3 recent surveys predict B2B marketing budgets will get a boost in 2025
Sword and the Script | B2B
NOVEMBER 26, 2024
The top areas marketers plan to invest next year include the following: marketing technology – 54%; direct marketing – 36%; content marketing – 34%; branding – 29%; artificial intelligence – 22%; tradeshows & events – 21%; and public relations – 13%. The sample size was not disclosed (I have emailed the company to inquire).
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