ANNUITAS

NOVEMBER 29, 2023

There is perhaps no more challenging role in the C-suite than that of the Chief Marketing Officer (CMO) within a B2B organization. The challenge with the modern B2B CMO role is one of positioning. It also positions the CMO to credibly ascend to a true Chief Growth Officer (CGO). It is not surprising.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

KoMarketing Associates

JUNE 18, 2018

As marketers look to keep up with customer expectations, new research suggests that buyers are skeptical of their efforts right out of the gate. SurveyMonkey recently published the “7 Highly Effective Ways to Elevate Buyer Trust” report, which contained responses from buyers on their perception of marketing practices.

Trust Marketing 149

Trust Marketing Customer Surveys Custom Publishing Statistics 149

Webbiquity

FEBRUARY 16, 2021

In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers.

Paid Search Agency 297

Paid Search Agency B2B Marketing Examples Enterprise Management 297

Vision Edge Marketing

APRIL 11, 2023

When you have an authentic brand, you have the foundation for building trust and loyalty with your customers, employees, and partners. It’s not just about having a strong logo or a catchy slogan; it’s about creating a brand that customers can trust and believe in. Building a brand is like building a house.

Loyalty 200

Loyalty Brand Identity Branding Ad Building 200

Tiecas

FEBRUARY 14, 2024

Artificial Intelligence (AI) is emerging as a disruptive and transformative force in B2B marketing for industrial companies. Table of Contents Unlocking AI’s Potential: Top 5 Questions Answered for Improving B2B Marketing for Industrial Companies How Can AI Improve Lead Generation and the Qualifying Processes?

Marketing AI 98

Marketing AI Lead Ranking Paid Search Agency B2B Marketing 98

Tomorrow People

NOVEMBER 17, 2021

B2B companies in existing markets need to stand out. It’s no secret that companies in existing markets face competition – a lot of it. According to a 2021 report from B2B International, building a strong position in the industry is a top priority and concern for B2B professionals. Red and blue ocean markets.

Paid Search Agency 156

Paid Search Agency Work Management Marketing Management Companies 156

ClearVoice

AUGUST 18, 2023

AI is rapidly changing the marketing industry. You need to have a well-defined AI positioning statement to navigate the new digital landscape. And that’s where an effective AI positioning statement comes in. Understanding the AI Positioning Statement What is an AI Positioning Statement? How are you using it?

Positioning 52

Positioning Effectiveness Lead Ranking Advertising Agencies 52

Goodish Agency

JANUARY 29, 2021

Before we get started, we need to define what brand positioning is. Partly so that we can have a productive discussion & partly because the art of marketing is nothing if not an ever-changing set of terms that try to describe old concepts in a new reference frame. So, what is brand positioning? It’s business, so money.

Positioning 98

Positioning Brand Identity Branding Enterprise Management 98

Metadata

MAY 19, 2021

So we’re teaming up with some of the best B2B marketers we know. Every millisecond, a digital marketing campaign dies a lonely, insignificant death. Is it the noise in the market? The reason most campaigns fail is because of a weak (or non-existent ) positioning and messaging strategy behind it. That’s a problem.

Positioning 96

Positioning Campaigns Copywriting Paid Search Agency 96

Marketing Insider Group

APRIL 15, 2024

By concentrating on specific niches, B2B creators produce content that directly addresses their audience’s needs, establishing trust and fostering strong connections. B2B creators in this segment often focus on cost-effective strategies, innovation, and efficiency, helping SMBs grow and compete in their markets.

Enterprise Management 236

Enterprise Management B2B B2B Thought Leadership SMB 236

illumin

OCTOBER 27, 2023

So, what produces good company culture? What aspects of a company’s environment create the ideal workplace and foster both individual and organizational success? This answer is going to be slightly different for every company. When one of these three pillars fail, it is a sure sign of weak company culture.

Paid Search Agency 98

Paid Search Agency Companies Peer-to-peer Organic Leads 98

Webbiquity

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. What Is Social Proof In Marketing? Guest post by Chris Tweten.

Paid Content 344

Paid Content Social Marketing Paid Search Agency Advertising Agencies 344

Martech

JUNE 13, 2022

Ultimately, what all companies sell is trust and tumultuous times make earning and keeping that trust the most important thing a business can do. This can be seen in a recent Salesforce report which found: 88% of customers say trust is more important in times of change. Consumers want to trust the companies they buy from.

