NetLine

DECEMBER 27, 2023

We’ve identified four key components of a martech stack that enables marketers to effectively use intent data to its fullest potential. Image by Iconics Avenue via Pixabay CRM and Marketing Automation Platforms : This is the backbone of your martech stack. Hopefully, we can make it a little easier for you.

Intent Data 52

Intent Data Intent Data Hygiene Lead Ranking 52

Zoominfo

MARCH 4, 2021

Sales reps can also pinpoint specific obstacles and make improvements with a stage-focused sales strategy. Going through the sales cycle with a “wing it” strategy can cost you in sales deals. Integrate your CRM system with other lead management systems. Update your CRM (or invest if you don’t have one).

Sales Cycle 246

Sales Cycle Ideal Customer Profiles Tips Lead Scoring 246

SmarkLabs

JANUARY 12, 2023

CRM has become an essential tool for businesses of all sizes. What is a CRM? CRM software is a system for managing customer relationships. CRM can help your business keep track of interactions, data, and notes about customers or potential customers. At the end of the day, A CRM is just a tool.

Hubspot 52

Hubspot Marketing Automation Services Enterprise Management CRM 52

Zoominfo

SEPTEMBER 7, 2022

Data is a must-have for accurate lead routing. Use this checklist as a guide: Flexibility and customization Can you build multiple round-robin assignment workflows from your marketing automation platform (MAP) or CRM? Can you easily integrate your core revenue generation platforms such as your MAP and CRM?

Enterprise Management 130

Enterprise Management Work Management Marketing Management Marketing Automation Services 130

eTrigue

JANUARY 16, 2024

.* It’s the quality, not the quantity, of your data that will help glean the best results. With B2B data decay rates at an all time high it’s important to keep on top of your data hygiene. Clean data helps you understand your market. Build an effective ABM strategy.

Account Based Marketing 78

Account Based Marketing ABM Data Hygiene Gartner 78

Litmus

OCTOBER 11, 2022

So what data do you really need for effective email marketing personalization and how do you keep up with constantly changing interests and preferences ? There are two key types of data you should leverage to plan your personalization strategy. Lesson two: Data hygiene.

Email Marketing 86

Email Marketing Data Hygiene Personalization Planning 86

LeanData

JANUARY 12, 2024

Without clean data, your go-to-market motion is fraught with lead leakage, manual triage, a bad buying experience, and ultimately loss in revenue. Learn five ways to keep your CRM data squeaky clean. The post Spring Cleaning Your CRM: 5 Ways to Maintain Clean Data in 2024 appeared first on LeanData.

CRM 59

CRM Buy Leads Lead 59

Zoominfo

JULY 2, 2020

Oftentimes, this is due to a lack of strategy. As with many things in life, jumping in without a strategy is rarely a recipe for success. Here are the individuals necessary for a successful implementation: Email marketing specialists CRM managers Sales leadership Content teams. Prioritize Data Hygiene.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

InsightSquared

MARCH 5, 2021

Fact: Your sales reps, regardless of how great they are, will never deliver the level of hygiene required to give you confidence in your CRM data. For the better part of my career as a CRO, I was frustrated with the quality of my CRM data. Neither the quantity nor the quality. Not the depth nor the breadth.

Sales Management 156

Sales Management Forecasting Digital Marketing Funnels Work Management 156

Zoominfo

DECEMBER 12, 2019

While it’s impossible to avoid spam traps entirely, good data hygiene will help you limit exposure. In most cases, this happens as a result of the sender’s lack of data hygiene , and the consequences can be severe. Clean out inactive contacts in your CRM and marketing automation tool.

Data Hygiene 195

Data Hygiene CAN-SPAM Marketing Automation Services Zoominfo 195

Zoominfo

APRIL 15, 2018

The importance of data cannot be understated in the modern sales landscape. Gone are the days of strategies based on instincts and educated. Now, data and analytics reign supreme when it comes to running a successful sales organization. Keep reading for our guide to a data-driven sales strategy.

Marketing & Strategy 170

Marketing & Strategy Marketing Automation Services Lead Scoring Lead Ranking 170

SalesIntel

AUGUST 11, 2021

Now back to reality – Mr.Smith is your potential customer and looking for a CRM. The reason behind ‘closed lost’ is incomplete data. And this is where enriching your CRM data becomes crucial. Data enrichment is a valuable commodity since it transforms raw data into useful and insightful details for any organization.

