Zoominfo

DECEMBER 5, 2019

Keep reading—today we cover 50+ statistics all about multichannel marketing. 68% of business owners believe outside reviews (done by some person or entity not related to the company) are the most important indicator of whether or not they can trust a B2B vendor ( source ). year-over-year decrease in cost per contact, compared to a 0.2%

Statistics 100

Statistics Advertising Agencies Paid Search Agency Barriers 100

Zoominfo

OCTOBER 14, 2018

Cold Calling Statistics 62% of organizations rely on marketing or prospect data that is 20%-40% incomplete or inaccurate ( source ). Bad data costs U.S. Work with the same market intelligence solution or an alternate vendor to fix any holes or inconsistencies in your sales database. 80% of the time, cold calls go to voicemail.

Cold Calling 100

Cold Calling Statistics B2B Data Hygiene 100

KoMarketing Associates

JANUARY 28, 2021

LinkedIn recently published the “Age of Agility” global report, and statistics showed that most businesses (34%) intend to decrease their technology spending, compared to pre-COVID-19 spending levels. This suggests that it may be more difficult for B2B marketers working in this sector.

Spending 260

Spending Work Management B2B Marketing Management 260

Ledger Bennett

DECEMBER 8, 2020

Ledger Bennett’s continuously updated slate of key B2B Marketing & Revenue Intelligence Statistics tracking the ever-evolving landscape across B2B marketing technology stats, digital transformation stats, virtual event stats, customer experience (CX) stats, data-driven marketing stats and more to keep you in the know…. Gartner ).

Statistics 52

Statistics B2B Marketing Planning Digital Transformation 52

Customer Experience Matrix

JANUARY 27, 2021

The drive to build suites clarifies why predictive analytics vendors Bloomreach, RichRelevance, and Gpredictive are such frequent partners: stand-alone predictive tools are missing nearly all the features needed for a full marketing platform, so they have the most to gain from buying a CDP that fills those gaps.

Marketing Automation Services 270

Marketing Automation Services Enterprise Management Marketing Management Lead Ranking 270

KoMarketing Associates

JANUARY 20, 2021

ITSMA and the ABM Leadership Alliance recently published their benchmark study on ABM for 2020, and statistics showed that in response to the pandemic, 42% of marketers have altered their business objectives for ABM.

Account Based Marketing 206

Account Based Marketing ABM Gartner Budget Programs 206

KoMarketing Associates

MAY 28, 2015

One of the ways I stay motivated is through the re-evaluation of key statistics and industry benchmarks. Here are over 40 key B2B marketing performance statistics and benchmarks , designed to inspire and motivate your online marketing initiatives as we head towards the second half of 2015 and beyond. New Marketing Data. source ).

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

KoMarketing Associates

DECEMBER 22, 2020

Gartner recently published the results of its “2020 Marketing Technology Survey: Cost Pressures Force Martech Optimization and Innovation,” and statistics showed that the majority of marketers (58%) decreased their 2020 martech budget as a direct result of the pandemic.

Budget Programs 165

Budget Programs Customer Surveys Gartner Marketing Budget 165

Webbiquity

DECEMBER 10, 2013

Nevertheless, challenges remain; many marketers struggle to produce engaging content, and though buyers have embraced content generally as a influence on vendor selection, they remain frustrated with content they see as blatantly promotional, too self-serving, and not well informed. Image Credit: Robert Rose. Which are under-used?

Statistics 100

Statistics SMB Content Marketing Planning 100

Customer Experience Matrix

NOVEMBER 18, 2011

Many marketing automation vendors have added mobile interfaces for the marketers and salespeople who work with them. Third party developers will probably pioneer these capabilities, so look for marketing automation vendors who are good at integrating with outsiders and, eventually, have the money to acquire their technology.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Paid Search Agency 120

Marketing Insider Group

DECEMBER 20, 2022

There are plenty of statistical modeling tools that can help you determine which mix of tactics, topics, and partners will deliver a predictable result. Keep in mind, a fantastic website will cost you a sizable chunk of money, but the ROI is immeasurable. Maybe there’s an old email campaign that could be repurposed or modernized.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Marketing Insider Group

SEPTEMBER 9, 2020

Identify the relevant data and statistics to accurately measure your marketing success or you’ll miss the opportunity for improvement and growth. Cost Per Lead (CPL). The formula for calculating CPL is: Cost Per Lead = Total Ad Spend / Total Attributed Leads. Customer Acquisition Cost (CAC). Qualified Lead Rate.