Paid Search Agency 107

Paid Search Agency Companies Transparency Trust Marketing 107

The Marketing Blender

MARCH 28, 2023

The Power of Brand Messaging: How it Builds Trust in B2B Marketing Brand messaging refers to the language, tone, and values that a company uses to communicate with its target audience. There are several reasons why brand messaging is so important in B2B marketing.

Trust Marketing 59

Trust Marketing B2B Marketing Work Management Marketing Management 59

Vision Edge Marketing

APRIL 30, 2024

Beyond short-term gains, these metrics build the foundation for sustainable success—strengthening brand positioning, fueling revenue growth, cultivating customer loyalty through a better customer experience, and delivering a competitive edge. Companies like Amazon and Zappos are renowned for their customer-centric approach.

Lead Scoring 146

Lead Scoring Lead Ranking Brand Identity Branding 146

Vision Edge Marketing

MARCH 26, 2024

Take, for instance, a manufacturing company implementing chatbots in its customer service channels. Various studies, including the oft-cited McKinsey study , purport that companies embracing data-driven insights are multiple times more likely to acquire customers than data-driven insights laggards. Even so, tread carefully.

B2B 244

B2B Customer Satisfaction Interactive Marketing Loyalty 244

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

B2B Marketing 311

B2B Marketing B2B Buyer Personas Mobile Advertising 311

Binary Demand

MAY 30, 2023

Therefore, selecting one of the top B2B lead generation companies is typically recommended, especially if you need more leads in a shorter time. Let’s take a closer look at what best B2B lead generation companies can do for you. At the same time, explore how lead generation companies work. What are lead generation companies?

Lead Generation 98

Lead Generation Paid Search Agency Sales Qualified Leads Marketing Budget 98

Binary Demand

MAY 30, 2023

Therefore, selecting one of the top B2B lead generation companies is typically recommended, especially if you need more leads in a shorter time. Let’s take a closer look at what best B2B lead generation companies can do for you. At the same time, explore how lead generation companies work. What are lead generation companies?

Lead Generation 98

Lead Generation Paid Search Agency Sales Qualified Leads Marketing Budget 98

Directive Agency

FEBRUARY 17, 2023

We recently wrapped up our first company retreat of the year this past January! How We Organize Our Company Retreats We love that we are a remote-first team as it allows us to hire the best talent across the world. Here’s a recap of our latest company retreat to get an idea of how to structure it for your team, too.

Paid Search Agency 95

Paid Search Agency Companies Trust Marketing Communities 95

Martech

APRIL 29, 2024

Digital marketers are facing an increasingly regulated environment when it comes to reaching the right customer at the right time. A recent study by marketing automation company Marigold and digital marketing consultancy Econsultancy took a closer look at how consumers feel about marketers’ messages and tactics.

Privacy 107

Privacy Ad Building Brand Identity Branding 107

Marketing Insider Group

MARCH 4, 2024

How can marketers ensure their ads are welcomed rather than resented? This may sound counterintuitive to marketing professionals who are accustomed to the idea of just “pushing out” material. Worried that this change signals the end of effective advertising for your company? It doesn’t. billion by 2026. billion by 2026.

Advertisements 177

Advertisements Advertising Case Studies Opt-out 177

Brandpoint

MAY 5, 2023

It’s no longer just a platform for individuals to share their personal lives with the world; it has evolved into an essential marketing tool for businesses. In the past, manufacturing companies may have viewed social media as irrelevant to their industry. However, that is no longer the case. With over 4.2

Social Media 62

Social Media Paid Social Agency Paid Search Agency Allocation 62

Convince & Convert

NOVEMBER 6, 2017

However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. When I speak with B2B companies about Facebook Live, they claim it’s only something for B2C companies and celebrities. I disagree.

