Useful B2B Digital Marketing Benchmarks [Infographic]

Cody Ward

When planning upcoming marketing campaigns it helps to take a look back at your historical metrics to determine if your tactics were successful or not. If it was an email campaign, you’re naturally looking at open and click rates.

Should You Use the Same Landing Page for Email and Online Ads?

The Point

A client asks: “Can I use the landing page from an email campaign for online ads, say: search or LinkedIn, if it’s promoting the same asset?”. Therefore, the objective of an effective email landing page is to 1) validate that decision, and 2) not get in the way. Click To Tweet.

How to Eliminate Waste in Your B2B Lead Generation Efforts

NetLine

Leads can be generated through a variety of sources, including organic visits from search engines and referral websites to social media traffic, email campaigns, newsletters and more. CPC (Cost Per Click). Click To Tweet. Click To Tweet.

What B2C Strategies Can You Use in B2B Marketing?

KoMarketing Associates

Because of this, B2B marketers can employ many “traditional” B2C strategies of marketing into their own campaigns. Act now before December 31, 2017 and you can get training for your entire sales team for only $5,000, a discount of 25 percent off our regular training costs.” Utilize Email and Paid Social Ads. Many B2B companies have an email list (or even a Facebook page and Twitter profile), but they aren’t using any of them to their fullest potential.

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63 Digital Advertising Terms Every Marketer Should Know

Act-On

Ad Click : The action taken when a user interacts with an ad by either clicking on it with their mouse or by pressing enter on their keyboard. . For example, if The Gotham Times averages 1,000 visits to their home page in any given week, and they have space for two display ads on their home page, then their potential ad inventory is 2,000 impressions per week. With multi-touch, the ad, the email and the phone call each get partial credit.

Key Content Marketing Metrics For the Fearless Marketer

Marketo

Stop advertising if you can’t measure click-throughs. Click To Tweet. Think about this: The majority of content discovered by your audience comes from just three channels: email, search, and social. Email is one of the highest producing ROI tactics marketers can use.

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5 B2B Marketing Strategies to Show Up on the First Page of Google without Ranking Organically

Directive Agency

For example, look at the types of businesses that rank for “best email marketing software”: You will notice there are over 37 million hits for that search alone. The first instance you get of a real email marketing company is near the bottom of the first page.

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Increase in Your Content Marketing Budget? 61+ Fresh Ideas From Experts

Content Marketing Institute

1,000: Boost a digital campaign already driving business-centric results. Boost a digital campaign already driving business-centric results, says @AmandaChanguris. CMWorld Click To Tweet. With $100,000, I’d test dynamic content recommendation engines for email.

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What Is Lead Generation in 2019

Albacross

sending out a bunch of emails?. Their interest is expressed through sharing their contact information such as an email or a phone number. Buy an email list, and spam the list with promotional offers. Email Marketing. Click-Through Rate (CTR). Cost Per Lead.

How to get quality sales leads from marketing campaigns with Leadfeeder

Leadfeeder

As B2B marketers spend more money on software and marketing campaigns, getting real value and reliable insights has become the elephant in the room. This is backed up by a report from IDG Connect and Avention that says more than 40 per cent of marketers aren’t able to draw meaningful insights from harvested data. Leadfeeder integrates with Google Analytics meaning you will get valuable insights in Leadfeeder on the performance of your AdWords marketing campaigns.

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6 Tools that Integrate with Google Analytics to Support Brand Engagement

TrustRadius Marketing

Brand engagement can be broken down into to many different specified metrics, such as social media mentions, email opens, add clicks, reviews, and touchpoints that gives consumers the opportunity to learn about a brand and take the desired action. Cost Per Click (CPC).

6 Tools that Integrate with Google Analytics to Support Brand Engagement

TrustRadius Marketing

Brand engagement can be broken down into to many different specified metrics, such as social media mentions, email opens, add clicks, reviews, and touchpoints that gives consumers the opportunity to learn about a brand and take the desired action. Cost Per Click (CPC).

Customer Success Story: How one agency increased client conversion rates 3X with Leadfeeder

Leadfeeder

Like our clients, we too utilize many digital marketing techniques, such as SEO, SEM, email marketing, and Linkedin outreach, to enrich our traffic. Leadfeeder also makes auditing a client website easier because it lets you know with which pages and content companies engaged with on a given website, how long they stayed on pages they clicked on, what posts they read, what they downloaded, and as a result, we get a clear picture of what needs to be improved, and what’s working well.

