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9 Incredibly Easy Ways To Convert Customers With Paid Content

Marketing Insider Group

What you consider valuable content might be seen as worthless by your customers when they’re trying to make a purchase. Ask yourself: Do your customers really value your content marketing enough to give up their contact info, email address, or even sign in with their social accounts? It’s kind of like a toll road.

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Is It Plagiarism or Jumping on a Trend? The Ethics of Social Media Content

Contently

When the “She’s a 10 but…” meme began trending in June, for example, many brands like YouTube were eager to craft their own custom response that aligned with their brand and gave their followers a laugh: 2. Check your work before publishing. Give credit where credit is due.

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How AI is changing communications and PR: Risks and benefits

Sprout Social

We don’t have to sit around and add numbers with paper and a pencil anymore. Generative AI tools like ChatGPT can’t provide you with ready-to-publish content: There’s still a lot of ambiguity around whether AI-generated content is protected under copyright law. But what does “more” look like exactly?

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Murphy's Laws of High Tech Copywriting

WriteSpark

Many of the keywords that a product manager insists must be used to describe a product will in fact turn out to be irrelevant for customer searches. A customer will give you a great case study, but then never get back to you with approval to publish it. Copyright(c) 2013, Janice King. Source: [link].

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Murphy's Laws of High Tech Copywriting

WriteSpark

Many of the keywords that a product manager insists must be used to describe a product will in fact turn out to be irrelevant for customer searches. A customer will give you a great case study, but then never get back to you with approval to publish it. Copyright(c) 2013, Janice King. Source: [link].'

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B2B Lead Generation Blog: Using White Papers for Lead Generation

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. If youre involved in marketing to IT or financial buyers, you should consider using white papers or e-books. Ask why they downloaded the white paper.

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B2B Lead Generation Blog: White Papers and Lead Generation, Key for BtoB Marketers

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. For many B2B marketing pros (especially those in technology), a time-tested tool is the white paper.

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