KoMarketing Associates

MARCH 22, 2023

Despite this increase and mounting pressure on marketers, there may be potential to improve by shifting to personalization. Overall, 54% of customers said they stopped doing business with a company due to a poorly personalized experience. This is compared to the 35% who said the same back in 2019.

Marketing Report 221

Marketing Report Planning Forrester Custom Publishing 221

Biznology

JANUARY 13, 2022

Eager to attend in-person events, B2B marketers may have their hopes dashed again as new variants spread. One of the best, operated by DemandGen Report , and sponsored by just about every company selling tech or services to B2B marketers, #B2BMX announces that it will be a 100% vaccinated event, in person at the Phoenician.

Conference 197

Conference B2B Forrester Marketing Management 197

The ROI Guy

JULY 11, 2017

I n this session, Forrester boldly predicted that 1 million B2B salespeople would be displaced by 2020, as B2B buyers by-pass reps who just take orders or pitch products, instead favoring digital self-service and more value-added interactions with a select group of more capable, consultative sales reps.

Forrester 66

Forrester B2B Sales Disintermediation B2B 66

Marketing Interactions

MARCH 25, 2023

Going back to the stat above – less than 2 respondents find B2B marketing meaningful for humans. If this doesn’t concern you as a B2B content marketer, it should. B2B content is plentiful. Just not content that’s meaningful, provocative, or forward-thinking. Speak to them personally.

B2B Marketing 91

B2B Marketing Content Marketing B2B Content 91

NetLine

MAY 20, 2024

The Gang Goes to Forrester 2024 A group of us attended Forrester’s 2024 B2B Summit in Austin during the first week of May. While content syndication and lead generation were hot topics, the primary focus was on intent data. Forrester B2B Summit. Forrester B2B Summit. and two speaking sessions with clients.

Intent Data 52

Intent Data Marketing Analytics Tools Forrester B2B 52

Marketing Interactions

JULY 18, 2021

Personalization in B2B marketing has been on an upward intention trend for a while now. Despite marketers’ best intentions, nearly half say delivering personalized and relevant content is a top business challenge. Forrester Business Technographics® Marketing Survey, 2020). I’m going to say, yes.

B2B Marketing 75

B2B Marketing Personalization B2B Planning 75

Vidyard

APRIL 12, 2016

The years change but the marketing plans pretty much stay the same, according to recent research from Forrester. Many companies have marketing mixes that are fairly set in stone. In-person events such as conferences have existed pretty much ever since the term marketing was invented. Get the Report. Get the Report.

Forrester 50

Forrester Planning Budget Programs Work Management 50

PathFactory

MAY 2, 2019

With artificial intelligence disrupting nearly every industry, it’s poised to launch B2B marketing into an exciting new era that puts buyers in the driver’s seat of their own hyper-personalized journeys. Everyone’s talking about it yet there seems to be confusion around what it means and its implications for B2B marketers.

Forrester 40

Forrester Marketing Report Lead Ranking Work Management 40

Tony Zambito

APRIL 17, 2016

It is clear that one of the top challenges facing marketing, especially B2B marketing, is the ability to connect with potential buyers on a personal level. The percentages of marketers indicating this as their top challenge are not measly either. The correlation is evident. We have been down this road before.

Buyer Personas 100

Buyer Personas Research Personalization Marketing Budget 100

Marketing Insider Group

AUGUST 23, 2017

What’s one of the most powerful content marketing tools used today? Event marketing. 58 percent of marketers consider conferences, trade shows, and other events to be important for improving the customer experience. For B2B marketers, the appeal of in-person marketing is even higher.

Event Marketing 199

Event Marketing Trade Show Forrester Conference 199

The Mx Group

SEPTEMBER 11, 2018

As a savvy B2B marketer, you know why content marketing is critical if you want to connect with modern customers. The B2B space is embracing content marketing — so B2B buyers expect it. Informative content that demonstrates your company’s expertise and services can help attract B2B buyers. Forrester ).

B2B Marketing 83

B2B Marketing Content Marketing Planning Marketing Budget Creation 83

Only B2B

APRIL 17, 2024

Streamlined Sales Pipeline Targeted Outreach: Appointment setters possess industry knowledge and understand your ideal customer profile, enabling them to conduct personalized outreach to decision-makers. Their understanding of market trends facilitates lead nurturing and significantly boosts your sales conversions.

