Moz

FEBRUARY 4, 2019

Howdy Moz readers, I'm Russ Jones, Principal Search Scientist at Moz, and I am excited to announce a fantastic upgrade coming next month to one of the most important metrics Moz offers: Domain Authority. Domain Authority has become the industry standard for measuring the strength of a domain relative to ranking.

Domain 70

Domain Lead Ranking Lead Scoring CAN-SPAM 70

Optinmonster

DECEMBER 20, 2023

Here’s how I do it: Launch Semrush’s Keyword Gap tool, enter your domain, and watch as your competitors line up for a showdown. The tool will suggest some rival domains. If your site is just starting, skip adding your domain. It’s a gauge of popularity and potential search traffic.

Keywords 92

Keywords Paid Content SEO Lead Scoring 92

Martech

APRIL 26, 2023

A study by Ahrefs found that the number of referring domains to a webpage strongly correlates with its search engine ranking position. Sticking only to white-hat techniques, the Editorial Link team builds high-authority editorial links to create strong portfolios and bring natural traffic to linked websites. Quality control.

Link Building 104

Link Building Advertising Agencies Ad Building Tips 104

Oktopost

DECEMBER 5, 2022

Social media in traffic. Gain more backlinks and attract traffic. Social media traffic. According to HubSpot , around 16% of an average website’s traffic comes from social media. There are three major benefits of social media backlinks apart from receiving traffic. Quick Jump Links. Social media in search.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Customer Experience Matrix

JULY 8, 2009

Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. Last November, after much consideration of alternatives , I settled on Alexa three-month Web traffic rankings as a reasonable way to measure the relative market presence of demand generation vendors.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

ClearVoice

DECEMBER 14, 2020

Studies performed by Backlinko and Ahrefs have found that there is absolutely a correlation between a number of backlinks and Google rankings. ” Take a look at this graph by Ahrefs on the number of referring domains (aka links) vs. In fact, the #1 result in Google has an average of 3.8x more backlinks than positions #2-#10.”

Link Building 110

Link Building Ad Building CAN-SPAM Domain 110

Brightedge

MARCH 31, 2022

Knowing what not to do is just as important as having an effective positive approach for driving traffic from organic search. And recognizing them for what they are will give you a distinct competitive advantage when driving organic traffic to your site. Generic Top-Level Domains Improve Rankings. Domain Age Is a Ranking Factor.

Lead Scoring 105

Lead Scoring Lead Ranking Long Tail Marketing SEO 105

Optinmonster

AUGUST 2, 2023

91% say video marketing has helped them increase traffic. While foundational metrics like sales and customer retention might be overshadowed in video marketing, it’s possibly because they’re tough to correlate and measure compared to direct metrics like views and likes.

Statistics 88

Statistics Video Marketing Planning Allocation 88

Moz

JANUARY 19, 2020

So I decided to take a data-driven approach to quantifying the value of links from top-tier press mentions by looking at the aggregate improvements seen by a group of domains that have enjoyed substantial press attention in the last few months. Then I aggregated them by root domain. First off: Top-tier links matter a great deal.

Lead Scoring 62

Lead Scoring Lead Ranking Aggregators Domain 62

seo.co

FEBRUARY 2, 2021

This rebrand may be because you are moving to a new domain, keeping up with the latest design trends , or going through a merger and acquisition. Whatever your reason may be, it can be scary to potentially lose your rankings, domain authority, and traffic that you’ve spent years building up. Of course, you don’t.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Marketing Websites 98

Moz

SEPTEMBER 17, 2020

Well, that's what we're going to go over today, but we're going to try and tease out some better definitions and vocabulary so that we're not talking past one another, and we're not constantly beating each other over the heads about correlation and not causation, or some other kind of nuance that really doesn't matter. Correlation.

Lead Scoring 62

Lead Scoring Lead Ranking Correlation Domain 62

ClearVoice

MARCH 26, 2024

It tracks metrics like bounce rates, page views, and traffic sources, but it offers robust capabilities beyond basic metrics. Leverage real-time processing to measure and track complex events and user interactions across various domains. Track website traffic, lead generation, social engagement, and email marketing.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Moz

AUGUST 31, 2020

Although Page Authority hasn't attracted the same attention as its sibling metric Domain Authority, PA has always correlated with SERPs much better than DA, serving as a strong predictor of ranking. Long gone are the days of just counting backlinks a couple of ways and hoping they correlate well with SERPs. What's changing.