Top of Funnel 52

Top of Funnel B2B Sales Data Hygiene B2B Marketing 52

Martech

JULY 20, 2021

You also will need somebody to handle the development and creation of email, segmentation, and deal with data hygiene, people measuring analytics and measuring performance not just for email campaigns but across the platforms. And even [you’ll need] creative designers.”.

Data Hygiene 112

Data Hygiene Ad Building Marketing Automation Services Marketing Management 112

Zoominfo

JULY 9, 2020

Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes. But this can leave your contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well.

Data Hygiene 244

Data Hygiene Opinions Zoominfo Practices 244

Only B2B

AUGUST 21, 2023

This precision is not just a luxury but a necessity; according to Gartner, organizations lose $15 million annually due to poor data quality. Moreover, automated data cleansing accelerates processes, leading to considerable time and cost savings. This integration should be seamless, ensuring minimal disruption to ongoing operations.

Efficiency 62

Efficiency Marketing AI Automation Data Hygiene 62

Zoominfo

JANUARY 28, 2019

This Twitter Chat will discuss the ins and outs of B2B blogging, tips and tricks for producing high-quality content, and the role business blogging plays in a comprehensive marketing strategy. Data Hygiene. Think everything from CRM to auto-dialers. Social Selling. Sales Enablement.

Zoominfo 157

Zoominfo Twitter Account Based Marketing Cold Calling 157

Zoominfo

FEBRUARY 12, 2019

Even the most seasoned marketers struggle to build the perfect lead management strategy for their business. then your entire strategy will come crashing down and you’ll miss out on potential customers. No matter how many times you’ve tweaked your strategy, there is always room for improvement. Fortunately, we’re here to help.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Engagio

OCTOBER 11, 2023

Data has long been the fuel that powers our most groundbreaking technologies and strategies. Nowhere is this more noticeable than in today’s Generative AI craze and the massive appetite that large language models, or LLMs, have for training data. The technology and depth of data you need will change over time.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

Zoominfo

JUNE 3, 2018

Consider these statistics: Companies that have an ABM strategy in place generate 208% more revenue for their marketing efforts than companies that don’t use an ABM strategy ( source ). Interestingly, that same study found that 74% of marketers believe brand strategy is also more important than ever. Bad data costs U.S.

Account Based Marketing 154

Account Based Marketing Data Hygiene B2B ABM 154

Zoominfo

MARCH 3, 2021

Sales reps can also pinpoint specific obstacles and make improvements with a stage-focused sales strategy. Stages of the Sales Cycle (with Tips for Each) Going through the sales cycle with a “wing it” strategy can cost you in sales deals. Integrate your CRM system with other lead management systems.

Sales Cycle 100

Sales Cycle Ideal Customer Profiles Tips Lead Scoring 100

DealSignal

AUGUST 30, 2021

With marketing technology changing the landscape and leveling the playing field, you can leverage ABM strategies to not only hit your monthly numbers — but to exceed them. 1 Create alignment across key departments Any effective account based marketing strategy starts with creating a framework that consists of sales and marketing alignment.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

Binary Demand

JULY 21, 2023

It enables sales representatives to enhance the relevance and effectiveness of their pitches by providing them with accurate and comprehensive data about prospects. By leveraging business data, a B2B data solution company can tailor their strategies, identify target markets, and focus on the most promising leads.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

Zoominfo

FEBRUARY 28, 2018

Adoption of cloud-based CRM. A salesperson’s CRM—or customer relationship management platform—is one of the most used tools in their technology stack. And for good reason—your CRM manages customer and prospect data and contains valuable information regarding customer behavior and buying habits. of sales reps’ time.

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

Zoominfo

JULY 2, 2020

Oftentimes, this is due to a lack of strategy. Tips for Marketing Automation Implementation As with many things in life, jumping in without a strategy is rarely a recipe for success. To ensure success, sales and marketing should work together to develop an implementation strategy. Establish goals and KPIs.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

The Point

NOVEMBER 29, 2017

And yet most companies, even those with sophisticated marketing automation and CRM technologies at their disposal, do a poor job of genuinely measuring campaign success beyond basic metrics like clicks and leads. Know What’s Working. It seems almost quaint to suggest that B2B marketers should track success.

