Only B2B

AUGUST 21, 2023

Key Data Hygiene Challenges Faced by Businesses The challenges of data hygiene, such as duplicate entries, inconsistent formatting, and incomplete information, hinder operational efficiency and decision-making. Must Read: How Data Cleansing Help To Boost Your Marketing Campaign Performance?

Efficiency 62

Efficiency Marketing AI Automation Data Hygiene 62

Vidyard

SEPTEMBER 14, 2021

Financial services is an industry that’s on the brink of a new day. From customer service to new client contracts, everything is going digital—even selling. But in a market that’s been heavily reliant on in-person interactions to drive new business, making connections and nurturing clients can be hard in a virtual selling world.

Enterprise Management 139

Enterprise Management Work Management Marketing Management Sales Management 139

SmartBug Media

MAY 9, 2023

As an agency specializing in full-service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. Get ready to stay ahead and take your digital and inbound marketing strategy to the next level!

Hubspot 98

Hubspot Enterprise Management Product Work Management 98

Martech

JANUARY 3, 2022

This description is useful for understanding what some marketing operations teams do and what they aspire to do, but the responsibilities and tasks undertaken by marketing operations organizations vary widely. In this piece, we’ll dive deep into marketing operations and the profile of marketing ops professionals.

Digital Asset Management 115

Digital Asset Management Enterprise Management Work Management Marketing Automation Services 115

Martech

JULY 14, 2022

B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. This shift from a reactive to proactive marketing approach is working well for many B2B companies. The vendors respond. Platforms, not point solutions.

Account Based Marketing 112

Account Based Marketing Enterprise Management Work Management Marketing Management 112

Valasys

JULY 1, 2021

The Ultimate Guide to the B2B Marketing Automation Solutions. Marketing automation solutions have become a must-have for modern B2B marketers particularly as the marketers are headed to explore new avenues alongside the dawn to the next normal. Learn More: Marketing Automation: A Good or A Bad Idea.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

LeanData

DECEMBER 16, 2021

A key to spurring revenue team growth is a sales tech stack that scales and supports the transition from scrappy startup to hyper-growth enterprise. Technology has to provide efficient and effective solutions, and it must deliver a positive return on investment. . Newly minted “unicorn”. billion. . Building a solid foundation.

Enterprise Management 52

Enterprise Management Lead Scoring Lead Ranking ROI 52

accelerate agency

DECEMBER 6, 2021

Introduction Over the last few decades, there has been huge growth in software-as-a-service (SaaS) business models, with SaaS tools helping to power all types of business processes – at even the largest of enterprise-level organizations. The users’ data is kept in the SaaS vendor’s data center. What is SaaS?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

accelerate agency

DECEMBER 6, 2021

Introduction Over the last few decades, there has been huge growth in software-as-a-service (SaaS) business models, with SaaS tools helping to power all types of business processes – at even the largest of enterprise-level organizations. The users’ data is kept in the SaaS vendor’s data center. What is SaaS?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

accelerate agency

DECEMBER 6, 2021

Over the last few decades, there has been huge growth in software-as-a-service (SaaS) business models, with SaaS tools helping to power all types of business processes – at even the largest of enterprise-level organizations. The rise of Application Service Providers. Introduction. What is SaaS? The creation of SaaS.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

6sense

MAY 6, 2020

Digital transformation leader awarded for innovation and delivering significant results across the company’s revenue-generating functions. In order to provide best-in-class buying experiences, B2B companies today must have a holistic understanding of their customers’ digital journeys.

Enterprise Management 62

Enterprise Management Marketing Automation Services Marketing Management ROI 62

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Enter AI analytics. Thus making scaling easy and frictionless.

Analytics 107

Analytics Enterprise Management Work Management Business 107

SmartBug Media

AUGUST 8, 2023

Upselling encourages customers to consider more premium, feature-rich offerings, whereas cross-selling suggests complementary products or services that augment the customer's existing solutions. Automating processes like these can have a tremendous impact on sales efficiency and productivity. Automation platforms like Tray.io

Cross-Selling 52

Cross-Selling Enterprise Management Automation Marketing Automation Services 52

Conversica

JUNE 8, 2021

Growth fueled by the COVID-driven demand for greater productivity and performance out of resource-strapped revenue teams, Conversica launches new conversational solutions to drive better customer engagement and revenue acceleration. COVID-19 served as a forcing function for digital transformation in 2020.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Gartner 52

SmartBug Media

MARCH 2, 2023

As an agency specializing in digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. Get ready to stay ahead and take your digital marketing strategy to the next level!

