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5 Most Common Fails in B2B Search Campaigns

The Point

Because costs per click in B2B search campaigns can often be extremely high when companies compete the for same keywords, Search Engine Marketing (SEM) for B2B advertisers offers its own very unique challenges. However, it’s not always, or even often, that those highly coveted keywords will be the most effective in the long run.

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How To Illustrate Popular B2B PPC Performance Metrics

KoMarketing Associates

We often are presented with a range of unique challenges when trying to demonstrate the value and impact of our search engine advertising campaigns. That said, we almost always need a deeper understanding of our audience and keyword space to be able to present real business value. What is the Best Way to Present This Metric?

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Keyword Search Volume: Tools for Estimating Search Volume & Site Traffic

seo.co

A higher click through rate usually shows the term is very targeted and good for hitting search intent. If it is a “ top of the funnel ” term, the click through rate is likely to be lower. Cost per click indicates average estimates for what PPC advertisers are paying on a per click basis for those terms.

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How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns

NuSpark Consulting

Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do. Presentations. Powerpoints.

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Increase in Your Content Marketing Budget? 61+ Fresh Ideas From Experts

Content Marketing Institute

We asked the presenters at Content Marketing World 2018 to share what they would do. From meals and research to customer advisory boards and in-person event studios, these presenters have a lot of good ideas. I’d fly in top speakers to present on top topics. CMWorld Click To Tweet. courtewakefield Click To Tweet.

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Why At-Scale SEM Programs Need Bid Optimization Technology

QuanticMind

Luxury cruise liner Windstar Cruises took advantage of QuanticMind’s AI-powered bid management solution, using large data sets to generate insights to improve conversions, reduce CPC, and increase overall sales. The predictive model considers all cost and revenue factors to determine the dollar value of each keyword. Anomaly Detection.

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Want More Traffic to Your Website? Try These 5 Tools & Tips

Hubspot

You can sort keywords by ranking, conversion, and long tail opportunities to uncover which keywords you should prioritise. You should also pay attention to the CPC of each keyword. If a keyword has a high CPC, it's usually a good indication that keyword is generating revenue for people.