Clever Conversion Tricks for Better Landing Pages

Act-On

That’s what even a little improvement to your landing pages can do. Think about it: We pour so many resources into our landing pages. Those landing pages do a lot of work and create a lot of opportunities for you. Lead generation landing pages.

Focus Roundtable Recap: Optimizing Landing Page Conversion Rates

NuSpark

I recently hosted a fantastic roundtable discussion on Focus.com on the topic of Increasing Landing Page Conversion Rates. Among the topics discussed: Linking prospects to a landing page, microsite, or website, and which direction makes sense.

Landing Page Fundamentals, Part 3: Landing Page Optimization

Marketing Action

In Landing Page Fundamentals part 1, we covered the anatomy of a successful landing page and in part 2 we discussed how to boost conversions on your landing with great copy and compelling offers. You can test almost any element on a page.

3 Simple Ways to Increase Your Landing Page Conversions

Modern B2B Marketing

This awkward encounter is similar to what people might experience when they arrive at your landing page. If your landing page visitors have to search high and low to find your call-to-action, they’ll leave without thinking twice. Landing Page b2b Consumer

How To Build Landing Pages That Convert

ScribbleLive

Landing pages are important for two reasons – they motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads. Though anyone can create a landing page, not everyone can do it well.

These Landing Page Flaws Could Be Hurting Your Conversion Rates [Infographic]

Hubspot

When it comes to meeting your lead generation goals, landing pages are the strongest tools marketers have -- which is why it's so important to get them right. If your landing page is wordy and long, only the truly dedicated are gonna read it.

8 Quick Tips to Help Increase Your Landing Page Conversion Rate

Hubspot

Your business can always benefit from high converting landing pages. Higher conversion rates means more customers, and more customers means more profit potential. Think of your landing page as a work of art. What they are going to do is “X” out of the page.

How to Get More Search Engine Traffic to Your Landing Pages

Act-On

Smart marketers use landing pages. Because they get more conversions. Landing pages focus visitors’ attention, which makes them more likely to take the action you want them to take. It’s why you’re already using landing pages. And time on page.

When and Why to Use Landing Pages

Modern B2B Marketing

Marketers have started to realize that most web pages have a major fault: They’re not designed to win customers. That’s why many marketers count on a relatively new tool (compared to billboards) to generate leads and make sales—the landing page. What Is a Landing Page Really?

10 Common Landing Page Myths: Busted

Hubspot

but we''ve never touched on landing pages. We''ll debunk the most common landing page lies and arm you with information to take your landing pages to the next level. Lots of people think that you don''t need many landing pages. Landing Pages

6 Landing Page Musts for Higher Conversion Rates

Hubspot

It’s no secret that landing pages are essential to the success of your ecommerce site. Whether you’re creating these pages for your pay-per-click campaigns or for email blasts, a few things always remain the same. These six landing page musts will never change.

Landing Page Optimization: Why Lower Conversion Rates Are Never a Good Thing

The Point

Over at Marketing Experiments , Daniel Burstein posted recently on how what he calls “friction” on landing pages can reduce or increase conversion rates by making it easier or more difficult for prospects to complete a form. How could generating fewer conversions be good?

5 Simple PPC Landing Page Changes that May Improve Your Quality Score

The Point

As with most things, Google doesn’t disclose the precise algorithm by which quality score is calculated, but they do identify contributing factors – for example: expected click-through rate, the relevance of ad copy to the search query, and (notably) what Google calls “landing page experience”.

7 Tips for a Successful PPC Landing Page

The Point

Though it’s typical for marketers to invest more time and legwork in the mechanics of search (keywords, bid strategy, campaign structure), I’d argue that the majority of PPC campaigns are won or lost at the close: the landing page.

How We Increased the Conversion Rate on Our Mobile Landing Pages [New Data]

Hubspot

According to Adobe , companies with mobile-optimized sites triple their chances of increasing mobile conversation rate to 5% or above. And after a closer look, I discovered that conversion rates on our landing pages were 20-30% lower from visitors coming from mobile. (

Landing Page Techniques that Drive Higher Conversion

Modern B2B Marketing

At Search Mojo we’re always looking for new and creative ways to utilize the capabilities of marketing automation software to help drive higher conversion rates for our landing pages and for those of our clients. Is the landing page designed with a clear call to action?

7 Conventional Landing Page Design Tactics You Should Still Test

Hubspot

When it comes to optimizing your landing pages, complacency and assumption are your worst enemies. Proven landing page techniques are commonly practiced for a reason, but what works for 90% of websites won’t automatically work for yours. Every landing page is different.

5 Landing Page A/B Tests (And Their Surprising Results)

Hubspot

When it comes to designing landing pages, there is a difficult balance to achieve between making data-driven decisions and using your intuition. Rather than making guesses or assumptions to fuel your landing page’s performance, your success is dependent on trial-and-error.

A/B Testing: Optimize Your Emails and Landing Pages and Improve Conversions

Marketing Action

One thing is for sure: We can’t afford to send a lackluster email that drives to an underwhelming landing page. According to the Direct Marketing Association, 68% of digital marketers rated the ability to test new campaigns as having the greatest impact on their email marketing efforts.

Landing Pages that Convert, Part 1: The Basics of Design

Marketing Action

Are your landing pages converting as well as you’d like them to? Let’s examine the building blocks of a good landing page and take a look at five best practices for creating landing pages that get great results. The anatomy of a landing page.