Hubspot 52

Hubspot Multi-Touch Attribution Enterprise Management Product 52

Sana Commerce

AUGUST 10, 2023

If you’re looking to stay competitive in today’s business environment, digital transformation is not optional. For many B2B businesses and enterprises, embracing e-commerce solutions can open doors to new opportunities for revenue growth, sales enablement and business scaling.

Enterprise Management 52

Enterprise Management Marketing Management Budget Programs Lead Ranking 52

SalesIntel

AUGUST 21, 2023

Without a shadow of a doubt, B2B marketing has immensely changed over the years. Digital transformation and technology have transformed how we reach other businesses that can become our clients and customers. That’s where personalization for B2B marketing campaigns comes in handy. What is Marketing Personalization?

Enterprise Management 40

Enterprise Management Marketing Budget Work Management Marketing Management 40

Salesforce Marketing Cloud

APRIL 21, 2023

Technology is important to enterprise success. To deal with this difficult environment, companies often introduce rigorous management and control processes, but these can become overly rigid and calcify innovation and agility. Like any dramatic transformation process, digital transformation has to include a new way of thinking.

API 52

API Digital Transformation Enterprise Management Work Management 52

Seismic

JANUARY 21, 2021

As organizations prepare to navigate 2021 and beyond, the ability to deliver exceptional digital customer experiences will be critical for success. The acceleration of digital transformation in sales will only continue. By 2025, Gartner projects that 80 percent of sales interactions will occur in digital channels.

Top of Funnel 102

Top of Funnel Marketing AI Analytics Organization 102

Martech

JULY 14, 2022

Marketers tend to think of account-based marketing (ABM) as though it is one technique or approach. It changes depending on the type of product you’re selling and the market you are pursuing. ABM allows you to create and manage campaigns that specifically target a set of accounts. You have to sell to them differently.

Account Based Marketing 104

Account Based Marketing ABM Enterprise Management Cross-Selling 104

Valasys

JULY 12, 2019

Embracing the digital transformation, the B2B industry has changed a lot over the course of the past five years. A new study from marketing research firm Gartner revealed that despite the proliferation of digitization, 77% of B2B buyers still are under an impression that making a purchase is time-consuming & even painful.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Martech

JULY 25, 2022

There’s a positioning battle going on across B2B sales, customer, data, and marketing technology providers. Aiming to organize these diverse B2B solutions into a mega-category — we’ll call it “revenue technology” — the race is on to develop more modern, effective systems to generate customers and manage revenue.

Marketing Automation Services 105

Marketing Automation Services Enterprise Management Work Management Marketing Management 105

GreenRope

JANUARY 20, 2021

What is the Difference Between Digital Transformation, Digitalization, and Digitization? What’s something that all marketing and tech publications have in common? Don’t let crafty marketers get the upper hand! Digitization. We live in a digital world, but that wasn’t always the case.

Digital Transformation 52

Digital Transformation Enterprise Management Marketing Automation Services Work Management 52

Martech

JUNE 12, 2023

But together, the answers reflect a broader reset occurring across enterprise martech stacks. CDP as stalking horse Over the past year, we’ve advised several large enterprises in CDP technology selections. Shouldn’t we get our enterprise act together before we select any new technology? Our WCM/CRM/social/ecommerce/etc.

Enterprise Management 103

Enterprise Management Digital Asset Management Work Management Marketing AI 103

Martech

FEBRUARY 1, 2022

A digital experience platform, also called a DXP, is software that enables the creation, management, delivery and optimization of digital experiences in a variety of channels and contexts. Customer journey analytics (CJA) gave marketers a more sophisticated sense of the path users take on the route to purchase.

Digital Experience Platform 89

Digital Experience Platform Digital Asset Management Enterprise Management Marketing Management 89

Salesforce Marketing Cloud

NOVEMBER 15, 2022

This article was written in partnership with Sushil Panta, senior director of Salesforce Business Value Services. But there’s a better way to navigate a downturn: find ways to become more efficient, like automation , and invest in them smartly. Simplify + streamline + automate = more efficiency.

