Only B2B

SEPTEMBER 7, 2022

The role of data is changing along with the digital future of B2B sales. The increasing push toward digital transformation, say 72% of company leaders, has rendered organizations more dependent than ever on data when making critical business choices. Keep your CRM Software Operating Effectively.

Ideal Customer Profiles 118

Ideal Customer Profiles B2B Sales Data Hygiene Work Management 118

Vidyard

JANUARY 6, 2022

In the last couple of years, we have seen an accelerated need for digital transformation during the COVID-19 pandemic which has driven the need for practical and scalable enterprise sales tools. Humanizing Sales Enablement 1.1 Types of Enterprise Sales Tools 2. Top 10 Enterprise Sales Tools 2.1 Contents 1.

Enterprise Management 101

Enterprise Management Top of Funnel Work Management Tools 101

Martech

MARCH 21, 2024

In this first article of our four-part series, we’ll outline the fundamental steps for incorporating AI into MOps, paving the way for the subsequent articles to delve deeper into planning AI integration with people, process, data and platforms. As you craft these objectives, consider the following points: Marketing efficiency.

Marketing AI 101

Marketing AI Contingency Planning Work Management Digital Transformation 101

Oktopost

NOVEMBER 18, 2020

We are in Q4 and moving into 2021, so the stakes are high for sales; meaning it’s probably time to look for the next lever to optimize selling capabilities. COVID-19 has made it clear that sales strategies needed to evolve. However, many sales reps feel that expectations from leadership haven’t linked together with their new reality.

Social Media 89

Social Media Top of Funnel Lead Ranking Lead Scoring 89

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. Look into omnichannel customer experiences and inventory management integrations.

Marketing Automation Services 88

Marketing Automation Services Work Management Lead Scoring Lead Ranking 88

Sana Commerce

JUNE 16, 2022

It’s not news to say exponential digital adoption has resulted in a global shift in the way we do business. Business process automation is now increasingly the norm for many organizations looking to streamline operations and sustain growth. Defining ‘business processes’. There can be many variants of business processes.

Work Management 52

Work Management Process Automation Marketing Automation Services 52

SmartBug Media

MAY 10, 2024

As an agency specializing in full service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients.

Hubspot 59

Hubspot Product Enterprise Management Paid Search Agency 59

SmartBug Media

MARCH 6, 2024

Connecting systems in the digital world is a top priority for businesses. In HubSpot, many existing integrations support what users crave: efficiency, greater functionality, and the ability to share data. This lack of integration may be complicating digital transformation goals and operations. Workflows have gaps.

Enterprise Management 64

Enterprise Management Work Management Hubspot Marketing Management 64

Seismic

JANUARY 21, 2021

The acceleration of digital transformation in sales will only continue. By 2025, Gartner projects that 80 percent of sales interactions will occur in digital channels. The most effective digital experiences are timely, relevant, and personalized. The importance of personalized buyer experiences.

Top of Funnel 102

Top of Funnel Marketing AI Analytics Organization 102

Valasys

OCTOBER 17, 2019

In a fiercely competitive & ever-evolving B2B landscape, marketers must optimize their B2B CRM strategies to better interpret the complex nature of customers’ psychologies to optimize their marketing & sales endeavors. How Integrated & Optimized B2B CRM Strategies Benefits Businesses.

B2B Sales 53

B2B Sales Work Management Marketing Management CRM 53

SmartBug Media

MAY 9, 2023

As an agency specializing in full-service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. With this update, our clients can improve their productivity, stay organized, and manage their day-to-day operations more efficiently.

Hubspot 98

Hubspot Enterprise Management Product Work Management 98

Vidyard

SEPTEMBER 14, 2021

From banking and wealth management firms to independent insurance brokerages, virtual selling for financial services is next for any financial services team looking to connect with new clients or grow existing ones. Where to Use Video in the Sales Cycle 4.1 Top of the Funnel 4.2 Further Down the Funnel 4.2.1 Post-Sale 5.

Enterprise Management 139

Enterprise Management Work Management Marketing Management Sales Management 139

Salesforce Marketing Cloud

MARCH 7, 2023

TrailblazerDX ’23 Automation Create workflows that drive efficiency and learn how to automate at any skill level with Salesforce Flow. With an increased business need for digital transformation, we’re releasing brand new Flow content on Trailhead that empowers anyone to automate complex business solutions and boost productivity.