Facebook 225

Facebook Paid Search Agency Companies B2B 225

Vision Edge Marketing

SEPTEMBER 19, 2023

A high maturity level of customer-centricity enables more cost-effective initiatives related to recruiting, retaining, and growing the value of more customers; and creating relationships to build trust, loyalty, and advocacy. A recent study by Berkley, companies reported a “very mature” level of customer-centricity experienced 2.5X

Enterprise Management 239

Enterprise Management Allocation Customer Satisfaction Lead Ranking 239

Martech

APRIL 19, 2024

New regulations and growing public concerns over data collection practices have forced companies to rethink their strategies. This shift toward a privacy-first environment has led to significant organizational restructuring for over 80% of companies. Consumer privacy has become a major focus in the digital advertising industry.

Paid Search Agency 107

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 107

Lead Forensics

NOVEMBER 21, 2023

The Impact on B2B Companies: An Overview The implications for B2B companies post-COP28 will be significant. Companies may face increased pressure to demonstrate sustainability in their operations and offerings, as well as to disclose their environmental impact transparently.

Paid Search Agency 52

Paid Search Agency Companies B2B Work Management 52

The Lead Agency

MAY 10, 2023

B2B social media marketing is increasingly emerging as a well-liked and successful tactic for companies of all sizes. Using sites like LinkedIn, Twitter, and Facebook, it enables B2B businesses to interact and connect with their target market in a more genuine and personal way. Let’s get going!

Paid Search Agency 62

Paid Search Agency Paid Content Social Media Advertising Agencies 62

ClearVoice

AUGUST 23, 2022

Taking a thought leadership approach to your content development strategy will set you apart from competitors, establish your brand as the authoritative figure in your niche and create trust between you and your audience. Not only does this content educate them but it positions you or your brand as the expert on this topic.

Positioning 52

Positioning Thought Leadership Brand Identity Branding 52

ClearVoice

APRIL 24, 2019

Marketers are creating content left and right to reach people. However, the results from the 2019 State of Branding Report show that marketers have split down the middle when it comes to confidence levels for creating personalized experiences and getting their brand voice heard. What is a positioning statement?

Positioning 79

Positioning Examples Brand Identity Branding 79

Salesforce Marketing Cloud

DECEMBER 8, 2022

As sustainability becomes more critical for companies, ESG (environmental, social, and governance) regulations are gaining momentum around the world. Investors, customers, partners, and shareholders want to know that corporations are living up to their environmental and social commitments and marketing claims. See what’s possible.

Paid Search Agency 98

Paid Search Agency Companies Marketing & Strategy Peer-to-peer 98

SpotMe Blog

MAY 11, 2023

On the hunt for the top medical communications companies to help you run better life science events? So, when it comes to medical communications companies, you’ll want to select the best so you can run events that help you achieve your business goals. What is a medical / healthcare communications company?

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

EveryoneSocial

JUNE 9, 2023

Areas that many companies tend to overlook when it comes to having a competitive edge are employee advocacy and career development. Employee advocacy is the practice of empowering employees to represent and promote their company’s values, mission, and brand on social media and other digital channels.

Paid Search Agency 52

Paid Search Agency Companies B2B Peer-to-peer 52

B2B Marketing Directions

JANUARY 29, 2022

Source: Shutterstock Will purpose marketing (a/k/a purpose-led marketing and purpose-driven marketing) drive increased customer loyalty, improve customer acquisition and speed revenue growth? The current popularity of purpose marketing has resulted from a growing interest in corporate social responsibility (CSR).

Paid Search Agency 98

Paid Search Agency Companies Customer Surveys B2B Thought Leadership 98

Contently

APRIL 10, 2019

“At that point, feedback was still overwhelmingly positive.” Johansson believes marketers working with controversial products , or products with negative connotations, do themselves a disservice by ignoring what target consumers are talking about. Marketing a dangerously misunderstood product.

Paid Search Agency 121

Paid Search Agency Ads Companies Advertising Agencies 121

Convince & Convert

MARCH 9, 2016

Sometimes it’s best to trust your choices and let go after looking closely at well-collected data. Rebekah’s company, AirPR, is a PRTech company that provides, data, insights, and analytic solutions for the constantly developing PR industry, bringing actionable insights to all. How to deeply trust your influencers.

Trust Marketing 102

Trust Marketing Analytics PR Startups 102

Brandpoint

JULY 14, 2023

Social media has transformed the way businesses engage with their target audience, and manufacturing companies are no exception. However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. Align your social media activities with your overall marketing strategy.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62