KoMarketing Associates

APRIL 7, 2021

Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.”. The question is, of course, how do you optimize the customer experience? For instance, what are the bounce rates on your landing pages?

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

SendX

FEBRUARY 18, 2021

Instagram has many features to collect emails: Today, over 25 million businesses use Instagram for business promotion, so it's no wonder that the platform rolls out business-friendly features to help businesses achieve their goals. It's also important to invest time and effort into giveaway promotion so that you can attract more participants.

Ad Exchange 221

Ad Exchange Landing Pages Urgency Marketing Social Media 221

KoMarketing Associates

NOVEMBER 12, 2019

This is a good thing, of course – but it also means you’re less likely to find them making dumb mistakes. This shift towards lead quality has shown up in a bunch of other studies and surveys going back to 2016. SEO is, of course, free (at least in terms of money), so it has appeal for startups trying to squeeze every dollar.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

ConvertKit

NOVEMBER 22, 2021

This was the case for Cara Chace , who left her career as a Special Agent to build a digital marketing agency. Cara used to be on a content treadmill, publishing one blog post a week and running through a long checklist of ways to promote each one. Cara’s pin that leads to a landing page for her free Pinterest training.

Opt-in 82

Opt-in Automation Opt-out Paid Search Agency 82

Zoominfo

FEBRUARY 25, 2021

For example, a lead with a profile that matches a company’s buyer persona should not only be rated higher than a lead who is outside the typical customer profile; in many cases, the ideal prospect should be required to take less action in order to meet lead qualification criteria. Stages of Lead Qualification. Customer Referrals.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

ClearVoice

DECEMBER 18, 2023

This involves monitoring the time spent by target accounts on your content and tracking various interactions such as: Time spent on the website or landing pages. Monitor the amount of time target accounts spend on your website or specific landing pages. Click-through rates (CTR). Content downloads.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

This involves monitoring the time spent by target accounts on your content and tracking various interactions such as: Time spent on the website or landing pages. Monitor the amount of time target accounts spend on your website or specific landing pages. Click-through rates (CTR). Content downloads.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

SocialPilot

JANUARY 21, 2024

Studies have shown that adding a CTA button increased conversion rates by a whopping 83%. So just in case, here are some quick pointers: 1. Offering the chance to win a prize, combined with the time crunch (in this case, you’re literally watching the time pass), is a surefire way to interest viewers.

Social Media 117

Social Media Examples Media Urgency Marketing 117

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Topical directories and category pages eliminated with redirects. I would not be writing this case study today without him!

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

ClearVoice

NOVEMBER 25, 2022

This enables data-driven decisions in creating landing pages, registration processes, and website copy. A typical use case is in promotional content, like white papers , industry reports, and eBooks, that require users to provide basic contact information. Pre-recorded online courses. Hybrid marketing experiences.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

BenchmarkONE

JULY 29, 2020

Let’s start with the traditional definitions of marketing and PR: According to the Oxford Dictionary, marketing is defined as “the action or business of promoting and selling products or services, including market research and advertising.”. Of course, there is short and sweet copy used in ads and on social media. Building Campaigns.

Public Relations 101

Public Relations Paid Search Agency Work Management Marketing Management 101

Content Marketing Institute

JUNE 18, 2018

To make that pitch to your brand’s executives, read on and grab some stats to support your case. Companies incorporating video content in their marketing strategy see 41% more search traffic than businesses without video, according to an Aberdeen study shared by HubSpot. Bonus option: Video courses earn income. Click To Tweet.

Video Marketing 110

Video Marketing Marketing Websites Paid Search Agency Marketing Automation Services 110

Velocity Partners

JUNE 20, 2023

It’s processed in the part of our brains called the amygdala — an amazing bit of kit: In a matter of microseconds it contextualizes an immediate threat against our entire lived experience and decides a course of action: stay and fight or flee. Blend this urgency messaging into your existing socials, PPC and landing pages.

