The 12 Best Landing Page and Form Builders for Conversion Rate Optimization

Webbiquity

Your home page should immediately communicate what you do, who you do it for, and why you are the best, so visitors know they are in the right place. Here are a dozen tools to help you create pop-ups, landing pages, and forms, and optimize your calls to action for conversion.

How the Power of Customer Reviews Can Increase Landing Page Conversion Rates

NuSpark

Driving conversions is all about how your customers’ perceive your business. Including authentic feedback from customers on your landing pages, people who your buyers regard as their peers, is a great way to build trust. Landing Pages

10 Principles of Effective Landing Page Optimization

KoMarketing Associates

You can learn a lot from a company’s landing pages. First of all: Do they have any landing pages at all? Even a few years ago, only 67 percent of medium-sized companies used any landing pages (!). And only 48 percent built a new landing page for each marketing campaign. Even now, you only have to click a few online ads to find a company that’s still sending traffic to a generic page. Aren’t we doing this to get more conversions?”.

Landing Page Design: The Secret Sauce, Reducing the Anxiety Factor

NuSpark

When you’re preparing to build a landing page for a campaign, one of the first considerations is the content. Why do visitors buy from one landing page over another when the product or service is the same? Mitigating Landing Page Anxiety.

How To Build Landing Pages That Convert

ScribbleLive

Landing pages are important for two reasons – they motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads. Though anyone can create a landing page, not everyone can do it well.

Landing Page Optimization: Why Lower Conversion Rates Are Never a Good Thing

The Point

Over at Marketing Experiments , Daniel Burstein posted recently on how what he calls “friction” on landing pages can reduce or increase conversion rates by making it easier or more difficult for prospects to complete a form. How could generating fewer conversions be good?

5 Essential Elements of Your Law Firm Marketing Landing Page

Go Beyond SEO

When you’re running an online marketing campaign for your law firm it’s important to send qualified traffic to pages that will convert i.e landing pages. Take Advantage of this Opportunity & Send The Traffic to Landing Pages That Are Built to Convert.

Landing Page Fundamentals, Part 3: Landing Page Optimization

Marketing Action

In Landing Page Fundamentals part 1, we covered the anatomy of a successful landing page and in part 2 we discussed how to boost conversions on your landing with great copy and compelling offers. You can test almost any element on a page.

Focus Roundtable Recap: Optimizing Landing Page Conversion Rates

NuSpark

I recently hosted a fantastic roundtable discussion on Focus.com on the topic of Increasing Landing Page Conversion Rates. Among the topics discussed: Linking prospects to a landing page, microsite, or website, and which direction makes sense.

Buzzwords in Marketing Automation: Landing Page

Lead Liaison

Landing Pages: its meaning and how to apply it. What is a landing page? As it relates to marketing automation, a landing page is a web page that has two functions: to convert a lead and to serve up information. – Search Engine Land.

When and Why to Use Landing Pages

Modern B2B Marketing

Marketers have started to realize that most web pages have a major fault: They’re not designed to win customers. That’s why many marketers count on a relatively new tool (compared to billboards) to generate leads and make sales—the landing page. What Is a Landing Page Really?

8 Principles of High-Converting Landing Pages

PureB2B

Landing pages are distinct, standalone pages on your website that serve as a tool to convert your visitors into leads. What distinguishes them from other pages is that they drive user action via a lead-capture form. In other words, your landing page is a way for you to compel your target audience to convert. That being said, optimizing conversion rates on your landing pages becomes much easier if you keep these fundamental principles in mind: 1.

7 Tips for a Successful PPC Landing Page

The Point

Though it’s typical for marketers to invest more time and legwork in the mechanics of search (keywords, bid strategy, campaign structure), I’d argue that the majority of PPC campaigns are won or lost at the close: the landing page.

How to Get More Search Engine Traffic to Your Landing Pages

Act-On

Smart marketers use landing pages. Because they get more conversions. Landing pages focus visitors’ attention, which makes them more likely to take the action you want them to take. It’s why you’re already using landing pages. And time on page.

5 Amazing Landing Page Examples + Explanations

SnapApp

A solid landing page is one of the most effective ways for a company to maximize its online presence. In fact, data shows that when executed the right way, landing pages can increase conversions by as much as 100%. Building the Perfect Landing Page.

Best Practices for Webinar Landing Pages

The Effective Marketer

But what good is all the work in putting together a nice webinar if your registration rates suck? The problem could be with your webinar registration or landing page. For all the good content that HubSpot puts out there, the registration page for their webinars is quite bad.

How Landing Pages Can Make or Break Lead Generation Campaigns

Industrial Marketing Today

Your landing page may be the culprit if your lead generation campaign is performing poorly. I realize that successful lead generation depends on many factors but the landing page is where your site traffic and email clicks convert into qualified prospects and leads.

New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline

NuSpark

The Ultimate Conversion Rate Optimization How-To Guide to B2B Lead Generation. “A-B-C. When it comes to conversion rate optimization, the art of persuasion is just as critical as “before-the-funnel” marketing messages such as advertising and paid search.

New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline

NuSpark

The Ultimate Conversion Rate Optimization How-To Guide to B2B Lead Generation. “A-B-C. When it comes to conversion rate optimization, the art of persuasion is just as critical as “before-the-funnel” marketing messages such as advertising and paid search.

Landing Pages that Convert, Part 1: The Basics of Design

Marketing Action

Are your landing pages converting as well as you’d like them to? Let’s examine the building blocks of a good landing page and take a look at five best practices for creating landing pages that get great results. The anatomy of a landing page.

