Aberdeen

AUGUST 29, 2019

B2B marketers know that event marketing is a great way to get in front of the right customers. That’s why more than half of B2B organizations spend over 20% of their marketing budgets on events. But what happens when event marketing campaigns aren’t delivering the results your team wants (and needs)?

Intent Data 40

Intent Data Event Marketing Intent Planning 40

Martech

OCTOBER 5, 2022

Event marketing has changed radically in the last two years because of the pandemic. It shuttered in-person shows and conferences, forcing brands to use digital events to connect with customers and prospects. Although in-person events are taking place, virtual events will remain an important channel.

Enterprise Management 100

Enterprise Management Marketing Management Fulfillment Training 100

Webbiquity

JUNE 26, 2018

Yes, it costs money to craft a smart looking booth or table display for a trade show. However, the failure to make an adequate investment in creating an attractive trade show booth or display makes a lousy first impression and wastes your time and money attending the event. Failure to Incorporate Social Media.

Trade Show 211

Trade Show Social Media Display Vendors 211

Webbiquity

SEPTEMBER 12, 2023

While “Serendipity is a highly regarded attribute of face-to-face events,” (see quote source below), pre-scheduled meetings are increasingly popular with vendors that see the value in guaranteeing they will make relevant connections. ” Just 1% strongly disagree.

Marketing Report 304

Marketing Report Event Marketing Stats Paid Search Agency 304

Lead Liaison

JANUARY 3, 2023

Event marketers know exactly why that doesn’t work. How event marketers can help increase staff adoption: 1: Set Expectations. This may seem obvious, but you’d be surprised how many event coordinators pay good money for lead capture without setting expectations. Who should booth staff be scanning?

Lead Capture 89

Lead Capture Lead Liaison Sales Qualified Leads Marketing Automation Services 89

Marketing Insider Group

DECEMBER 8, 2020

The main drivers behind this rush to adopt include reducing costs, inspiring innovation, improving operations, boosting business growth, and improving productivity (see chart below): Image: Techaisle. This consists of vendor and third-party content. Investing in Digital Marketing. Image: FocusVision.

Digital Transformation 276

Digital Transformation Marketing AI Work Management Marketing Management 276

SmartBrief - Marketing

AUGUST 14, 2023

The ideal use of an agency (or consultant) is for strategic planning and often, the setup and launch of marketing campaigns or programs. Ongoing management can be cost-effective when done in-house – if you can recruit, manage, develop and retain top talent. Just run the numbers on cost vs. performance/benefit.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

Zoominfo

JUNE 4, 2019

At an industry event with 400 vendors, the average attendee will visit somewhere between 25-31 vendor booths. Choose a theme: This can be a tricky step for B2B event marketers due to the nature of the industry – i.e. it’s not always easy to find the fun in SaaS. Video is an easy and effective way to do this.

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

Webbiquity

APRIL 10, 2018

Marketing is increasingly charged with managing not just communications and lead generation, but the end-to-end customer experience. How can they optimize that experience, without incurring excessive costs that can’t be passed along to price-sensitive buyers? Content Marketing Institute ). Content Marketing Institute ).

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Brandpoint

NOVEMBER 10, 2020

To put it into context, we typically attend 3-4 conferences annually as a vendor, and we get a positive ROI from attending / having a booth. Most trade shows pitch vendors on some combination of Virtual Booth, a list of leads after the show, attendance to virtual sessions, and opportunities for virtual demos / meetups with attendees.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Webbiquity

JULY 19, 2018

If you are like most business owners or managers, trade shows are part of your marketing plan for the coming year. marketers generated sales using event marketing , and 80% said live events are critical to their company’s success. But live events are expensive endeavors. In 2017, 79% of U.S. Four Months Out.

Trade Show 133

Trade Show Work Management Marketing Management Business 133

ScanmarQED

JANUARY 22, 2024

The challenge this presents is how to maintain the granularity of results that marketers have come to expect, using data and techniques that are designed for something slightly different. 2) MMM can include non-trackable media such as Out of Home, Linear TV, Event Marketing, etc. a website controlled by the brand in question).

