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Best Website Techniques for Greater Online Lead Generation

Hinge Marketing

In fact, our research shows that firms that generate at least 60% of their leads online grow 4x faster and are 2x as profitable as their competition that doesn’t put emphasis on online lead generation. Impact of Online Lead Generation on Growth and Profitability.

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Companies Relying on Online Lead Generation Are 2X More Profitable [Data]

Hubspot

Most marketers these days recognize that inbound marketing is a critical component of lead generation. A recent study released by the Hinge Research Institute revealed a remarkable correlation between profitability and online lead generation among professional services firms.

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How Much Information Should Your Lead Forms Collect?

ClearVoice

When it comes to lead generation , forms are one of the most critical tools in your arsenal. But how much information should you ask for on your lead forms? Lead forms come in all shapes and sizes, from simple contact forms to lengthy surveys. The tradeoff between quantity and quality of leads.

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Keeping your business alive and relevant: Digital Disruption for Professional Services Marketing

Hinge Marketing

Firms that generate more than 66% of their leads from online sources grow more than twice as fast as companies that generate less than 33% of the leads from online sources. Marketing departments of digital disruptors have a skills advantage in 3 areas that are critical to successful online lead generation.

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Is Your Marketing Department Fluff or the Foundation for Growth?

Hinge Marketing

The Hinge Research Institute’s landmark study on online marketing for professional services found a clear correlation between online lead generation and firm growth. Online marketing is a good shorthand for a modern, scientific marketing practice. We’ve talked a lot about numbers so far.

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3 Questions Businesses Should Ask When Selecting a Marketing Agency

Hubspot

When selecting a marketing agency, businesses must ask themselves, “How is this agency going to help me increase my leads , generate revenue, and achieve my goals?” These goals might be to simply rebrand a company or generate buzz and website traffic. So what is really needed to generate leads?

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The B2B Lead Generation Ecosystem and WPO [Infographic]

Webbiquity

The “Internet Marketing Lead Generation Ecosystem” infographic below was created by the Chicago SEO agency , Straight North. Its purpose is to serve as a blueprint to demonstrate how multiple online marketing channels can be joined to create one online lead generation campaign.