SERP 75

SERP Correlation Domain Ideal Customer Profiles 75

Spiralytics

FEBRUARY 12, 2024

Apart from creating a visually appealing layout, SEO professionals aid in attracting and retaining organic traffic for your website, setting the stage for long-term digital prominence. They can uphold search visibility and prevent traffic loss throughout the process.

CMS Development 62

CMS Development SEO Paid Search Agency Marketing Analytics Tools 62

seo.co

APRIL 1, 2021

Foot traffic only accounts for a portion of the potential business that a doctor can get. However, the vast majority of your search traffic as well as potential customers are going to be from local search traffic, so this should be your priority. Local search ranking is the best way for doctors to drive in new patients.

SEO 76

SEO Advertising Agencies Marketing & Strategy Marketing Strategy 76

NuSpark Consulting

JULY 7, 2017

And your social media presence isn’t strong enough to guide traffic in your website’s direction. While there is some correlation between traffic and the number of comments, it’s not perfect. Unfortunately, you cannot discover domain authority or traffic by just looking at a web page.

Ad Building 168

Ad Building Guidelines Domain Marketing Automation Services 168

SmartBug Media

JULY 25, 2023

Look specifically at your ranking for targeted keywords and organic traffic numbers. Monitor key metrics such as click-through rates, conversion rates, and overall traffic from ads. AI-powered tools can rapidly sift through vast amounts of data, pinpointing trends, patterns, and correlations that might go unnoticed by the human eye.

Marketing AI 98

Marketing AI Marketing Budget Paid Search Agency Marketing Budget Creation 98

Optinmonster

MARCH 4, 2024

If you hang around SEOs long enough, you’ll find that one term will come up over and over again: Domain Authority. And, if it is, where do you learn how to improve domain authority? In this post, we’re going to answer your questions and teach you how to improve your domain authority through proven, time-tested techniques.

Domain 77

Domain Lead Ranking Lead Scoring SERP 77

Moz

FEBRUARY 21, 2019

If you haven't heard the news, the Domain Authority metric discussed in this episode will be updated on March 5th, 2019 to better correlate with Google algorithm changes. Correlations and a hypothesis. There are no domains ranking up here that are very, very weak. Video Transcription. Hi, Whiteboard Friday fans.

SERP 54

SERP Correlation Domain Content 54

Directive Agency

MARCH 26, 2019

Organic traffic cost. Referring domains. Organic Traffic. Organic traffic value is a metric by SEMrush. It then calculates how much you would pay for that keyword if you didn’t rank organically and wanted to drive the same amount of traffic from a pay-per-click ad. Referring Domains. Content marketing.

Top of Funnel 61

Top of Funnel Cost per Acquisition B2B Marketing Video Marketing 61

flux.la

JANUARY 4, 2020

The Global Alexa Rank indicates how popular your site is around the world and the Local Alexa Rank shows popularity in the country that the domain has been registered in. The lower the rank, the more traffic that the site gets and thus the more people that ads can be served to. There’s no direct correlation between SEO and Alexa Rank.

CPC 52

CPC Cost Per Click Domain CTR 52

seo.co

MAY 2, 2021

of the world’s web traffic, and over 86,000 searches happen on Google every second. Businesses and entrepreneurs need to invest time and money in organic link building to receive more organic traffic. See competitors’ backlinks by domain or page. You can use it to learn the: DA (Domain Authority) of the website.

Budget Programs 98

Budget Programs Link Building Software Lead Scoring 98

Optinmonster

APRIL 23, 2020

Well-optimized sites get more and more traffic over time, and that means more leads and sales. Domain Age, URL, and Authority. Recommended Resource: Need more website traffic? That said, some very reputable people have documented strong correlations to E-A-T and ranking. Domain Age, URL, and Authority.

Lead Scoring 136

Lead Scoring Lead Ranking SEO Keywords 136

Conductor

MARCH 24, 2020

Changes to your web traffic, conversions, and engagement are indicators of changing consumers behavior and how those changes may impact different parts of your business. Is your traffic, revenue, or conversions being affected? Revenue and traffic will always be a universal language. Why does this matter? Why does this matter?

SEO 49

SEO Enterprise Management Correlation Comparison 49

Marketing Insider Group

SEPTEMBER 2, 2015

For this post, we’ll focus on how to measure this with the audience growth metrics below: Paid vs. Organic Search Traffic: Search traffic your site receives from paid search advertisements versus traffic due to a high organic search ranking. Paid vs. Organic Search Traffic. First, go to: Acquisition. Organic Keywords.