Demand Generation Agencies 182

Demand Generation Agencies Demand Generation Demand Generation 182

Zoominfo

OCTOBER 5, 2021

Brands use market intelligence data to guide decision-making in all areas of their businesses, from product development to marketing campaigns to their entire go-to-market strategy. Market intelligence involves two primary data types: external and internal data. This type of data is not meant or public consumption.

Planning 130

Planning Work Management Marketing Management Data Hygiene 130

Rev

FEBRUARY 15, 2023

CRM, marketing automation platform or data warehouse) for data tracking and analysis so that all teams can easily access the same key performance indicators and data points. These relationships will help you drive alignment and buy-in for your RevOps strategies. Implement the use of a unified platform (e.g.,

Ideal Customer Profiles 78

Ideal Customer Profiles Practices Lead Ranking De-duplication 78

Litmus

APRIL 25, 2022

As email marketing strategies continue to evolve, it’s important to focus on key areas that will help grow your business — and your subscriber’s loyalty. Since email works at all stages of the customer funnel, it’s an ideal way to gather information to complement your omnichannel strategy. Data hygiene.

Email Marketing 99

Email Marketing Deliverability CAN-SPAM Data Hygiene 99

Only B2B

JULY 19, 2023

Unleashing the potential of personalization, it has emerged as a transformative strategy in database marketing, reshaping the customer-business relationship. These tools enable marketers to leverage customer data, automate personalization efforts, and deliver highly targeted content at scale.

Database Marketing 62

Database Marketing Personalization Planning Data Hygiene 62

Zoominfo

JULY 29, 2019

Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes— leaving their contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well.

Data Hygiene 216

Data Hygiene Zoominfo Practices Marketing AI 216

DealSignal

MARCH 11, 2019

A few years back, I attended a three-hour “vendor shoot out” between two CRM vendors hosted by an IT services firm. The consultants ran through a series of standard CRM processes including lead management, dashboards, record customization by the site admin, and Outlook integration. The math behind data decay.

Enterprise Management 78

Enterprise Management Marketing Automation Services Data Hygiene De-duplication 78

Zoominfo

MARCH 4, 2018

Adoption of Cloud-Based CRM A salesperson’s CRM (customer relationship management) platform is one of the most used tools in their technology stack. And for good reason — your CRM manages customer and prospect data which contains valuable information regarding customer behavior and buying habits.

Process 130

Process Enterprise Management Work Management Marketing Management 130

Martech

JANUARY 5, 2022

Most marketing departments need websites, analytics, marketing automation, CRMs, and many other major types of systems. Data hygiene is certainly important in both contexts, too. Therefore, while maestros should have a good idea of how various types of systems function (CMS, CRM, DAM, etc.),

Industry CMS 117

Industry CMS B2B Data Hygiene Marketing Automation Services 117

Zoominfo

FEBRUARY 12, 2019

Even the most seasoned marketers struggle to build the perfect lead management strategy for their business. then your entire lead gen strategy will come crashing down and you’ll miss out on potential customers. No matter how many times you’ve tweaked your strategy, there is always room for improvement. Create buyer personas.

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

DealSignal

FEBRUARY 18, 2024

Understanding this distinction is pivotal for refining your sales and marketing strategies to focus on the most promising opportunities. Lean on automation for tasks like lead scoring, lead list building, lead enrichment, web scraping, and CRM data hygiene. Take Elementum , for example.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

SmartBug Media

SEPTEMBER 27, 2021

A messy customer relationship management (CRM) database is just like an unclean house: The clutter makes it difficult to find what you need most. Routine data cleanup allows you to focus on the contacts that will be important to the success of your operations. What is data hygiene? How do I eliminate bad data from my CRM?

Data Hygiene 96

Data Hygiene Hubspot Practices Marketing Management 96

Martech

SEPTEMBER 8, 2021

In some cases, a posting for a marketing operations position had the typical marketing automation callouts but also covered a whole host of other disciplines ranging from analytics to UI/UX design to technical strategy. There were also marketing technology positions that were almost exclusively marketing automation and CRM administration.

Marketing AI 82

Marketing AI Work Management Marketing Management Marketing Automation Services 82