NuSpark Consulting

OCTOBER 24, 2011

Marketing’s role is growing through the addition of what I call ‘sales enablement’ activities. The upside for professional B2B sales executives is that they get to focus their time and attention on building relationships and closing profitable deals. In complex B2B sales, people still buy from people.

Social Media 100

Social Media Marketing Management Cold Calling Peer-to-peer 100

Buzz Marketing for Technology

FEBRUARY 27, 2009

However, I did get a lot of speaking opportunities, PR opportunities, book comment opportunities, even books people would mail to me unsolicited (aka Schwag!) Wiley contacted me about becoming an author and after some back and forth on the title of the book we settled on Facebook Marketing for Dummies (due out in the fall).

Enterprise Management 100

Enterprise Management Demand Generation Agencies Network Marketing Buzz 100

Biznology

DECEMBER 4, 2012

At the end of the day, none of us own anything we do on Facebook, Twitter , Pinterest, Google +. These places, while filled with amazing opportunities for connection and growth, they mean nothing if you can’t bring it all home, be it sales, self-promotion, networking, creativity, marketing, education, or brand-building.

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 A couple of months ago, we talked about ways to engage your fan base on Facebook.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

NuSpark Consulting

OCTOBER 28, 2011

People prefer to buy from businesses that seem active online and produce helpful, quality content—not just sales messages. Attracting traffic is all well and good, but when it comes to generating leads and sales, quality is more important than quantity. Statistics show that the more frequent the posts, the better your lead generation.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Industrial Marketing Today

AUGUST 10, 2010

An invisible blog doesn’t draw a crowd and neither will you have the opportunity to engage with them. It seems the secrets of SEO are known only to a few high-priced consultants. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. However, you can do it too with some help.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Convince & Convert

MARCH 8, 2012

The RSS feed is: [link]. My thought of the week is all about this new Facebook thing. It requires some additional management of your Facebook presence as well as some additional aptitude with photos and uploading and things like that. I’ll tell you, my perspective on a lot of the Facebook changes. Listen Now.

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

Industrial Marketing Today

JULY 20, 2010

by Achinta Mitra on July 20, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing , Sales Strategies To be successful in industrial and B2B marketing, one has to engage with prospects and customers in a meaningful manner. The four steps are: 1.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

JULY 23, 2010

If your designer isn’t an SEO expert (and most aren’t), it’s critical that they be partnered with an SEO consultant so that they’re not designing invisible websites. Extend its life by making your site content shareable via social media, RSS feeds and forward to a colleague.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Convince & Convert

SEPTEMBER 21, 2010

Can those results be tied back directly to sales, and therefore ROI? Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Too often, the humanization part gets overlooked in an effort to create a “user-generated video contest widget that we’ll launch on Facebook with support from Ustream.&#

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

MARCH 23, 2010

If your blog is consistent enough that you believe RSS subscription is realistic, make sure visitors can easily subscribe to your RSS feed. (As Most blogs aren’t visually aggressive enough in the promotion of RSS, and very few do a good job at emphasizing the opportunity to subscribe via email (as 40% of C&C subscribers do).

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

AUGUST 2, 2012

Read on for insights from Jay Baer plus Eric Boggs ‘s Social Media Stat of the Week ( This week : 76% of CMOs think that social has a measurable impact on sales and social data impacts decisions for 89% of CMOs.). The RSS feed is: [link]. You should RSS feed that. Listen Now. Find us on iTunes: [link]. Jay : Thank you.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

Online Marketing Institute

JULY 31, 2012

RSS Feeds. --> --> Bookmark FOLIOMag.com. Sales & Marketing. --> Bloggers. --> Resources. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. ); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. MediaPRO Community. Careers Home.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

B2B Marketing Savvy

AUGUST 20, 2009

If you like the read, please subscribe to my RSS feed. In a start-up environment, in particular, this change is accelerated even more, and provides even more opportunity for business advantage. You should consider every full-time project a consulting engagement, because that is what it is. This can be done online (e.g.,

Social Media 40

Social Media B2B Thought Leadership Media B2B 40

Industrial Marketing Today

MAY 21, 2010

Or are you trying to position your company or yourself (consultants and coaches) as a thought leader to influence C-level execs and decision makers? I’d add that B2B blogs which provide individual contact information of the bloggers or experts referenced in the posts can lead to new sales opportunities.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Online Marketing Institute

DECEMBER 23, 2010

Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Convince & Convert

AUGUST 10, 2012

Read on for insights from Jay Baer plus Eric Boggs ‘s Social Media Stat of the Week ( This week : interesting Facebook contest engagement stats from Wildfire.). The RSS feed is: [link]. Eric : Yeah, well some of the sales guys at Argyle got really excited a few minutes ago. Jay : You thought it was a giant sale?

Paid Search Agency 116

Paid Search Agency Work Management Social Media Advertising Agencies 116

Convince & Convert

JULY 28, 2010

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Starbucks the Most Dangerous Competitor to Facebook? Ask your customers directly.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

SEPTEMBER 21, 2010

On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? Research: How do people talk about your industry and who are the influencers? How can your brand participate in this space most effectively?

Social Media 157

Social Media Media Paid Content Work Management 157

Online Marketing Institute

NOVEMBER 2, 2009

If you don’t have in-house SEO resources, hire an agency or consultant, but either way, make SEO an ongoing priority. Conversations Re: Sales | Marketing | Social Media | Etc. Share this on Facebook Share this on FriendFeed Share this on Linkedin Share this on del.icio.us Tweet This!

