubspot Marketing Management 64

B2B Digital Marketer

APRIL 25, 2024

Our guest, Anne Slough, a veteran in sales strategy and digital transformation, brings a wealth of experience in integrating these tools to enhance customer engagement and streamline sales processes. Key Tips and Takeaways Embrace digital sales rooms to enhance transparency and buyer engagement.

Sales Cycle 52

Sales Cycle B2B Sales Marketing Automation Services Buyer's Journey 52

Martech

NOVEMBER 29, 2022

The Identity Enrichment app lets users match customers in their CRM against identity, demographic and behavioral data from the updated and licensed LiveIntent Identity Graph. Once the customer in the marketer’s CRM is matched with the graph, LiveIntent will dedupe, cleanse and enrich the first-party data around the customer.

Digital Transformation 107

Digital Transformation Mobile Advertising Demographics CRM 107

Zoominfo

SEPTEMBER 24, 2021

The last time sales teams were offered real change in their tech offerings was back in the early 2000s, when cloud-based customer relationship management (CRM) systems came into vogue. Evidence suggests there will be increased adoption of this software and, similar to CRM, it will change how sales teams prospect and engage with leads.

Demand 130

Demand Automation Work Management Marketing Management 130

Martech

AUGUST 23, 2023

At the forefront is the sweeping digital transformation across industries. These catalysts, from global digital shifts to regulatory mandates, have shaped the martech landscape, influencing its trajectory and businesses’ choices. Moreover, a strategic approach to martech ensures cost efficiency.

Work Management 98

Work Management Marketing Management Digital Transformation Customer Satisfaction 98

GreenRope

JUNE 2, 2021

Why Good CRM for Healthcare Is More Important Than Ever. In this post, we’ll explore how you can improve your patients’ experience with CRM designed for healthcare. In this post, we’ll explore how you can improve your patients’ experience with CRM designed for healthcare. Image Source.

CRM 52

CRM Marketing Management Customer Satisfaction Loyalty 52

SmartBug Media

MAY 9, 2023

By reducing the time needed to create a payment link, our clients can quickly and efficiently get paid and know when their buyer has paid. With this update, our clients can improve their productivity, stay organized, and manage their day-to-day operations more efficiently.

Hubspot 98

Hubspot Enterprise Management Product Work Management 98

Salesforce Marketing Cloud

MARCH 7, 2023

TrailblazerDX ’23 Automation Create workflows that drive efficiency and learn how to automate at any skill level with Salesforce Flow. With an increased business need for digital transformation, we’re releasing brand new Flow content on Trailhead that empowers anyone to automate complex business solutions and boost productivity.

Work Management 98

Work Management Marketing Management Digital Transformation Communities 98

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth.

Marketing Automation Services 106

Marketing Automation Services Work Management Lead Scoring Lead Ranking 106

Liveintent

NOVEMBER 29, 2022

C ustomers can enjoy accurate and enriched CRM data via up-to-date, deterministically matched unified profiles to perform marketing in the Identity-driven Era. Brands, retailers, and publishers will need efficient, comprehensive, and accurate solutions to leverage their first-party data for growth. ” About Salesforce AppExchange.

Peer-to-peer 62

Peer-to-peer Ideal Customer Profiles Salesforce.com Mobile Advertising 62

Valasys

OCTOBER 17, 2019

In a fiercely competitive & ever-evolving B2B landscape, marketers must optimize their B2B CRM strategies to better interpret the complex nature of customers’ psychologies to optimize their marketing & sales endeavors. How Integrated & Optimized B2B CRM Strategies Benefits Businesses.

B2B Sales 53

B2B Sales Work Management Marketing Management CRM 53

Inbox Insight

JANUARY 15, 2024

If B2B marketers focused in the technology industry are able to understand the key challenges businesses face when it comes to digital transformation, they can target them with the right marketing messages, across the right channels, and at exactly the right time to engage, intercept, and ultimately boost sales.