Cost per Lead 258

Cost per Lead ROMI CPL Churn Rate 258

Sword and the Script | B2B

JANUARY 23, 2024

The study had a range of B2B statistics that ought to resonate with anyone who’s spent time in B2B marketing or sales. This means if vendors haven’t won buyers over during the first two-thirds of the buying process, they have a mere 16% chance of winning the deal.” Here are some useful links: about | services.

B2B Thought Leadership 69

B2B Thought Leadership B2B Sales Studies Thought Leadership 69

Zoominfo

JULY 2, 2020

Some sample KPI’s to look at include: Cost per lead Revenue Average lifetime customer value Conversion rates Website traffic ROI. Once you’ve established your goals, it becomes easier to select the tool or vendor that will best help you to achieve them. Luckily, most vendors offer training as a part of your original investment.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Smashmouth Marketing

JULY 24, 2019

Whether it's inbound marketing or outbound marketing there are costs associated with a lead, there are costs associated with the time and effort needed to convert that lead to an opportunity, and there are costs tied to the quality of those leads and how that impacts conversion rates. Quality Vendor. Quality Vendor.

Marketing Management 113

Marketing Management Leads Lead Marketing Qualified Leads 113

KoMarketing Associates

FEBRUARY 3, 2014

Submitted Information: All product information is submitted via a spreadsheet, which has fields for price, shipping cost, site URLs, and product image. Google Shopping Challenges for B2B E-Commerce Vendors. Instead, retailers upload their data feeds from their e-commerce site and assign products to specific categories.

Marketing Management 120

Marketing Management Vendors Google Adwords 120

Smashmouth Marketing

JULY 24, 2019

Whether it's inbound marketing or outbound marketing there are costs associated with a lead, there are costs associated with the time and effort needed to convert that lead to an opportunity, and there are costs tied to the quality of those leads and how that impacts conversion rates. Quality Vendor. Quality Vendor.

Sales Qualified Leads 100

Sales Qualified Leads High Quality Lead Marketing Management Leads 100

Webbiquity

APRIL 10, 2018

How can they optimize that experience, without incurring excessive costs that can’t be passed along to price-sensitive buyers? But because of their reliance on channel partners, B2B vendors are having difficulty delivering a more personalized, B2C-like experience. Martech Series ). Martech Series ). Digital Media Stream ).

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Customer Experience Matrix

NOVEMBER 13, 2010

Summary: Rapid Insight offers low-cost desktop tools for data transformation and automated regression modeling. Veera also provides some basic analytics including descriptive statistics (mean, median, value frequencies, etc.), Rather than go into more details, I'll just point you to the vendor's on-demand demo.

Lead Ranking 120

Lead Ranking Marketing Automation Services Cost Lead Scoring 120

Webbiquity

OCTOBER 16, 2018

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. This encompasses media, analysts, trade associations, conference producers, and complementary product vendors among others.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Webbiquity

MARCH 31, 2022

An enterprise customer who needs to purchase a new piece of equipment or software, evaluating similar offerings, will (most often) go with the vendor who can prove they’re the best. Transparency : It helps customers understand all their options and the total value of a solution, including the cost and benefits.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Litmus

MAY 10, 2021

Statistics show that automated emails have a 70.5% We even include a free template to help you evaluate vendors! However, you won’t know for sure which tool will help you reach your goals upfront—but you can at least use your goals to establish expectations when you vet vendors and speak to sales reps. Identify your limitations.

Marketing Automation Services 143

Marketing Automation Services Budget Programs Work Management Template 143

Only B2B

JULY 5, 2023

This blog aims to provide insights into the landscape of demand generation in 2023, backed by relevant intent data and statistics, while highlighting the best strategies to excel in this competitive environment. Must Read: Top 6 Demand Generation Strategies Which Work!

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Top Rank Marketing

SEPTEMBER 4, 2023

Sixty-two percent of global B2B buyers told Wunderman Thompson that the rising costs of inflation and cost-of-living crisis made them more inclined to switch suppliers than they have been in previous years. And the other challenges you’re facing right now may provide your way to do that.

Enterprise Management 83

Enterprise Management Work Management Marketing Management B2B Marketing 83

EveryoneSocial

JUNE 23, 2020

Many times, introducing new software and product costs can be met with resistance. Choosing the right vendor and partner is critical to the overall success of employee advocacy. Factors In Employee Advocacy Costs. Reach out to a few vendors, demo their product, ask questions and get pricing, etc.

