Webbiquity

OCTOBER 4, 2022

Increasing direct traffic comes from “getting the word out,” primarily through public relations (PR) activities but also through tactics ranging from networking at events to employee and customer advocacy. Direct: This comes from people either typing in your website URL or clicking a bookmarked link.

Paid Content 336

Paid Content Paid Search Agency Advertising Agencies Planning 336

Marketing Insider Group

NOVEMBER 18, 2020

As mainstream media continues to shrink and tech press primarily focuses on the biggest companies, Nutanix needed to find ways to effectively raise its profile in order to remain successful in a highly competitive and transformative industry, according to Jennifer Massaro, senior director of Public Relations and executive director of The Forecast.

Forecasting 268

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 268

Webbiquity

MARCH 31, 2014

One of the first things you’ll notice about Social PR Secrets: How to Optimize, Socialize, and Publicize Your Brand’s News by Lisa Buyer is how compact it is. ” Each chapter helpfully contains “Social PR Secrets,” short paragraphs set off from the surrounding content in a different typeface.

PR 100

PR Paid Content Public Relations Press 100

Thinkers360

FEBRUARY 10, 2025

7 Kamales Lardi Lardi & Partner Consulting Contact Kamales Lardi Score: 51.27 13 Chirag Kapadia TACTPRO CONSULTING PRIVATE LIMITED Contact Chirag Kapadia Score: 45.60 7 Kamales Lardi Lardi & Partner Consulting Contact Kamales Lardi Score: 51.27 3 Maurcio Magaldi IOHK Contact Maurcio Magaldi Score: 67.07 Score: 34.80

B2B Thought Leadership 125

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 125

Thinkers360

JANUARY 26, 2025

Join Enterprise Lite to work with all of these influencers on Public Relations ! Want to be on this list or know others who should be on this live and annual leaderboard? Help us grow the Thinkers360 community by participating and sharing your own content and experience today!

B2B Thought Leadership 107

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 107

Thinkers360

FEBRUARY 9, 2025

Top 100 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2025 (EMEA) Thought Leader (Ranking) Thought Leader Profile & Portfolio Top Ranking Thinkers360 Leaderboards Gijs van Wulfen FORTH Innovation Institute Contact Gijs van Wulfen Design Thinking, Innovation, Open Innovation Vladimer Botsvadze VladimerBotsvadze.com Contact (..)

B2B Thought Leadership 109

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 109

Heinz Marketing

JULY 19, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing To succeed we must adapt to remain competitive. PR Agencies : Manage public relations and corporate communications. We all know this, yet some companies are faster or slower to adapt than others.

Marketing AI 111

Marketing AI Paid Search Agency Advertising Agencies Ad Agencies 111

Thinkers360

JULY 21, 2024

11 Chirag Kapadia TACTPRO CONSULTING PRIVATE LIMITED Contact Chirag Kapadia Score: 35.25 23 Kamales Lardi Lardi & Partner Consulting Contact Kamales Lardi Score: 32.14 Joybert Javnyuy Score: 42.25 7 Yuri Kruman HR, Talent & Systems Contact Yuri Kruman Score: 41.67 12 Patrick J. McKenna McKenna Associates Inc Contact Patrick J.

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 118

Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). And since I am in PR and marketing, I might have personally taken myself off the invite list based on my past bad behavior. Can we even?

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Thinkers360

JULY 14, 2024

4 Timothy Snow Snow Digital PR Contact Timothy Snow Score: 68.78 5 CB Bowman Courage Consulting Contact CB Bowman Score: 61.53 Cyber Law Consulting (Advocates & Atorneys) Contact Adv (Dr.) 3 Zen Benefiel Be The Dream LLC Contact Zen Benefiel Score: 70.36 7 Adam Boostrom Contact Adam Boostrom Score: 52.07 15 Adv (Dr.)

B2B Thought Leadership 115

B2B Thought Leadership Creativity Thought Leadership Lead Scoring 115

Thinkers360

JANUARY 19, 2025

29 Kevin Benedict Tata Consultancy Services Contact Kevin Benedict Score: 39.87 31 Robin Tommy Tata Consultancy Services Contact Robin Tommy Score: 39.57 34 Steve Dennis SageBerry Consulting/Forbes Contact Steve Dennis Score: 38.45 29 Kevin Benedict Tata Consultancy Services Contact Kevin Benedict Score: 39.87

B2B Thought Leadership 128

B2B Thought Leadership Lead Scoring Lead Ranking Thought Leadership 128

ClearVoice

DECEMBER 11, 2018

The other is a robust mixture of public relations executives and writers from all over the world. As entrepreneur and public relations pro Tammy Mark explains, civility is an undeniable necessity of PR, and it’s even implicit in the name. “PR contentmarketing | #pr | #freelancewriting Click To Tweet.