Multi-Touch Attribution 59

Multi-Touch Attribution Allocation Work Management Multi-Channel 59

SpotMe Blog

JULY 28, 2023

“Most of our customers, particularly in the life sciences and pharma industries, who were hosting hundreds of virtual events during the pandemic have now re-added in-person to their event mix. According to a German-based event efficiency platform, “26% of event marketers lack the time to measure the success of their events.”

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

PureB2B

JULY 14, 2020

The number of vendors in almost every technology category is expanding exponentially, but search traffic isn’t growing at the same clip. This trend is currently being compounded by Covid-19, leaving marketing organizations scrambling to cover the gap. Target, engage, and influence the right B2B buyers with PureSyndication.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

PureB2B

JULY 14, 2020

The number of vendors in almost every technology category is expanding exponentially, but search traffic isn’t growing at the same clip. This trend is currently being compounded by Covid-19, leaving marketing organizations scrambling to cover the gap. Target, engage, and influence the right B2B buyers with PureSyndication.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

PureB2B

JULY 14, 2020

The number of vendors in almost every technology category is expanding exponentially, but search traffic isn’t growing at the same clip. This trend is currently being compounded by Covid-19, leaving marketing organizations scrambling to cover the gap. Target, engage, and influence the right B2B buyers with PureSyndication.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

Binary Demand

JUNE 22, 2023

Currently, the majority of businesses combine it with: Event marketing Pay-per-click advertising Cold calling Website optimization Social media promotion B2B email marketing Content marketing Successful lead generation depends on having accurate and current information about potential clients, which is only possible with B2B data quality.

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98

Marketing Insider Group

DECEMBER 10, 2020

Another area where tech can be helpful is in managing event budgets. You can also use the tools to assign items to vendors and designate team members to oversee specific line items. With these tools, you can easily calculate event ROI, and know where to make adjustments to actualize your goals.

Marketing Automation Services 344

Marketing Automation Services Marketing Management Planning Process 344

Zoominfo

JUNE 4, 2019

At an industry event with 400 vendors, the average attendee will visit somewhere between 25-31 vendor booths. Choose a theme: This can be a tricky step for B2B event marketers due to the nature of the industry – i.e. it’s not always easy to find the fun in SaaS. Video is an easy and effective way to do this.

Trade Show 100

Trade Show Planning Zoominfo Paid Search Agency 100

Zoominfo

OCTOBER 5, 2021

Omni-channel marketing: The process of testing messaging and placement through awareness campaigns across the spectrum of engagement channels specific buyers are most likely to respond to, including digital (search engine marketing, display advertising, content marketing), trade show and event marketing, direct mail, and more.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Navigate the Channel

OCTOBER 12, 2022

Remember to calculate your cost per lead , which is a calculation of your display costs over how many leads are generated in the booth. Total the sales you can directly connect to the show and compare the total to your cost associated with being part of the trade show, including travel costs and size-per-square-foot booth space.

Trade Show 65

Trade Show Marketing Budget Creation Paid Search Agency Bundling 65

Webbiquity

SEPTEMBER 29, 2020

Activity in the virtual events space has exploded this year, as businesses across industries have reallocated 67% of budget dollars originally intended for live events this year to online conferences, meetings, and expos. Not surprisingly, virtual event technology vendors have responded.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

Binary Demand

JUNE 19, 2023

Currently, the majority of businesses combine it with: Event marketing Pay-per-click advertising Cold calling Website optimization Social media promotion B2B email marketing Content marketing Successful lead generation depends on having accurate and current information about potential clients, which is only possible with B2B data quality.

Lead Generation 52

Lead Generation Enterprise Management Sales Qualified Leads ROI 52

Engagio

DECEMBER 26, 2018

From Fastest Growing SaaS Company awards to Cool Vendor recognition to Best Places to Work awards, we have a lot to celebrate. Introducing Engagio’s All-New ABM Market Map. A few years ago, Engagio published our ABM Market Map, which was the first comprehensive listing of all the categories and vendors in ABM.

Account Based Marketing 75

Account Based Marketing ABM Planning Best Practices 75

Attendify

MARCH 16, 2021

As with any major market shift, the first challenge for its key players to solve for is: how do we ensure that we can remain in business by finding new revenue streams? The answer: Turn to their buyer and solve for her immediate needs.

