KoMarketing Associates

JUNE 25, 2019

At Search Engine Journal, I did a case study where we did a weekly live streaming show (#SEJLive) plus live streams on speaker panels at a few of the SEJ Summit conferences. 78% of online audiences are already watching video on Facebook Live. Facebook is likely the largest live streaming social media platform, outside of YouTube.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

Convince & Convert

MARCH 23, 2010

link] [link] Beth_Carroll 5 Ways to Make Friends with Strangers on Your Blog [link] [link] Beth_Carroll 5 Ways to Make Friends with Strangers on Your Blog [link] [link] Beth_Carroll 5 Ways to Make Friends with Strangers on Your Blog [link] [link] davinabrewer Jay, the stats on first time visitors are interesting.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. Why ignore it?

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

KoMarketing Associates

JANUARY 30, 2018

They’re well-respected in the field and are frequent contributors at influential marketing publications, as well as conference speakers. Another great resource is Facebook Business News , which is frequently refreshed with new insights, stats, and events. . LinkedIn Ads. Other great resources & hidden gems.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we convince our clients that we’re good at social media?

PR 161

PR Social Media Paid Content Media 161

Adobe Experience Cloud Blog

JANUARY 6, 2017

Jessica Northey is a social media entrepreneur that speaks fluent hashtag and is a fan (and social promoter) of country music with #CMChat. Lee Odden is the CEO at TopRank Marketing while also finding time to be an author, speaker, consultant on B2B content and influencer marketing, social media, PR, and SEO.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

KoMarketing Associates

JUNE 28, 2018

At our conference tables and talks. If keeping them engaged and happy is basically required for marketing success, how do we know what they want? Then there are all the conferences every industry offers. So are your social media accounts. And your email marketing reports. They share our content.

Webinar Metrics 130

Webinar Metrics Enterprise Management B2B Marketing Budget 130

Convince & Convert

NOVEMBER 23, 2010

Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. However, as is so often the case with online marketing, we overdid it. Website stats. Banner ad stats. Email marketing stats.

Paid Search Agency 128

Paid Search Agency Advertising Agencies Banner Ads Stats 128

Moz

JANUARY 14, 2020

These points of differentiation are likely to become the major shifts in the online marketing mix over the next 5 years. Online PR and display deliver conversions. For the majority of the 2010s, marketers were racing to the bottom of the purchase funnel. So, what are the top performing websites doing differently now?

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

Online Marketing Institute

DECEMBER 23, 2010

| Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Rev

OCTOBER 14, 2018

First through conferences when I worked with MarketingSherpa , which hosted the largest, vendor-neutral Email Summit in the World, and then through our work with the Direct Marketing Association where he served on the Email Experience Council. I’ve known Ryan Phelan a long time. CEOs ask the right questions. Focus on the metrics.

B2B Marketing 113

B2B Marketing B2B Skype Paid Search Agency 113

Hinge Marketing

AUGUST 14, 2015

If you are attending a webinar, networking event, or conference that has a hashtag associated with it, make sure you engage on Twitter! Here are a few encouraging stats that will get you tweeting: • 85% of followers feel more connected with a business after following them. Attending an event with a hashtag? Tweet it out.

Twitter 48

Twitter CPA Cost per Acquisition Webinar Metrics 48

Writing on the Web

SEPTEMBER 2, 2010

I have several executive coach clients for whom I ghost write and manage their blog updates, including updates to social media sites like Twitter , Facebook and LinkedIn groups. I also optimize it for search engines , and check stats. Content Marketing Ideas: Rethinking Blogging. What do you think?

Work Management 100

Work Management Marketing Management Service Content Marketing 100

KoMarketing Associates

AUGUST 18, 2015

In June, I had the opportunity to attend Skyword’s Content Rising Summit, where Ann Handley spoke as the keynote for day two of the conference. Based on stats , Illinois Avenue is the most important piece to own on the board (sorry, Boardwalk fans). Lesson for Content Marketers. If yes, there may be some reasoning behind it.

Content Marketing 120

Content Marketing Long Tail Marketing Content Marketing & Strategy 120

The Effective Marketer

AUGUST 5, 2010

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Marketing Budget 100

Marketing Budget Paid Search Agency Planning Work Management 100

Online Marketing Institute

NOVEMBER 16, 2012

Topics Stats & Tools Training & Education Jobs White Papers. Strategies Data-Driven Marketing Marketing Automation Marketing to Latinos Conference Call Local Retail Sports & Entertainment Politics & Advocacy Automotive CPG Financial Services Healthcare & Pharma Agency Spotlight. Social Media.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

Convince & Convert

SEPTEMBER 21, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

SEPTEMBER 21, 2010

Last week, I was on a content marketing discussion panel (moderated by Jeff Rohrs ) at the ExactTarget Connections conference. I was joined by Joe Pulizzi from Junta42 , Ann Handley from MarketingProfs , and Brad Kleinman from Online Marketing Connect. The appetite for tools content is huge.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Hubspot

OCTOBER 16, 2013

While you can undoubtedly learn a thing or two (okay, a lot more than that) just by reading up about all-things inbound in our marketing section , there''s lots more to learn from the many, many great marketing minds that share their knowledge with everyone online -- particularly on Twitter. 9) Social Media Today.

