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The Relationship Between Customer Engagement, Loyalty And Revenue

Influitive

Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm. However, loyalty can generate revenue on another front: demand gen. Loyal customers draw in more customers.

Loyalty 279
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The Employee Engagement Strategies Your Workplace Needs

EveryoneSocial

While HR leaders are often tasked with planning employee engagement activities, a company with a strategy in place for engagement at every level will have the most positive impact on company culture and employee retention. Culture has a real impact on business outcomes, as well. Top Employee Engagement Strategies.

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Six Lessons Learned from High-Performing Lean Teams

Webbiquity

Lean is an evolved approach to business that emphasizes transparency, accountability, and efficiency in order to maximize the value produced for the customer. Lean helps teams stay focused on goals, with the agility to respond to changes in the market. What Do High Performers Have in Common? Respect the Journey.

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How to Survive the Next Google Algorithm Update

seo.co

At least, that was the latest count in 2018 when Google was still transparent about the changes. Now, we can only speculate, but it is safe to say that the number is more than 3,200 based on the historical update pattern. Webmasters always view Google updates with dread as all their hard work dissolved with just one snap.

Google 98
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10 Companies You Need To Study if You Want To Build a Category

Metadata

Why study Gong: They found a way to arm sales leaders with insights through machine analysis of sales calls, and proved how a “reality” view of sales (without opinion) is possible. Listen to Udi Ledergor from Gong on the B2B Category Creators Podcast. Slack (acronym for “Searchable Log of All Communication and Knowledge”).

Studies 52
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How to Use Different Types of Customer Data to Fine-Tune Your GTM Motion

SalesIntel

We’ll cover the different types of customer data you should focus on and discover the tools that can help you leverage it to the fullest extent. This information helps you refine existing products or develop new ones that better meet customer expectations. This information enables more targeted sales and marketing campaigns.

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How to Develop Fresh Ideas for Your B2B Content Marketing Program

KoMarketing Associates

In B2B marketing, it can be difficult to think of content topics to write about on a monthly, or even weekly, basis, especially if you’re in an industry that has a lot of regulations or limits the type of information that can be shared (e.g. Does the same person (or team of people) write all of your blog content?