Content Marketing Forrester Marketing Budget Personalization 
Contently
MAY 13, 2024
According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. Here’s everything you need to know about third-party cookies and what their phase-out means for content marketers in 2024. In marketing, these cookies help boost visibility and reach.
Only B2B
FEBRUARY 16, 2022
But, in 2022, what are you going to do better to enhance your B2B lead generation strategies? Conventional lead generation tactics for B2B marketers will not work in 2022. Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. Adopt An Omni-Channel Marketing Strategy.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Tony Zambito
APRIL 17, 2016
It is clear that one of the top challenges facing marketing, especially B2B marketing, is the ability to connect with potential buyers on a personal level. The percentages of marketers indicating this as their top challenge are not measly either. The correlation is evident. We have been down this road before.
Hubspot
MAY 12, 2020
This might be why only 28% of salespeople say marketing is their best source of leads. The answer to this question could be account-based marketing (or ABM). To show you just how beneficial account-based marketing can be, while also informing you of the challenges it comes with, here are 36 stats you should know in 2020.
Vidyard
APRIL 12, 2016
The years change but the marketing plans pretty much stay the same, according to recent research from Forrester. Many companies have marketing mixes that are fairly set in stone. In-person events such as conferences have existed pretty much ever since the term marketing was invented. Get the Report. Get the Report.
Content Marketing Institute
MAY 4, 2018
And if you put the salesperson and the marketing person together, each might say, “What do you really mean by that?”. Classic battle between sales and marketing. The tension created between sales and marketing is one of the most well-documented relationships in the B2B environment. cmicontent @linkedin Click To Tweet.
The Mx Group
SEPTEMBER 11, 2018
As a savvy B2B marketer, you know why content marketing is critical if you want to connect with modern customers. The B2B space is embracing content marketing — so B2B buyers expect it. Informative content that demonstrates your company’s expertise and services can help attract B2B buyers.
Expert insights. Personalized for you.
174 
Let's personalize your content