KoMarketing Associates

JANUARY 25, 2013

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Customer Experience Matrix

JULY 8, 2009

Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. Last November, after much consideration of alternatives , I settled on Alexa three-month Web traffic rankings as a reasonable way to measure the relative market presence of demand generation vendors.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

The Point

MARCH 23, 2023

Increasingly, however, it’s being leveraged as an effective, affordable way to maximize campaign performance across a range of different demand generation channels. guided tour vs. demo, live stream vs. Webinar) By challenging assumptions and testing new ideas, CRO helps keep demand generation efforts fresh and current.

Demand 130

Demand Landing Pages Conversion Rate Paid Social Agency 130

Customer Experience Matrix

MARCH 5, 2009

I spent a good part of yesterday talking with demand generation vendors about the usability scores I've been publishing all week. Tags: software usability measurement demand generation marketing automation lead management software selection.

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

The Point

APRIL 19, 2017

The best demand generation campaigns start with content that your prospects want. The best demand generation content does more than attract a crowd; it generates engagement from, and dialogue with, prospects who at the very least have the specific pain or problem that your product or solution can solve.

Top of Funnel 214

Top of Funnel Demand Generation Agencies Demand Generation Paper 214

Customer Experience Matrix

DECEMBER 3, 2008

My little tour of demand generation vendors landed at Pardot just before Thanksgiving. As you’ll recall from my post on Web activity statistics , Pardot is one of the higher-ranked vendors not already in the Raab Guide to Demand Generation Systems. This pricing is low even among SMB demand generation systems.

Demand Generation 120

Demand Generation Enterprise Management Small Business Marketing Pricing 120

Directive Agency

FEBRUARY 28, 2022

B2B SaaS SEO increases the visibility of your software to those in your target audience who are searching for your service, a similar service, or a better way to complete the jobs they need to do in their current role ( Jobs To Be Done, JTBD ). Both B2B SEO and B2C SEO have a goal of demand generation. The Pros of B2C SEO.

SEO 52

SEO Lead Ranking Comparison Ideal Customer Profiles 52

LEADership

JULY 8, 2014

When we review our B2B demand generation campaigns, it is common to have a ready list of factors to blame for non-performance or under-performance. So my question to all you marketers out there is—who is ultimately driving your demand generation campaigns? This is a call to arms to B2B demand generation experts.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Demand Generation 40

Terminus

OCTOBER 25, 2018

As a B2B marketer, you’re probably well-versed in the basics of demand generation and account-based marketing. But how familiar are you with account-based demand generation? But many marketers are unsure how to properly measure account-based demand generation and what KPIs to use.

Demand Generation 32

Demand Generation Demand Enterprise Management Generation 32

Only B2B

JANUARY 9, 2023

I adore the comparison between spear fishing and using nets for fishing. To meet the demands of your client persona, you toss out a generic marketing campaign when you “fish with nets,” but you never know what will catch. With the aid of your sales staff, you may target the customers you desire while spear fishing.

Account Based Marketing 117

Account Based Marketing Planning Sales Qualified Leads Funnel Advertising 117

The Point

MAY 16, 2018

There are many, legitimate reasons for why it may make sense to mount a concerted, integrated campaign to target a competitor’s customer base: A competitor gets acquired. That’s the type of approach that generates engagement, leads, and sales conversations with people that have a genuine need for what you do.

Campaigns 191

Campaigns Tips Demand Generation Agencies Lead Scoring 191

DealSignal

APRIL 10, 2024

Intent data allows you to identify and target these specific folks, almost in real time. The type of intent signals a user is leaving and the strength of those signals can indicate a user’s interest in your product, which is invaluable for creating targeted marketing campaigns or delivering strong sales cadences.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Madison Logic

AUGUST 31, 2023

Multi-channel ABM engages target accounts with a unified content and messaging strategy across the most frequently used digital channels. It’s a proven method for generating higher clickthrough rates, web engagement, and pipeline. You can’t dictate where they research and explore solutions.

Multi-Channel 52

Multi-Channel Account Based Marketing Advertising Channels ABM 52

DealSignal

JULY 17, 2023

Seamless AI’s data coverage is comparatively limited by comparison, focusing primarily on larger companies in high tech industries in the US market, making it a much less effective solution for sales & marketing teams with a broader go-to-market plan.