The Best Converting Landing Pages for B2B

Hinge Marketing

Your landing page is your first impression. The best converting landing pages are all built on similar foundations. Driving traffic to your website is, of course, a priority, and building a landing page is a staple of online professional services marketing.

Landing Page Fundamentals, Part 2: Creating Great Copy and Compelling Offers

Marketing Action

A landing page is one of the most important tools a company can use for its sales and marketing efforts. It’s also the first page a visitor sees once they engage with your marketing efforts. In Landing Page Fundamentals part 1, we covered the anatomy of a successful landing page.

How to Write Ridiculously Persuasive Landing Page Content

Hubspot

And landing pages are prime real estate. Want to write persuasive landing page content? But social proof isn’t just about attaching the number of shares a page has gotten. Here’s how Unbounce , the landing page builder for marketers, employs this tactic.

6 Signs Your Landing Page Needs to Be Redesigned

Hubspot

So if your landing pages are performing well, it might be better to focus your efforts elsewhere. But how can you know for sure if your landing page are in good shape? 1) Your landing page conversion rate is low. The age of the landing page.

3 Reasons You Need Dynamic Landing Pages

Captora

Here are three compelling reasons you need to stop and take a closer look at how dynamic pages could transform the way you manage and optimize paid: DOUBLE CONVERSION RATES. Personalize landing page headlines by Keyword, Geo, Industry, etc.

6 Easy Ways to Perfect Your Landing Pages

Modern B2B Marketing

Author: Stacey Thornberry Landing pages may feel as second nature to a marketer as it is for Steph Curry to make a 3-point basket. And now, some additional landing page tips: 4. Are you throwing off landing page visitors with your language?

13 Solutions to Your Most Common Landing Page Problems

Hubspot

On the surface, landing pages seem simple, right? They''re one page with one form. If you have all the elements of successful landing pages, you should be good to go. Think of this post as the first step of your game plan to optimize your landing pages.

How Many Fields Belong On Your Landing Pages? [Chart]

Modern Marketing

We analyzed data from 1,500 forms over the last 3 months and calculated the conversion rate as the number of submissions per unique visitor to that page. But most of the forms seem to settle between 5 and 10 questions in exchange for an average 40% conversion rate.

6 Costly Landing Page Mistakes That Are Easy to Fix

Hubspot

You would’ve had jovial conversations with a bunch of interesting people and probably talked some serious shop. Confession: My Landing Pages Sucked. The truth be told, I didn’t even have a form on my landing page for the first 12 months. Landing Pages

Which Channels Drive the Best Landing Page Conversion Rates? [New Data]

Hubspot

Using customer data from our product, Privy , we''ve put together the following post to give you a little insight into which sources deliver the best landing page conversion rate. Overall, our landing page template for customers has converted 32.1%

3 Ways to Optimize Your Landing Pages to Better Address Human Behavior

Hubspot

A landing page''s layout, the fonts and colors used, image placement, form length, and other design factors can have an impact on how many people actually choose to fill out the form. Want to design a landing page that persuades people to convert?

Completely Preventable Ways You're Sabotaging Landing Page Conversions

Hubspot

If you''re serious about maximizing your investment in marketing, you''re probably at least trying to optimize your landing page conversion rates. You''re doing all the right things -- split testing, trying different copy, rearranging page elements, and testing again.

Buzzwords in Marketing Automation: Landing Page

Lead Liaison

Landing Pages: its meaning and how to apply it. What is a landing page? As it relates to marketing automation, a landing page is a web page that has two functions: to convert a lead and to serve up information. – Search Engine Land.

Landing Page Design: The Secret Sauce, Reducing the Anxiety Factor

NuSpark

When you’re preparing to build a landing page for a campaign, one of the first considerations is the content. Why do visitors buy from one landing page over another when the product or service is the same? Mitigating Landing Page Anxiety.

How to Identify and Fix Friction on Your Landing Pages

Hubspot

Often times this comes as a result of landing page friction -- a barrier that prevents your visitors from completing the action you'd like them to take. For example, a commonly stated cause of negative friction on landing pages is long submission forms.

A Go-To Guide to Screwing Up Your Landing Pages

Hubspot

Landing pages are the core of the conversion process. But a high-converting landing page isn''t just a random form, a little description, and a kind-of-related image thrown together onto a web page -- you have to build each component thoughtfully and strategically.

8 Must-Have Tips for Writing Landing Page Copy That Converts

Hubspot

Conversion copywriters -- the people who write landing page content that converts readers and delivers sales -- are wonderful human beings. Their writing pulls in readers, generates conversions, and ultimately produces buckets of cash. Your conversion rates will go up.

5 Ways You Can Add Social Proof to Your Landing Pages

Hubspot

So before we get into how to use social proof on your landing pages, let''s make sure we''re on the same page with what social proof is. Using social proof on your landing pages can be a powerful addition to your marketing strategy.

6 Reasons People Aren't Filling Out Your Landing Page Forms

Hubspot

Below are six very common reasons why people won''t fill out landing page forms -- so if you want more people to convert on your forms, you should steer clear of these mistakes. 1) Your landing page is too generic. 2) Your landing page is too distracting.

5 Essential Elements of Your Law Firm Marketing Landing Page

Go Beyond SEO

When you’re running an online marketing campaign for your law firm it’s important to send qualified traffic to pages that will convert i.e landing pages. Take Advantage of this Opportunity & Send The Traffic to Landing Pages That Are Built to Convert.