Marketing Insider Group

AUGUST 26, 2020

So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? After all, what’s the ultimate goal of content marketing? Converting browsers to buyers, of course. Yes, it is true that we use content marketing to: Help our target audience solve problems.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Navigate the Channel

JUNE 19, 2023

Your content writers are good, fast and know what they’re doing, so why shouldn’t you expect hundreds of views and requests for further information or engagement? Let your audience know about your valuable content to generate interest and drive traffic. Help them out by making your content visible on the web.

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

Marketing Insider Group

MARCH 16, 2021

When it comes to driving value, content marketing beats advertising (almost) every time. They can coexist and support each other, but there’s no better ROI for your efforts than what you’ll experience with content marketing. Content marketing has a consistently higher ROI than advertising.

Advertising Agencies 321

Advertising Agencies Advertisements Advertising Paid Search Agency 321

Marketing Insider Group

JANUARY 13, 2021

While it’s impossible to control everything related to your brand online, you can manage your online reputation with content marketing. With content marketing , you control the story. Your blogs, videos, social media posts, and every other aspect of content marketing are all within your realm to dictate.

Marketing Management 319

Marketing Management Content Marketing Planning Content 319

Marketing Insider Group

FEBRUARY 24, 2021

At this point, there’s no denying that content marketing is being used by most companies. In this post, we’ll be looking at how to tell if content marketing saturation has hit your industry. Content marketing is highly prevalent in just about every industry, making it hard to cut through the noise.

Lead Ranking 279

Lead Ranking Lead Scoring CMS Development Content Marketing 279

Marketing Insider Group

MAY 3, 2021

Let’s get real about B2B content marketing. The truth is, your content doesn’t have to boring or stuffy. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). Most industries are in a state of content marketing saturation.

B2B Marketing 280

B2B Marketing Content Marketing B2B Thought Leadership Planning 280

Contently

APRIL 4, 2023

But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. Instead, use this time to take a fresh look at the impact of your content marketing resources. Identify Which Content Marketing Resources Are Pure Gold Not all content is created equal.

Top of Funnel 197

Top of Funnel Budget Programs Content Marketing Marketing Management 197

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 74

Paid Content Traffic Webinar Metrics Marketing & Strategy 74

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Here’s how: Align Your Social and Content Strategies with Your Brand.

Social Media 312

Social Media Top of Funnel Social Marketing Marketing & Strategy 312

Marketing Insider Group

SEPTEMBER 29, 2020

But if you don’t put careful thought into the content of your company blog, it’s a waste of time and money. The creators behind the best company blogs take the time to understand the needs of their audience before crafting content to fit, as these content marketing examples show. Quick Takeaways.

Paid Search Agency 360

Paid Search Agency Work Management Marketing Management Examples 360

Marketing Insider Group

JANUARY 12, 2021

While content personalization isn’t easy, there are lots of opportunities to delight your customers with it. To provide content marketers with some guidance, we’ve gathered some great personalization strategies you’ll want to try. Content personalization is a way to build trust and loyalty with customers.

Marketing & Strategy 277

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 277

Marketing Insider Group

JUNE 9, 2020

This is why always-on content marketing wins every time: each piece of content is a test. According to CMI, only 9% of B2B marketers believe that their content strategy is effective. Although most B2B small businesses use content marketing, most of them are a total flop. You optimize over time.

Campaigns 295

Campaigns B2B Thought Leadership Content Marketing Advertising Agencies 295

Webbiquity

MAY 24, 2018

Marketers are now spending, on average, 25% of their overall budgets on content marketing. But only 21% of B2B content marketers are successful at tracking ROI. So, as a content marketer, you need ensure that your content is producing results—and that you can provide the data to prove it.

Tips 240

Tips Content Marketing Lead Scoring Lead Ranking 240

Marketing Insider Group

MARCH 5, 2018

Are you trying to find Content Marketing Agency to help you grow your business? Of course you are (or you should be) ?? Because Content marketing has the power to grow your traffic, to generate leads, and to deliver real Marketing ROI. It’s 3 times more effective than outbound strategies.

Marketing Agencies 2 279

Marketing Agencies 2 Advertising Agencies Paid Search Agency Ad Agencies 279

Valasys

MAY 15, 2024

In the bustling digital age, where every click can chart the course of a business’s success or failure, the question of whether to buy web traffic surfaces frequently. Understanding Web Traffic At its core, web traffic refers to the flow of visitors to your website. The primary concern is the quality of traffic.

Buy 40

Buy Traffic Advertising Agencies Opt-out 40

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Marketers have been preaching its rising value for years, and the statistics overwhelmingly affirm the medium. 87% of marketers say that video has a director and positive impact on sales.

Social Media 118

Social Media Traffic Top of Funnel Media 118

ClearVoice

APRIL 14, 2023

Key performance indicators (KPIs) are the metrics that determine your content marketing success, but not all KPIs are equally important. In this article, we’ll explore the metrics that matter most for content marketing in 2023. What KPIs are important for content marketing?

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

The Lead Agency

AUGUST 6, 2020

Therefore, the strategies that will drive traffic to a B2B website are different from those that will attract the individual consumer. Ultimately, B2B buyers are looking for informative, helpful content as they journey through their buying process. Seems like an uphill battle, but really, it is inbound marketing.