B2B Marketing 86

B2B Marketing Urgency Marketing B2B Paid Search Agency 86

Zoominfo

FEBRUARY 25, 2021

For example, a lead with a profile that matches a company’s buyer persona should not only be rated higher than a lead who is outside the typical customer profile; in many cases, the ideal prospect should be required to take less action in order to meet lead qualification criteria. Company Blog SEO’s best friend: the blog post.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Optinmonster

FEBRUARY 17, 2021

So just imagine what personalized promotions can do for your SaaS business. This will allow you to create targeted promotions and upsells for customers who have already opted into your email list. You can then build personalized promotions based on your customer’s age, gender, location, and more. Landing pages.

Paid Content 84

Paid Content Lead Ranking Lead Scoring Leads 84

KoMarketing Associates

NOVEMBER 8, 2018

No matter where potential customers are in the sales cycle, organizations can build brand awareness in their industry by: Publishing reputable case studies, ebooks, white papers, or other content about industry topics and data. Promote Credibility. One of the biggest elements of a landing page that can be tested is pricing.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

SmartBug Media

AUGUST 19, 2020

According to a recent Thomas study on the effects of the coronavirus, 47 percent of U.S. This could range from a purely educational e-book that focuses on the basics to a case study that showcases a real-life scenario in which your organization helped solve someone’s problems. Develop Conversion Paths.

Inbound Marketing 105

Inbound Marketing Top of Funnel Campaigns Buyer Personas 105

Marketing Insider Group

JULY 16, 2020

Well, of course, this is not always necessarily the case. If a customer has more interactions, such as creating an online account, clicking on a promotional ad, and engaging with blog content, we assume that they have a greater propensity to use our product or bent towards our brand, and consequently we assign them a higher lead score.

Lead Ranking 264

Lead Ranking Lead Scoring Sales Qualified Leads Account Based Marketing 264

KoMarketing Associates

AUGUST 26, 2020

These, of course, are paid ads that run on LinkedIn or the LinkedIn Audience Network. It’s a very good case study in how one marketer has chosen to commit to a platform and just do it really well, rather than trying to be everywhere at once. No selling or promotional streams. Let’s dive into each of them. LinkedIn Live.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

Zoominfo

FEBRUARY 1, 2021

A quick example: If you want to run ads on social media to promote your new product, you’ll know from your persona that your ideal customer uses LinkedIn and Twitter. Of course, your buyer needs to know the price. Ask them to do a customer review or feature in a case study. Define Your Value Proposition.

Small Business Marketing 145

Small Business Marketing Work Management Marketing Management Ideal Customer Profiles 145

Scoop.it

MARCH 2, 2023

You can do this by keeping your company profile updated, and sharing the latest company news, alerts, promotional offers, and more. Of course, which platform you leverage depends on your business type. Case study Your audiences have specific pain points they’re looking to solve. It’s a staple in every marketer’s arsenal.

Content Marketing 92

Content Marketing Lead Scoring Lead Ranking Brand Identity 92

Optinmonster

AUGUST 8, 2022

In some cases, the challenge shows your leads just how hard it is to do what you do. You can also generate lots of positive testimonials and case studies using a challenge funnel. Let’s use an example of a financial adviser who wants to sell a self-paced personal finance course. How to Promote Your Challenge Funnel.

Top of Funnel 86

Top of Funnel Digital Marketing Funnels Marketing Funnels Sales Qualified Leads 86

Optinmonster

MARCH 1, 2023

Femtrepreneur’s splash page does away with the navigation bar altogether. Instead, she includes two buttons: one to subscribe to her free e-course and the other to read her blog. Neil Patel includes a variety of ads sprinkled throughout his blog post content (each ad takes you to his optin landing page ).

Conversion 97

Conversion Landing Pages Opt-in Template 97

Adobe Experience Cloud Blog

DECEMBER 18, 2018

The problem with questionnaires is that you can’t make them a smooth part of your communication because by default, they are placed on separate landing pages. All this makes your surveys relevant, as you can achieve a much higher response rate than in the case of questionnaires. Of course, this is not the end of your research.

