Hubspot

AUGUST 29, 2019

One of my first jobs out of college was working as an entry-level PR associate. If you work in PR, you don't need me to tell you it's a hard field to get started in. We've put together a list of some of our favorite PR blogs (in no particular order) for you to get started. 7 Business Writing Sins PR Pros Commit Regularly.

PR 75

PR Paid Content Public Relations Paid Search Agency 75

Sword and the Script | B2B

MAY 9, 2023

The report is unique because it’s based on two behavioral science experiments – not a survey – that the consulting firm conducted with Allego. Storytelling enhances value. Storytelling can be a powerful sales tool. It’s worth pointing out storytelling doesn’t just work on trinkets. Loss aversion is a motivating factor.

B2B Sales 54

B2B Sales Peer-to-peer B2B Marketing Work Management 54

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Here’s what you can expect from the PR landscape in 2022 and beyond. PR will continue to evolve over the next few years.

Public Relations 108

Public Relations Stats Work Management PR 108

Martech

OCTOBER 14, 2022

Consultants vs. CMOs. Marketing consultants have their place but are quite different than CMOs. Consultants tend to focus on a very specific, niche area to help you get out of the mud, so to speak. Of course, CMOs can consult on specific needs. Are your brand’s storyteller. Brand storyteller. Get MarTech!

CMO 114

CMO Demand Generation Agencies Advertising Agencies Work Management 114

Thinkers360

FEBRUARY 16, 2024

24 Patrick Van Hull Supply Chain Storyteller Contact Patrick Van Hull Score: 36.06 27 Ben Stickle Stickle Consulting Contact Ben Stickle Score: 34.99 33 Joven Jader Prosults Consulting LLP (www.prosultsconsulting.com) Contact Joven Jader Score: 34.31 3 Tom Raftery Tom Raftery Contact Tom Raftery Score: 73.56 8 DV Abhang,C.P.M.,CPSM

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Walker Sands

JANUARY 28, 2021

To gain insight around multicultural PR and the new language being used when talking about DEI, The PR Club brought together four professionals for a webinar to share their experiences and recommendations to help PR practitioners communicate with stakeholders. Panelists included: Dia D.

PR 40

PR Public Relations Work Management Consulting 40

ActiveDEMAND

JUNE 14, 2017

Storytelling: It’s All About Keeping Your Brand Out Front. The concept of storytelling in marketing is all about building a narrative of what your brand offers and how it solves a problem for your targeted consumer. Storytelling in marketing has always existed and is a natural fit for marketing. Stories Build Relationships.

Storytelling 46

Storytelling Marketing Automation Services Marketing Proposals Marketing Automation 46

LeanData

FEBRUARY 11, 2016

So we were able to say that PR was responsible because we could point to a campaign that created new movement and unclogged some of the pipe.”. Usually, trying to gauge the influence of PR on closed deals and pipeline is, well, a pipe dream. We know that PR does something,” Moore said. “We Does your PR move the needle?

PR 53

PR Marketing Attribution Lead Ranking Budget Programs 53

Brightedge

MAY 16, 2021

She brings her extensive approach and skill as a consultant and experienced marketer to the challenges of a Marketing Playbook that Drives Sales. Where Miller exceeds Duarte is that he directly applies the storytelling structure to business cases that resonate with marketers like me and you.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

LeanData

FEBRUARY 11, 2016

So we were able to say that PR was responsible because we could point to a campaign that created new movement and unclogged some of the pipe.”. Usually, trying to gauge the influence of PR on closed deals and pipeline is, well, a pipe dream. We know that PR does something,” Moore said. “We Does your PR move the needle?

PR 40

PR Marketing Attribution Lead Ranking Budget Programs 40

LeanData

FEBRUARY 11, 2016

So we were able to say that PR was responsible because we could point to a campaign that created new movement and unclogged some of the pipe.”. Usually, trying to gauge the influence of PR on closed deals and pipeline is, well, a pipe dream. We know that PR does something,” Moore said. “We Does your PR move the needle?

PR 40

PR Marketing Attribution Lead Ranking Budget Programs 40

LeanData

FEBRUARY 11, 2016

So we were able to say that PR was responsible because we could point to a campaign that created new movement and unclogged some of the pipe.”. Usually, trying to gauge the influence of PR on closed deals and pipeline is, well, a pipe dream. We know that PR does something,” Moore said. “We Does your PR move the needle?

