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DealSignal vs. ZoomInfo: Comparison Guide

DealSignal

Our global coverage, across markets and industries, allows us to dynamically add data coverage for any industry in any part of the world to ensure that our customers’ target markets are fully covered. In this guide, we’ve explained why we believe DealSignal is the superior option for your B2B lead generation needs.

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Pardot Offers Refined Demand Generation at a Small Business Price

Customer Experience Matrix

My little tour of demand generation vendors landed at Pardot just before Thanksgiving. As you’ll recall from my post on Web activity statistics , Pardot is one of the higher-ranked vendors not already in the Raab Guide to Demand Generation Systems. Pardot and other SMB systems don’t just offer a few simple features.

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Marketing Needs to Put Skin in the Game

ViewPoint

They recommend that as a first step toward capturing these key performance indicators, clients walk through a model that breaks down typical marketing contribution and mix based on three go-to-market strategies: direct enterprise accounts, inside commercial accounts, and small-and-medium-sized business (SMB)/channel accounts.

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Benchmarks versus Baselines in B2B Marketing

Heinz Marketing

B2B marketers want to know how their marketing ops and demand generation performance compares to industry benchmarks. A high performing company could show an average comparison to ‘best in class’ orgs surveyed by an analyst firm, yet annual growth could be at triple-digit rates. Why is that? Type of product or service. (Did

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Free and Discounted Tools to Support Intelligent Inbound During COVID-19

SmartBug Media

In fact, we’re seeing free and discounted tools and trainings to support marketing, sales, and service professionals who are practicing Intelligent Inbound ® and might need an extra boost to keep their teams engaged, support demand generation initiatives, and enable sales and service professionals to better meet the needs of their customers.

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Tom Pisello: The ROI Guy: New TCO Calculator: EMC SMB Virtual.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. New TCO Calculator: EMC SMB Virtual Solutions Advi.

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The CMO’s Guide: New Research to Accelerate the Buyer’s Journey with Content

Heinz Marketing

The respondents hold a variety of different marketing responsibilities; come from a variety of industries, including financial services, healthcare, and manufacturing; and their companies range in size from SMB organizations to large enterprises. Key Findings.