Convert

NOVEMBER 16, 2020

You run an A/B test and get different conversion rates for both, so there is a lift (positive or negative). false positives and false negatives. Meaning, the change you observed was due to chance but you concluded otherwise, so it’s a false positive. To ensure the reliability of the tests, Convert uses two-tailed Z-Tests.

Statistics 111

Statistics Allocation Multivariate analysis Sample 111

Hubspot

NOVEMBER 24, 2017

And maybe it doesn't, but it looks like something you want to avoid at all costs. Here's an example of how a carousel result would look for a topic related to sales: and for the FS and PAA boxes: These typically appear in what's known as the “position zero” slot, meaning everything below is bumped down. Maybe it looks familiar.

Lead Scoring 77

Lead Scoring Lead Ranking CTR SEO 77

Hubspot

MARCH 22, 2012

Getting found in organic search is one of the most cost-effective means of lead generation , so it's no wonder marketers and SEOs spend plenty of time optimizing their online presence to get ranked in the SERPs for important keywords. Simply check the search volume using HubSpot's Keyword Tool or the Google Keyword Tool.

Keywords 28

Keywords Research Long Tail Marketing SEO 28

Hubspot

JANUARY 26, 2017

In fact, did you know that the first position in Google gets 33% of search traffic ? Use keyword research tools such as Google AdWords and HubSpot's Keywords App to determine the long-tail, conversational keywords your audience is searching for. The solution? Such tactics include guest posting and sponsored content.

Google 28

Google Contingency Planning Clickthrough SERP 28

Webbiquity

APRIL 2, 2019

Long-Tail Keywords Perform Best. In fact, Google rewards mobile-friendly sites with a higher search engine results page (SERP) position and penalizes the sites that aren’t. Long-Tail Keywords Dominate Searches. Fact : Long-Tail (4 words or longer) keywords account for 70% of ALL Google searches and convert 2.5x

Lead Scoring 265

Lead Scoring Lead Ranking Long Tail Marketing SEO 265

Hubspot

APRIL 18, 2013

Long-Tail Keyword Expansion. These are your long-tail keywords , things like "red capri pants in petite," or "Red Sox bleacher seats.". Sort by the keywords that have converted and try to identify those long-tail keywords, which will tend to contain a few specific product details. Competitive Campaign.

PPC 28

PPC eCommerce Long Tail Marketing Lead Ranking 28

Hubspot

SEPTEMBER 24, 2010

Once again, the importance of ranking in the top three positions is increasing. The increased competitiveness due to the desire for companies to rank in the top three will most likely lead to higher CPC costs (and more money in Google’s pocket). Should I optimize for short tail or long tail keywords?

Cost Per Click 28

Cost Per Click Google Webinar Metrics Long Tail Marketing 28

Hubspot

JUNE 10, 2011

To learn more about Kevin, register for his upcoming webinar with HubSpot entitled "B2B eCommerce: The Next Frontier of Inbound Marketing". Consider this example: The corrugated box industry has traditionally been limited to localized geographic areas due to shipping costs associated with shipping their bulky products.

Inbound Marketing 28

Inbound Marketing eCommerce B2B Marketing B2B Thought Leadership 28

Hubspot

DECEMBER 21, 2011

Rather than rely on long-term campaigns, smart marketers will follow what's happening in the media with an eye to newsjacking their way to getting found." If you think the tail has been wagging the dog, just wait until 2012. The tail becomes the dog." Connect with HubSpot : In 2012, companies will get found online by. ".learning

Dwell 28

Dwell PR Inbound Marketing Twitter 28

Hubspot

DECEMBER 13, 2012

It's based on both Quality Score of your ad as well as the cost of they keywords you're bidding on. A higher score leads to better positioning of your ad -- and again, a better CTR. So instead, look for long-tail keywords that are less popular, more relevant to your ad, and easier to nab. Still not convinced?

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Hubspot

APRIL 10, 2013

Keyword research has long been heralded as a pillar of a proper SEO strategy. As is often the case with things like this, in the long run, it also helps to establish your brand as a trustworthy and reliable source of content your audience can rely on. 1) User Intent Tells You What Users Are Looking For.

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

Single Grain

MAY 26, 2023

HubSpot State of Marketing Report 2023 ) 88% of online marketers who already invest in SEO plan to increase or maintain their investment through 2023. HubSpot State of Marketing Report 2023 ) Key Takeaway for Your B2B Business: These statistics should quickly silence anyone who tells you that SEO is dead or no longer effective.