Enterprise Management 98

Enterprise Management Marketing Management Spending Marketing AI 98

Martech

FEBRUARY 22, 2022

Marketing your services is essential for building your brand image and reputation. When optimizing for customer experience, marketers emphasize tasks that increase engagement at every touchpoint. After all, word of mouth marketing is one of the most influential elements driving purchase decisions today.

Enterprise Management 140

Enterprise Management Digital Asset Management Work Management Marketing Management 140

Hinge Marketing

APRIL 23, 2018

If you’re a bit confused about marketing automation in the professional services, you are not alone. Let’s start with what professional services marketing automation (MA) means. Marketing Automation Defined. It allows firms to simultaneously personalize and scale their marketing programs. Content marketing.

Marketing Automation Services 77

Marketing Automation Services Enterprise Management Work Management Marketing Management 77

ClickZ

JULY 31, 2019

Percolate’s content marketing platform is used by enterprise companies including Microsoft, Bosch, United Airlines, and BP. Percolate’s technology falls somewhere between a “content marketing platform” and a “marketing resource management tool.” What makes Percolate unique and what is next for the company?

Enterprise Management 91

Enterprise Management Resource Management Digital Asset Management Work Management 91

ATAK Interactive

FEBRUARY 7, 2019

Digital transformation is revolutionizing the way businesses operate, across all industries and business sectors. One survey found that 70 percent of companies have a digital transformation strategy or are working on one. Speed to Market (39 percent). Customer Service (35 percent). Read on to learn why.

Enterprise Management 79

Enterprise Management Marketing Automation Services Work Management Marketing Management 79

Salesforce Marketing Cloud

APRIL 20, 2023

A composable, connected ecosystem Building blocks are the most fundamental unit of the composable enterprise. They are discoverable, accessible, and manageable. It’s the API that converts a piece of software into a building block by enabling governance, manageability, visibility, security, monetization, intelligence, and discovery.

API 52

API Enterprise Management Work Management Business 52

GreenRope

AUGUST 12, 2020

CRM for Nonprofit Organizations. As organizations grow, managing these relationships becomes a balancing act. When not managed effectively, growth can lead to overextension and exhaustion. For organizations already strapped for resources, a flood of new projects can lead to breakdowns in morale and operational efficiency.

CRM 52

CRM Organization Marketing Automation Services Enterprise Management 52

Biznology

MARCH 19, 2018

When a company invites me to evaluate the state of their digital maturity, the first question they always ask is, “What’s the ideal state?” That’s the full, digitally mature state. Companies will often point to their technology investments as an indicator of their digital maturity. It’s an enabler.

Digital Transformation 164

Digital Transformation Lead Scoring Lead Ranking Enterprise Management 164

ATAK Interactive

FEBRUARY 7, 2019

Digital transformation is revolutionizing the way businesses operate, across all industries and business sectors. One survey found that 70 percent of companies have a digital transformation strategy or are working on one. Speed to Market (39 percent). Customer Service (35 percent). Read on to learn why.

Enterprise Management 60

Enterprise Management Marketing Automation Services Work Management Marketing Management 60

Martech

DECEMBER 20, 2023

Marketing analytics stands out as an ideal starting point for businesses to integrate machine learning and artificial intelligence. First and most importantly, marketing analytics has immediate impact on revenue generation and the ability to build stronger customer relationships. This is due to a confluence of complementary factors.

Marketing AI 101

Marketing AI Analytics Enterprise Management Planning 101

ATAK Interactive

FEBRUARY 7, 2019

Digital transformation is revolutionizing the way businesses operate, across all industries and business sectors. One survey found that 70 percent of companies have a digital transformation strategy or are working on one. Speed to Market (39 percent). Customer Service (35 percent). Read on to learn why.

Enterprise Management 60

Enterprise Management Marketing Automation Services Work Management Marketing Management 60

Sana Commerce

OCTOBER 13, 2023

Included in this amount is the ability to manage all stores, staff accounts, and automated workflows from one place in the Shopify admin. Sana Commerce Cloud Sana Commerce Cloud is the only ERP-integrated B2B e-commerce solution built to enable business evolution and foster lasting customer relationships. Watch now 4.

Enterprise Management 52

Enterprise Management Marketing Management B2B Peer-to-peer 52