Only B2B

AUGUST 21, 2023

In the realm of B2B marketing, building a high-quality and targeted list of quality leads is paramount. B2B list building is the foundation upon which successful B2B lead generation campaigns are built. Secondly, automation accelerates the process, allowing businesses to generate B2B leads at a faster pace.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

Valasys

JANUARY 10, 2022

Sales & lead generation are the processes that are clearly correlated & hence are very important for the B2B marketers. The marketers need to carefully choose the best lead generation tools for 2022 & beyond, to do away with the constant struggle of lead generation.

Lead Generation 40

Lead Generation Tools Generation Leads 40

Leadspace

FEBRUARY 19, 2018

While many B2B marketing strategies have changed over the years, marketing goals have stayed the same: more leads, more sales, and more ROI. Email and events are still ranked as some of the highest lead generation practices for B2B brands. Here are ten of the best strategies for B2B marketing in 2018.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Crimson Marketing

MAY 9, 2013

I recently came across some interesting information on Lead Generation marketing solutions. There are 6 key factors to take into consideration when creating your next lead gen marketing plan outline: 1. Market (aka Audience). Who is your audience and have you targeted them correctly? Keep it in real-time.

Lead Generation 100

Lead Generation Business to Business Planning Lead Scoring 100

Zoominfo

OCTOBER 13, 2020

The Debate: Is Social Media Lead Gen or Brand Building or Both? Many marketers look at social as a lead generative channel in which a business shares a piece of content that leads someone back to their site to purchase whatever they’re hocking. For small businesses, social media is likely lead generation-focused.

Social Media 162

Social Media Generation Media Peer-to-peer 162

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. According to the Content Marketing Institute, Content marketing lies at the very core of all the lead generation efforts.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

markempa

SEPTEMBER 1, 2009

I’ve started an eight-part series I’m calling the ‘Lead Generation Checklist.’ Each post in the series addresses a step that will help to make your lead generation campaigns work like a well-oiled machine. Your “marketing” approach should be more consultative. Marketing and sales should have regular huddles.

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

Zoominfo

OCTOBER 13, 2020

The Debate: Is Social Media Lead Gen or Brand Building or Both? Many marketers look at social as a lead generative channel in which a business shares a piece of content that leads someone back to their site to purchase whatever they’re hocking. For small businesses , social media is likely lead generation-focused.

Social Media 130

Social Media Generation Media Peer-to-peer 130

Webbiquity

SEPTEMBER 19, 2017

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. In other words, solid marketing practices tend to produce solid marketing results. The team at CoSchedule asked marketers 10 questions.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Oktopost

JANUARY 31, 2024

Others may prioritize lead generation metrics, aiming to convert advocacy efforts into tangible business opportunities. When employees share content that leads to conversions, it signifies a direct impact on the company’s bottom line. Monitor the impact on lead generation by attributing leads to specific employee shares.

ROI 62

ROI Multi-Touch Attribution Lead Ranking Click Rate 62

Only B2B

FEBRUARY 28, 2024

It goes beyond traditional lead generation methods, capturing online behavior signals that reveal a company’s buying intent. Intent data can reveal who’s still actively researching solutions like yours, allowing you to focus your efforts on high-potential leads. Wondering why people buy? Unsure where to start?

Intent Data 71

Intent Data Intent Intent Signal Sales Qualified Leads 71

Directive Agency

NOVEMBER 15, 2018

Those are all useful tactics, but we can’t forget how our inputs correlate with our clients’ marketing funnel. If we are just focusing on the inputs that seem natural to us, we may be neglecting an essential stage within the funnel ultimately making our demand generation efforts futile. All third-party review sites!!

Sales Management 63

Sales Management Lead Generation Top of Funnel Lead Scoring 63

Zoominfo

APRIL 20, 2022

Marketers have spent years making sure they get credit for the leads generated by their hardworking teams. But as B2B sales gets more competitive and complex, simply knowing who sourced a lead may no longer be good enough. Data from Forrester Research shows how rapidly marketing metrics are changing.