Statistics 52

Statistics SEO B2B Marketing Long Tail Marketing 52

chiefmartech

APRIL 22, 2020

Feel free to use and distribute the 3200×1800 slide version of the image in any presentation or article you like, as long as you share it “as is” with attribution. Or perhaps being sheltered-in-place a bit too long. Maybe not always positive emotions.). Kind of trippy. Plausible explanations, but, no.

Work Management 145

Work Management Marketing Management Long Tail Marketing Paid Search Agency 145

Hubspot

FEBRUARY 13, 2020

Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process -- one that's made all the more simple and quick when you use the right tools to perform your keyword research.

Keywords 101

Keywords Cost Per Click Budget Programs Long Tail Marketing 101

Hubspot

OCTOBER 15, 2015

HubSpot Marketing Blog. If you're a HubSpot customer, you can integrate Google Analytics with your portal.). Essentially, this tool helps you see your website as Google sees it by giving you insights into pages that have been indexed, links that are pointing to your site, popular keywords, rank positions, click through rates, etc.

SEO 28

SEO Inbound Marketing Marketing Analytics Tools Link Building 28

Hubspot

FEBRUARY 1, 2011

How are they positioned? Likewise, never write, approve or publish a blog article unless you can point to the long-tail keyword bullseye you're aiming it at. Connect with HubSpot : Define a Strategic Process When you're first shown a new level in Angry Birds, you likely spend a minute analyzing the set up of the board.

Long Tail Marketing 28

Long Tail Marketing Lead Ranking Content Custom Publishing 28

Webbiquity

OCTOBER 6, 2020

This gets your name out there, creates positive associations with your brand, and gets backlinks. Focus on long-tail searches. Google likes to see long visits and low bounce rates. Build your site on a solid, established, professional platform like WordPress or HubSpot. Volunteer in the community.

SEO 210

SEO Webcast Budget Programs High Quality Lead 210

Single Grain

MARCH 29, 2023

Similarly, an effective SEO foundation builds a reliable source of traffic, leads and revenue in the long run. HubSpot, Zapier and Monday are examples of enterprise SaaS brands, and attract millions of users via SEO. In this quick guide, I’ll cover the essential enterprise SaaS SEO elements to succeed in the SERPs.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

accelerate agency

FEBRUARY 12, 2023

That makes it easier to assess ROI and budget for a long-term SEO strategy. What it will do, though, is set you up for the long-term. Long-term cost-efficiency. If you’re not yet convinced of the virtues of SEO for SaaS, cost might be the reason. As you ramp up and improve your efforts, the impact compounds.

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Hubspot

JUNE 18, 2012

If your company specializes in only commercial solar powered tractors, you may want to use long-tail keywords that are specific to that need to tailor yourself more to your target market. Or if you're a HubSpot customer, you can utilize our Keyword tool that exists within the software. Think about it.

Adwords 28

Adwords Cost Per Click Lead Scoring Lead Ranking 28

Hubspot

SEPTEMBER 10, 2012

Not only do marketers rank inbound marketing channels as those that deliver the lowest cost per lead (CPL); 52% of marketers who blog say it delivers the lowest CPL of all other inbound marketing channels. We do that here at HubSpot, actually. Everyone else is doing it. 70% of marketers are blogging at least once a week. because it is.

Cost per Lead 28

Cost per Lead Product CPL Inbound Marketing 28

chiefmartech

APRIL 20, 2017

No, it’s actually a fairly common market structure in the age of digital platforms known as a “long tail.” They draw their strength from the vibrant, long tail ecosystems that blossom on their foundations. Stable platforms reduce the cost and risk of adopting third-party products.

Marketing Management 70

Marketing Management Long Tail Marketing Paid Search Agency Vendors 70

Single Grain

MAY 22, 2023

The company can achieve cost savings by reducing the staffing requirements for its support team while maintaining a high level of customer service. HR , to analyze resumes and job applications with NLP and ML in order to identify the most qualified candidates for open positions.

Marketing AI 52

Marketing AI Work Management Marketing Automation Services Marketing Management 52

Directive Agency

JUNE 2, 2023

The Content Marketing Conundrum Our analysis and HubSpot research confirm that content marketing is the definitive route to securing sustainable ROI and unlocking exponential business growth. Let’s break it down. Start looking at content more holistically rather than channel-specifically for better discoverability. Ungate most content.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Top of Funnel SEO 52

SmartBug Media

MARCH 18, 2020

Keywords: There is only so much information we can put into ads, but in the keywords section, we can add multiple single keywords, phrases, and even long tail keywords. CPC: CPC stands for cost per click which is the average price an advertiser spends for each click they receive. In essence, it is clicks divided by impressions.