Ideal Customer Profiles 71

Ideal Customer Profiles Marketing Management Sales Qualified Leads Service 71

Marketing Insider Group

DECEMBER 8, 2020

eCommerce is fast becoming a necessity for B2B, as Forrester predicts it will hit $1.8 This consists of vendor and third-party content. You need to attract their attention with content marketing efforts that demonstrate solutions, expertise, and thought leadership. Investing in Digital Marketing. Why the Change?

Digital Transformation 273

Digital Transformation Marketing AI Work Management Marketing Management 273

Content Marketing Institute

MAY 4, 2018

And if you put the salesperson and the marketing person together, each might say, “What do you really mean by that?”. Classic battle between sales and marketing. The tension created between sales and marketing is one of the most well-documented relationships in the B2B environment. cmicontent @linkedin Click To Tweet.

Top of Funnel 95

Top of Funnel Research Content Marketing Marketing Budget 95

DemandBase

JULY 16, 2020

Personalization: It’s Not Just Jargon. Phrases like “hyper-personalization” and “personalization at scale” are tossed around frequently in the sales community, but what does it mean and how do you do it? The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

Velocity Partners

NOVEMBER 7, 2018

The Marketing Gap. The first wave of content marketing would be like a lopsided person: muscle down the content (supply) side, emaciated down the marketing (demand) side. It was content, but was it really marketing? In content marketing, only the fittest will thrive. Is that bad?

Content Marketing 71

Content Marketing Account Based Marketing Marketing Automation Services Barriers 71

Biznology

MAY 4, 2020

A strong event, made even stronger after Sirius’s purchase by Forrester. May 27-28, Chicago, B2B Marketing Ignite USA 2020. May 28, Marketing Leaders Forum APAC , For B2B marketers in Asia. Free to those registered for the October in-person events. August 10-12, Boston, B2B Sales and Marketing Exchange.

Conference 163

Conference B2B Marketing Peer-to-peer Planning 163

Madison Logic

OCTOBER 18, 2023

Yet more and more marketing leaders faced with larger buying committees and longer buying cycles are realizing the need for a balance and a stronger link between their brand and demand activities. Forrester research finds that 67% of B2B marketers say buyers are taking longer to commit to purchases than last year.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Only B2B

APRIL 10, 2024

Marketing and Sales Disconnect: According to Forrester: A well aligned team drives the 15% more revenue. Misalignment between marketing and sales teams can lead to poorly qualified leads being passed on, impacting conversion rates. .” This allows you to capture leads actively engaged with your content.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

KoMarketing Associates

FEBRUARY 13, 2020

On the other hand, the inability to use valuable and accurate data will lead to wasted marketing spend and lost customers. We know that data is absolutely essential for delivering personalized customer experiences. However, many marketers still struggle to harness the power of analytics. Now, that’s engaging your audience!

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

Content Standard

NOVEMBER 16, 2023

Delivering the content we ‘think’ our customers want has proven ineffective. According to Forrester, a whopping 85% of marketers say their content doesn’t deliver business value. Ardath is the CEO of Marketing Interactions. What can we do to change that? Ardath Albee has the answers.

Marketing & Strategy 89

Marketing & Strategy Buyer Personas B2B Emarketing 89

Valasys

DECEMBER 5, 2019

The B2B marketing 2020 setup will be more proactive than ever before & there will be several key shifts in 2020. Forrester predicts that progressive marketers will be more proactive in their engagement with buyers in 2020. The Key B2B Digital Marketing Trends for 2020.

Marketing AI 110

Marketing AI Trends B2B Marketing Top of Funnel 110

Velocity Partners

MAY 8, 2024

This is an interview with Udi Ledergor about the real goal of content marketing and the 95-5 rule. When that person finally gets fed up with how untidy their home is, they’re gonna think about my brand. Product marketing is for those 5% who are ready to buy. Content marketing is for the 95%.

Marketing Analytics Tools 83

Marketing Analytics Tools B2B Marketing B2B Thought Leadership Planning 83

Martech

AUGUST 9, 2023

Account-based marketing (ABM) is a powerful strategy helping B2B marketers target and engage with high-value accounts, deliver personalized experiences and drive revenue growth. She is the host of the podcast B2B Marketing and More With Pam Didner. Here, in alphabetical order, is MarTech’s list of ABM experts to follow.