Work Management 98

Work Management Marketing Management Digital Transformation Communities 98

Inbox Insight

MAY 31, 2024

By focusing marketing and sales efforts on targeted accounts rather than leads, ABM helps businesses engage and convert their ideal customers. This results in messaging that resonates better with accounts and moves them further down the funnel. As ABM scales, automation tools help deliver this 1:1 messaging without heavy manual effort.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Trends 52

Seismic

AUGUST 13, 2019

World-class sales teams embrace competition and collaboration, which ultimately result in increased sales productivity and sales efficiency. Sales in particular is known for its dog-eat-dog, quota-oriented nature, which serves to basically position colleagues against each other. Why Should Sales Teams Compete?

Peer-to-peer 63

Peer-to-peer Urgency Marketing Efficiency Barriers 63

Salesforce Marketing Cloud

FEBRUARY 14, 2023

IT teams continue to face technology and process challenges as they work to streamline their digital transformations. Nearly half of senior IT leaders say making process improvements is a top priority in the next 12 months as 36% said siloed apps and data top their list of roadblocks. This is known as vendor sprawl.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Vendors 98

SmartBug Media

AUGUST 8, 2023

Many sales and success teams find themselves so focused on outbound initiatives that the ripe opportunities for upselling and cross-selling go unharvested. Unlocking the Power of Upselling and Cross-Selling Upselling and cross-selling are not only sales techniques, but also strategic growth levers. Automation platforms like Tray.io

Cross-Selling 52

Cross-Selling Enterprise Management Automation Marketing Automation Services 52

Seismic

JUNE 11, 2019

Across the financial services industry, banks and investment managers — and everyone in between — are looking to improve their tech stack as part of their commitment to digital transformation. In fact, some firms are reluctant to change as digital transformation seems like too large and disruptive of a task.

Work Management 40

Work Management Marketing Management Marketing Automation Services Digital Transformation 40

Seismic

JUNE 11, 2019

Across the financial services industry, banks and investment managers — and everyone in between — are looking to improve their tech stack as part of their commitment to digital transformation. In fact, some firms are reluctant to change as digital transformation seems like too large and disruptive of a task.

Work Management 40

Work Management Marketing Management Marketing Automation Services Digital Transformation 40

PureB2B

JUNE 23, 2022

The increase in remote and hybrid working has acted as a catalyst for the digital transformation that was already well underway, requiring B2B vendors to adapt how they communicate with their potential buyers. Attempting to push them further down the funnel at this stage will only alienate them further.

Top of Funnel 62

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 62

SmartBug Media

MARCH 2, 2023

As an agency specializing in digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. Available on all Sales Hub & Service Hub plans. Available to Sales and Service Hub Pro+ customers and has transcripts enabled.

Hubspot 52

Hubspot Multi-Touch Attribution Enterprise Management Product 52

Martech

SEPTEMBER 16, 2022

At the beginning of the pandemic, with restaurants and entertainment venues shut down, New Jersey liquor distributor Allied Beverage saw an opportunity to transform its customer experience, service and e-commerce. Transformation at scale. And Allied Beverage needed a more efficient way to handle all the service calls during a crisis.

Work Management 123

Work Management Marketing Management B2B Sales CRM 123

Sprout Social

JANUARY 9, 2024

AI analytics is the process of extracting useful information from big data using advanced machine learning (ML) and AI tasks like natural language processing (NLP). These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently.

Analytics 107

Analytics Enterprise Management Work Management Business 107

Inbox Insight

JANUARY 15, 2024

If B2B marketers focused in the technology industry are able to understand the key challenges businesses face when it comes to digital transformation, they can target them with the right marketing messages, across the right channels, and at exactly the right time to engage, intercept, and ultimately boost sales.

Ideal Customer Profiles 104

Ideal Customer Profiles Marketing Automation Services B2B Marketing B2B 104

Martech

JANUARY 3, 2022

Why marketing operations teams devote most of their time to automation, and campaign management tools. It’s not uncommon for small/medium businesses to have 25-50 marketing software applications in their martech stack, while enterprise-level organizations can have more than 250, according to stack management firm Cabinet M.