Paid Content 73

Paid Content Cost Per Click Google Ads 73

Single Grain

JUNE 26, 2020

Mixed sentence lengths: Long sentences are hard to follow on a computer or mobile device, but they can work well when used sparingly — particularly when mixed with shorter sentences. Dive Deeper: * 7 Mistakes in UI and UX That Are Costing You Engagement. * Why You Should Use Long-Tail Keywords in Your SEO Campaign.

Traffic 145

Traffic Paid Content SEO Organization 145

Optinmonster

MARCH 19, 2024

Sentiment: Identify what sentiment your title triggers, such as positive, negative, or neutral. Questions: In this section, you’ll find long-tail keywords in question format. Select a blog post title that HubSpot recommends (you can edit it later). Fine-tune the blog outline structure HubSpot suggests.

Lead Ranking 86

Lead Ranking Resources Lead Scoring Tools 86

Hubspot

OCTOBER 27, 2020

HubSpot's first season of Skill Up is all about SEO. In this series, HubSpot Director of Acquisition (and co-founder of Traffic Think Tank ) Matthew Howells-Barby and Academy professor Jorie Munroe dive into everything a search-oriented marketer or SEO needs to know this year. Access costs $33 to $44 per month, depending on your plan.

Resources 100

Resources SEO Lead Ranking Marketing Analytics Tools 100

Webbiquity

APRIL 22, 2014

The cost is built into the purchase price, but buyers feel as though they are getting a premium offering without being invoiced for every little add-on. For example, a single-day pass may be priced at $95, while a three-day pass costs $235 and a four-day pass goes for $265. the all-inclusive model can make sense. Price has many uses.

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B Marketing 100

accelerate agency

OCTOBER 27, 2021

Many SEO practices focus on Google in particular, but it can be applied to any search engine as long as you have an idea of how it works. Factors like customer service and user experience are important here, as building a positive reputation increases your trustworthiness. How much does Enterprise SEO cost?

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

accelerate agency

OCTOBER 27, 2021

Many SEO practices focus on Google in particular, but it can be applied to any search engine as long as you have an idea of how it works. Factors like customer service and user experience are important here, as building a positive reputation increases your trustworthiness. How much does Enterprise SEO cost?

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

Directive Agency

JULY 26, 2017

Slowly work your way up the organic positions. You can track Cost Per Leads to generate conversions, compare it to your internal close rate, and come up with the new revenue you’re pulling in above and beyond ad spend. Remarketing ads can also help you build brand awareness or nurture leads through a long, complex sales cycles.

SERP 45

SERP Paid Content B2B Marketing Top of Funnel 45

Hubspot

JANUARY 31, 2012

Doing it right requires time, resources, and technology that costs money, even though it will be significantly cheaper than a $10 million annual ad spend. Only a few of those people are in a position to buy your product." Many business owners have been seeing even more success with this method by targeting long-tail keywords.

Paid Content 28

Paid Content Paid Search Agency Long Tail Marketing Mobile Advertising 28

seo.co

JANUARY 3, 2021

If you’re reading this guide, you most likely fall into one of two categories: You’re a total newbie who has never started a business, or really even considered it, but suddenly find yourself in a position where you feel compelled to launch some sort of venture. Take HubSpot, for example. Brand guidelines. Distill each page.

Paid Content 75

Paid Content Advertising Agencies Planning Top of Funnel 75

Inbox Insight

NOVEMBER 26, 2018

What’s more you can cost-effectively resurface your message and content to prospects even when you don’t have their email address. In fact, 61% of marketers say growing SEO/organic presence is a high inbound marketing priority ( Hubspot State of Inbound ). The best relationships take time to develop – so plan long-term!

Demand Generation Agencies 45

Demand Generation Agencies Demand Generation Top of Funnel Paid Content 45

Hubspot

JANUARY 3, 2012

You should dedicate time to researching which keywords are important to target using keyword research tools like HubSpot's Keyword Grader or Google's Keyword Tool. Connect with HubSpot : Choose the terms that you can't win in an organic fight and that really do matter to you and your bottom line, and go after those with PPC campaigns.

Small Business Marketing 28

Small Business Marketing Long Tail Marketing Planning Business 28

Hubspot

FEBRUARY 18, 2014

In the following chart, we''ve plotted the average (expected) CTR in orange, for each of the top ad positions: For example, the average CTR for an ad in the top position is just under 6%. Higher QS generally leads to lower costs per click and costs per conversion, as well as better ad placement. Yet that''s only average!

Adwords 28

Adwords Advertisements Advertising Long Tail Marketing 28