Public Relations 63

Public Relations Rules PR Press 63

Biznology

FEBRUARY 20, 2019

In our latest installment of our Wednesday Wisdom series featuring insights from Consultants Collective , we are pleased to share an article by John G. Has the public relations specialist, that professional who focuses on one particular area of PR, marketing or communications, been replaced by the “holistic communicator”?

Public Relations 146

Public Relations PR Work Management Budget Programs 146

Thinkers360

FEBRUARY 15, 2025

MSR Leadership Consultants India Contact Professor M.S. Cyber Law Consulting (Advocates & Atorneys) Contact Adv (Dr.) Legal and IP, Privacy, International Relations Luke Jamieson www.LukeJamieson.live Contact Luke Jamieson Design, Future of Work, SportsTech EUR ING. Prashant Mali [MSc, LLB, LLM, Ph.D.]

Work Management 80

Work Management B2B Thought Leadership Enterprise Management Thought Leadership 80

Content Standard

AUGUST 29, 2019

Every marketer knows there’s a fair share of tension between public relations and SEO teams. Sure, their methods of securing them differ: SEO teams create a masterful highway of backlinks over time, while PR teams pitch the storytelling angle of a product or service to publishers.

PR 103

PR Outreach SEO Branding 103

Biznology

JANUARY 19, 2018

After years of developing wildly creative PR strategies for D&B NetProspex and Aberdeen Group , she now advises companies large and small on how to create buzz in B2B. Have a look at her case for how to manage PR in the “age of the Kardashians.” The payoff? BIIA’s most recent conference in Bangkok was a sellout.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Hubspot

AUGUST 29, 2019

One of my first jobs out of college was working as an entry-level PR associate. If you work in PR, you don't need me to tell you it's a hard field to get started in. We've put together a list of some of our favorite PR blogs (in no particular order) for you to get started. 7 Business Writing Sins PR Pros Commit Regularly.

PR 78

PR Paid Content Public Relations Paid Search Agency 78

Biznology

FEBRUARY 13, 2018

The RFP was for a year’s social media strategy consulting. there was Abraham Harrison , my first digital PR agency. As consultants, we’ve always understood that influencer marketing is social media marketing—one and the same. 50’s a fail. Before Gerr.is

Social Media 216

Social Media Social Marketing Marketing & Strategy Marketing Strategy 216

Convince & Convert

FEBRUARY 22, 2017

Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). Social strategists must now be able to unearth appropriate influencers and connect with them; skills that are right out of the historic public relations toolbox.

Paid Social Agency 163

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 163

Sword and the Script | B2B

DECEMBER 17, 2024

Reporters open 46% of pitches they receive and respond to 3.43% PR is hard work and its only getting harder because of all the noise. Read more: PR tips from a current analysis of 400,000 pitches and 4,000+ reporters 9. Read more: Less publicized but more interesting takeaways from 3 reports on marketing and PR 18.

Statistics 60

Statistics Work Management B2B Thought Leadership Marketing AI 60

Thinkers360

MARCH 10, 2025

Contact Gary Crotaz Score: 100 2 Amii Barnard-Bahn Barnard-Bahn Coaching & Consulting Contact Amii Barnard-Bahn Score: 53.87 15 Fred Gatty Gatts Consulting Contact Fred Gatty Score: 39.84 21 Dr. Contact Gary Crotaz Score: 100 2 Amii Barnard-Bahn Barnard-Bahn Coaching & Consulting Contact Amii Barnard-Bahn Score: 53.87

B2B Thought Leadership 94

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 94

Thinkers360

FEBRUARY 17, 2025

8 Sophie Hussey Lapis Consulting Services Ltd Contact Sophie Hussey Score: 61.50 8 Sophie Hussey Lapis Consulting Services Ltd Contact Sophie Hussey Score: 61.50 26 Chirag Kapadia TACTPRO CONSULTING PRIVATE LIMITED Contact Chirag Kapadia Score: 33.50 3 Wojciech Lepczynski Contact Wojciech Lepczynski Score: 83.90 Score: 36.30

B2B Thought Leadership 82

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 82

Sword and the Script | B2B

OCTOBER 17, 2023

According to the same survey, B2B news publications are the top source. Here’s how the 55% B2B news publications; 52% social media; 47% industry newsletters; 45% industry events; 37% industry podcasts; 33% industry magazines; 31% research consultancies; and 26% mainstream news. Need an extra pair of hands?

