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The B2B Startup Guide to SaaS Marketing

Marketing Insider Group

SaaS startups face several challenges when marketing their services to prospects. From brand name awareness, to lead generation, marketing your SaaS business requires maximum ROI for the lowest cost. The results are measurable, and the costs are low. Secondly, there’s the humongous mountain of roadblocks that any startup faces.

Startups 319
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5 Content Marketing Lessons from the Fastest Growing SaaS Companies

Marketing Insider Group

The videos provide high value with simple, low-cost, no-frills production. But there was a time not too long ago when Groove was a struggling startup wondering why their content marketing efforts weren’t working. One year after they launched their startup journey blog, they were bringing in $5M annually.

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Building a Career in Consulting — The Ultimate Guide

Hubspot

A career in management consulting is glamorous. But the consulting career path also has its challenges. Mika Kim , a former consultant at one of the Big 4 consulting firms, reports working an average of 12 hours per day. Consulting isn’t for everyone. Table of Contents What is consulting? What is consulting?

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Does Your Growth Strategy Need an Intervention?

Vision Edge Marketing

Whether you are a startup or a well-established corporation, planning and implementing a growth strategy is essential. Lower Churn and Customer Acquisition Costs : Happy customers are a powerful asset. Land Grab: This strategy is often associated with tech companies and startups.

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Why and How You Should Measure Content Marketing ROI

Marketing Insider Group

Since conversions are the “rest stops” along a prospect’s journey toward becoming a customer, they’re valuable indicators of how content marketing can drive sales. Estimate Your Costs. Don’t only look at the cost of outsourcing or hiring in-house. If you’re a startup, your marketing budget might be strapped for cash.

ROI 363
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How Personalized Brand Experiences Help Drive Customer Loyalty

Webbiquity

It boosts customer loyalty and ROI by: Customizing fulfilling experiences Making the journey memorable Showcasing your customer-centric values Generating trust among your audience This post details the ins and outs of how personalized experiences help drive customer loyalty and how to create those experiences. Personalization can help.

Loyalty 258
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How to Use Social Listening to Retain More Customers

Webbiquity

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. Mehdi Hussen is a SaaS marketing and organic growth consultant. Guest post by Mehdi Hussen.