Webbiquity

MAY 3, 2022

” Event marketing budgets are rebounding, but still (for now) focused on virtual events. Comparing survey findings from March 2022 to July 2021, a significantly smaller percentage of B2B marketers said their event budgets were gone completely. .” Live Event Trends in the UK and Europe.

Marketing Report 336

Marketing Report Event Marketing Research Trends 336

Marketing Insider Group

NOVEMBER 21, 2022

Check out some interesting stats: Searches for “hybrid event” have increased 237% in the last 5 years. 97% of event marketers believe that the number of hybrid events will increase beyond over the next few years. Hybrid events can be any configuration or breakdown of virtual to in-person.

Trends 280

Trends Marketing AI Co-Registration Conference 280

Marketing Insider Group

DECEMBER 10, 2020

Event Budget Management. Event Registration, Marketing, and Promotion. Event Experience. With these tools, you can easily calculate event ROI, and know where to make adjustments to actualize your goals. Event Registration, Marketing, and Promotion. Venue Sourcing and Selection.

Marketing Automation Services 344

Marketing Automation Services Marketing Management Planning Process 344

Marketing Insider Group

NOVEMBER 12, 2019

Choosing a visually appealing venue is more engaging for attendees and encourages them to post images of the event on social media. Some examples of venues that are becoming more popular for hosting events include warehouses, barns, gardens, museums, art galleries, and co-working spaces.

Trends 254

Trends Marketing AI Co-Registration Merchandising 254

Brandpoint

NOVEMBER 10, 2020

Especially now that events are more accessible than ever with low-cost or free registration. If you truly cannot clear a moment off of your calendar for online events, catch the on-demand versions of the top sessions at your leisure. How’s your event marketing going?

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

Adobe Experience Cloud Blog

AUGUST 13, 2012

by Liz Smyth Events are an important part of most B2B marketer’s bag of tricks. In fact, according to BtoB Magazine*, event marketing accounts for one fifth of the marketing budget. State of Event Marketing, July 2011). Goals: We set up the following goals: Registration and attendance.

Co-Registration 48

Co-Registration Peer-to-peer Trade Show BtoB 48

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

I’ll also point out that I work for (and am the co-founder of) a marketing automation vendor ( Marketo ), so I am sure that despite my efforts to remain neutral, there are sure to be some biases in this list. Forms Registration forms can be placed on landing pages, microsites, and the corporate website.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48