B2B 52

B2B Ideal Customer Profiles Budget Programs Zoominfo 52

Binary Demand

APRIL 29, 2024

[ps2id id=’introduction’ target=”/]Email undoubtedly holds significant promise as a channel for every B2B demand generation company across the globe. ps2id id=’measure ‘ target=”/]How Can You Measure Email Marketing Success? But what importance does it hold?

Email Marketing 52

Email Marketing B2B Marketing Campaigns Planning 52

Martech

FEBRUARY 8, 2024

CFOs, CEOs and investors became disillusioned as the promise of marketing automation, along with sales forecasting models like Predictable Revenue (popularized by Salesforce’s Aaron Ross), made the promise of coin-operated demand generation — a promise that marketing teams ultimately could not fulfill. Dark social.

Marketing AI 111

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 111

Customer Experience Matrix

AUGUST 2, 2012

I’ve been so busy analyzing the new VEST data that I missed the announcement that Eloqua’s would make its initial stock offering today. The valuation was a bit disappointing – $368 million, or just over four times revenue trailing 12-month revenue – but certainly a good return on its backers’ investment of about $41 million.

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Marketing Automation 120

ViewPoint

MAY 20, 2016

They recommend that as a first step toward capturing these key performance indicators, clients walk through a model that breaks down typical marketing contribution and mix based on three go-to-market strategies: direct enterprise accounts, inside commercial accounts, and small-and-medium-sized business (SMB)/channel accounts.

Enterprise Management 159

Enterprise Management SMB Sales Qualified Leads Allocation 159

SmarkLabs

JUNE 13, 2022

What to include in my buyer personas: Basic demographics – industry, job title, seniority Job responsibilities Frustrations Wish lists Goals KPIs (such as how job performance is measured). As you distribute the content through the various channels, these assets will serve as fuel for creating demand for your products and services.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

DealSignal

JULY 19, 2023

Seamless AI’s data coverage is comparatively limited by comparison, focusing primarily on larger companies in high tech industries in the US market, making it a much less effective solution for sales & marketing teams with a broader go-to-market plan.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Budget Programs Comparison 52

DealSignal

JULY 19, 2023

Seamless AI’s data coverage is comparatively limited by comparison, focusing primarily on larger companies in high tech industries in the US market, making it a much less effective solution for sales & marketing teams with a broader go-to-market plan.

Ideal Customer Profiles 52

Ideal Customer Profiles B2B Budget Programs Comparison 52

ANNUITAS

OCTOBER 30, 2014

The value of the metric needs to be shown in comparison to average deal size as a result of marketing’s demand generation program to have context. They were quick to respond with comparisons to other software companies and how this was a good CPL as compared with our competitors. I then asked “how do you know that?”

Cost per Lead 100

Cost per Lead Cost CPL Demand Generation Agencies 100

Rev

AUGUST 30, 2023

Consider creating content that addresses different stages of their buying process, from early-stage education to late-stage product comparisons and success stories. How do you know what type of content will resonate with your target audience? Or suppose your team has trouble identifying and closing deals with high-fit target accounts.

Practices 78

Practices Work Management Marketing Management Best Practices 78

DealSignal

SEPTEMBER 5, 2023

LeadIQ DealSignal and LeadIQ are both popular Pipeline Generators. However, DealSignal stands out as the preferred choice for sales and marketing professionals seeking extensive data coverage, unmatched accuracy, precise targeting filters, and strong integration capabilities. DealSignal commits itself to data quality.

B2B Sales 52

B2B Sales Ideal Customer Profiles Generation B2B 52

ANNUITAS

OCTOBER 29, 2015

The comparisons between enterprise organizations and smaller organizations may not be relevant, it all depends on the data. Today we made available the 2015 B2B Enterprise Demand Generation Study to enable a true benchmark with relevant data on the performance, goals and challenges of enterprise marketers.

Advertising Benchmark 100

Advertising Benchmark Relevance Lead Scoring Lead Ranking 100

Metadata

FEBRUARY 4, 2021

Highest Satisfaction Scores against Competitors San Francisco, CA, Feb 4, 2021 — Metadata.io , the autonomous demand generation platform, today announced it was named in the top leadership position in the G2 Winter 2021 Momentum Grid® Report for Account-Based Advertising Software.