10 Examples of Awesome Landing Pages that Convert

PureB2B

To lead more users to your products, you need to create a showstopping landing page. Beautifully-crafted landing pages focus on giving potential clients the down low on your product quickly. Here are a few samples of landing pages that just plain work.

6 Easy Ways to Perfect Your Landing Pages

Modern B2B Marketing

Author: Stacey Thornberry Landing pages may feel as second nature to a marketer as it is for Steph Curry to make a 3-point basket. And now, some additional landing page tips: 4. Are you throwing off landing page visitors with your language?

8 Ways to Improve Landing Page Optimization

LEADership

If your landing page isn’t appealing, then chances are you are not getting the lead conversions that you could be. This infographic from AdsBridge lays out some great advice for making sure that your landing page hitting all the right notes with your audience.

Landing Page Techniques that Drive Higher Conversion

Modern B2B Marketing

At Search Mojo we’re always looking for new and creative ways to utilize the capabilities of marketing automation software to help drive higher conversion rates for our landing pages and for those of our clients. Is the landing page designed with a clear call to action?

The Secret to B2B Landing Page Construction: Foundation and Framing

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer With the right supporting infrastructure and framework, landing pages can help B2B marketers increase the number and quality of leads. A landing page is a website page specifically designed to convert visitors to leads.

10 Ways to Improve Conversion Rates Your Competitors Have Overlooked

KoMarketing Associates

You wanted to increase conversion rates. You eventually earned a nice 20-30 percent increase in conversion rates. Without further ado, here are 10 out-of-the-box, bigger-than-basic ways to spike your conversion rates…or maybe change your entire business: 1. Minimalism works well for conversion rate optimization. What can you cut from: landing pages. It applies to elements on a landing page, and to editorial calendars.

Landing Page Fundamentals, Part 2: Creating Great Copy and Compelling Offers

Marketing Action

A landing page is one of the most important tools a company can use for its sales and marketing efforts. It’s also the first page a visitor sees once they engage with your marketing efforts. In Landing Page Fundamentals part 1, we covered the anatomy of a successful landing page.

How Many Fields Belong On Your Landing Pages? [Chart]

Modern Marketing

We analyzed data from 1,500 forms over the last 3 months and calculated the conversion rate as the number of submissions per unique visitor to that page. But most of the forms seem to settle between 5 and 10 questions in exchange for an average 40% conversion rate.

How to Do a Landing Page A/B Test and Measure Results

NuSpark

If you have not implemented an A/B Testing program for your landing pages you may be missing out on a valuable opportunity to for conversion rate optimization. Although the name implies there are only two versions, A/B Testing compares the success rate for multiple variations of a single landing page. By taking the best performing elements and combining them together, A/B Testing can help facilitate conversion rate optimization.

8 Quick Tips to Help Increase Your Landing Page Conversion Rate

Hubspot

Your business can always benefit from high converting landing pages. Higher conversion rates means more customers, and more customers means more profit potential. Think of your landing page as a work of art. What they are going to do is “X” out of the page.

A/B Testing: Optimize Your Emails and Landing Pages and Improve Conversions

Marketing Action

One thing is for sure: We can’t afford to send a lackluster email that drives to an underwhelming landing page. According to the Direct Marketing Association, 68% of digital marketers rated the ability to test new campaigns as having the greatest impact on their email marketing efforts.

Seven Groups of Tools for Designing and Optimizing Websites

Webbiquity

A beautiful and effective website design is vital to attracting visitors, making a powerful first impression, engaging your audience, and compelling them to take a conversion action like subscribing to your blog or submitting a lead generation form. on-page SEO.

Design 197

How to Know It’s Time to Update Your Landing Page

Modern B2B Marketing

Two or three years ago, you launched a landing page. Customers came and returned, conversion rates were sky-high, and sales from it satisfied your marketing ambitions. Conversions fall. If your landing page is comprehensive and engaging, they will find it.

These Landing Page Flaws Could Be Hurting Your Conversion Rates [Infographic]

Hubspot

When it comes to meeting your lead generation goals, landing pages are the strongest tools marketers have -- which is why it's so important to get them right. If your landing page is wordy and long, only the truly dedicated are gonna read it.

The Best Converting Landing Pages for B2B

Hinge Marketing

Your landing page is your first impression. The best converting landing pages are all built on similar foundations. Driving traffic to your website is, of course, a priority, and building a landing page is a staple of online professional services marketing.

How We Increased the Conversion Rate on Our Mobile Landing Pages [New Data]

Hubspot

According to Adobe , companies with mobile-optimized sites triple their chances of increasing mobile conversation rate to 5% or above. And after a closer look, I discovered that conversion rates on our landing pages were 20-30% lower from visitors coming from mobile. (

Optimizing Landing Pages – Why Testing Is Critical

Modern B2B Marketing

by Carol Fox An optimized B2B landing page is one of the most critical elements of any Internet marketing campaign. Effective landing pages excel at attracting prospects, keeping their attention and converting them with a call to action.

Landing Page Optimization: Mini Case Study

Anything Goes Marketing

I'm always looking to help out marketers with their landing pages ever since I went to the Marketing Experiments Landing Page Workshop earlier this year (yes, it was in Florida and no, I didn't just go to the beach!). This page seems way too broad.

6 Landing Page Musts for Higher Conversion Rates

Hubspot

It’s no secret that landing pages are essential to the success of your ecommerce site. Whether you’re creating these pages for your pay-per-click campaigns or for email blasts, a few things always remain the same. These six landing page musts will never change.

Interesting Infographics: Anatomy of a Landing Page

LEADership

Did you know that your landing pages are just as, if not more important than your website home page? Often, a landing page is your opportunity to not only introduce yourself to new prospects but it also needs to be optimized for as high a conversion rate as possible.