Ideal Customer Profiles 105

Ideal Customer Profiles Marketing Automation Services B2B Marketing B2B 105

Only B2B

SEPTEMBER 7, 2022

The role of data is changing along with the digital future of B2B sales. The increasing push toward digital transformation, say 72% of company leaders, has rendered organizations more dependent than ever on data when making critical business choices. Keep your CRM Software Operating Effectively.

Ideal Customer Profiles 118

Ideal Customer Profiles B2B Sales Data Hygiene Work Management 118

chiefmartech

JANUARY 25, 2023

They have varying job titles around marketing operations and marketing technology, from technical marketing specialist to full-stack marketing developer, from marketing automation manager to CRM administrator, from martech solutions architect to marketing software engineer. There are many splendid varieties of marketing technologists.

Marketing Management 116

Marketing Management Activities Paid Search Agency Marketing Automation Services 116

Salesforce Marketing Cloud

APRIL 21, 2023

Overall, the primary goals of the C4E are to run the API platform and enable teams on how to best use it while developing reusable APIs to accelerate innovation and deliver change more efficiently. Digital transformation with a C4E To achieve true digital transformation, people and processes are just as important to the journey as technology.

API 52

API Digital Transformation Enterprise Management Work Management 52

Salesforce Marketing Cloud

FEBRUARY 14, 2023

IT teams continue to face technology and process challenges as they work to streamline their digital transformations. Improve efficiency by determining which products best support their business needs. By using one or a few vendors, you simplify your tech stack, allowing it to operate more efficiently.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Vendors 98

Vidyard

JANUARY 6, 2022

In the last couple of years, we have seen an accelerated need for digital transformation during the COVID-19 pandemic which has driven the need for practical and scalable enterprise sales tools. It’s a customer relationship platform (CRM) that offers scalable, cloud-based deployment. It’s fully compatible with Salesforce CRM.

Enterprise Management 101

Enterprise Management Top of Funnel Work Management Tools 101

SmartBug Media

AUGUST 8, 2023

Automating processes like these can have a tremendous impact on sales efficiency and productivity. Automating Upselling, Cross-Selling, and Renewals We're in the age of digital transformation, and automation has emerged as the ultimate game changer for fast and efficient upselling and cross-selling strategies.

Cross-Selling 52

Cross-Selling Enterprise Management Automation Marketing Automation Services 52

Martech

JANUARY 28, 2022

What this means is consolidating three types of data, one being first-party data — transactional data, CRM, and other digital assets that you may own as a company. We started a whole program of digital transformation focused on transforming the way we run digital media campaigns,” he said.

Digital Asset Management 122

Digital Asset Management Personalization Peer-to-peer Work Management 122

Martech

SEPTEMBER 16, 2022

And Allied Beverage needed a more efficient way to handle all the service calls during a crisis. During the pandemic, the company realized just how far behind the alcoholic beverages industry is,” said Judah Zeigler, VP of digital and e-commerce at Allied Beverage. Salesforce Sales Cloud would be installed as a CRM.

Work Management 135

Work Management Marketing Management B2B Sales CRM 135

Sprout Social

JANUARY 9, 2024

These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently. AI can analyze large volumes of historical and real-time data from disparate sources to find patterns, trends and anomalies quickly and more efficiently.

Analytics 110

Analytics Enterprise Management Work Management Business 110

Salesforce Marketing Cloud

JULY 10, 2023

These three crucial steps have proven essential for successful digital transformations: Define training initiatives : Make AI training a mandatory part of employee enablement. This step was essential during their shift to becoming the world’s #1 AI CRM. Embrace flexibility and agility when working with AI technologies.

Barriers 75

Barriers Ethics Digital Transformation Training 75

6sense

MAY 6, 2020

Digital transformation leader awarded for innovation and delivering significant results across the company’s revenue-generating functions. Becoming a truly customer-centric company is a huge endeavor that isn’t solved by simply undergoing ‘digital transformation’ with the newest solution on the market.

Enterprise Management 62

Enterprise Management Marketing Automation Services Marketing Management ROI 62

SmartBug Media

MARCH 2, 2023

Learn More > HubSpot Update Details The data model overview helps you to get up to speed on essential HubSpot CRM concepts and terminology—all in one place. SmartBug's Impact Our expertise in CRM setup and implementation and clean data standards makes us a perfect match for you to better leverage the data within HubSpot.