Marketing Analytics Tools 64

Marketing Analytics Tools Lead Scoring Lead Ranking Advertisements 64

Salesforce Marketing Cloud

JUNE 2, 2022

Demand generation. At Salesforce, we run demand generation campaigns that market products to specific industries and regions. For example, on the product APM, we can see a row for each product with columns for: Forecast Closed Business (ACV) Open Pipeline Pipeline generation Pipe Coverage Ratios.

Enterprise Management 98

Enterprise Management Peer-to-peer Demand Generation Agencies Account Based Marketing 98

Martech

MARCH 16, 2022

For example, you might upload your target account list and create a unique conversation with them versus all other visitors. By comparison, 74.4% As chat software users ourselves, we’re advocates of using conversational marketing to engage with website visitors and are looking forward to this feature.

Lead Scoring 105

Lead Scoring Enterprise Management Work Management Peer-to-peer 105

Metadata

JANUARY 25, 2024

Our favorite marketing trends — think influencers, Barbie memes, and an obsession with account-based marketing — come and go. According to Roger Breum , Head of Demand Generation at Alpine Investors, allegiance to the core B2B marketing fundamentals is something that will never go out of style. We’re looking at you, pop-up ads.)

Segmentation 52

Segmentation Cost per Lead Buyer Personas Demand Generation Agencies 52

Metadata

FEBRUARY 4, 2021

San Francisco, CA, Feb 4, 2021 — Metadata.io , the autonomous demand generation platform, today announced it was named in the top leadership position in the G2 Winter 2021 Momentum Grid® Report for Account-Based Advertising Software. The ranking provides benchmarks for product comparison and market trend analysis.

Marketing Analytics Tools 52

Marketing Analytics Tools Lead Scoring Lead Ranking Advertisements 52

DealSignal

NOVEMBER 1, 2022

Intent data allows you to identify and target these specific folks, almost in real-time. The type of intent signals a user is leaving and the strength of those signals can indicate a user’s interest in your product, which is invaluable for creating targeted marketing campaigns or delivering strong sales cadences.

Intent Data 52

Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

ANNUITAS

JULY 23, 2015

However, when it comes to our jobs, our own marketing effectiveness, performance and industry benchmarking…we want to learn more about our peers and comparisons are welcome. That is why ANNUITAS launched our own annual Enterprise B2B Demand Generation Study in 2014.

Advertising Benchmark 100

Advertising Benchmark Peer-to-peer Demand Generation Customer Surveys 100

Adobe Experience Cloud Blog

OCTOBER 10, 2019

Account-based marketing (ABM) is a B2B strategy in which sales and marketing teams work together on a clearly defined set of target accounts to serve personalized campaigns uniquely designed for each individual account. Finally, “fit indicators” show you how likely each account is to turn into an opportunity.

Account Based Marketing 132

Account Based Marketing ROI Lead Ranking Work Management 132

Heinz Marketing

MARCH 15, 2019

Although industry and annual revenue are still the most commonly used criteria in building target account lists, 2018 showed there is an opportunity for companies to utilize more advanced techniques moving forward, like predictive and intent signals and engagement data. Remained the Same. Lost Momentum.

Account Based Marketing 70

Account Based Marketing ABM Intent Signal Budget Programs 70

ANNUITAS

OCTOBER 2, 2014

The most glaring item that jumped out when doing the comparison was the following: - When asked to “Rank their effectiveness with content marketing”, this years 2015 study showed 38% said they were effective (8% very effective) and last years 2014 study showed 42% stated they were effective (9% very effective).

Content Marketing 100

Content Marketing Peer-to-peer Advertising Benchmark Case Studies 100

6sense

AUGUST 28, 2021

And how much better is the great bandwidth, crystal-clear call in comparison? And there’s a good chance that as your revenue team builds their account lists, they’re coming up shorter than before. Good account identification creates a seamless experience for our team and prospects. Why care about account identification?

Bandwidth 48

Bandwidth Ad Frequency Demand Generation Account Based Marketing 48

Metadata

JANUARY 27, 2021

Target G2 Audiences Directly in Metadata We’re really pumped to announce this new integration with G2. Mostly because it makes demand marketers’ lives much easier. This gives you the visibility you need to see if you’re on track to hit your targets. And that’s our goal at the end of the day.

Product 52

Product Lead Ranking Marketing Qualified Leads Marketing Attribution 52