The Marketing Blender

MARCH 22, 2024

Go deeper than demographics and even firmographics. The psychographics of your audience is where you will find the levers that will move marketing forward. For more advanced businesses, the path forward is setting up a CRM such as Sharpspring or HubSpot. There are many CRMs out there that help with that attribution and tracking.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Litmus

SEPTEMBER 19, 2022

Preference center or CRM data. Content insertion, on the other hand, offers the ability to insert custom text and images based on subscriber data– including age, gender, location, interests, or demographics. It’s also hard to maintain up-to-date content, inventory and product feeds without data integration like a CRM.

Automation 92

Automation Top of Funnel Psychographics Loyalty 92

Brandwatch Marketing

OCTOBER 31, 2023

Details like age, gender, location, demographics and psychographics are all important, but so are their interests, other brands they like, publications they read and so on. Reduce this by complementing that research with sales data, CRM data, and speaking to customer-facing employees. What is their demeanor?

Segmentation 98

Segmentation Analysis Ideal Customer Profiles Effectiveness 98

SalesIntel

JUNE 28, 2022

Data adds value to your existing B2B sales database or CRM, creates richer contact profiles, and accelerates sales. Firmographic data is the demographics of companies. This free Chrome extension will also allow your SDRs to export high-quality B2B contact data to their CRM with ease, right from a company website or LinkedIn profile.

Ideal Customer Profiles 52

Ideal Customer Profiles Psychographics B2B Lead Scoring 52

Brandwatch Marketing

OCTOBER 31, 2023

Details like age, gender, location, demographics and psychographics are all important, but so are their interests, other brands they like, publications they read and so on. Reduce this by complementing that research with sales data, CRM data, and speaking to customer-facing employees. What is their demeanor?

Segmentation 95

Segmentation Analysis Ideal Customer Profiles Effectiveness 95

SalesIntel

APRIL 19, 2024

Understanding Lead Enrichment Lead enrichment refers to enhancing your information about potential customers or leads by adding more details such as demographics, interests, or contact information. Its enrichment feature can enrich existing CRM data with just an email address by automatically appending missing company and contact information.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Salesforce Marketing Cloud

JANUARY 4, 2024

Segmentation : You can segment drip campaigns based on criteria like demographics, behavior, or previous interactions. Do you have a strategy for finding their demographics and behavior? Personalization options : Does it enable you to tailor content based on user behavior, demographics, or other relevant factors?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Hubspot

OCTOBER 28, 2013

These data points make up the demographics of your personas, help inform your marketing strategy, and paint a picture of who your buyers are. The answers to these questions are the psychographics of your customer base, and you need to know this information to truly understand who’s buying what you’re selling. Psycho- what ?

Psychographics 28

Psychographics FAQ Buyer Personas Demographics 28

SmartBug Media

APRIL 6, 2023

Traditional ways to develop buyer personas include conducting market research (primarily digital data), analyzing CRM or business data, getting input from the sales team, or gathering feedback from existing or prospective customers. How do you find data to create buyer personas? What should be included in my buyer personas?

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Binary Demand

FEBRUARY 23, 2024

Exploring buyer personas in the digital age As outlined by Forbes , a common misstep in crafting brand-specific buyer personas is an overemphasis on demographics, often neglecting crucial situational elements like psychographics, the buyer journey, emotional mapping, and triggering events.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Outgrow

DECEMBER 30, 2020

These parameters can vary on the basis of demographics, tastes, and preferences. Demographic. Another way you can improve your lead segmentation through interactive content would be through demographic segmentation. This will also allow you to be informed of the top trends of every demographic. Psychographic.

Segmentation 52

Segmentation Lead Scoring Lead Ranking Outgrow 52

The Marketing Blender

APRIL 17, 2024

That means your CRM needs to be helping you track the real length of your sales cycle (hint: it’s probably longer than you think). Not just their demographics, but their psychographics. This is all about data. It should also be helping you systemize and automate as much of the buyer journey as possible.

B2B Marketing 52

B2B Marketing Paid Search Agency B2B Advertising Agencies 52

Salesforce Marketing Cloud

APRIL 4, 2024

Your customer relationship management (CRM) system makes it easy to track, manage, and analyze this data in one centralized location. It can also help you segment your audience in several ways, including demographic, psychographic, product/service usage, purchase habits, and overall satisfaction.

