How to Reduce Costs of My Paid Search Campaigns
SmartBug Media
JULY 4, 2019
CPC, CPM (cost per 1000 impressions), CPA, cost … so many monetary metrics to track and optimize. For today, we will be focusing on the front-end channel metrics in Google Ads. The most important factor is the expected click-through rate. This will drop your click-through rate. Simple: lower the budget. Done, right?
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