Lead Generation 134

Lead Generation Sales Qualified Leads Marketing Qualified Leads Lead Ranking 134

ConvertKit

AUGUST 4, 2021

A welcome email lands in your new subscriber’s inbox anywhere from mere seconds up to one day after subscribing through your form or landing page (or confirming a subscription if you use double opt-in ). for subscribers who signed up on landing pages, and 65.8% It warms subscribers up for all your future content.

Examples 145

Examples Newsletter Template Landing Pages 145

Optinmonster

FEBRUARY 6, 2023

In most cases, the same digital file can be sold over and over. Versatility: Digital products can take many forms, such as e-books, courses, software, music, and more. Online Courses E-learning courses, workshops, and webinars are a highly profitable type of digital product.

Examples 91

Examples Product Work Management Marketing Management 91

Hubspot

JANUARY 15, 2015

Case studies are an invaluable asset when it comes to establishing proof that what you''re offering is valuable and of good quality. marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles.

Case Studies 28

Case Studies Case Study Sales Management Studies 28

SmartBug Media

MARCH 19, 2021

The Ultimate Landing Page Checklist: 5 Must-Have Elements. I doubt there are many marketers out there who don’t know who Seth Godin is, but in case you don’t, he’s a best-selling author, entrepreneur, and marketer who often writes and speaks about how messages and ideas spread in today’s busy world. Seth Godin. Demandbase.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Optinmonster

JUNE 5, 2022

We’ll explore these use cases in more detail in the next section. Here’s how geotargeting can benefit your business: Offer Better Promotions. Rather than annoying shoppers outside those areas with an offer they can’t use, you can use geotargeting to only show that promotion to users within the designated location.

Conversion 114

Conversion Click Rate Tagging Display 114

Unbounce

APRIL 10, 2019

A joint study by Econsultancy and RedEye found that only 28% of companies are satisfied with their conversion rates, while 37% reported they’re either quite dissatisfied or very dissatisfied. I don’t blame them, of course. How do you create a landing page that speaks to the needs of B2B buyers? EDITOR’S NOTE.

Optimization 111

Optimization Conversion Practices Lead Scoring 111

Directive Agency

JUNE 10, 2020

Answer: In most cases, a smart mix of organic and paid marketing is going to yield strong results. In almost all cases and all levels, the name of the game is discoverability, so making sure we’re in the right place at the right time that our ideal buyer is evaluating solutions is key. . LinkedIn Twitter. LinkedIn Twitter.

Lead Scoring 90

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 90

Oktopost

JUNE 14, 2021

A landing page link can ask for further contact details should someone visit your web page – perhaps with a timed call to action such as a temporary promotion. Resource and tutorial pages. Case studies delving into a topic. Podcasts and podcast sponsorships. Slideshares. Visual presentations. …

Demand Generation Agencies 148

Demand Generation Agencies Demand Generation Lead Generation Paid Content 148

QuanticMind

OCTOBER 9, 2023

Of course, direct response marketing can (and often does) directly solicit audiences to make a purchase, but a large part of this tactic is getting prospects to engage with your brand in a way that feels less aggressive and more organic. The Call-to-Action (CTA) The piece that brings everything home: the CTA.

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

nDash

NOVEMBER 3, 2021

We’ll explain why this matters over the course of the guide, but for now here’s how they are defined: Technical Expert : Someone who has years of hands-on experience in a particular field that knows the topic inside and out. Case Studies. Case studies are another extremely popular type of content on nDash.

Top of Funnel 98

Top of Funnel Case Study Case Studies Work Management 98

Contently

OCTOBER 15, 2020

We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. But according to Google Trends, that’s not the case. It makes the case for why you’ll benefit from buying Salesforce, without you ever having to talk to a salesperson.

Lead Ranking 218

Lead Ranking Promotion Trends Top of Funnel 218

ClearVoice

JULY 22, 2022

You’ve written a phenomenal blog post (or email, landing page, etc.). Of course, you knew that. The psychology of color is the study of how certain colors influence behavior. Product pages. Landing pages. A “designer” might want to do more, but in this case, there really is no need.

Top of Funnel 95

Top of Funnel Examples Funnel Advertising Content 95