Customer Satisfaction 52

Customer Satisfaction Customer Surveys Work Management Marketing Management 52

Rev

JUNE 14, 2023

Integrating various technologies such as CRM, marketing automation, and customer success tools will streamline and optimize revenue operations. Just as B2C companies have moved from demographics to psychographics , B2B needs to shift from firmographics to exegraphics —dynamic data that reveals how a company executes on its mission.

Work Management 78

Work Management Marketing Automation Services Marketing Analytics Tools Psychographics 78

Stevens & Tate

AUGUST 24, 2023

You must also collect useful information such as demographics, email frequency preferences, psychographics , etc. Integrating your email marketing tools with your CRM can also offer timely insights. To collect segmentation data, you must create an email sign-up form that is quick and easy to fill out.

Personalization 83

Personalization Trigger Marketing Psychographics Open Rate 83

Hubspot

AUGUST 11, 2020

Targeted advertising allows you to use demographic information, including location or age, to surface ads to relevant audiences. Behavioral targeting uses web behavior as the determining factor, instead of demographics. You can also choose psychographics, like interests and values.

Work Management 101

Work Management Marketing Management Budget Programs Sales Qualified Leads 101

Cintell

DECEMBER 20, 2019

You’ve gathered basic demographical information and you’ve also uncovered certain psychographic nuggets about your personas. While they could create a longer explainer video about how their CRM works, they produced a 60-second version. Personas and States of Being. So, you’ve developed buyer personas.

Buyer Personas 177

Buyer Personas Video Marketing Work Management Marketing Management 177

Anteriad

MAY 31, 2023

Your ICP should outline characteristics including demographics, behavioral data, intent, psychographics, and buying groups of your best customers. Tactic 3: Identify your ideal set of target customers Identify and select your ideal set of high-value clients based on your Ideal Customer Profile (ICP).

Account Based Marketing 88

Account Based Marketing Ideal Customer Profiles Tactics Planning 88

Strategic-IC

DECEMBER 16, 2020

We’re all familiar with demographics (people). This is your data in your CRM. Psychographic data. We’re all familiar with demographics (age, gender, location, etc.). Psychographics looks at ‘soft data’ such as personality, attitudes, and lifestyles. Firmographic data. of employees, etc. First-party data.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Demand Generation ABM 62

Strategic-IC

DECEMBER 16, 2020

We’re all familiar with demographics (people). This is your data in your CRM. Psychographic data. We’re all familiar with demographics (age, gender, location, etc.). Psychographics looks at ‘soft data’ such as personality, attitudes, and lifestyles. Firmographic data. of employees, etc. First-party data.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Demand Generation ABM 62

seo.co

MAY 11, 2021

Typically, market segmentation involves creating subsets of your market based on factors like needs, demographics, interests, priorities, and other criteria. With careful market segmentation, you’re able to niche down and reach very specific demographics. Demographic. Demographic segmentation is the most basic.

Segmentation 52

Segmentation Psychographics Marketing Analytics Tools Paid Search Agency 52

Unbounce

NOVEMBER 21, 2021

Email marketing uses the same types of audience segmentation as landing page marketing, including: Demographic segmentation : Segmenting based on attributes like age and gender. Psychographic segmentation : Creating audience groups with similar psychological traits like preferences or personality. Image courtesy of BrightWave.

Email Marketing 127

Email Marketing Sales Qualified Leads Lead Ranking Generation 127

Navigate the Channel

DECEMBER 1, 2023

Applications of Predictive Analytics in Marketing Predictive analytics has a wide range of applications in marketing, including: Customer segmentation Predictive analytics can divide customers into segments based on their characteristics and behavior, including demographics, psychographics, geographics and firmographics.

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

Valasys

NOVEMBER 15, 2019

When creating a buyer persona(s), the marketers should consider including customer demographics, behavioral patterns, motivation & goals. The following are some of the target market demographics examples & ways the marketers can use to find their personas on multiple channels across the web: 1.

Marketing AI 45

Marketing AI Work Management Psychographics Marketing Management 45

Hubspot

DECEMBER 16, 2020

While it may not involve a literal sponge, data hygiene all about keeping your data (particularly your CRM data ) clean, accurate, and up-to-date — and data enrichment is an important part of the process. The same goes for your CRM data , including demographic, geographic, and psychographic information. HubSpot CRM.