Budget Programs 103

Budget Programs Enterprise Management Work Management Marketing Management 103

chiefmartech

JUNE 15, 2023

When non-partnerships sales leaders were asked which factor has the biggest impact on a prospect’s purchase decision, prior to speaking to the sales team, trusted agencies, consultancies, and tech vendors were ranked #2, only behind opinions of people in the buyer’s own professional network. This makes sense.

Advertising Channels 80

Advertising Channels Marketing Management Advertising Agencies Demand Generation Agencies 80

Zoominfo

MAY 3, 2018

Consider these statistics ( source ): 94% of businesses suspect that their customer and prospect data is inaccurate. Bad data costs U.S. The vendor you choose will determine the quality of your database append. For an in-depth guide to selecting a data vendor, check out Try Before You Buy: Data Sampling Strategies.

B2B 100

B2B Marketing Management Data Hygiene B2B Sales 100

Optinmonster

NOVEMBER 17, 2023

The platform has all the right tools in place to help you: List new products Add images to a gallery Optimize your product pages for search Add vendors Track inventory Shopify’s ease of use in building a new eCommerce site is what has enabled more than 1 million businesses to use Shopify as their choice of eCommerce platform across 175 countries.

Paid Content 52

Paid Content Work Management Marketing Management eCommerce 52

Zoominfo

JULY 2, 2020

Some sample KPI’s to look at include: Cost per lead Revenue Average lifetime customer value Conversion rates Website traffic ROI 2. Once you’ve established your goals, it becomes easier to select the tool or vendor that will best help you to achieve them. Luckily, most vendors offer training as a part of your original investment.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

Hubspot

SEPTEMBER 23, 2020

To help you make the case for co-marketing, here’s a list of 20 statistics that prove why you should consider this strategy in 2020. 84% of vendors with brand partners offer money to those partners for co-marketing expenses. 30% of vendors will offer co-marketing reimbursement if their brand partner can prove ROI.

Stats 101

Stats Advertising Agencies Paid Search Agency Planning 101

Zoominfo

APRIL 23, 2018

Consider this statistic: Forbes estimates that more than 50% of tech buying committees consist of at least four people, and these four people often wear multiple hats and have several responsibilities ( source ). Due to increased competition among vendors, customers often demand low-cost solutions. The result?

B2B Sales 133

B2B Sales Zoominfo Training Vendors 133

Customer Experience Matrix

FEBRUARY 7, 2016

I’ve seen a lot of attribution vendors recently. Quick searches for "attribution" on G2 Crowd and TrustRadius turned up lists of 29 and 17 vendors, respectively – neither including Brightfunnel or Claritix, incidentally. This question disqualified a few vendors that look only at online interactions.

Marketing Attribution 120

Marketing Attribution Work Management Marketing Management Marketing Automation Services 120

Zoominfo

AUGUST 1, 2018

Check out these statistics: In 2018, there will be an estimated 171,000,000 VR users ( source ). And, the market offers a number of lower-cost tools for marketers who want to work their way slowly into the world of VR/AR. 53% of surveyed adults said they would buy from a brand that uses VR over a brand that doesn’t ( source ).

B2B 154

B2B Zoominfo B2B Sales B2B Marketing 154

TrustRadius Marketing

OCTOBER 27, 2022

The most popular ERP software vendors include Thryv , SAP , and Oracle. It’s even more frustrating that about 50% of ERP implementations have unsatisfactory results, and do not pile on, but the entire implementation cost can be as much as 750K. What does the ERP Vendor Offer? What is Your Budget? What is Your Team Like?

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

ANNUITAS

OCTOBER 27, 2023

beyond tactical improvements and towards this strategic vision), the company will have to continue aligning and integrating key components and making them seamlessly integrated, without significantly increasing complexity or costs for GTM teams. To move beyond core productivity gains (i.e.,

Marketing AI 130

Marketing AI Marketing Analytics Tools Enterprise Management Marketing Automation Services 130

B2B Marketing Directions

DECEMBER 20, 2020

Marketing Mix Modeling (MMM) - MMM involves the use of statistical techniques to estimate the impact of marketing and advertising programs on incremental sales and/or other desired outcomes. Several companies are now offering technology solutions that purport to provide unified marketing measurement. of total marketing spending.

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

Zoominfo

FEBRUARY 12, 2019

Consider these statistics ( source ): 46% of marketers with mature lead management processes have sales teams that follow up on more than 75% of marketing-generated leads. In fact, 35 to 50% of sales go to the vendor who responds first ( source ). And, lead scoring helps your sales team prioritize which leads to follow up with first.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172