Allocation 65

Allocation ROI Differentiation Statistics 65

Valasys

APRIL 10, 2020

The modern account-based targeting offers use IP-addresses to identify the target accounts of the vendors while they search the internet. When these accounts come across a website in the network of properties hosting the specific advertisements for a particular brand, they are served with vendor advertisements.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

Zoominfo

JULY 15, 2019

Think about all the times you’ve struggled to avoid an over-eager shopping mall vendor who tries to force a free energy drink or snack or random knick-knack into your hands. Plus, an industry event is the perfect setting to try out other brand activation techniques like experiential marketing and sample giveaways.

Activities 246

Activities Brand Identity Branding Sample 246

Webbiquity

JULY 27, 2018

People love free products and are more willing to try something new when cost isn’t an issue. In fact, free giveaways can be a waste of money if they are generic and lack personality, because no one will remember which booth or vendor they got it from. Make sure to grab one that is easy to reach and ideally close to an entrance.

Trade Show 113

Trade Show Tips Ad Building Work Management 113

Martech

OCTOBER 7, 2022

If you’ve decided a digital events platform makes sense for your business, spend time researching individual vendors and their capabilities by doing the following: Make a list of all the DEP capabilities you currently have, those that you would like to have and those that you can’t live without. This is an individual preference.

Marketing Automation Services 95

Marketing Automation Services Enterprise Management Work Management Marketing Management 95

Zoominfo

OCTOBER 5, 2021

Think about all the times you’ve struggled to avoid an over-eager shopping mall vendor who tries to force a free energy drink or snack or random knick-knack into your hands. Plus, an industry event is the perfect setting to try out other brand activation techniques like experiential marketing and sample giveaways.

Activities 130

Activities Brand Identity Branding Sample 130

SpotMe Blog

DECEMBER 7, 2022

From watching keynote speeches to networking with other attendees, there are plenty of opportunities to connect at a live event. But virtual events do have their advantages too. They’re more affordable – you don’t have to pay for travel or accommodation costs. There are ways to optimize your hybrid event budget.

Enterprise Management 52

Enterprise Management Best Practices Work Management Budget Programs 52

SpotMe Blog

JULY 21, 2023

Cost Event registration software is available at a range of price points. The total cost will depend on the features, integrations, and level of support you need. Furthermore, Splash supports robust integrations with various marketing, CRM, and communication tools, such as Mailchimp, Slack, and Zapier.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Lead Liaison

MAY 3, 2019

Research show information & request application materials for exhibitors – Be sure to note how much your desired booth space might cost, along with any other required fees such as carpet or power. Review Event Manual to understand all event-specific details – Do this early so you can plan accordingly.

Trade Show 73

Trade Show Work Management Marketing Management Lead Liaison 73

markempa

JANUARY 21, 2013

Yet, many companies still measure marketers on cost-per-lead metrics when such metrics are inadequate for measuring face-to-face interactions at trade shows. Consider this: The cost of having one qualified face-to-face meeting with a prospect is often hundreds of dollars; it’s often $30 to $100 to have a phone conversation.

Trade Show 120

Trade Show Lead Scoring Lead Ranking Sales Qualified Leads 120

Attendify

AUGUST 28, 2019

But the reality is, if your organization has outgrown the capabilities of your current event tech provider, making a wholesale change is often the only way to ensure your event isn’t hobbled by the very solution you put in place to help it grow. If your vendor offers a viable workaround, it’s fine to postpone the switch.

Work Management 38

Work Management Marketing Management Peer-to-peer Vendors 38

DealSignal

OCTOBER 18, 2022

When sales and marketing are misaligned on technology, it costs the company 10% in revenue per year. Speaking of sales and marketing alignment, enriching your data makes the lead hand-off process smoother. The key is to work with a vendor who has access to the most updated, accurate data. Data cleansing.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Budget Programs Resources 52

Jifflenow

JANUARY 7, 2020

This international standard also helps organizers and enterprises to identify the impact of an event and reduce those that have a negative effect on the environment. Today not just attendees but vendors, venue partners, and other collaborators look at the environmental implications of an event and meetings that take place at these events.

Marketing AI 75

Marketing AI Enterprise Management Trends Work Management 75