Data Hygiene 96

Data Hygiene Marketing AI Work Management Marketing Management 96

Sage Marketing

OCTOBER 2, 2023

Uncover valuable insights into your potential customers, categorizing them based on demographics, psychographics, and behavioral patterns. How : Finally, we tackle the art of masterfully pricing and positioning your solution for maximum impact, ensuring it resonates with your audience like a well-played symphony.

Startups 52

Startups Marketing Analytics Tools Marketing Strategy Marketing & Strategy 52

Valasys

JUNE 4, 2019

Dynamic content (sometimes also known as adaptive content or Real-Time content) refers to web content that changes based on the preferences of the buyer persona or as per their demographic, firmographic, psychographic or “fit-data.” CRM is a powerful tool on its own.

Marketing AI 56

Marketing AI B2B Marketing Marketing Management Psychographics 56

Biznology

AUGUST 25, 2016

Even in B2C, market segments are often rooted in demographics while personas pursue motivations and psychographics to deeply address customer intent. Market segments, especially in B2B, can be based merely on the firmographics of the prospect company (company size, industry, geography, etc.) How would that work?

Top of Funnel 80

Top of Funnel Segmentation Planning Buyer's Journey 80

6sense

NOVEMBER 18, 2021

Know the demographic, geographic and psychographic variables that make some accounts more attractive and valuable than others. I don’t really care if you (or your CRM) call them contacts or leads … people are people. This is a subset of your addressable market. Know the Prospect’s Buying Committee.

Account Based Marketing 62

Account Based Marketing CMO ABM Peer-to-peer 62

Optinmonster

AUGUST 31, 2022

You can segment your leads based on many different characteristics, such as: Demographic: age, family size, race, gender, occupation, location, and more. Psychographic : personality traits, opinions, values, special interests. You can also send new leads to a CRM like Hubspot. Types of Lead Segmentation. Geotargeting.

Segmentation 69

Segmentation Lead Scoring Lead Ranking Sales Qualified Leads 69

Circle Studio

FEBRUARY 26, 2020

On the other hand, when marketers were asked what they needed from sales, they listed better lead follow up, consistently using systems like CRM, feedback on campaigns and actually using the messaging and tools that marketing provides them. These are composite pictures that represent the ideal customer for the business.

Planning 88

Planning Effectiveness Lead Scoring Lead Ranking 88

Optinmonster

DECEMBER 22, 2022

Lead scores are calculated based on demographic, psychographic, or firmographic data, traffic source, and engagement metrics such as click and open rates. Like Constant Contact, Sendinblue is an email marketing tool, but it also has SMS marketing and customer relationship management (CRM) features. Custom Forms. Sendinblue.

Lead Generation 89

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 89

Valasys

MAY 28, 2019

This includes the information about their current location & intent data, their demographic, psychographic, firmographic & fit-data insights & other information about their research methodologies & the channels opted-in for researching about their buying preferences. Our services viz.

Opt-in 45

Opt-in B2B Marketing Buyer Personas Advertising Agencies 45

SmartBug Media

JUNE 21, 2023

Research their hypothetical demographics and psychographics to develop detailed profiles. Opt for a customer relationship management (CRM) software if your business requires more extensive management tools or capabilities. Remember that your chosen CRM or web host is essentially the home’s foundation.

Marketing Websites 52

Marketing Websites Budget Programs Work Management Lead Ranking 52

Unbounce

SEPTEMBER 16, 2021

They’re shown based on specific audience targeting criteria such as demographics, interests, or retargeting events and show up in images and video. The listings lab : Show your target audience you know exactly who they are by both highlighting a pain point and naming their demographic. Demographic data alone won’t cut it.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Predictive Response

AUGUST 12, 2019

When you move your data from Eventbrite into Salesforce you get access to a simpler and more efficient way to analyze your event data in your CRM. . Here are 5 indicators on which you can segment potential attendees: Demographics. Psychographics. Here are the top 5 reasons: Get a 360° View on Event Performance.

Psychographics 40

Psychographics Segmentation Ideal Customer Profiles Demographics 40

SalesIntel

AUGUST 23, 2021

Technographics is the next step in developing market research after Demographics, Firmographics, and Psychographics. As much as demographics determine people’s behaviors, technographics determine the technologies and software used by your prospects. Example: Search for businesses that use HubSpot as a CRM.

Marketing Automation Services 95

Marketing Automation Services Work Management Marketing Management Account Based Marketing 95