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Online Marketing Institute

JUNE 30, 2009

Subscribe to our RSS Feed Subscribe via Email Your email: Learn Inbound Marketing Inbound Marketing Software Learn how HubSpot can help turn your business into an inbound marketing machine. Submit guest post ideas to rburnes[at]hubspot[dot]com. It also delivers our customers a sophisticated source of support.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

If you dig into the design and capabilities, you’ll find that while CRM systems provide indispensable value to any kind of sales organization, the reality is that they fall short for most marketing departments. Track opportunities and pipeline, manage contact and account information. Individual communications (sales rep to buyer).

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Hubspot

MAY 3, 2012

And there are plenty of opportunities to keep your prospect engaged with your website, content, and brand even after the conversion event. And remember, social media follow buttons can easily be included in both your thank-you emails, and your thank-you pages -- that's double the opportunity!

Landing Pages 28

Landing Pages Case Studies Case Study Click Rate 28

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Allowing clients to treat number of Facebook fans as the core success metric is a dereliction of duty. Between bit.ly

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Let us know how your brand uses social media for B2B marketing in the comments below.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

APRIL 12, 2012

The RSS feed is: [link]. Instagram and Facebook , which I guess won’t be big news by the time you guys are listening to this on Thursday, but on Monday it was a big bomb that was dropped on everyone. Facebook buying Instagram makes perfect sense to me. We missed our window of opportunity on Social Pros. Listen Now.

Enterprise Management 118

Enterprise Management Work Management Marketing Management Terms and Conditions 118

Hubspot

DECEMBER 31, 2012

We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. Kick those excuses to the curb and use this goal to tell one of your customers' success stories -- it could become the strongest selling tool in your sales reps' tool belt. Not too shabby!) Conduct an SEO audit.

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

NuSpark Consulting

MAY 19, 2012

Facebook and B2B lead generation. Have you considered Facebook as a channel for lead generation? Yes I know the jury is still out, but you can’t deny the power of Facebook as it relates to brand building and audience reach. There’s plenty of content on the web about Facebook Business Pages. Understand EdgeRank.

Facebook 100

Facebook Lead Scoring Lead Ranking Generation 100

Biznology

SEPTEMBER 10, 2013

I have been writing for Biznology every Tuesday since January 18th, 2011, so there are quite a few posts that may well be useful for you now that you never had an opportunity to read before — before you knew about Biznology or me. You can make up for it by attracting, retaining, and activating everyone else as well.

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

Convince & Convert

MARCH 18, 2016

Every 3 weeks or so I have a new show (live on Google Hangouts On-Air and streamed to my Facebook page) where I interview the founder or proprietor of marketing technology that I personally vouch for and support. So if I drill in here, I’ve got content marketing content, lead gen, marketing automation, sales enablement.

Top of Funnel 93

Top of Funnel Content Marketing CMS Development Ad Building 93

Convince & Convert

MARCH 15, 2012

The RSS feed is: [link]. similar to a Facebook page. And Facebook just announced and. subscribe to topics on Facebook and get in your news stream. from Facebook, and the ones that Google+ innovated, like. circles, Facebook copied in 30 seconds. The big difference is that Facebook. Listen Now.

Enterprise Management 118

Enterprise Management Work Management Marketing Management Software 118

seo.co

FEBRUARY 10, 2022

Experiments, however, are risky; conceptually, you might identify them as strong opportunities for development, but in practice they may see very different results. Clicking a link from a mobile social media app such as Facebook, Twitter, or LinkedIn (phone apps usually don’t pass referrer information). Clicking a link from an email.

Paid Content 98

Paid Content ROI Content Marketing Marketing Analytics Tools 98

Convince & Convert

MARCH 1, 2012

The RSS feed is: [link]. I do a lot of consulting, but I also own some businesses. Would you rather have Twitter, or would you rather have Facebook? If you could have one thing that you had to deal with, would you rather have Twitter or would you rather have Facebook?” Listen Now. Find us on iTunes: [link].

Creativity 142

Creativity Work Management Marketing Automation Services Marketing Management 142

Convince & Convert

JULY 13, 2012

The RSS feed is: [link]. What I want to talk about, in terms of my issue of the week is the report from our friend Jeff Widman last week about the diminishment in people using Facebook tabs. I think what we are finding now is Facebook is even more similar to email than it was before. Listen Now. Find us on iTunes: [link].

Work Management 113

Work Management Enterprise Management Stats Marketing Management 113

Online Marketing Institute

MARCH 24, 2011

Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Advertising Agencies 40

Hubspot

JANUARY 26, 2012

Yes, your personal email signature can provide a serious marketing opportunity. Company employees, particularly those in sales and marketing, might be missing out on another opportunity to spread brand awareness or nurture prospective customers with their personal messages. Demonstration of Your Product / Free Consultation.

Paid Search Agency 28

Paid Search Agency Email Marketing Top of Funnel Co-Registration 28

Convince & Convert

JUNE 21, 2012

The RSS feed is: [link]. Keep emailing us or coming to the Facebook page or whatever. I’m curious to see how many people jump on the opportunity and see how the integration actually works, but it’s definitely something we’re watching very closely from our end. Listen Now. Find us on iTunes: [link].

Work Management 119

Work Management Marketing Management Stats Social Media 119