KoMarketing Associates

JANUARY 5, 2016

In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. In late November Google released the entire Search Quality Rater’s Guidelines , following an analysis of a leaked copy by The SEM Post.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

Webbiquity

JUNE 23, 2015

The top challenges in organic SEO are link building (easy-to-get links no longer have much value) and keyword research (the low-hanging fruit is long gone). A URL’s number of Google +1s is more highly correlated with search rankings than any other factor. ( 9 Search Engine Marketing (SEM) Facts and Statistics. Ber|Art ).

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

QuanticMind

OCTOBER 9, 2023

The Benefits of Direct Response Marketing It’s Trackable Since direct response ads have dedicated correlated actions, it’s simple to track the engagement you’ve generated from each campaign. SEM/PPC UnitedHealthcare knows how competitive (and confusing) Medicare can be.

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

QuanticMind

NOVEMBER 13, 2019

Each piece of data garnered can be looked upon as a mini treasure chest of information that yields enormous potential to optimize your output, not just in terms of SEM, but across your whole marketing portfolio. Learnings and correlations that are surfaced can easily be transferred into other outlets for testing and experimentation.

Paid Search Agency 40

Paid Search Agency Advertising Channels Optimization SEM 40

QuanticMind

JUNE 14, 2017

Here’s our list of the quick hits: Day 1 Keynote – Welcome & SEM Keynote Conversation: Google & SEM. The upside of this method is to mitigate the impossible task that large-scale advertisers have of managing literally millions of keywords – a job too big for a few human beings to handle. Featuring: @jdischler.

Paid Search Agency 40

Paid Search Agency PPC Optimization Marketing AI 40

QuanticMind

NOVEMBER 17, 2018

While this sounds like an enormous and daunting endeavor, big data also provides a path to detailed, nuanced and previously unattainable insights that have served to strengthen their SEM and other digital marketing efforts. Discovering and Refining the Right Keywords.

PPC 40

PPC Paid Search Agency Pricing Price 40

QuanticMind

OCTOBER 24, 2017

O2O: “Offline Attribution in SEM: Getting From Good To Great” by Aaron Levy. If a large number of new customers visit in a few days after a click, this metric will show a higher correlation than visits that take place months after a click. Note: Keyword-level bidding is not available in Shopping.)

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Lake One

MAY 23, 2019

PPC & SEM. For example, you can make a quick update to pricing on a landing page, or recalibrate SEO keywords in a published blog. Traditional marketing can be nearly impossible to track as it can be difficult to build a correlation between people hearing a radio ad and deciding to walk into your store or visit your website.

Inbound Marketing 46

Inbound Marketing Paid Search Agency Planning Advertising Agencies 46

QuanticMind

JANUARY 22, 2019

So what does that mean for you and your SEM program? Thus, because of these capabilities, deep learning can draw correlations between data points and forming data clusters that inform understanding of the task at hand. Google Image Search uses machine learning to identify web images and associate them with relevant keywords.

Marketing AI 40

Marketing AI Classified Ads Correlation Advertisements 40

QuanticMind

AUGUST 31, 2018

You simply need your SEM strategies to be more effective than your competitors. But what if I told you that there is a relatively easy way to get into the minds of your competitors in SEM? What if, in other words, someone handed you the SEM playbook for crushing your competition? I know what you’re thinking right about now.

SEM 40

SEM Paid Content Tactics Cost Per Click 40

accelerate agency

SEPTEMBER 10, 2021

SEM – Paid Search. The amount of stakeholders involved in a SaaS purchasing decision directly correlates with the price. Not sure what keywords your SaaS business should be targeting? For your SaaS product, most of your leads will be generated online, as anyone searching for a SaaS solution will go there first. Online ads.

Enterprise Management 52

Enterprise Management Process Paid Content Lead Ranking 52

QuanticMind

OCTOBER 17, 2018

There are a combination of correlated factors that affect and help illustrate ROI. Whether it be content type, target keywords, platforms, channels, or bidding strategies, more visibility means more useful KPIs. Which keywords best attract your target audience. Miss one of them, and you’re missing the whole picture.

Correlation 40

Correlation ROI Multi-Touch Attribution Work Management 40

Martech

NOVEMBER 2, 2022

“ And I answer you “Let me introduce you to the recipe for good content as if you were in your kitchen ready to cook up a tasty dish” 1 – Incorporate a reasonable number of keywords into your post. The first step is to select quality keywords that will serve as the foundation of your article.

Optimization 100

Optimization SEO Tagging Content 100

QuanticMind

APRIL 4, 2019

What you may not yet know are some of the intrinsics of Portfolio Bidding, and how this bidding strategy differs from the traditional Keyword-based approach. What is Portfolio Bidding, and how is it different to Keyword-Level Bidding? Below is a hypothetical example of a keyword’s volume/efficiency curve.

Keywords 40

Keywords Cost per Acquisition CPA Correlation 40

Navigate the Channel

OCTOBER 25, 2023

Perhaps because it directly correlates to the dollar amount spent on each keyword, CPC is often seen as one of the most important factors in a paid search campaign, and as a result, CPC improvement is often pursued by paid-search managers. Simply put, the more advertisers bidding on a single keyword, the more competitive it will be.

Cost Per Click 65

Cost Per Click Paid Search Agency Work Management Marketing Management 65

Single Grain

MAY 11, 2023

Dive Deeper: What Is the Difference Between SEM and SEO? Comprehensive e-commerce SEO audits cover different categories, such as: Technical SEO Keyword usage Content On-page SEO elements Backlinks If you go through an SEO agency for the audit, they provide an e-commerce SEO audit checklist and perform a walk-through of the findings.