Account Based Marketing 77

Account Based Marketing ABM DemandBase Marketing Analytics Tools 77

ANNUITAS

DECEMBER 16, 2014

Only 8% of those in content marketing say they are highly effective with their content – Content Marketing Institute. Only 13% of vendors that were reviewed passed the “B2B Customer Engagement Test” – Forrester. Author: Carlos Hidalgo @cahidalgo is CEO/ Principal ANNUITAS.

Forrester 100

Forrester Demand Generation Top of Funnel Marketing & Strategy 100

PureB2B

APRIL 20, 2016

Today, prospects are much more likely to turn to a search engine or a trusted third party source than to a sales person at a specific company. This creates confusion and chaos for companies, but kicks off a unique opportunity for marketing professionals. For here is where staged content marketing comes into play.

Top of Funnel 62

Top of Funnel B2B Marketing Content Marketing B2B 62

PureB2B

APRIL 20, 2016

Today, prospects are much more likely to turn to a search engine or a trusted third party source than to a sales person at a specific company. This creates confusion and chaos for companies, but kicks off a unique opportunity for marketing professionals. For here is where staged content marketing comes into play.

Top of Funnel 62

Top of Funnel B2B Marketing Content Marketing B2B 62

Hubspot

MAY 12, 2020

Additionally, marketers strongly agree that personalized content (56%) and advanced data management (43%) are keys to ABM's success. Forrester ). By 2019, 55% of marketers rated their ABM strategy as “established” compared to just 43% in 2018. Forrester ). Forrester ). Forrester ). Forrester ).

Account Based Marketing 98

Account Based Marketing Stats Ideal Customer Profiles Marketing Budget 98

Only B2B

JULY 5, 2023

A survey by Demand Gen Report reveals that personalized content is considered highly effective by 75% of B2B buyers, indicating the need for personalized demand generation approaches. By personalizing content, engaging key decision-makers, and aligning marketing and sales efforts, ABM can drive impressive results.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Convince & Convert

DECEMBER 5, 2017

According to recent Forrester research , one of the most significant hurdles to excelling in this new reality is support teams and marketing teams not being on the same page. An equally enthusiastic, smiling, and incredibly friendly service person was there to greet me right when I pulled in. And what do you know?

Enterprise Management 210

Enterprise Management Work Management Social Media Marketing Management 210

Content Standard

FEBRUARY 9, 2015

Using personalized video as a marketing tactic is on the rise, and new solutions should make it easier for companies to jump on the bandwagon. The result is a unique, personalized message. The overall trend toward video has content marketers clambering to get on board. Want more content marketing news?

Tactics 40

Tactics ROI Video Marketing Personalization 40

Kapost

NOVEMBER 13, 2018

Account-based marketing (ABM)—the go-to-market strategy that coordinates personalized marketing and sales efforts in pursuit of specific accounts—has ignited the excitement of the B2B world in recent years. Forrester’s recent Tech.

Account Based Marketing 93

Account Based Marketing Effectiveness Forrester ABM 93

Marketing Insider Group

AUGUST 30, 2021

According to the CMO Council, “ Only 20% of marketers can predict the next best action for their customers.”. Additionally, Forrester Consulting discovered , “ 65 percent of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”. That’s empathetic listening.

Paid Search Agency 285

Paid Search Agency B2B Sales Marketing & Strategy CMO 285

Content4Demand

SEPTEMBER 24, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Informing Content Based on Interest.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Strategic-IC

SEPTEMBER 25, 2018

That's a staggering insight from Forrester research a while ago. I think we can all appreciate the way that video and on demand content has changed the way that we engage with brands, and the way that we learn, whether it's from our personal or professional lives and the way that we buy and consume. million words.

Top of Funnel 54

Top of Funnel Lead Ranking Lead Scoring Video Marketing 54

KoMarketing Associates

JANUARY 23, 2018

Most content marketers have two core beliefs about content: That “good” content (high-quality content) will outperform “bad” content every time, i.e. that good content gets more results. That good content takes more time to create than bad content. Ever heard of “random acts of content”?

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

Martech

JANUARY 12, 2022

Call it a concept or a buzzword, zero-party data provides another avenue to personalize marketing efforts. A marketer will have a better sense of what a customer likes via the zero-party route, rather than trying to guess what they will buy next based on what they bought last. We just don’t use it that well.”

Lead Scoring 122

Lead Scoring Lead Ranking Psychographics CMO 122