Brand Identity 100

Brand Identity Branding Distribution Marketing Analytics Tools 100

Biznology

AUGUST 3, 2016

A recent study conducted by Moz and BuzzSumo showed that there is actually no correlation between popular content (high number of social shares) and a high number of links. Across our total sample of 1m posts there was NO overall correlation of shares and links, implying people share and link for different reasons.

Link Building 80

Link Building Ad Building Content Marketing Correlation 80

DivvyHQ

JULY 23, 2019

When your C-suite gets a glimpse of activities and the traffic created, they should be able to easily understand if you’re hitting the mark. Web traffic. The traffic you generate to your site is the foundation of successful content marketing. Without traffic, there are no conversions. Social Media ROI.

Top of Funnel 76

Top of Funnel Marketing Automation Services Planning Ad Building 76

seo.co

MAY 6, 2021

Businesses and individuals compete for enhanced traffic, exposure, and conversions – making SEO a vital marketing strategy. SEO reports provide insights into this performance, focusing on rankings, organic traffic , and domain metrics. A site can lose traffic if users land on 404 pages and do not get what they came for.

SEO 105

SEO Template SERP Keywords 105

Valasys

SEPTEMBER 21, 2023

Here are some of the important points for you to keep in mind while drafting your outreach strategy: Your goals for the campaign: Are you looking to increase brand awareness, drive traffic to your website, or generate sales? It is important to note that these metrics are not always directly correlated with ROI.

Work Management 52

Work Management Marketing Management Planning Advertising Agencies 52

Directive Agency

MARCH 12, 2018

We care about: Organic traffic cost. Referring domains. Organic Traffic. Organic traffic value is a metric by SEMrush. It then calculates how much you would pay for that keyword if you didn’t rank organically and wanted to drive the same amount of traffic from a pay-per-click ad. Referring Domains.

Top of Funnel 56

Top of Funnel Cost per Acquisition B2B Marketing Video Marketing 56

Mailmunch

APRIL 12, 2021

Over the past few years, dropshipping has emerged as a favorable option with a high correlation to the bloom of online shopping. All these apps/extensions support you to monitor your eStore more easily as well as crazily drive more traffic and sales. Though you can’t change it, you can still purchase a custom domain (e.g.,

Business 93

Business eCommerce Marketing Management Paid Search Agency 93

DivvyHQ

APRIL 9, 2019

Since 2012, Google has re-tooled their algorithm and released dozens of updates that change how websites get traffic from search engines. Groups of contextual keywords now funnel into related buckets, and the website or piece of content Google deems most relevant for the keyword grouping usually wins most of that traffic. Really hard.

Keywords 78

Keywords SEO Top of Funnel Planning 78

Webbiquity

APRIL 14, 2015

But there’s more involved in generating high, and highly relevant, organic search traffic. As noted here last week , ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks. Image credit: Small Business Ideas Blog.

Keywords 100

Keywords SEO Research Resources 100

Brightedge

FEBRUARY 4, 2021

We don't see this correlating with any major updates, though People Also Ask seems to have been shown more often starting around the same time period. In January of 2020, Google announced that they were considering ways to improve featured snippet image results, primarily by limiting duplicative results and cross-domain references.

SERP 59

SERP Trends Mobile Marketing Lock-In 59

accelerate agency

JULY 20, 2020

SEO competitor analysis is how you achieve that kind of one-upmanship in the area of web traffic and SERP ratings. Worthwhile backlink strategies will also become clear, as will domains from which you can try to get useful links. A quick glance at the SERPs for your keywords will show you the pages and domains you need to compete with.

SERP 52

SERP Lead Scoring Lead Ranking Best Practices 52

Moz

AUGUST 7, 2019

Because they all want the same thing: Search traffic that leads to website conversions, which leads to money. We validated our hard work by measuring organic growth (traffic and keywords) against our email list growth and revenue, which correlated positively, as we expected. Lack of referring domain growth. 2017 - Sept.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Convert

JULY 20, 2021

This is the perfect solution for ecommerce merchants who already use Google Analytics and want to be able to correlate website usage data with sales data, track their conversion rate by product, category, or billing location and compare it with other marketing efforts to find out what works best for them. Not Filtering Out Internal Traffic.

Marketing Analytics Tools 52

Marketing Analytics Tools eCommerce Allocation API 52