Paid Content 107

Paid Content SEO Paid Search Agency Advertising Agencies 107

Single Grain

JULY 3, 2023

SEM strategies comprise two major channels – PPC ads and SEO – to help brands acquire higher ranking and visibility. Work With Us What Is SEM vs SEO? Let’s take a quick look at each to make sure you’re clear on search engine marketing before moving on to SEM strategies. Let’s begin!

SEM 52

SEM Paid Content Lead Ranking Lead Scoring 52

WebMarketCentral

FEBRUARY 20, 2008

Marketers Can Buy Buzz by MediaPost Online Spin Max Kalehoff of Clickable presents some interesting findings on the (highly positive) correlation between media spending and word-of-mouth "buzz." While the research was focused on commercial packaged goods, the findings likely apply across a broader range of B2C and B2B products and services.

Branding 20

Branding Brand Identity Marketing & Strategy Best Practices 20

QuanticMind

APRIL 29, 2019

For more information about the power of automation in SEM, check out our eBook Machine Learning Powered PPC Optimization: The Modern Methodology to Best-In-Class Bidding. Manual bidding can quickly encounter this ceiling, as the required effort needed isn’t feasible to maintain quality results on a larger SEM program. Manual Bidding.

PPC 40

PPC Automation Budget Programs SEM 40

Webbiquity

JUNE 14, 2011

Online buyers discover information in three ways, which require three different approaches to capitalize on: active search (use SEM), passive search (use content marketing and SEO), and influence (social media). • But you can measure “tons of stuff&# and find correlations. And correlations are good data. •

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

Referral Rock

OCTOBER 9, 2019

SEO and SEM professionals equally have also been forced to adjust to fit in the new and promising landscape. For SEO professionals, link building and keyword optimization are no longer sufficient. There exists a correlation between performance marketing and affiliate marketing. Best performance marketing tips.

Paid Content 51

Paid Content Advertising Agencies Marketing AI Paid Search Agency 51

LeadSquared

APRIL 5, 2016

But it depends on a lot of other things as well like, what are the keywords you are targeting? When you see that a particular keyword is constantly getting you junk leads, then you stop bidding on that keyword, and instead invest more on another better keyword. It depends on what keywords you are targeting.

Adwords 52

Adwords FAQ Paid Content Webinar Metrics 52

Online Marketing Institute

DECEMBER 23, 2010

Why dont some of my keywords show, even though we bid very high? Those tasked to manage the SEO requirements of the corporate website are, after all, judged by their ability to secure prominent rankings for keyword phrases deemed to be important. Pick (Keyword) Fights You Can Win! Why do my Bing adgroups show a DRAFT status?

SEO 40

SEO SEM Paid Search Agency B2B 40

Single Grain

JUNE 3, 2021

SEM skills to improve the ROI of the different digital marketing campaigns. You can search on LinkedIn with keywords like “growth marketer,” “marketing director,” “director of marketing,” “SaaS marketing director,” etc. Filtering helps to prepare a list of qualified profiles for outreach.

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

Anteriad

APRIL 25, 2023

Some examples of black hat SEO techniques include keyword stuffing, invisible text, doorway pages, and adding unrelated keywords to the page content or page swapping. Cornerstone content A single page in your website’s structure that is the main foundation for a targeted keyword. See White Hat SEO.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Some examples of black hat SEO techniques include keyword stuffing, invisible text, doorway pages, and adding unrelated keywords to the page content or page swapping. Cornerstone content A single page in your website’s structure that is the main foundation for a targeted keyword. See White Hat SEO.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Hinge Marketing

JULY 21, 2022

Moreover, keyword-rich blog articles that explore the what’s, why’s, and how’s of a topic can draw traffic from bloggers, journalists, and editors looking for information and sources. Onsite strategies include keywords, meta descriptions, and more. Those coveted keywords you can’t score high enough through your website?

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

QuanticMind

JUNE 6, 2019

Pay-per-click (PPC), search engine marketing (SEM), paid search, search advertising, Google Ads, etc… it’s the marketing channel that has the biggest opportunity to truly optimize, and do so based on hard statistics. It’s the practice of making the most effective use of advertising budget towards your SEM goals.

Paid Search Agency 40

Paid Search Agency Optimization Work Management SEM 40

Webbiquity

JANUARY 31, 2017

Monitor web analytics (referring domains, search, keyword rankings) and conversions plus social media metrics, results from marketing channels, sales, and more. Perform trend analyses, regressions, and correlations for statistical understanding. 10: The 17 Best Keyword Research Tools for SEO and SEM. #11: Pricing: free.

Marketing Analytics Tools 100

Marketing Analytics Tools Marketing Automation Services Analytics Enterprise Management 100

QuanticMind

SEPTEMBER 29, 2016

Granular location segmentation can often provide performance lifts in search engine marketing (SEM). Google and Bing suggest using retargeting to adjust bids, customize ads and broaden keywords, but this might be overkill. Bounce rate – Conversely, bounce rate has been observed to have little to no correlation to CVR.

Conversion Rate 40

Conversion Rate PPC Paid Search Agency Cost Per Click 40

Convince & Convert

JUNE 30, 2010

play with the data in the super cool interactive tool below) This correlates well with a similar, but far less statistically rigorous poll I conducted one year ago asking Twitter users what they checked first in the morning, and email was preferred by 77%. I get Twitter follows based on keywords, where robots are obviously being used.

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128