Multi-Touch Attribution 130

Multi-Touch Attribution Zoominfo Account Based Marketing Lead Ranking 130

Only B2B

FEBRUARY 1, 2024

Understanding the benefits of intent data and diving deeper into customer behavior at each step of their journey helps you optimize your marketing strategies. This optimization not only increases customer engagement but also contributes to generating more revenue for your business. This is where the intent data comes into the picture.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Hinge Marketing

DECEMBER 31, 2015

Generating new leads is among, if not at the top, of most Marketers priorities, this has not changed. So today, savvy firms are utilizing their websites to not only communicate with their target audiences but also to deliver high-quality leads and nurture prospective clients. Design your site for easy user experience.

Online Lead Generation 48

Online Lead Generation Lead Generation Marketing Websites Lead Scoring 48

markempa

DECEMBER 30, 2008

When I started, there wasn’t a business case on the ROI of blogging, nor was there a lot written on B2B lead generation. I started blogging because I wanted to share with everyone what I thought were useful B2B lead generation ideas, tips, and resources – material that I was already freely giving to my clients.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

Zoominfo

JANUARY 20, 2021

Overflowing the sales funnel with leads doesn’t necessarily guarantee more paying customers in the end. Abundant lead conversion can happen when sales reps practice meaningful engagement with them throughout the sales funnel. Leads transform into customers by stepping through a carefully curated sales funnel.

Top of Funnel 162

Top of Funnel Sales Cycle Marketing Funnels Cross-Selling 162

Valasys

FEBRUARY 13, 2024

Your mission is crystal clear: to boost revenue, expand your market footprint, and cultivate enduring relationships with your clients. In this scenario, the significance of B2B growth marketing cannot be overstated. What is B2B Growth Marketing? Why do you need B2B Growth Marketing?

Growth Marketing 52

Growth Marketing B2B Marketing Marketing & Strategy Marketing Strategy 52

Zoominfo

APRIL 8, 2018

more leads, heightened brand awareness, improved customer relationships, and ultimately, more revenue. 60% of marketers say blog content creation is their top inbound marketing priority ( source ). 37% of marketers say blogs are the most valuable type of content marketing ( source ). Not convinced? source ).

Business Blogging 201

Business Blogging Statistics Business Lead Scoring 201

ANNUITAS

AUGUST 30, 2018

These business leaders had legitimate concerns about the performance of their Demand Generation efforts, which often manifested in a number of ways: sales leaders needing to add headcount to “fill in the gaps” around lead generation shortcomings, or a distrust driven by a disconnect between marketing and sales when it comes to performance reporting.

CMO 197

CMO Demand Generation Agencies Demand Generation Top of Funnel 197

Directive Agency

NOVEMBER 15, 2018

Those are all useful tactics, but we can’t forget how our inputs correlate with our clients’ marketing funnel. If we are just focusing on the inputs that seem natural to us, we may be neglecting an essential stage within the funnel ultimately making our demand generation efforts futile. All third-party review sites!!

Sales Management 40

Sales Management Lead Generation Top of Funnel Lead Scoring 40

SmartBug Media

APRIL 23, 2024

No two marketing strategies are the same—that’s just Marketing 101 info we all know. However, in the fast-paced, laser-focused, and revenue-maximizing world of private equity investment firms, marketing teams need to understand the distinct drivers and objectives that shape how these organizations operate.

Marketing Strategy 64

Marketing Strategy Marketing & Strategy Webinar Metrics Work Management 64

Optinmonster

AUGUST 2, 2023

Video marketing has undeniably been a dominant force over the past decade. Every year since 2015, Wyzowl has revealed its annual video marketing report. Now in its ninth edition, the study garnered responses from 528 participants, comprising both professional marketers and consumers.

Statistics 88

Statistics Video Marketing Planning Allocation 88

markempa

MARCH 21, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Sales Peer-to-peer Lead Scoring 120

Zoominfo

JANUARY 20, 2021

Overflowing the sales funnel with leads doesn’t necessarily guarantee more paying customers in the end. Abundant lead conversion can happen when sales reps practice meaningful engagement with them throughout the sales funnel. Leads transform into customers by stepping through a carefully curated sales funnel.