Twitter 28

Twitter Paid Search Agency Advertising Agencies B2B Thought Leadership 28

The Effective Marketer

JULY 12, 2009

Charts That Tell a Story Here is a compilation of great articles and sites I’ve read in the past that really helped me understand the importance of paying attention to data presentation and how to choose the right chart based on your data and message. “ United States License. United States License.

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

Online Marketing Institute

APRIL 4, 2011

More importantly, this type of strategy provides an opportunity to connect and share with social media friendly peers. Blog Post Examples The team at aimClear consistently publishes high quality coverage of conferences in the search engine marketing space. Are you a Search Engine Watch Member? |

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Convince & Convert

APRIL 20, 2010

The most popular search phrase – “ social media strategy &# brought 837 visits, and 2,654 search terms were used by just one visitor during the month. More from Convince and Convert 5 Ways to be a Social Networking Smash How to Create a Share of Voice Report Does Your Facebook Page Have a Pulse?

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Hubspot

FEBRUARY 23, 2011

In his presentation on "Social Media Hospitality," Brian shared some interesting stats and approaches to social media in the hotel industry that struck me as surprisingly applicable to businesses in any industry. Brian breaks out his marketing efforts into three areas with different goals and tactics.

Inbound Marketing 28

Inbound Marketing Webinar Metrics Case Studies Communities 28

Online Marketing Institute

JANUARY 4, 2011

Mark is a member of the Dallas/Fort Worth Search Engine Marketing Association (DFWSEM), the Dallas/Fort Worth Interactive Marketing Association (DFWIMA) and is a regular speaker at the Search Engine Strategies and Pubcon conferences. Mark received a B.A.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Online Marketing Institute

AUGUST 14, 2011

Being a new tool set, there’s a lot of experimentation and it’s important to see what will actually make a change, It’s a very difficult medium to track, unlike transactional advertising, social engagement is hard to tie to point of sale or conversion. The more you share it, the easier it is for us to produce more.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Online Marketing Institute

APRIL 4, 2011

Learn about PPC management, keyword research, search engine optimization (SEO), social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, usability, and more. Are you a Search Engine Watch Member? | Early bird rates expire March 4. Tweet Do you recommend this story?

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Convince & Convert

APRIL 26, 2012

date was yesterday, called Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing. conference here in Leeds and really happy to talk about Optimize. Jay: You do a lot of conferences. search business, you like to confer. search business, you like to confer.

Social Media 135

Social Media Optimization Media Buying Cycle 135

Convince & Convert

MAY 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Suffering From Premature Calculation?

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). McCann is CEO of Gist , a provider of real-time intelligence on your network of online contacts. If they are social media savvy, you can follow up via Twitter direct message.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

AUGUST 4, 2010

But it’s not like social media created negativity, it just puts a magnifying glass to it. The public and immediate nature of getting slammed via social is what stings. But, one of greatest benefits of social media is that it puts the shortcomings of your operations department in marketing’s lap, and vice-versa.

Social Media 132

Social Media Media Webinar Metrics Marketing & Strategy 132

Online Marketing Institute

DECEMBER 23, 2010

Either way, video is a way to 1) get found and 2) gain “trusted advisor&# status, IMHO jgshort True, they can be used for product demos, customer testimonials, and how to videos, but the fun videos and viral videos can get more difficult for B2B industries where the audience does not spend as much time online. b2bmarketing

Youtube 40

Youtube B2B Marketing Video Marketing Content Marketing 40

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 You’re likely running educational webinars or speaking at industry conferences.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

KoMarketing Associates

SEPTEMBER 7, 2017

With this singular purpose, how can we leverage the components of social selling into an effective digital marketing strategy that incorporates social media? Relationships Still Matter in Marketing (and Sales). It’s been shown that users who are on social media have a higher spend.

Social Marketing 151

Social Marketing B2B Marketing B2B Skype 151

Convince & Convert

FEBRUARY 9, 2010

Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. That’s why brands go to great lengths to humanize themselves on the social Web. The real shift is in how we define friendship.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Online Marketing Institute

OCTOBER 31, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

JUNE 30, 2010

It’s time to start thinking about social media the same way. I’m going to write more about my thinking in the area of social segmentation this summer, but for now what do you think? Programs like ThinkGeek ‘s @thinkgeekspam that includes only deals and offers may need to become the rule, not the exception.

Social Media 129

Social Media Media Webinar Metrics Marketing & Strategy 129

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40