PR 40

PR Marketing Attribution Lead Ranking Budget Programs 40

ClickZ

FEBRUARY 7, 2022

We admire international corporations that win awards for global campaigns, pull off outlandish PR stunts in Times Square, and land impressive celebrity spokespeople who rake in millions just for holding a product on Instagram Live. She is a keynote speaker, author, award-winning branded content creator, and lifelong storyteller.

Small Business Marketing 126

Small Business Marketing Paid Search Agency Business B2B Thought Leadership 126

Contently

JULY 15, 2019

I have seen this play out with the clients I consult and work with, which are mostly large enterprises in the sectors of tech, finance, and energy. Common strategy – Built around audience and buyer journey, top funnel content and storytelling will fuel brand awareness and build enduring memories.

Top of Funnel 143

Top of Funnel Marketing & Strategy Buyer's Journey Content 143

Convince & Convert

DECEMBER 3, 2014

They take the steps suggested by social media consultants and experts. According to Gini Dietrich , CEO of Arment Dietrich (and an active member of the Convince & Convert community), “Spin Sucks is one of the top three PR blogs in the world, and it has afforded us the ability to compete with the largest agencies in the world.”

Social Media 167

Social Media Brand Identity Branding Media 167

ClearVoice

JANUARY 26, 2024

Leveraging case studies, white papers, and industry reports can turn basic pitches into in-depth consultations. Seventy percent of PR professionals struggle with creating effective content. 88% of PR leaders think that storytelling is the highest-value skill in successful PR campaigns.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Atomic Reach

JANUARY 3, 2019

Mark Schaefer - Speaker, Business Consultant, Author. Mark Schaefer has over 30 years of experience working in global sales, PR, and marketing. Marcus Miller - Internet Marketing and SEO Consultant for Bowler Hat. Marcus Miller has over 18 years of experience as a consultant focusing on SEO, PPC and Digital Marketing.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Adobe Experience Cloud Blog

JANUARY 6, 2017

What Makes the Best Storytellers the Best – @bryankramer https://t.co/hsNgcPdJnV hsNgcPdJnV #brand #storytelling pic.twitter.com/RyEzarE2jd. John Jantsch is a small business marketing consultant, speaker, and author of Duct Tape Marketing , Duct Tape Selling , The Referral Engine, and The Commitment Engine. John Jantsch.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Webbiquity

SEPTEMBER 26, 2023

Their team also offers design and decor design consulting to help planners create fun, functional, fashionable events. For gatherings of almost any size, from weddings to corporate events, the company provides everything from furnishings, tents, and staging, to games, draping, and lighting.

Enterprise Management 61

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 61

Sprout Social

FEBRUARY 5, 2019

These social media and digital marketing agencies offer best-in-class services and consulting to their clients, big and small. That, plus SEO, SEM, PR, email marketing, web development and more.*. Digital Natives (@NativesGroup) January 18, 2019.

Advertising Agencies 77

Advertising Agencies Paid Social Agency Paid Search Agency Ad Agencies 77

Convince & Convert

JUNE 13, 2012

Storytelling. He also runs the consulting firm Social Studio where he provides analytics, PR and integrated marketing strategy to his clients. Why Stronger Visuals Help You Sell More Stuff is a post from: Convince and Convert Blog: Social Media Strategy and Social Media Consulting.

Storytelling 145

Storytelling Communities Facebook PR 145

KoMarketing Associates

MARCH 7, 2013

SM/PR/Marketing/SEO/Brand ninja. Ardeth Albee (@ardath421) : “B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale” Follow Ardeth at https://twitter.com/ardath421. Consultant, college professor, author of Return On Influence and Tao of Twitter. Video Gamer.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Atomic Reach

MARCH 18, 2019

He believes in small teams and the need for SEO experts and consultant to really listen to the clients and hear them. He takes digital PR strategies to a whole new level. Lisa Raehsler is a consultant in social media ads and PPC. Bas van den Beld is a professional speaker and trainer in digital consultancy.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Marketing Insider Group

JANUARY 24, 2013

@ Ardath421 – Ardath Albee – B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale. Storytelling through content marketing, blogs, social media & more. Consultant, college professor, author of Return on Influence and Tao of Twitter. Taco connoisseur.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Valasys

NOVEMBER 25, 2019

The post further adds that along with the increased popularity of YouTube, dynamic imagery & Augmented Reality (AR), B2B video marketing & visual storytelling landscape will continue to flourish & bolster even in 2020. However, B2B video marketing has transcended beyond sharing short-form videos.