Customer Success Story: How one agency increased client conversion rates 3X with Leadfeeder

Leadfeeder

Like our clients, we too utilize many digital marketing techniques, such as SEO, SEM, email marketing, and Linkedin outreach, to enrich our traffic. Leadfeeder also makes auditing a client website easier because it lets you know with which pages and content companies engaged with on a given website, how long they stayed on pages they clicked on, what posts they read, what they downloaded, and as a result, we get a clear picture of what needs to be improved, and what’s working well.

The Complete Guide To B2B Lead Generation

Unbound B2B

Attracting prospective customers through different marketing campaigns. Reach out to such markets and offer them something in return for customer identities like phone numbers and emails. This can later be used to perform an email campaign. It is specifically for a digital marketing campaign and it is the first thing a visitor sees upon clicking your link. Click-through Landing pages serve ecommerce firms best with a simple button as its call-to-action.

63 Digital Advertising Terms Every Marketer Should Know

Marketing Action

Ad Click : The action taken when a user interacts with an ad by either clicking on it with their mouse or by pressing enter on their keyboard. . This information is then used to target audiences, understand consumer behavior, improve user experience and optimize advertising campaigns.

How to get quality sales leads from marketing campaigns with Leadfeeder

Leadfeeder

As B2B marketers spend more money on software and marketing campaigns, getting real value and reliable insights has become the elephant in the room. This is backed up by a report from IDG Connect and Avention that says more than 40 per cent of marketers aren’t able to draw meaningful insights from harvested data. Leadfeeder integrates with Google Analytics meaning you will get valuable insights in Leadfeeder on the performance of your AdWords marketing campaigns.

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How to get quality sales leads from marketing campaigns with Leadfeeder

Leadfeeder

As B2B marketers spend more money on software and marketing campaigns, getting real value and reliable insights has become the elephant in the room. This is backed up by a report from IDG Connect and Avention that says more than 40 per cent of marketers aren’t able to draw meaningful insights from harvested data. Leadfeeder integrates with Google Analytics meaning you will get valuable insights in Leadfeeder on the performance of your AdWords marketing campaigns.

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B2B Lead Generation: 26 Strategies For 2019

Albacross

Signing up for your email newsletter. You don’t want your visitors to get distracted, and start clicking around on your site. Costs involved: $0. Automated email reports. Costs involved: from €79/month. Costs involved: $0. Optimize Your Emails.

61 B2B Lead Generation Strategies and Tactics for 2019

Leadfeeder

Website Optimization Content Marketing Email Marketing Paid Advertising Social Media Offline Strategies (Note: Want to discover new leads, prospects, and gain insights on your customers? The software will track and follow the mouse movements and clicks of each of your visitors.

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Demonstrating the value of any marketing campaign is challenging. How can you predictably generate leads , acquire new customers, and increase revenue if you have no idea what targets to hit, or which channels and campaigns are driving the greatest ROI? . . 4: Cost-Per-Lead (CPL). .

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PPC and Marketing Automation, Webinar Transcription

Lead Liaison

To watch “PPC and Marketing Automation” in its entirety, click here. And so the next level of what we call the “Click through rate” the CTR, your conversion rate, and then your cost per acquisition. Your campaign name is a great way to do that.

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61 B2B Lead Generation Strategies and Tactics for 2019

Leadfeeder

Website Optimization Content Marketing Email Marketing Paid Advertising Social Media Offline Strategies (Note: Want to discover new leads, prospects, and gain insights on your customers? Once you’ve compiled a list you can begin reaching out to those websites via email or phone in an attempt to persuade them to link back to your site. There are many great SEO guides out there that will teach you the inner workings of a successful backlink outreach campaign.

61 B2B Lead Generation Strategies and Tactics for 2019

Leadfeeder

Website Optimization Content Marketing Email Marketing Paid Advertising Social Media Offline Strategies (Note: Want to discover new leads, prospects, and gain insights on your customers? Once you’ve compiled a list you can begin reaching out to those websites via email or phone in an attempt to persuade them to link back to your site. There are many great SEO guides out there that will teach you the inner workings of a successful backlink outreach campaign.