Digital Asset Management 115

Digital Asset Management Enterprise Management Work Management Marketing Automation Services 115

Conversica

JULY 20, 2022

While marketing AI functions have been widely deployed for years to improve everything from manufacturing efficiencies to personalized searches, Marketing teams have yet to realize the full potential of this game-changing innovation. However, it is most certainly on Marketers’ radar. This includes personalization at a mass scale.

Marketing AI 98

Marketing AI Work Management Marketing Management Planning 98

Martech

JULY 14, 2022

Gil Canare, VP of Global Digital Marketing at Genpact, offers a guide to how you can analyze your ABM needs and build a cohesive plan to meet them. ABM allows you to create and manage campaigns that specifically target a set of accounts. Sales commitment. Because of that, Canare says, “The sales cycle is roughly forever.”

Account Based Marketing 104

Account Based Marketing ABM Enterprise Management Cross-Selling 104

LeanData

DECEMBER 16, 2021

A key to spurring revenue team growth is a sales tech stack that scales and supports the transition from scrappy startup to hyper-growth enterprise. Technology has to provide efficient and effective solutions, and it must deliver a positive return on investment. . Newly minted “unicorn”. From there, she started building. Scalability .

Enterprise Management 52

Enterprise Management Lead Scoring Lead Ranking ROI 52

Seismic

AUGUST 2, 2019

Last month we touched upon some of the current challenges facing sales and marketing teams in the telecom industry, and detailed how some legacy providers have begun to shift their focus from consumer to B2B markets, developing their revenue streams to retain a foothold in the market. Digitize to revitalize. The customer comes first.

Digital Transformation 49

Digital Transformation Sales Cycle Touchpoints B2B Sales 49

6sense

MAY 6, 2020

Digital transformation leader awarded for innovation and delivering significant results across the company’s revenue-generating functions. In order to provide best-in-class buying experiences, B2B companies today must have a holistic understanding of their customers’ digital journeys. About People.ai .

Enterprise Management 62

Enterprise Management Marketing Automation Services Marketing Management ROI 62

Webbiquity

MARCH 30, 2021

In a recent survey , B2B marketers and sales leaders were asked to name their most important metric for business success. When B2B sales prospects and customers share their contact and other information with a vendor, they expect that information to be used to personalize their brand experience. Guest post by Dhruv Mehta.

Lead Generation 262

Lead Generation Marketing Automation Services Trends Marketing AI 262

Sana Commerce

AUGUST 10, 2023

If you’re looking to stay competitive in today’s business environment, digital transformation is not optional. For many B2B businesses and enterprises, embracing e-commerce solutions can open doors to new opportunities for revenue growth, sales enablement and business scaling.

Enterprise Management 52

Enterprise Management Marketing Management Budget Programs Lead Ranking 52

Martech

JUNE 15, 2023

But here’s where Pega sees the revolution leading us: the continually optimizing enterprise, or, as Pega tags it, the “autonomous enterprise” — the enterprise that uses the full range of AI and automation to teach itself better processes, systems and business logic. In other words, the enterprise as a self-driving car.

Enterprise Management 96

Enterprise Management Marketing AI Work Management Marketing Management 96

Martech

JULY 14, 2022

A survey by the IT Sales and Marketing Association (ITSMA) found 27% of the marketing budget dedicated to ABM in 2021, with 75% of those surveyed saying they planned to increase spending on ABM in 2022. Help for the sales team. The goal is to streamline the “hand-off” of leads from marketing to sales. Efficiency across channels.

Account Based Marketing 112

Account Based Marketing Enterprise Management Work Management Marketing Management 112

Seismic

APRIL 29, 2021

Digital transformation is modernizing the way businesses manage day-to-day operations. Across every industry, companies are rethinking their business processes and entire segments are reorganizing to break down silos and improve productivity. Identify qualified buyers in digital channels with Sales Navigator.

Design 52

Design Buying Cycle Marketing Management Digital Transformation 52

SalesIntel

AUGUST 21, 2023

Digital transformation and technology have transformed how we reach other businesses that can become our clients and customers. Using these segments can make your campaigns more efficient by clumping your audience according to these shared characteristics.

Enterprise Management 40

Enterprise Management Marketing Budget Work Management Marketing Management 40

Sharpspring

JUNE 8, 2020

wasn’t able to manage projects from start to finish, which meant they could only control certain parts of each project. is an agency focusing on inbound marketing and digital transformation providing credit unions with the digital tools and strategies they need to be competitive in today’s tough economic landscape.

Lead Nurturing 58

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 58