B2B Marketing 52

B2B Marketing Video Marketing Practices B2B 52

KoMarketing Associates

AUGUST 19, 2013

Jay Baer (Convince and Convert) - New York Times best selling author, keynote speaker and marketing consultant. Lee Odden (TopRank Online Marketing) Author of Optimize, CEO of @TopRank Online Marketing – Focused on Search, Social Media, PR & Content Marketing. Add Jay: https://plus.google.com/110720576611232766643. .

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Outgrow

MAY 28, 2020

Their services range from advertising (ATL & BTL) to PR, research (proprietary consumer market media), and more. They have an expert team of strategic consultants, digital experts, and creative geniuses to amplify your brand’s voice. Additionally, you can get their assistance in digital marketing, branding, PR, and more.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 52

Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

Hubspot

APRIL 5, 2018

Aleyda Solis , International SEO Consultant , advises agency business owners to focus on using best SEO practices to stay on top of their game in the digital world. Jody Sutter , Owner of The Sutter Company , emphasizes the power of storytelling for attracting more prospects.

Advertising Agencies 75

Advertising Agencies Paid Search Agency Ad Agencies Work Management 75

Content Standard

SEPTEMBER 25, 2018

Major brands don’t make bold storytelling decisions lightly. According to an analysis of 2,000 consumers by Morning Consult , millennials and Generation Z came away from the ad with a much more favorable view of Nike than what they had at the ad’s outset. Analyzing Reactions to the Ad’s Divisive Message.

Paid Search Agency 57

Paid Search Agency Ads Brand Identity Branding 57

Contently

MAY 19, 2016

While we still produce this content, we have expanded our storytelling efforts as a way to demonstrate JLL’s expertise and to reach more diverse audiences.” We were quite conscious that we weren’t really producing any content of that kind—that real sort of storytelling,” Little said.

Product 68

Product Storytelling Content Thought Leadership 68

Adobe Experience Cloud Blog

NOVEMBER 11, 2016

His top advice : Focus completely on storytelling, with real protagonists solving real problems and reaching real outcomes. The most forward-thinking companies combine social, PR, and content into one team that works hand-in-hand with demand generation, all reporting to the CMO. Be newsworthy, and let your readers learn something new.

B2B Marketing 134

B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

Contently

OCTOBER 16, 2018

I’m also doing some freelance copywriting and consulting for a startup that’s launching later this year. My second job was ghostwriting for a PR agency and that introduced me to a lot of prospective clients who I occasionally still ghost for to make money. I’m currently a technology editor at a media company.

Work Management 155

Work Management Brand Identity Branding Paid Search Agency 155

Webbiquity

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. She heads up Adams Consulting Group, a technical services firm specializing in Apple Macintosh desktops, servers and laptops. Marketing, author of PR 2.0: Diana Adams. brainpicker.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Biznology

SEPTEMBER 21, 2016

Her work with WGBH, the Boston-area PBS affiliate and their largest prime-time producer, includes social media consulting and support for the station’s television and radio productions. The day we rolled into New Orleans, I realized that social media was not only a promotional vehicle, but a powerful storytelling tool in itself.

Social Media 80

Social Media Media Marketing & Strategy Storytelling 80

Hubspot

JANUARY 27, 2020

Additionally, I've found a simpler sign — if you notice data cherry-picking and storytelling frequently (and on purpose), that's a strong symptom of underlying success theater. Storytelling is natural to humans, but it can also dilute efficiency and decision making. Success theater can also show up in our industry-wide narratives.

Multi-Touch Attribution 98

Multi-Touch Attribution Lead Ranking Case Studies Case Study 98

Bluetext

SEPTEMBER 12, 2023

Luckily the experts at Bluetext, one of the best DC brand strategy and government PR firms, can help. A brand name change is a powerful move for a company, and there are several factors to consider when undergoing this transformation. For more on naming, check our latest insights.

Acquisitions 34

Acquisitions Domain Advertising Agencies Paid Search Agency 34