Hubspot 52

Hubspot Multi-Touch Attribution Enterprise Management Product 52

LeanData

DECEMBER 16, 2021

Technology has to provide efficient and effective solutions, and it must deliver a positive return on investment. . Krishna had inherited a sales tech stack that covered the bare basics – a CRM and a marketing automation tool used primarily for email. Newly minted “unicorn”. From there, she started building.

Enterprise Management 52

Enterprise Management Lead Scoring Lead Ranking ROI 52

Salesforce Marketing Cloud

OCTOBER 25, 2021

Simply put, you need workflow orchestration right in your CRM (customer relationship management platform). Digital process automation helps streamline the process, within regulatory bounds, by enabling a guided conversation to help bankers get to know customers more efficiently. Who doesn’t want to be understood? The result?

Enterprise Management 98

Enterprise Management Work Management Marketing Management Process 98

Seismic

JANUARY 21, 2021

As organizations prepare to navigate 2021 and beyond, the ability to deliver exceptional digital customer experiences will be critical for success. The acceleration of digital transformation in sales will only continue. By 2025, Gartner projects that 80 percent of sales interactions will occur in digital channels.

Top of Funnel 102

Top of Funnel Marketing AI Analytics Organization 102

Inbox Insight

SEPTEMBER 10, 2020

According to our survey, some of the most important research themes are customer experience (CX) and CRM, content management, and marketing automation. The overarching topic of interest is digital marketing in general, which highlights the shift into online. This overlaps with readership interest in CRM. Leadership.

Marketing Management 86

Marketing Management Marketing Automation Services Research Planning 86

Seismic

JUNE 11, 2019

Across the financial services industry, banks and investment managers — and everyone in between — are looking to improve their tech stack as part of their commitment to digital transformation. In fact, some firms are reluctant to change as digital transformation seems like too large and disruptive of a task.

Work Management 40

Work Management Marketing Management Marketing Automation Services Digital Transformation 40

Seismic

JUNE 11, 2019

Across the financial services industry, banks and investment managers — and everyone in between — are looking to improve their tech stack as part of their commitment to digital transformation. In fact, some firms are reluctant to change as digital transformation seems like too large and disruptive of a task.

Work Management 40

Work Management Marketing Management Marketing Automation Services Digital Transformation 40

Seismic

AUGUST 2, 2019

In our latest whitepaper, Legacy to Leader: Propelling Sales and Marketing through Digital Transformation in the Telecom Industry , we highlight the three principles our customers are adopting to optimize the sales cycle and grow revenue. Digitize to revitalize. The customer comes first.

Digital Transformation 49

Digital Transformation Sales Cycle Touchpoints B2B Sales 49

TrustRadius Marketing

JANUARY 15, 2019

Buzzword #5: Digital transformation. Digital transformation is the application of digital technologies to fundamentally impact all aspects of business. The vagueness of the term means that many organizations begin digital transformation without a clear idea of what they are trying to achieve.

Work Management 69

Work Management Marketing Management Marketing AI Digital Transformation 69

TrustRadius Marketing

JANUARY 15, 2019

Buzzword #5: Digital transformation. Digital transformation is the application of digital technologies to fundamentally impact all aspects of business. The vagueness of the term means that many organizations begin digital transformation without a clear idea of what they are trying to achieve.

Work Management 69

Work Management Marketing Management Marketing AI Digital Transformation 69

Valasys

MAY 6, 2021

Virtual marketing can be a boon for B2B marketers, especially in the post-pandemic wake to the next normal, where the common formats of virtual advertising including email marketing, social media marketing, display advertising, blogs, and other digital formats are gaining precedence due to the accelerated rate of digital transformation.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

Martech

JANUARY 3, 2022

More than 50% of respondents to that survey reported they spent more than 10 hours per week working with marketing automation, spreadsheets (presumably for reporting results), CRM/CDP (for customer identification), and marketing work management.

Digital Asset Management 120

Digital Asset Management Enterprise Management Work Management Marketing Automation Services 120