Top of Funnel 130

Top of Funnel Sales Cycle Marketing Funnels Correlation 130

ClearVoice

AUGUST 19, 2022

When it comes to lead generation , forms are one of the most critical tools in your arsenal. Forms allow you to collect valuable information from potential customers, which you can use to improve your marketing efforts. But how much information should you ask for on your lead forms? It’s a puzzle for marketers.

Leads 52

Leads Lead Marketing Qualified Leads Lead Generation 52

Vision6

DECEMBER 17, 2023

The answer is high-quality leads. Research shows that 91% of marketers say that lead generation is their most important goal. High quality leads can not only boost conversion rates and customer loyalty but also significantly reduce marketing costs. What makes a lead high-quality?

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 52

Buzz Marketing for Technology

MARCH 16, 2010

You must keep a constant eye on mentions of your brand, your products and your services in order to survive in this market landscape. Then all you have to do is feed this list into your listening platform and you should be able to create a steady stream of Social Media Leads! This isn’t a new problem – how to measure lead.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. Lead generation: Blogs can be a powerful tool for lead generation.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

ClearVoice

MARCH 26, 2024

You know you want to generate X leads by the end of the quarter. That’s where your marketing program’s key performance indicators (KPIs) come in. Key Metrics for Content Distribution “There are three objectives for content marketing: reach, engagement, conversion. It’s easy to set targets.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Zoominfo

JUNE 4, 2018

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Although vanity metrics make you feel good about your marketing efforts, these surface-level metrics only reveal part of the story. But, fear not dear marketer! Facebook likes. Twitter followers.

Work Management 234

Work Management Marketing Management B2B Thought Leadership Eye-Tracking 234

Only B2B

NOVEMBER 16, 2023

Must Read: B2B Appointment Setting vs. Lead Generation: Understanding the Difference Outsourcing B2B Appointment Setting: Navigating Success Through Strategic Collaboration Why Outsource B2B Appointment Setting? A positive correlation indicates a successful and enduring partnership.

Advertising Agencies 62

Advertising Agencies B2B B2B Sales Paid Search Agency 62

Valasys

JANUARY 25, 2024

In ICP Analytics, AI algorithms sift through vast datasets, identifying patterns, correlations, and outliers that may elude traditional analytics methods. Continuous monitoring and refinement are essential, allowing the system to adapt to evolving customer behaviors and market trends. Advantages of ICP Analytics with AI 1.

Ideal Customer Profiles 40

Ideal Customer Profiles Marketing AI Analytics Lead Ranking 40

Navigate the Channel

JANUARY 10, 2024

Defining Content KPIs Content KPIs are quantitative and qualitative metrics used to gauge the performance and impact of your content marketing efforts. KPIs provide direction toward getting a desired result and can help businesses and marketers make informed decisions. How does this achieve business objectives?”

Lead Scoring 65

Lead Scoring Lead Ranking Burn Rate Click Rate 65

Optinmonster

DECEMBER 20, 2023

Finding Keywords You Already Rank For You can also find out which search queries are already bringing organic traffic to your site as a starting point for generating new and related keyword. You can use these for SEO, content development, and digital marketing. Example: “What is lead generation?”.

Keywords 92

Keywords Paid Content SEO Lead Scoring 92

Tiecas

AUGUST 14, 2023

I recently downloaded the report Manufacturing Content Marketing – Insights for 2023. The results are from the survey done and published by the Content Marketing Insititute. Understanding the audience for the manufacturing content marketing survey Let me first talk about the respondents for this survey. What do I mean by that?

Customer Surveys 52

Customer Surveys Content Marketing Marketing Budget Creation Planning 52

Tomorrow People

MARCH 22, 2018

Wanna know the secret sauce to a great lead generation website and how it feeds into your overall content marketing strategy to deliver leads and ROI? For content marketers, strategy is a practical part of their marketing. Tomorrow People found that over half of marketers aren’t sure they’ve got it right.

Lead Generation 393

Lead Generation Top of Funnel Lead Ranking Marketing Qualified Leads 393