Marketing Mix 94

Marketing Mix PR B2B Marketing Top of Funnel 94

Convince & Convert

SEPTEMBER 15, 2010

You’ve hit on something that I’m sure PR pros deal with all the time: helping clients determine “their story.&# Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Social Media 163

Social Media Media Webinar Metrics Paid Search Agency 163

Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Marketing AI 126

Marketing AI Paid Content Work Management PR 126

Webbiquity

OCTOBER 8, 2019

They do email marketing, organic social media marketing, influencer marketing , and public relations (PR). The next largest expense is usually content production: website copy, blog posts, marketing collateral, white papers, ebooks, video, infographics, social media posts, etc. Oh, and yes, some advertising, too.

Enterprise Management 241

Enterprise Management Work Management Marketing Management Marketing Automation Services 241

Convince & Convert

AUGUST 23, 2012

A passionate, chest-thumping evangelist for digital PR and "thinking differently," PR Consultant Carrie Morgan is a 20+ year veteran of marketing and public relations in Phoenix, Arizona. She is a contributing author for Social Media Today and other industry-leading publications, and she blogs at [link].

Press 140

Press Keywords PR Social Media 140

ClearVoice

APRIL 15, 2021

Wh en a brand or a professional wants to build their SEO footprint, their industry expertise, or they seek a little bit of fame and virility, they may hire a public relations professional. Often, earned media is credited to public relations experts who ensure their clients are top of mind for industry influencers. .

Paid Content 119

Paid Content Media PR Paid Search Agency 119

Biznology

JANUARY 20, 2021

She leads Bullhorn’s global public relations, analyst relations, industry marketing, content marketing, social media, strategic thought leadership, events content, and internal communications strategy. A technology PR pro by trade, Vinda also manages Bullhorn’s strategic positioning with influencers and industry associations.

Public Relations 118

Public Relations Thought Leadership Effectiveness PR 118

Sales Engine

DECEMBER 6, 2016

And truth be told, most content marketing agencies are repurposed PR firms, web developers, and branding consultants. Marketing leaders are used to hiring both internally and externally for content development, advertising, public relations, websites, events, and branding. But demand generation is new territory.

Demand Generation Agencies 168

Demand Generation Agencies Demand Generation Paid Search Agency Demand 168

Convince & Convert

SEPTEMBER 22, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer. How can I help you?

Social Media 133

Social Media Media Webinar Metrics Paid Search Agency 133

Thinkers360

MARCH 31, 2024

Cyber Law Consulting (Advocates & Attorneys) Contact Adv (Dr.) MSR Leadership Consultants India Contact Professor M.S. Prashant Mali [MSc, LLB, LLM, Ph.D.] Prashant Mali [MSc, LLB, LLM, Ph.D.]

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

PureB2B

AUGUST 19, 2021

People tend to confuse the distinctions between marketing, advertising, and public relations since they are all used to promote a company and its products. You start to wonder where PR crosses the line into marketing and if social campaigns are any different from marketing campaigns. An Overview of Public Relations.

Advertising Agencies 62

Advertising Agencies PR Advertisements Advertising 62

PureB2B

AUGUST 19, 2021

People tend to confuse the distinctions between marketing, advertising, and public relations since they are all used to promote a company and its products. You start to wonder where PR crosses the line into marketing and if social campaigns are any different from marketing campaigns. An Overview of Public Relations.

Advertising Agencies 62

Advertising Agencies PR Advertisements Advertising 62

Sword and the Script | B2B

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. Annual spending on PR software grew 14.7% 34% said ebooks.

PR 76

PR Trust Marketing Stats B2B Marketing 76

Thinkers360

MARCH 22, 2024

To see the full list (including industry-leading in-depth profiles, portfolios and media kits) or to participate in any of our leaderboards (by sharing your own thought leadership content), SIGN-UP for Thinkers360 today!

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Champion Communications

FEBRUARY 1, 2021

As you may be aware, PR Measurement is a big problem that has given rise to a big industry. Conferences, webinars, consultants, software platforms and industry experts are all available, at a price, to anyone who wants a dashboard to show how well they are doing. It all depends on the objectives. We Champion. You Grow.”

PR 62

PR Paid Search Agency B2B Public Relations 62