Traffic 118

Traffic Organization Marketing Websites Ad Building 118

Scoop.it

DECEMBER 28, 2023

Content marketing is, without a doubt, one of the best ways to achieve this goal. So, how do you use content marketing to boost conversions? And, sure — well-written, curated content works wonderfully in this regard. It provides consumers with value without compromising it with sales pitches.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Marketing Insider Group

MARCH 25, 2020

If you want to scale up your content marketing efforts, you need to create more content. Outsourcing all or part of your content marketing is more cost-effective than employing a full-time in-house team. But, how do you make sure external contractors and freelancers produce content with a consistent brand voice ?

Content Marketing 223

Content Marketing Brand Identity Branding Work Management 223

SmartBug Media

MAY 8, 2023

B2B content marketing should be an essential focus to connect with your customers. The goal is to create content to solve a prospect’s potential problem or to educate or inspire them so your brand is top of mind when they choose a solution or product. The more variety you include in your B2B marketing content, the better.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

ConvertKit

JANUARY 27, 2021

How to get free traffic to your landing page. So toss aside your self-doubt and put on your business hat, because we’re going to cover how to get free traffic without feeling slimy. Promoting your online course, ebook, or service across a few channels consistently can have a big payoff in the long run. Jump ahead.

Landing Pages 121

Landing Pages Traffic Top of Funnel Communities 121

Marketing Insider Group

FEBRUARY 23, 2021

You can incorporate case studies in content marketing in a myriad of ways. What are Case Studies in Content Marketing? What Role Can a Case Study Play in Content Marketing? Brand storytelling is a powerful marketing tool. The first one, of course! To me, this statistic is surprisingly low.

Case Studies 274

Case Studies Case Study Studies Top of Funnel 274

Contently

AUGUST 11, 2022

Here’s how investing in content can help you overcome today’s biggest challenges and position your company to succeed long term. How content marketing leads to meaningful ROI. Paid ads and content marketing have inverse reputations. Is it still generating traffic to your site?

Marketing Budget 208

Marketing Budget Content Marketing Planning Paid Search Agency 208

Anyword

SEPTEMBER 29, 2022

So, when deciding where to invest your money, how do you decide between traffic or conversions? Traffic Acquisition 101. Traffic acquisition follows two paths: organic and paid. Organic traffic tactics involve press releases, strong SEO efforts, quality content, email marketing, and of course, social media marketing.

Traffic 98

Traffic Conversion Marketing Budget Acquisitions 98

KoMarketing Associates

DECEMBER 22, 2016

As a content marketer, I look forward to this time of year. This past year, I’ve had the opportunity to work on a number of content advisory programs, where our team is making recommendations for our clients’ content marketing teams – and then they execute. Let’s have a look: What Is Content Marketing Development?

Content Marketing 205

Content Marketing Planning Marketing Analytics Tools Content 205

Marketing Insider Group

JANUARY 27, 2020

The best way to do that – and statistics back it up – is content marketing. Did you know that even if you inherited a windfall, you could spend those hundreds of thousands on slick TV ads only to have some other upstart (who does do content marketing) rake in three times your leads? August: Back-to-School Time!

Startups 324

Startups Marketing & Strategy Marketing Strategy Content Marketing 324

Optinmonster

APRIL 20, 2020

And now, you’d like to join the ranks of these legends by creating an online course of your own. Figuring out how to market an online course so people actually show up. In this post, we’ll look at: Why create an online course? 12 techniques for marketing your course. Why Create an Online Course.

Course 95

Course Work Management Marketing Management Class 95

Unbounce

JUNE 15, 2023

But while AI is helping us turn on the lights by shouting and making it easier to find a cool disco to boogie with friends, SEOs and content marketers could have a tough time adapting to the rapid changes. But this change might not be so great for marketers. How do we—as marketers—get that organic juice back?

Marketing AI 98

Marketing AI Paid Content Traffic Organization 98

ClearVoice

NOVEMBER 25, 2022

Content marketing is ever-evolving. And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

ClearVoice

JANUARY 26, 2024

We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years). When your content rises in search ranking and traffic, the ROI increases exponentially over time.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Martech

SEPTEMBER 16, 2022

And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. How important is personalization in content marketing?

Digital Asset Management 132

Digital Asset Management Paid Content Work Management Marketing Management 132

KoMarketing Associates

OCTOBER 4, 2016

KoMarketing has been writing about the value of content marketing for years. In CMI/MarketingProf’s latest B2B Content Marketing Report , 89 percent of B2B marketers surveyed indicated that they are currently using content marketing tactics. B2B Content Marketing & SEO.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Scoop.it

NOVEMBER 25, 2021

Any business that’s looking to attract a greater audience and grow its customer base needs to create a strong content marketing strategy first. . According to research , about 80% of online customers like to learn about a business through its content and not its advertisements. What is content marketing? .

Small Business Marketing 103

Small Business Marketing Content Marketing Advertising Agencies Business 103

Contently

MAY 26, 2020

When I was making the transition from journalism to marketing, my first big epiphany came from a caveman cartoon. You make content, people click on it, and then—BOOM—they immediately buy something or fill out a demo request form. The 3 stages of content ROI. Content leads. Give them a few different options.

Top of Funnel 218

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 218

ClearVoice

NOVEMBER 16, 2022

Following the top content marketing influencers is like signing up for the best online training program. You get first dibs on in-depth tutorials, ultimate guides, and exciting updates on what leading enterprise marketing professionals are currently working on. Top 7 Content Marketing Influencers to Follow.

Content Marketing 98

Content Marketing Content Social Media Marketing & Strategy 98

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. What Is Content Marketing Really?

Paid Content 158

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 158